The best brands are built on great stories.“ —Ian Rowden, Chief Marketing Officer, Virgin Group More than at any other time in human history, today’s consumers possess increasingly short attention spans and are bombarded daily with numerous media and messaging channels. Everywhere you look there is constant marketing and advertising going on in some way, shape […]
Brands are everywhere! Products and services are constantly advertised to consumers through social media, mobile devices, digital signage among many other new and traditional avenues. There is more competition than ever for brand recognition and loyalty among consumers. As consumers increase in volume and technological savvy, businesses must adapt their approach to marketing and branding […]
In the excellent book, The Strategic Designer, author David Holston makes the following astute observation about a reality of doing business in today’s world: “Businesses, like designers, need to be in a constant state of ideation. Design gives firms a competitive advantage in overcrowded markets by identifying unique value and connecting audiences, as well as […]
According to Ellen Lupton, author/editor of Graphic Design Thinking: Beyond Brainstorming, “The concept design thinking commonly refers to the processes of ideation, research, prototyping and user interaction (p. 5).” Design thinking is what really fuels what we might call the “creative process”. I am personally a proponent of the phrase “design thinking” because it rightly […]
According to the book Brand Identity Essentials (Rockport 2010 Budelmann, Yang, Wozniak) a logo is “a picture (composed of text, a graphic or combination of the two) that represents the collection of experiences that forms a perception in the mind of those who encounter an organization.”1 The sum of all these perceptions can be thought of […]