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The Importance of a Professional Headshot

Your headshot says a lot about you. Do you look like a confident person? Do you take care in your appearance? Do you seem like a professional? These are all questions that hiring departments may think of or clients may wonder when choosing you. Whether they are looking at your LinkedIn profile or choosing your […]

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advertising branding & corporate identity coaching & consulting marketing small business

Unbrand Store Designs

If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts. With this recent article on “AdNews” I find myself again bestirred on the subject. The gist of the article is that “Unbrand” is a “Movement” initiated by Gen. C (connected) values, resulting in […]

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The Value of Local Small Business Partnerships

“Coming together is a beginning. Keeping together is progress. Working together is success.” — Henry Ford Alexandria is home to countless diverse, dynamic and successful small businesses. This is the story of how two of small businesses partnered up and were able to create a unique professional development opportunity for many others. by Reggie Holmes of […]

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Owning It

Owning a small business is like starting a family but often I feel like a single parent with quintuplets. When I first began my business in 2012 I filed out all of the correct paperwork. As it would seem, I did so in the most backwards order I could imagine. This was not by my […]

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advertising branding & corporate identity coaching & consulting facilities & location management marketing sales small business small business marketing

Crossing Over the Line of Confusion

This is an instructive exercise on two levels. First lets consider the impact of merchandise placement in the black and white photo. It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an indecipherable patch work which says little about the […]

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advertising branding & corporate identity coaching & consulting marketing small business

Store Front Design: setting up a shopping experience

It is such fun to watch excellence in action, no matter where it happens to be found. Even better if it happens to show up in ones particular area of interest. By changing it often, Dash’s treats this store front design like a blog, allowing it to attract the interest of locals as well as […]

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Alexandria SBDC Announces Human Resources Counseling for Small Business!

Alexandria SBDC now offers individualized human resources counseling for small business…at no cost! The Alexandria SBDC would like to announce a new program that will begin this month. Many of our small business clients fear HR issues and mistakes, but do not fully appreciate how the right people and processes will help them succeed. Patricia […]

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Who should buy what you sell?

Part two of my four-part Marketing for the Best of Us™! Blog series, which answers the four critical questions for growing the revenue of any business. Who Should Buy what You Sell? If you are a typical business leader, you’d like your product or service to be purchased by scores, maybe thousands, even hundreds of […]