advertising branding & corporate identity marketing sales small business

Retail Design 2019 – Authentic instead of Augmented

I recently read a blog post entitled “3 Retail Design Trends To Transform 2019.” I thought the article offered a telling view of how retailers are thinking about marketing, and related store planning activities for the new year and beyond. To summarize, not necessarily in order: Trend Two said basically, when it comes to store […]

branding your email address email email management / entrepreneurship marketing professionalism small business Web

Branding Your Email Address Is as Important as Your Business Domain

I’m likely preaching to the choir if you’ve ever heard me talk about email marketing. But, it’s worth stating again and again for every Small Business owner to hear this message loud and clear: if you have a Gmail, Yahoo,

marketing Marketing & PR roundtable

Branding Your Business

A recent Small Business Roundtable addressed the topic of Branding Your Business. The consensus during this facilitated discussion was that the “brand” of a business is the complete experience that customers or clients have as they interact with the business. It includes visual and emotional components such as in-person and telephone interactions, printed materials, social… Read more »

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marketing small business marketing startup advice

Which Social Network is Right for Your Business?

Options abound when it comes to social media – there are dozens of “major” social networks (those with more than 500,000 active users) and new social platforms hit the market all the time. With the optimism and energy behind starting your own business, many entrepreneurs create business profiles on several social networks, only to find […]