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To Do More Business Online, Be a Little Less ‘Businesslike’

It’s nearly 2014, and you know your business has to be on the internet. But once you’re online, just how businesslike do you need to be? Obviously, your company’s online presence has to meet some basic standards of professionalism — make sure all the text on your website has been spell-checked and, if you use […]

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branding & corporate identity business writing marketing small business Web

4 Lessons on Writing for Your Business’s Website or Blog

For a business looking to try something new or different on its website, it’s never been easier than right now. Adding streaming video, real-time social media feeds and attractive design effects can be simple. And users have the bandwidth and savvy to handle it when they land on a more complex site. There’s never been […]

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advertising marketing small business small business marketing Web

3 Things You Should Know Before Using Google AdWords

The reasons to use Google AdWords to market your business are numerous. The reasons not to are nearly as plentiful. If you’re not sure whether you should use the popular search advertising platform, this post won’t go very far in helping you make that decision. There are too many variables, starting with your budget, your […]

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marketing small business small business marketing Web

The Value of Highlighting Other People’s Content

I was just a week into the work for my first client when he asked a question that produced a vivid flashback. “Why should I link to other sites?” he asked, after I suggested his company’s website link to the partners and media outlets mentioned on his homepage. “I don’t want users leaving my site.” […]