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advertising branding & corporate identity content curation marketing Marketing & PR small business small business marketing Startups Technology

Digital Signs & Real Products: A Winning Combination?

Inserting a lake, a gym and a hoarse into a display – If marketing guru’s are to be believed, bricks n mortar retailers would be wise to think about how their store designs and related merchandise displays might create an emotional connection between a shopper and the product being sold. It has been suggested that […]

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marketing small business small business marketing social media soit Switched on IT wordpress

WordPress for Small Business

On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 10, Doug and Ray discuss WordPress for Small Business, originally a blog content management syste…

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advertising Amazon Prime Day marketing Restaurant Week retail holiday small business marketing Small Business Saturday

Using Amazon Prime Day

Amazon.com, Inc., the ecommerce and cloud computing juggernaut based out of Seattle, is 24 years old. And, four years ago, in honor of its 20th birthday (so it said) it launched Amazon Prime Day, a retail holiday filled with deals

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hashtags marketing small business small business marketing social media Social Media Marketing with LinkedIn soit Switched on IT

Social Media Marketing with LinkedIn

On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 5, Doug interviews Ray about LinkedIn marketing. We discussed LinkedIn Company Pages, Showcase Pa…

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hashtags marketing small business small business marketing social media Social Media Marketing with Facebook Social Media Marketing with Instagram soit Switched on IT

Social Media Marketing with Facebook, Getting Started

On “Switched on IT,” the PowerTV Australia show that co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 4, Doug interviews Ray about Social Media marketing, starting with the use of Facebook, Instagram and som…

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IT marketing mobile Search Engine Optimization for Small Business SEO for Small Business small business small business marketing smallbusiness soit Switched on IT Web

Search Engine Optimization for Small Business

In this episode (3) of “Switched on IT,” the PowerTV Australia show that I co-host with Doug Endersbee of OZ Hosting, we cover some of the high-level areas that you need to understand about Search Engine Optimization for Small Business.

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branding & corporate identity How To marketing small business small business marketing startup advice

Store Fixture Design: Adding Technology Improves on an Already Good Thing

A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem. One having to do with store fixtures. Is the Store Closing? – Did you notice that the merchandise in the drug store is all […]

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Google reviews marketing responding to Google reviews small business marketing Web

Responding to Google Reviews — The Good, The Bad and the Ugly

While the first phase of Google review traffic success is getting them, taking your Google review strategy to the next level is most certainly responding to Google reviews. Setting and managing buyers’ expectations is tough when you control little abou…