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Recovery Restaurant

Alexandria’s Changing Landscape

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on September 3, 2020. It’s pretty amazing when you think about it. Pandemic necessity has become the mother of re-invention of Alexandria’s public landscape.  Nobody expected the pandemic’s ripple effects to linger so long. COVID-19 is… Read more »

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Categories
Marketing & PR

Are you Ready for the Holiday Marketing Season?

This blog post was written by Ray Sidney-Smith of W3 Consulting. It may come as a surprise from Small Business owners to start thinking about holiday marketing planning before Labor Day. But, now is the time to start planning the holiday marketing campaigns you want to be successful for this coming fall and winter holidays… Read more »

The post Are you Ready for the Holiday Marketing Season? appeared first on Alexandria Small Business Development Center.

Alexandria Small Business Profile: fibre space

Bill Reagan, Executive Director of the Alexandria SBDC, interviews Danielle Romanetti, owner of fibre space, at her Old Town shop.   This video is part of a three-part series created for Small Business Month, featuring interviews with Alexandria small business owners about the growth of their businesses and their experience working with the Alexandria Small… Read more »

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Categories
branding & corporate identity How To marketing small business small business marketing startup advice

Store Fixture Design: Adding Technology Improves on an Already Good Thing

A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem. One having to do with store fixtures. Is the Store Closing? – Did you notice that the merchandise in the drug store is all […]

Categories
General Interest Restaurant

Shop and celebrate locally this holiday season

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »

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Categories
branding & corporate identity marketing Marketing & PR small business small business marketing startup advice

Don’t overlook the construction details.

What makes a store look expensive? Way back in 2013 I wrote a post on this site asking if a higher price could be placed on merchandise because the store design looks expensive? The post was about the impact that a curved ceiling might be expected to have on what is generally considered inexpensive merchandise. […]

Categories
marketing Marketing & PR Restaurant

It’s not too early to begin holiday planning

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 24, 2017. Holidays are a wonderful time in Alexandria. The area is especially beautiful and festive from Halloween through Thanksgiving, Hanukkah, Christmas, New Years and George Washington’s birthday. We have the prototypic neighborhoods and shopping streets that… Read more »

The post It’s not too early to begin holiday planning appeared first on Alexandria Small Business Development Center.

Categories
branding & corporate identity How To marketing Marketing & PR small business small business marketing startup advice

Retail Doom & Gloom: Crisis or Opportunity?

Mid Year State of the Market: Maurisa Potts, in a mid year “state of the market” presentation sponsored by the Alexandria SBDC featured a headline stating, “Soft economy hitting big retailers hard.” There are, I might add, some small ones not doing too well either. Potts went on to note that online shopping is not […]