Today, staying connected to the latest social media outlets is almost the equivalent of staying in touch with the world; especially when it comes to business. Each day, as a business owner, you ask the question, “How do I expand my audience or clientele?” In order to generate revenue it is important to stay relevant. In order to stay relevant, you have to communicate to your audience by means of significant resources. Some of the most relevant ways to stay connected to your audience include: Newsletters, Blogs, Mobile Applications, Media Blasts and Text Alerts. For all of the mentioned, there are many resources out there that will provide time efficient ways for you to stay connected to your audience using very few clicks and very little time and effort.
Speaking of time, you might argue that you do not have time to keep up with all of the various forms of social media and perhaps even figure out which ones work best for your business agenda. The purpose of new innovative social media resources is to help make things easier for end users (consumers or businesses). If you choose to go at this alone, there are many resources out there that will allow you to stay in the loop and make it easy for you to post items to more than one social media outlet by logging into one or few resources.
To stay in the loop, use RSS Feed Readers. If you need to know what to write about and where to post it, this resource will allow you to stay on top of updates made on various sites including but not limited to social media helping you stay relevant to your audience. RSS Owl is one of the best because it covers a long list of platforms; however, there are many others out there. RSS Feed Readers will at least give you solid clues on where to post content and what topics to include in your newsletters, blog posts and media blasts.
Now that you know where to go to keep up with what’s trending, you want to figure out a way to post your content on more than one social media platform at a time. I think most of us have heard about Hootsuite by now, but if you have not, this is a great tool that integrates the most relevant social media used by businesses today. If you can at least post to a handful of your social media platforms at once, having to log into one or two others is not bad. It is better than having to log into 5 or more individually.
At this point you might be saying, “what if I don’t want to manage my own social media at all?” Well, you are in luck because there are many businesses out there just like KQ Associates that are here to assist you. We understand that managing your social media can be a real chore. However, we enjoy it! Managing social media and using it to grow your client base is like a game and although it can be challenging at times, it is fun for us! We all know when work is fun we can accomplish more. So, do some research and hire a company that will take this responsibility off of you at a rate you can afford so that you can focus on the things you do best regarding your business.
Lydia D. Washington, CEO
KQ Associates – Your professional source for trusted administrative support that keeps you safe and moving forward.