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branding & corporate identity marketing small business

Design Thinking: Understanding Creative Process for Small Business

According to Ellen Lupton, author/editor of Graphic Design Thinking: Beyond Brainstorming, “The concept design thinking commonly refers to the processes of ideation, research, prototyping and user interaction (p. 5).” Design thinking is what really fuels what we might call the “creative process”. I am personally a proponent of the phrase “design thinking” because it rightly […]