This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »
Every year, a small subset of small business owners that I meet lament that they were not prepared for the “holiday marketing season.” That is, they say they were not prepared with their holiday marketing campaign in time to take full advantage of it. Don’t let this be you! Before you know it, the winter… Read more »
The post Holiday Marketing Campaigns – Some Advice to Small Business Owners appeared first on Alexandria Small Business Development Center.
This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 24, 2017. Holidays are a wonderful time in Alexandria. The area is especially beautiful and festive from Halloween through Thanksgiving, Hanukkah, Christmas, New Years and George Washington’s birthday. We have the prototypic neighborhoods and shopping streets that… Read more »
Back to School season is really important for Small Business retailers. And, after Labor Day weekend sales are over, the rush of the autumn season pushes not only our clocks back an hour, but sometimes sales. Pat Melton, researcher extraordinaire (among many other hats) of the Alexandria Small Business Development Center, came across a great […]