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Me and My Arrow: Recruiting in the Digital Age Part 3

Here’s a truth for you: You can’t talk about a 21st-Century recruiting strategy without talking about social media. And you can’t talk about social media recruiting without talking about employer branding. So, let’s talk about it. Social media is an ef…

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6 Reasons Local Business Owners Should Blog

Business owners have a huge opportunity at their fingertips and that’s because social media and the internet has made it easier to have a direct relationship with the consumer. At no other time in history have business owners had the opportunity to directly communicate with their target clients and customers. While “blogging” is not the […]

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The Importance of a Professional Headshot

Your headshot says a lot about you. Do you look like a confident person? Do you take care in your appearance? Do you seem like a professional? These are all questions that hiring departments may think of or clients may wonder when choosing you. Whether they are looking at your LinkedIn profile or choosing your […]

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SoLoMo Success (eBook) launches!

We’re excited to announce that Ray Sidney-Smith has published his first book, SoLoMo Success: Social Media, Local and Mobile Small Business Marketing Strategy Explained! Available now on Amazon Kindle and Barnes & Noble Nook, along with paperback and audiobook versions