Podcasting Your Way to Profitability | Google and Beyond Webinar Archive

Find the original archive of the video here: Podcasting Your Way to Profitability | Google and Beyond Webinar Archive. Podcasting Your Way to Profitability Podcasting is the new radio. It’s here, and it’s here to stay. The demand for audio

Find the original archive of the video here: Podcasting Your Way to Profitability | Google and Beyond Webinar Archive. Podcasting Your Way to Profitability Podcasting is the new radio. It’s here, and it’s here to stay. The demand for audio

Fitting small businesses into Alexandria’s priorities

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on June 7, 2018.  The good news for those that care about small businesses is that they poll very high in candidate stump speeches. That’s likely because Alexandria’s economy and character are so dependent on them…. Read more »

The post Fitting small businesses into Alexandria’s priorities appeared first on Alexandria Small Business Development Center.

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on June 7, 2018. 

The good news for those that care about small businesses is that they poll very high in candidate stump speeches. That’s likely because Alexandria’s economy and character are so dependent on them.

Small businesses comprise about 90 percent of total businesses and contribute most of the city’s commercial tax base. It’s not just their job creation and fiscal clout, those independent businesses that fit so nicely into our historic and quaint spaces also help form Alexandria’s distinctive sense of place.

The charm and proximity of our commercial districts are blessings, but they also pose unique challenges for both businesses and nearby residents. Restrictions have been imposed to preserve the character and history that distinguishes Alexandria. Any property owner, resident or retailer can tell you that making changes or adding to a building can be challenging, expensive and time consuming. But residents and businesses alike take pride in preserving the aesthetic that makes this such a great place to live, work and visit.Retail

At election time, we often hear about the need to reduce burdens for small businesses. Almost everybody wants to help small businesses and agrees in theory with reducing burdens on them.

In every survey of small business owners, regulatory compliance ranks at or near the top of the list of their greatest hinderances. Small business owners struggle to understand and respond to these requirements and doing so unfortunately takes their focus away from their products, services and competition – the core of their operations.

Red tape and delays have particularly harmful consequences for owners at the very fragile startup stage, when their resources are thin. Entrepreneurs desperately need to get their doors open to begin collecting revenue. Startup delays due to regulatory processes can be expensive, and a weak cash flow at the start may lead to failure down the road.

City staff recently identified zoning ordinances that were costly and time-intensive for small businesses. They focused on ordinances that seem excessive based on their limited community impact. These ordinances were typically put into place with good intent and without recognition of the unintended consequences for small business owners. Proposed changes also aligned with business trends that were not anticipated when the ordinances were originally written.

The almost universal agreement to reduce burdens for small businesses somehow ceased when specific regulation revisions were proposed. Some citizens and citizen groups perceived that the floodgates would open and their protections would be eroded.

The integrated nature of our community often brings together stakeholders with differing viewpoints, from residents who fear that nearby businesses will bring noise and traffic, to proprietors who are doing everything possible to help their businesses thrive. It takes smart and decisive leadership to understand the complexities of cutting red tape while engaging with stakeholders to carefully craft meaningful responses.

Our economy and quality of life are enhanced by the success of small businesses, so it’s worth considering whether we are all doing our very best to welcome and support them.

The post Fitting small businesses into Alexandria’s priorities appeared first on Alexandria Small Business Development Center.

Alexandria Small Business Profile: Scramble Indoor Play

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Laurence Smallman, owner of Scramble Indoor Play, at his business.   This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small Business Development… Read more »

The post Alexandria Small Business Profile: Scramble Indoor Play appeared first on Alexandria Small Business Development Center.

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Laurence Smallman, owner of Scramble Indoor Play, at his business.

 

This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small Business Development Center.

The post Alexandria Small Business Profile: Scramble Indoor Play appeared first on Alexandria Small Business Development Center.

Alexandria Small Business Profile: Rooftop Chimney Sweeps

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Dylan Raycroft, owner of Rooftop Chimney Sweeps, at the Alexandria SBDC.   This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small… Read more »

The post Alexandria Small Business Profile: Rooftop Chimney Sweeps appeared first on Alexandria Small Business Development Center.

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Dylan Raycroft, owner of Rooftop Chimney Sweeps, at the Alexandria SBDC.

 

This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small Business Development Center.

 

The post Alexandria Small Business Profile: Rooftop Chimney Sweeps appeared first on Alexandria Small Business Development Center.

Alexandria Small Business Profile: fibre space

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Danielle Romanetti, owner of fibre space, at her Old Town shop.   This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small… Read more »

The post Alexandria Small Business Profile: fibre space appeared first on Alexandria Small Business Development Center.

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Danielle Romanetti, owner of fibre space, at her Old Town shop.

 

This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small Business Development Center.

 

The post Alexandria Small Business Profile: fibre space appeared first on Alexandria Small Business Development Center.

Creating a vibrant small business environment

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on May 3, 2018.  Entrepreneurship doesn’t flourish by happenstance. Centers of innovation – like Silicon Valley in California; Austin, Texas and Seattle, Washington – seem to have found the mix of characteristics and attractions that lure… Read more »

The post Creating a vibrant small business environment appeared first on Alexandria Small Business Development Center.

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on May 3, 2018. 

Entrepreneurship doesn’t flourish by happenstance. Centers of innovation – like Silicon Valley in California; Austin, Texas and Seattle, Washington – seem to have found the mix of characteristics and attractions that lure the country’s most innovative entrepreneurs. Even though they are known as tech hubs, these examples have also become hubs for creative retail and great food. Businesses of all kinds tend to be attracted to innovation hubs and places that are “Top Ten” in other categories.

Businesses like to cluster with other like businesses. Old Town has a concentration of independent boutiques and shops in part because they like to be located near other similar types of stores. New, creative restaurants often pop up near each other, like the explosion of new eateries along U Street and around Union Market in D.C.

The reasons for such clustering are well known. Entrepreneurs like to be near other energetic entrepreneurs and are attracted to vibrant communities. Innovators that consistently push the envelope are attracted to welcoming communities. These are places where the threshold for startups is modest, people are accepting of diversity and new ideas can be developed, launched and refined without ridicule.Retail

Alexandria should fare pretty well as an entrepreneurial destination. We have many winning attributes. We’re inside the beltway. We have historic authenticity that other places try to replicate. And we’re already a top-rated tourist destination, just to name a few. The city is also the right scale – small enough to build meaningful connections and know your neighbors, yet large enough to have the amenities and vibrancy of a big city. All those things position Alexandria to be attractive to innovative businesses.

However, innovators are not just looking at the city in a vacuum. They’re reading media coverage of the city and, frankly, may not be getting the best impression. Creative entrepreneurs are turned off by sentiments like, “We don’t want anything that attracts more people,” or, “Alexandria already has too many restaurants.” This rhetoric implies that Alexandria is not welcoming to opportunities to grow its tax base and be a destination for innovative businesses.

The harsh reality is that our local economy is either growing or declining. Economies don’t just mark time, especially in an era of dramatic market shifts. We, as a city, need to recognize the impact of our words and our deeds and how they might be interpreted by entrepreneurs evaluating Alexandria as an option. We cannot afford to be seen as a city that has disdain for innovation.

Our city would become very different if we cease to nurture a vibrant small business community. To maximize our potential, we must constantly focus on ways to retain and attract the brightest and best small businesses that will add value, build diversity and stimulate vitality.

All of us have a role to play in making Alexandria an attractive destination for the most promising businesses and creative entrepreneurs who enhance our economy and quality of life. Who could be against that as we enter Small Business Month?

The post Creating a vibrant small business environment appeared first on Alexandria Small Business Development Center.

Instagram Stories for Small Business | Google and Beyond Webinar Archives

 Find the original archive of the video here: Instagram Stories | Google and Beyond Webinar Archives. Instagram Stories: How to Take Advantage of Storytelling with Instagram Facebook-owned Instagram continues to be the hot social networking servi…

 Find the original archive of the video here: Instagram Stories | Google and Beyond Webinar Archives. Instagram Stories: How to Take Advantage of Storytelling with Instagram Facebook-owned Instagram continues to be the hot social networking service across a variety

Social Media Marketing with LinkedIn

On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 5, Doug interviews Ray about LinkedIn marketing. We discussed LinkedIn Company Pages, Showcase Pa…

On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 5, Doug interviews Ray about LinkedIn marketing. We discussed LinkedIn Company Pages, Showcase Pages, promotions/advertising on LinkedIn, engaging