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small business

9 Summer Reads for Small Business Owners

One of the best descriptions of small business owners came from a speaker at an expo in DC:  “People who work 80 hours a week to avoid working 40 hours a week for someone else.” Even if you’re working a mere 50 hours, that doesn’t leave you much time for reading but the longer days […]

Categories
small business

I’m Not Cattle, Why do I Need to Brand Myself?

If you’ve been in business for even just a month or two, you have probably run across marketing workshops or articles that talk about building your brand. And if you rolled your eyes at any of this, I get it. It sounds superficial, doesn’t it? Or for folks like me, it feels like a box […]