A recent Small Business Roundtable addressed the topic of Branding Your Business. The consensus during this facilitated discussion was that the “brand” of a business is the complete experience that customers or clients have as they interact with the business. It includes visual and emotional components such as in-person and telephone interactions, printed materials, social… Read more »
In the second of our two part series, we provide tips on website development after you have selected a firm to work with. 1. Don’t skimp on the strategy phase of your website redesign. A good website firm will have a defined process for determining what you want and need from your new website. This… Read more »
The post Tips for Developing a Small Business Website: Part 2 appeared first on Alexandria Small Business Development Center.
The process of developing a new website can seem overwhelming to many small business owners. There are so many variables, and most small business owners are not website development experts. During the redesign of the SBDC website in early 2014, our staff learned several valuable lessons that we wanted to share with our clients. In… Read more »
The post Tips for Developing a Small Business Website: Part 1 appeared first on Alexandria Small Business Development Center.
It’s nearly 2014, and you know your business has to be on the internet. But once you’re online, just how businesslike do you need to be? Obviously, your company’s online presence has to meet some basic standards of professionalism — make sure all the text on your website has been spell-checked and, if you use […]