Marcel’s Yoga Boutique,
has turned out to be one of our most sophisticated designs. Recently completed, it was featured in the Old Town Crier, and we were also happy to answer some questions posed by Cindy Laidlaw, Principal of Laidlaw Group, the marketing communications firm who does the blog for the company who manufactures the shelving system. The content is especially informative for anyone thinking about a new retail project so I am posting some of it here along with links to the articles.
Question: Where and when did the idea for the studio start? Answer: Marcela came to me on the recommendation the local Small Business Development Center. As it turned out, my office is exactly across the street from her shop. Talk about Karma?
Question: What is your background? Answer: This is the bio that I use in many blog post. Bridget Gaddis, is a Licensed Architect and LEED-Accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and has a comprehensive background in commercial retail design, planning and construction.
Question: What was the vision of the project? Answer: Marcela had a vision that centered around the lotus flower. It is part of her logo and where we started to design. I liked the water element inherent in the lotus environment and aimed at suggesting this by the use of curved glass shelves as a feature in the shop. There is a mystique attached to the idea of yoga and one way of visually representing the calm is with open space – not so easy in a tiny shop. By merchandising mainly the walls we were able to define really nice site lines that terminate in beautiful merchandise displays while at the same time maintaining the “karma” of open space.
Question: What inspired the design? Answer: The lotus flower.
Question: In addition to Rakks, what other materials were used? Answer: We used a rustic piece of wood, with the shape of the tree still in its profile, to anchor and complete the feature wall. The effect is very organic.
Question: How long did the project take? Answer: It took about 4 months.
Question: What were the installation challenges of the space? Answer: The building is old and the exterior walls are plaster directly on furred out brick. They were totally out of plumb, to the extent that, in order to use the wall mounted Rakks standards, we had to build a drywall stand out in front of the existing wall.
Question: What is the history of the building? Answer: The building is in the historic district of Old Town Alexandria, VA.
Question: Where can I find out more about the products on display? Answer: Marcela’s Yoga Boutique
Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.