coaching & consulting events management / entrepreneurship marketing small business small business marketing

The Value of Local Small Business Partnerships

“Coming together is a beginning. Keeping together is progress. Working together is success.” — Henry Ford Alexandria is home to countless diverse, dynamic and successful small businesses. This is the story of how two of small businesses partnered up and were able to create a unique professional development opportunity for many others. by Reggie Holmes of […]

small business marketing social media

How Businesses are Using the Yo App

The Yo app was initially ridiculed by media as being the simplest and most pointless social app ever. But Yo app inventor Or Abel is laughing all the way to bank, as businesses have found ways to use it effectively and investors have sent millions in funding. The Yo app, when launched, did one thing: […]

marketing small business marketing social media startup advice

Setting Up Your Business — Correctly — on Facebook

A few weeks ago I sat down with an Alexandria business owner to look at his business presence on Facebook. “Hang on,” he said. “I need to log out from my personal account and log in with my business account.” Does that sound like you? A lot of business owners, concerned about personal privacy, create […]

social media

Making Sure Twitter Helps Your Business

Twitter has more than 271 million monthly active users, and 94 percent of users who follow businesses are on the lookout for discounts and special deals. Hashtags routinely appear on Super Bowl commercials. But, it’s a medium that needs daily attention and quick responsiveness, particularly if your customers decide to use it as a customer […]

advertising branding & corporate identity marketing small business marketing social media

Is Instagram Right for My Business?

With more than 70 million users in the United States and a user base that skews young and affluent, many businesses are taking another look at Instagram. Instagram is a mobile app-based photo sharing network, where an individual or business can post photos of events, items or anything else with captions and clickable, searchable hashtags. […]

marketing small business marketing startup advice

Which Social Network is Right for Your Business?

Options abound when it comes to social media – there are dozens of “major” social networks (those with more than 500,000 active users) and new social platforms hit the market all the time. With the optimism and energy behind starting your own business, many entrepreneurs create business profiles on several social networks, only to find […]