I recently read a blog post entitled “3 Retail Design Trends To Transform 2019.” I thought the article offered a telling view of how retailers are thinking about marketing, and related store planning activities for the new year and beyond. To summarize, not necessarily in order: Trend Two said basically, when it comes to store […]
Tag: alexandria small business
A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem. One having to do with store fixtures. Is the Store Closing? – Did you notice that the merchandise in the drug store is all […]
Mid Year State of the Market: Maurisa Potts, in a mid year “state of the market” presentation sponsored by the Alexandria SBDC featured a headline stating, “Soft economy hitting big retailers hard.” There are, I might add, some small ones not doing too well either. Potts went on to note that online shopping is not […]
WE ARE VERY PROUD to announce that eye2eye Optometry Corner, a project that we completed in late 2015, and located in Hilltop Village Center here in Alexandria, has won Honorable Mention in the 2016 America’s Finest Optical Retailers competition put on by Invision Magazine, an important optical industry publication. We wish to extend our thanks […]
As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky. Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary remedy for the tchotchke effect is to recognize that […]
Managing Email Overload Are you overwhelmed by the amount of email messages you receive? Do you have an overflowing email inbox? Are you losing potential business because it takes too long for you to respond to email messages? You are not alone! In our next Beyond Google – Marketing and Managing on the Web Webinar […]
For my first SBDC blog post, I thought a nice introduction might be to revisit some notes taken this past summer during “Northern Virgina Retail Week.” I attended several presentations by Marc Wilson, retail expert and consultant to the Virginia Small Business Development Center. A page entitled, “Differentiate the Business” was important enough to have […]
Here at the Alexandria SBDC, we’re delighted when we meet someone as a startup and watch them grow into a multinational success story. And, we’re proud to say, we have several of these success stories in our roster of SBDC clients! One of those successes is Amanda Sozer, PhD, of SNA International. Here’s the direct […]