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On April 16th, Alexandria Small Business Development Center hosted the monthly Business Development Roundtable here in Alexandria, Virginia. We discussed the all-too-important marketing topic of identifying your target market. First, we defined a target market to start the discussion of identifying your target market. Some of [...]
Above is a local “Old Town” shop, what would be called a “Mom & Pop” shop. The name of the shop is more about describing the product than creating a brand identity. The sign, though in a prominent location, is not graphically pronounced because there is little or no contrast [...]
Unbranding, it appears from my research, is a term used to describe a fix, meaning one or more of the following:
The brand has been somehow damaged. The Value Jet plain crash is an example of this. Photo used under Fair Use
The market is saturated and cannot support [...]
At the AIA convention this past summer I attended an event entitled: Bathesda Row a Retrospective Look at a Retail Icon. For anyone not familiar with it, Bethesda Row it is a highly successful mixed use development project that took place over 17 or so years. It is a model of successful “main [...]
Small businesses and small nonprofits often face situations where it may make sense to get expert guidance to avoid costly mistakes. At the very earliest concept for a business venture, there are resources that can provide objective feedback and suggest approaches you might not have considered. The Alexandria Small Business Development [...]
