Learn more: https://gotogaddis.com/ The referenced article is here, and Amazon Go is here.Photos: one, two, three, four, five, six.You will find more about bricks n mortar as “touchpoints” only here.
Author: Bridget Gaddis, AIA
Learn more: https://gotogaddis.com/ You may like to check out the referenced articles here, and here.Photos: one, two, three, four, five, six, seven.Recommended Reading:Stores are more visible than BrandsSome said it is impossible to actualize a brand without bricks n mortarSome said stores not online are the future of retailYou will find an important read about […]
Learn more here: https://gotogaddis.com/ ou may want to check out: “The Pandemic Will Change American Retail Forever.”
Digital Signage Trial Curated Content Design, Management, Delivery: There is no shortage of TV’s, monitors, and digital media presentation devices both available and already installed in public spaces. Curated Content for these, on the other hand, is less successful and often non existent. Independent retailers, service providers and non profit organizations are especially susceptible. Landlords, […]
Inserting a lake, a gym and a hoarse into a display – If marketing guru’s are to be believed, bricks n mortar retailers would be wise to think about how their store designs and related merchandise displays might create an emotional connection between a shopper and the product being sold. It has been suggested that […]
I recently read a blog post entitled “3 Retail Design Trends To Transform 2019.” I thought the article offered a telling view of how retailers are thinking about marketing, and related store planning activities for the new year and beyond. To summarize, not necessarily in order: Trend Two said basically, when it comes to store […]
What do Facilities Management Companies Do? Did you ever take a look at the list of services offered by Facilities Management Companies? These companies do everything from A to Z when it comes to existing properties and if one cares to run through Wikiapedia’s very unofficial list, they might find that all of the items […]
Helping Retailers Succeed – Most every year the Small Business Development Center, in my case locally in Virginia, puts on an event designed to help retailers succeed. I usually attend. This year’s event was The Alexandria Experiential Retail Summit, experiential being the operative word. Most of the discussion centered around primary marketing and selling communications, […]