The best brands are built on great stories.“ —Ian Rowden, Chief Marketing Officer, Virgin Group More than at any other time in human history, today’s consumers possess increasingly short attention spans and are bombarded daily with numerous media and messaging channels. Everywhere you look there is constant marketing and advertising going on in some way, shape […]
I was researching another project when I ran across these book stores. I was looking for examples of how different building finish materials can change the perception of merchandise quality in a store design, and as these views are void of brand signs, they allow for a fairly objective comparison on a store planning level […]
Brands are everywhere! Products and services are constantly advertised to consumers through social media, mobile devices, digital signage among many other new and traditional avenues. There is more competition than ever for brand recognition and loyalty among consumers. As consumers increase in volume and technological savvy, businesses must adapt their approach to marketing and branding […]
According to the book Brand Identity Essentials (Rockport 2010 Budelmann, Yang, Wozniak) a logo is “a picture (composed of text, a graphic or combination of the two) that represents the collection of experiences that forms a perception in the mind of those who encounter an organization.”1 The sum of all these perceptions can be thought of […]
If you’re like most Small Business owners, your Facebook Page stood the same way today as it will tomorrow. However, Facebook has changed your Page to the new Timeline format whether you, I or your customers like it or not. Actually, they did so on March 31, 2012. Facebook is not where I engage my target audiences primarily […]