small business

Enjoying the Weather While Staying Safe

Late spring and early summer are enticing times of year to get outside and enjoy the weather in our Mid-Atlantic area. While the weather is never easy to predict, as anyone who has lived here at least a year can testify, this time of year is usually more disposed to outdoor activities than high summer. […]

branding & corporate identity marketing small business small business marketing

Small Business Marketing…on the Go

July and August are often a time when businesses slow down, and employees and their families take vacations while school is out for the long summer break. If your business or staff takes a break, it does not mean that you should stop promoting your business. Have you ever realized that travel-related items can be […]

branding & corporate identity corporate responsibility human resources marketing publicity / public relations small business small business marketing sustainability / green initiatives

Make Every Day Earth Day

“Reduce, reuse, recycle.” Has this become the mantra of the first two decades of the 21st century? To a dedicated few perhaps, but so far most behavior change has focused on recycling , rather than reducing or reusing the products we use in everyday life. To see if I am making a correct assumption here, […]

branding & corporate identity human resources management / entrepreneurship marketing small business small business marketing

Healthy Employees are Productive Employees

As business owners, we worry often about the health of our business, but how frequently do we worry about having healthy employees? Sure, it gets attention when an employer contributes to health care insurance. If employees are absent because of sickness or a condition such as carpal tunnel syndrome that limits their productivity that affects […]