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grow your business How To Marketing & PR

What Does your Network Want to Know?

You have social media accounts, but do you ever run out of ideas to write or talk about? At last month’s Small Business Roundtable attendees brainstormed ideas for social media posts, from Tweets to Podcasts.  Each participant gave a very brief “elevator speech” about their business, and others told them what they would want to… Read more »

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branding & corporate identity How To marketing small business small business marketing startup advice

Store Fixture Design: Adding Technology Improves on an Already Good Thing

A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem. One having to do with store fixtures. Is the Store Closing? – Did you notice that the merchandise in the drug store is all […]

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branding & corporate identity How To marketing Marketing & PR small business small business marketing startup advice

Retail Doom & Gloom: Crisis or Opportunity?

Mid Year State of the Market: Maurisa Potts, in a mid year “state of the market” presentation sponsored by the Alexandria SBDC featured a headline stating, “Soft economy hitting big retailers hard.” There are, I might add, some small ones not doing too well either. Potts went on to note that online shopping is not […]

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branding & corporate identity General Interest How To management / entrepreneurship marketing Marketing & PR small business small business marketing startup advice

Bring your toughest design problems!

will be showcasing many projects and explaining our services at the BL Business Expo on Friday June 2nd. Please Join us. The BL Business Expo Event, in its 13 year, showcases the products and services of over 100 Northern Virginia exhibitors and sponsors. Please contact Gaddis Architect, at [email protected], 9730701-8800, for a complimentary entry voucher. […]

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business planning contractor How To manage your business management and operations

HVAC: Accounting for stuff only the birds can see!

Necessary – What has this got to do with me? I am building a chic new retail store. I need to focus on the design, merchandise displays and retail image. Who sees this? I know – I know, the space must have functioning heat and air conditioning but, really, why do I need a structural […]

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How To Marketing & PR

Pitching Your Business

This week, we hosted a workshop on pitching your small business. Many business owners have never taken the time to sit down and really think through their business pitch. Whether you’re pitching to introduce yourself, to promote your brand, to gain a new client, to increase awareness about your product or service, or to ask… Read more »

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The Business Plan: How to Test Your Big Idea

This post first appeared in the Alexandria Times on February 26, 2016. Lots of people always are coming up with ideas for a new business or nonprofit venture. While great ideas are important, there are several tangible steps you should follow to give that idea the greatest chance of success. Hopefully, your idea sprang from… Read more »

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How To HR & Employer Issues Restaurant

Defining Goals and Values Can Reduce Workplace Stress

The January Small Business Roundtable discussion topic was advertised as “Ideas for a Healthier, Happier Workplace”. While several concepts were raised, most of the discussion centered on reducing stress. Small business owners wear so many different hats and are pulled in so many directions that the concept of “stress-free productivity” may seem unreachable. Pulling back… Read more »

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