Above is a local “Old Town” shop, what would be called a “Mom & Pop” shop. The name of the shop is more about describing the product than creating a brand identity. The sign, though in a prominent location, is not graphically pronounced because there is little or no contrast between the letters and the […]
Tag: unbranding
Unbranding, it appears from my research, is a term used to describe a fix, meaning one or more of the following: My idea of unbranding, in the context of this discussion, goes more to the question raised by John Freeman in the previous post when he said […]
At the AIA convention this past summer I attended an event entitled: Bathesda Row a Retrospective Look at a Retail Icon. For anyone not familiar with it, Bethesda Row it is a highly successful mixed use development project that took place over 17 or so years. It is a model of successful “main street” retail. […]