Digital Signage Trial Curated Content Design, Management, Delivery: There is no shortage of TV’s, monitors, and digital media presentation devices both available and already installed in public spaces. Curated Content for these, on the other hand, is less successful and often non existent. Independent retailers, service providers and non profit organizations are especially susceptible. Landlords, […]
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Owning It
Owning a small business is like starting a family but often I feel like a single parent with quintuplets. When I first began my business in 2012 I filed out all of the correct paperwork. As it would seem, I did so in the most backwards order I could imagine. This was not by my […]
Earlier this year I met with Katie Wannen, fellow Small Business Owner and Wedding Planner at The Plannery and we decided to start a group for wedding vendors in Del Ray. Over the Summer we collaborated on the logistics of the group and then after some interest from quite a few folks, a website was […]
Above is a local “Old Town” shop, what would be called a “Mom & Pop” shop. The name of the shop is more about describing the product than creating a brand identity. The sign, though in a prominent location, is not graphically pronounced because there is little or no contrast between the letters and the […]
At the AIA convention this past summer I attended an event entitled: Bathesda Row a Retrospective Look at a Retail Icon. For anyone not familiar with it, Bethesda Row it is a highly successful mixed use development project that took place over 17 or so years. It is a model of successful “main street” retail. […]
Back to School season is really important for Small Business retailers. And, after Labor Day weekend sales are over, the rush of the autumn season pushes not only our clocks back an hour, but sometimes sales. Pat Melton, researcher extraordinaire (among many other hats) of the Alexandria Small Business Development Center, came across a great […]
“Reduce, reuse, recycle.” Has this become the mantra of the first two decades of the 21st century? To a dedicated few perhaps, but so far most behavior change has focused on recycling , rather than reducing or reusing the products we use in everyday life. To see if I am making a correct assumption here, […]
Google+ for Small Business Technology That Can Help Your Business Grow! February 29, 2012 9 am – 12 Noon With only 20 spots for this hands-on workshop, we anticipate more demand than space. Email or call Patricia Melton if you are interested. Slots will be filled on a first come, first served basis, […]