A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem. One having to do with store fixtures. Is the Store Closing? – Did you notice that the merchandise in the drug store is all […]
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »
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What makes a store look expensive? Way back in 2013 I wrote a post on this site asking if a higher price could be placed on merchandise because the store design looks expensive? The post was about the impact that a curved ceiling might be expected to have on what is generally considered inexpensive merchandise. […]
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 24, 2017. Holidays are a wonderful time in Alexandria. The area is especially beautiful and festive from Halloween through Thanksgiving, Hanukkah, Christmas, New Years and George Washington’s birthday. We have the prototypic neighborhoods and shopping streets that… Read more »
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Mid Year State of the Market: Maurisa Potts, in a mid year “state of the market” presentation sponsored by the Alexandria SBDC featured a headline stating, “Soft economy hitting big retailers hard.” There are, I might add, some small ones not doing too well either. Potts went on to note that online shopping is not […]
Several days ago, visual merchandising expert DP Miller presented a workshop at the Alexandria SBDC on the 11 Basic Rules of Window & Interior Merchandising. The speaker stressed that you must know the rules, and the reasons behind them, before you can “break” them. This is the first of a three-part series on this subject… Read more »
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Marketing Trends for 2017 – There is always a flurry of activity from marketing and PR firms at this time of year. The event put on by the Alexandria Small Business Development Center is always well attended, and this year is no different. Maurisa Potts, Fouder & CEO of Spotted MP, talking about 2017 market […]
Retail Hiring: Interview Questions Recently, HR expert Patricia Frame of Strategies for Human Resources presented a comprehensive workshop on hiring, geared particularly to small retail businesses. The workshop covered all aspects of hiring, from defining the need and type of employee you wish to hire, through the sourcing of candidates, writing the ad, interview techniques,… Read more »
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