Upcoming Events at the Alexandria SBDC [event]

Alexandria Small Business Development Center presents June 2012 Series of Events.

We so hope you will consider attending one or more of these events designed to help your business and nonprofit thrive and grow. Please note where registration is required. Remember, there is NO FEE for attending any of these programs.

As always, please contact us with your business concerns! For all these and more, just visit our website to learn more and register/rsvp.

Brown Bag Lunch “Get More Time Out of Your Day” presented by Holly Herman of Achieving Skills Resources!

Tuesday, June 5: Do you get everything on your “to do” list finished?  Do you have interruptions that derail your whole day?  Do you ever wish you had time to accomplish more?  Do you feel like you should be more productive?  If you can’t get everything crossed off your list, you’ll learn how to double your productivity and work fewer hours.  Held in our office from noon – 1:00 pm. Register online or call 703-778-1292 for more information.  Doors open at 11:45 am.

START, MANAGE, GROW WORKSHOP “Doing Business in the City of Alexandria”!

Tuesday, June 12: Over the last few years, the City of Alexandria has implemented a number of strategic changes that have made it easier for small businesses to thrive in the City.  Hear directly from: Planning & Zoning, Code Adminstration, Multi-Agency Permit Center, Transportation & Environmental Services, Department of Finance and the Alexandria Health Department.  New City Manager, Rashad Young, will be the keynote speaker and will highlight City partnerships with its much-needed economic engine: SMALL BUSINESSES!  There will be a brief Q & A and then an opportunity to talk one-on-one with officials in breakout sessions. The event location is The Mary G. Gates Learning Center, United Way of America, 701 North Fairfax Street, 8:00 am – 10:30 am.  Register online or call 703-778-1292 for more information.

Business Development Roundtable “How to Make Referral Networking Work for You”!

Tuesday, June 19: This meeting will be held in our office at 625 N. Washington Street, Suite 400 from noon – 1:00 pm. No pre-registration is necessary. If you have any questions, contact Gloria Flanagan by email or by phone at 703-778-2961.

Social Media Counseling for Alexandria City businesses!

Tuesday, June 19 & Wednesday, June 20: We offer one-on-one social media counseling with Ray Sidney-Smith of W3 Consulting.  These 45-minute individual sessions will take place in our office. If you are interested in taking advantage of this opportunity, contact Patricia Melton by email or by phone at 703-778-2960.

Save the date for these upcoming events:

Tuesday, July 10: Brown Bag Lunch noon – 1:00 pm “Building Your Identity: Branding 101”

Tuesday, July 17: Business Development Roundtable noon – 1:00 pm Topic: TBA

Wednesday, July 18: START, MANAGE, GROW WORKSHOP 8:00 am – 10:00 am “Social Media in the Retail Environment”

 

Photo courtesy of Wikipedia

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Smart Entrepreneurship: Small Business Financial Management

Small Business Financial ManagementGuest Post by Barbara Greenwald of Sheinwald Financial Strategies.

 

I define “Smart Entrepreneurship,” as the willingness to plan ahead, adjust your plan as you go along, know your own limitations and when to consult others, only take risks that you understand and can afford to take, deliver your product or service with the utmost quality and professionalism, and always manage your business functions (especially your financial management) well.

Owning your own business requires research, planning, dedication, persistence, problem solving, and resilience. Whether it is generating revenues, keeping the cash flow going, maintaining employee morale, or managing the growth of the company, the buck stops with you.

My insights are gleaned from 30 years of lending money to small businesses. My efforts as a financial strategist are always to provide guidance that will contribute towards a smoother ride. If owning your own business were an easy path to success, however you define success, then everybody would be doing it.

Do you have 6-12 months cash to support both your personal and business cash requirements? 

You want your business to be a source of pride and fulfillment, not a source of worry and distress. Why not strive to be in a position where you can minimize any worry about money? Properly managing financial risk is one of the most important elements of running your business.

Having sufficient resources will permit you to concentrate on generating sales, hiring and training the right employees, and implementing operations. All too frequently businesses are going along and a cash flow shortage suddenly occurs when a receivable doesn’t come in when expected; or when a business expands rapidly. To better understand when revenue growth will eat cash, ask your accountant, your banker, or a financial strategist like myself. .

Depending upon the size of the business and the pace of its growth, a periodic financial check-up with an expert is advisable. Just like your personal health, if you don’t catch a problem early enough, it can be much harder to resolve in a favorable manner. It’s advantageous to be proactive and keep the financial health of your business fine-tuned.

What do the right financial advisors mean for your future success?

If a company doesn’t have its books set up properly to reflect its financial status at any given point in time, and it has not selected an accountant to pull regular financial statements, the owner won’t know if the company is making money, losing money, or breaking even, and will not have the financial reporting to make sound financial decisions when future opportunities or other challenges present themselves. Lack of knowledge about a company’s financial status is one of the biggest financial risks a business owner undertakes.

Questions to ask yourself:

  1. Do you have an accountant and an accurate accounting system kept current?
  2. Have you found a banker who will follow your business progress and be prepared in advance to set up a financing facility?

What is your plan if you find that you are making progress towards increased growth and profitability, and you find you need more capital?

If you cannot identify sources for cash for the fixed overhead for your personal and business expenses for at least six months, which might include a spouse’s salary, consider a back-up plan. Finances can operate on a shoestring and even transform you into a better money manager, but can also create a more nerve-wracking experience and a greater possibility of failure.

The most important message I can deliver is to understand the financial risks you are undertaking, the business implications, and your own personal risk tolerance. It is important to only take risks you can afford to take to preserve the long term potential of your business venture.  Cash provides the maximum flexibility to get through downturns in your business or the economy. In the end, everything starts and ends with finance.

If you are a Government Contractor, please join me for my upcoming talk:
Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing” presented by Barbara Greenwald, Sheinwald Financial Strategies. Held at the Alexandria Small Business Development Center, 625 N. Washington Street, Suite 400 from 9:00 – 11:00 AM. Register online or call 703-778-1292 for more information.

Photo courtesy of Andres Rueda

Effective Business Writing: The Seven Keys for Small Business Owners

The Seven Keys to Effective Business Writing from Ray Sidney-Smith on Vimeo.

Eliza Dolin, of Ivy Quill Communications, presents a summary of her recent workshop at Alexandria Small Business Development Center on “The Seven Keys to Effective Business Writing.”

Workshop Recap: From One to Many — Smart, Effective Hiring – Patricia Frame of Strategies for Human Resources

Attendees of Small Business Hiring Workshop at the Alexandria Virginia SBDC

Alexandria SBDC hosted their monthly Brown Bag Workshop yesterday and it was a packed house! Patricia (Patra) Frame of Strategies for Human Resources provided a higher-level prospective with some well-conceived, practical lessons for hiring practices for Small Business entrepreneurs new and growing. If you haven’t yet, you should check out Patra’s blog post, Hiring the Talent You Need to Succeed, that was published last week here on AlexandriaSmallBusiness.com. Here’s our Twitter transcript and summary video, and I’m sure the slidedeck will go live on the Alexandria SBDC website soon. We hope you can join us at future Brown Bag workshops or via our live Twitter conversations!

TWITTER TRANSCRIPT

David Martin of Gold Works Custom Jewelry Design and Repair discusses his hiring needs
David Martin of Gold Works Custom Jewelry Design and Repair discusses his hiring needs

We launched our first foray into live-tweeting on Twitter at this workshop with the hopes of engaging Small Business entrepreneurs in Alexandria that cannot make it to the event but would like to participate and learn with us anyway. While live tweets will never outweigh the benefits of attending in person (think of the free, one-to-one networking opportunity!), being with us via Twitter is a great way to market your business, generate Twitter buzz around content for your target audience, and to learn and share virtually with your fellow local businesses.

Click the link to the right for the transcript: Tweetchat for alexvasbdc hrsmarts 2012-04-03

SUMMARY VIDEO

Federal Proposal Development: Focus on Cost Proposals [event]

Start Manage and Grow with the Alexandria SBDCWhat are Government Cost Proposals?  Can your team write one that will win a federal contract?

Join us for the fourth in an interactive series of START, MANAGE, GROW your business workshops for federal contractors.

Learn the basic elements of Government Cost Proposals, including tips on the certificate of current cost and pricing data from a federal contracting expert, Sequin Lukon, Principal of The Essential Agreement, LLC.  She’ll explain the different types of cost/price proposals and the ins and outs of government procurements from a cost/price perspective.

Sequin will also discuss TINA, the Truth in Negotiations Act, and other matters that you need to know!

For more than 25 years, Sequin has offered high-level contracts advisory services to the government contractor community in both small and large businesses.

RSVP NOW

This FREE federal contracting SMART, MANAGE, GROW your business workshops is sponsored by the Alexandria Small Business Development Center and the Alexandria Economic Development Partnership.

Join us at for two hours of interactive programming in our new office Board Room, 625 North Washington Street, Alexandria, VA beginning at 9:00 AM.    

 

Save the date for these other federal contracting workshops: 
  • Tuesday, April 24: Subcontracting to Prime Federal Contractors” presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing” presented by Barbara Greenwald of Sheinwald Financial Strategies.

For more information these and other SBDC trainings and programs, please www.alexandriasbdc.org.

Google+ for Your Small Business [event]

Google+ logo

 

Google+ for Small Business
Technology That Can Help Your Business Grow!
February 29, 2012
9 am – 12 Noon

 

With only 20 spots for this hands-on workshop, we anticipate more demand than space.  Email or call Patricia Melton if you are interested.  Slots will be filled on a first come, first served basis, and then we’ll start a standby list.  See information below.

 

Google is the well-known search engine and leader in the Web advertising world, but if you haven’t already started seeing and hearing, they have recently launched a new service platform called Google+ and its Google relations, the +1 buttonDirect Connect and Search Plus Your World. Together, Google+allows businesses share, promote and measure the building of relationships between the business brands and the people who care about them. In this seminar and workshop, you get the best of both worlds from Alexandria Small Business Development Center. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, presents a strategic overview of Google+ for small businesses. Following the presentation, Ray will walk you through the steps to launch your own Google+ pages for your business. This event is not to be missed!

 

From Google+ Pages’ site:

 

Share

 

Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat –Google+ lets you easily share the right things with the right customers.

 

Promote

 

Help word get around. Put the +1 button anywhere you’d like people to be able to recommend your business, products or services to friends and contacts all across the web.

 

Measure

 

How’s your page doing, and how could it do better? Google+makes it easy to learn more about how your followers’ interactions on your page affect your brand, and your business.

 

Bring your wireless-enabled laptop, netbook, or mobile tablet (e.g., iPad). The session will be held in our boardroom, located at 625 N. Washington Street, Suite 400.  Because we expect this to close out early, we ask if you register, please attend or let us know if you cannot, so others may have the opportunity!

To register, email or call Patricia Melton, SBDC Counselor, at 703-778-2960.

 

Enter the “Retail Parking” garage via Pendleton Street for free parking.

______

Photo courtesy of Wikipedia.

Upcoming Events at the Alexandria SBDC

SBDC logo
Presents February 2012 Series of Events
We are well into 2012 with our programming designed to help your business thrive. As always, all of our events are FREE of charge!

SBDC Divider

Tuesday, February 7, 2012:  Brown Bag Lunch- “Every Word Matters” – Learn tips for better business writing. Held from noon – 1:00 PM in our boardroom at 625 N. Washington Street, Suite 400 and presented by Eliza Dolin, Ivy Quill Communications, LLC. REGISTER NOW!

Thursday, February 9, 2012:Google to Great Webinar- “Marketing with Google Maps” (Google Maps)- This session runs from 10:15 to 11:15 AM. To register visit our website under the “Hot Topics” heading on the home page. Miss a webinar? Go to our archived resources page.

Tuesday, February 14, 2012: START MANAGE GROW Workshop – “Federal Business Development for Service Providers” presented by John Boulware, Federal Contractor Consultant; the second in a mini-series on Federal Contracting. Are you a service provider that needs help with identifying government business? Come to our expanded and interactive series designed to help you win federal contracts! Held in our office at 625 N. Washington Street, Suite 400 from 9:00 -11:00 AM. REGISTER NOW!

Thursday, February 23, 2012: Google to Great Webinar – “Being Business-Informed Using Google”(Google Reader, FastFlip & Currents). This session runs from 10:15 to 11:15 AM. To register visit our website under the “Hot Topics” heading on the home page. Miss a webinar? Go to our archived resources page.

**A hands-on ‘not to miss’ Google to Great EVENT: Only 25 can attend and you must bring your laptop or iPad**

Wednesday, February 29, 2012: “Google+ for Small business” – in this workshop, you get the best of both worlds from Alexandria SBDC and Google. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, will present a strategic overview of Google+ for small businesses. Following the presentation, Ray will hand over the microphone to Googlers who will walk you through the steps to launch your own Google+ pages for your business. The session will run from 9AM to Noon in our boardroom, located at 625 N. Washington Street, and a light breakfast will be included. To register, call Pat Melton, SBDC Counselor, 703-778-2960. Because we expect this to close out early, we ask if you register, to please attend or let us know if you cannot, so others can!

Save the date for additional events that will help your business GROW:

  • Tuesday, March 6: Brown Bag Lunch“Business Structure Considerations: Legal and Tax Consequences” presented by Karen Hermann and Jen Ray, both Counsel at Crowell & Moring, LLP
  • Tuesday, March 13:“Federal Proposal Development- Focus on Technical Proposal”presented by John Boulware, Federal Contractor Consultant
  • Tuesday, March 27: “Federal Proposal Development- Focus on Cost Proposal”presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, April 3:  Brown Bag Lunch: From One to Many – Hiring Smartspresented byPatricia Frame, Strategies for Human Resources
  • Tuesday, April 24: “Subcontracting to Prime Federal Contractors” presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing”presented by Barbara Greenwald of Sheinwald Financial Strategies


Coming soon:

– Mini-series on branding your business presented by Belmont, Inc.

– Nonprofit business practices and guidance presented by Renner & Company, CPA, PC