Learn more: https://gotogaddis.com/ The referenced article is here, and Amazon Go is here.Photos: one, two, three, four, five, six.You will find more about bricks n mortar as “touchpoints” only here.
Learn more: https://gotogaddis.com/ You may like to check out the referenced articles here, and here.Photos: one, two, three, four, five, six, seven.Recommended Reading:Stores are more visible than BrandsSome said it is impossible to actualize a brand without bricks n mortarSome said stores not online are the future of retailYou will find an important read about […]
Digital Signage Trial Curated Content Design, Management, Delivery: There is no shortage of TV’s, monitors, and digital media presentation devices both available and already installed in public spaces. Curated Content for these, on the other hand, is less successful and often non existent. Independent retailers, service providers and non profit organizations are especially susceptible. Landlords, […]
Inserting a lake, a gym and a hoarse into a display – If marketing guru’s are to be believed, bricks n mortar retailers would be wise to think about how their store designs and related merchandise displays might create an emotional connection between a shopper and the product being sold. It has been suggested that […]
This blog post was written by Ray Sidney-Smith of W3 Consulting. It may come as a surprise from Small Business owners to start thinking about holiday marketing planning before Labor Day. But, now is the time to start planning the holiday marketing campaigns you want to be successful for this coming fall and winter holidays… Read more »
You have social media accounts, but do you ever run out of ideas to write or talk about? At last month’s Small Business Roundtable attendees brainstormed ideas for social media posts, from Tweets to Podcasts. Each participant gave a very brief “elevator speech” about their business, and others told them what they would want to… Read more »
Small business owners packed the room at the Alexandria SBDC last week for Maurisa Potts’ annual update of the latest trends in marketing. As always, content is king, and the focus is on how to connect with customers in a way that the “big box stores” and online sales cannot. The first step, of course,… Read more »
What makes a store look expensive? Way back in 2013 I wrote a post on this site asking if a higher price could be placed on merchandise because the store design looks expensive? The post was about the impact that a curved ceiling might be expected to have on what is generally considered inexpensive merchandise. […]