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advertising branding & corporate identity content curation marketing Marketing & PR small business small business marketing Startups Technology

Digital Signs & Real Products: A Winning Combination?

Inserting a lake, a gym and a hoarse into a display – If marketing guru’s are to be believed, bricks n mortar retailers would be wise to think about how their store designs and related merchandise displays might create an emotional connection between a shopper and the product being sold. It has been suggested that […]

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branding & corporate identity Entrepreneurs Entrepreneurship Food Service grow your business manage your business Marketing & PR Restaurant Restaurant Week small business small business marketing Solopreneurs startup startup advice Startups

What do you mean by “Feasibility Assessment?”

Contemplation – Imagine you are a retailer contemplating this tenant space. Clearly, you might be asking yourself; “now what?” Suppose a few of the questions below move from unconscious reflection to conscious contemplation without ensuing answers, then assessing a project to see what is actually required could facilitate the decision making process and provide many […]

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Owning It

Owning a small business is like starting a family but often I feel like a single parent with quintuplets. When I first began my business in 2012 I filed out all of the correct paperwork. As it would seem, I did so in the most backwards order I could imagine. This was not by my […]

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advertising branding & corporate identity customer service events management / entrepreneurship marketing publicity / public relations small business small business marketing social media Startups sustainability / green initiatives Web

Del Ray Wedding Venders

Earlier this year I met with Katie Wannen, fellow Small Business Owner and Wedding Planner at The Plannery and we decided to start a group for wedding vendors in Del Ray. Over the Summer we collaborated on the logistics of the group and then after some interest from quite a few folks, a website was […]

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human resources small business Startups

Look, Ma, No Hands . . . Well, Not Quite!

Learning to ride a bike was a transformative experience for me. The bike meant absolute freedom — freedom to cover more ground than I ever dreamed possible in a single summer day and, probably more importantly, freedom from watchful parents at least until the street lights came on. As I’ve grown older, I’ve had the opportunity to watch others learn …

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human resources small business Startups

Accidental Technologist

Do you ever sit down to write about something that you know you are “supposed” to write about and find yourself composing a different post? Well, my friends, that is how this posting began. Lately, I have been deluged with a lot of messages, posts, tweets, and Facebook statuses about back to school. Everyone in my life seems to be …

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human resources small business Startups

Perfect Pitch

Recently, I played a vigorous game of charades with a group of friends. The players’ acting abilities were worthy of an Oscar — ridiculously creative, intuitive, and skillful . . . with the exception of one of us who told us in advance that he did not want to play because he was terrible at the game.  I thought he …

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human resources small business Startups Talent Acquisition

Hello, World!

This company, TalentFront, was officially conceived when I found myself verklempt at a routine end-of-year staff meeting at my old firm. Our company had had a very good year . . . no wait, we had had arguably the best year in our corporate history. Our…