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branding & corporate identity How To marketing small business small business marketing startup advice

Store Fixture Design: Adding Technology Improves on an Already Good Thing

A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem. One having to do with store fixtures. Is the Store Closing? – Did you notice that the merchandise in the drug store is all […]

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branding & corporate identity marketing Marketing & PR small business small business marketing startup advice

Don’t overlook the construction details.

What makes a store look expensive? Way back in 2013 I wrote a post on this site asking if a higher price could be placed on merchandise because the store design looks expensive? The post was about the impact that a curved ceiling might be expected to have on what is generally considered inexpensive merchandise. […]

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branding & corporate identity How To marketing Marketing & PR small business small business marketing startup advice

Retail Doom & Gloom: Crisis or Opportunity?

Mid Year State of the Market: Maurisa Potts, in a mid year “state of the market” presentation sponsored by the Alexandria SBDC featured a headline stating, “Soft economy hitting big retailers hard.” There are, I might add, some small ones not doing too well either. Potts went on to note that online shopping is not […]

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branding & corporate identity marketing Marketing & PR small business small business marketing startup advice

Wire Management is a Design Issue

The cash wrap in the photo above is in a medium high end fashion boutique in a trendy “New Urban” style shopping center with other similar competitors up and down the center. I noted the problem during a site visit I made to meet with the shop owner who was, at the time, planning a […]

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management / entrepreneurship marketing Marketing & PR small business small business marketing startup advice

Seamless integration of technology is part and parcel of 2017 market trends

Marketing Trends for 2017 – There is always a flurry of activity from marketing and PR firms at this time of year. The event put on by the Alexandria Small Business Development Center is always well attended, and this year is no different. Maurisa Potts, Fouder & CEO of Spotted MP, talking about 2017 market […]

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branding & corporate identity marketing Marketing & PR small business small business marketing startup advice

Voted One of Americas Finest Optical Retailers

WE ARE VERY PROUD to announce that eye2eye Optometry Corner, a project that we completed in late 2015, and located in Hilltop Village Center here in Alexandria, has won Honorable Mention in the 2016 America’s Finest Optical Retailers competition put on by Invision Magazine, an important optical industry publication. We wish to extend our thanks […]

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branding & corporate identity grow your business marketing Marketing & PR small business

Designing for Various Retail Environments

Recently Carrie Rossenfeld wrote and article for Globest.com dealing with current changes in the retail environment that are affecting how architects and designers approach a project. The title, The Changing Art of Designing Urban Retail Projects, is especially appropriate, not a little because retail store design is acknowledged as an art, but mostly because it […]

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branding & corporate identity marketing Marketing & PR small business

Retail store design is a language everyone can read.

Semiotics Anyone who has ever seriously tried to design a logo for their business can tell you that it is not so easy, even for graphic designers who specialize in all things related to visual imaging. Certainly, any serious investigation will lead one to the subject of Semiotics, which might be defined as how meaning […]