Bring your toughest design problems!

will be showcasing many projects and explaining our services at the BL Business Expo on Friday June 2nd. Please Join us.

The BL Business Expo Event, in its 13 year, showcases the products and services of over 100 Northern Virginia exhibitors and sponsors. Please contact Gaddis Architect, at [email protected], 9730701-8800, for a complimentary entry voucher. Please stop by our booth to see our projects showcased and learn about how we can help solve many tough design problems and create high performing spaces. We look forward to meeting you there.

AGENDA

8:00 am : Doors open for Guests.

(The Exhibit Hall is open NON-STOP until the end – Seminars will take place in a separate Room)
8:15 am – 9:15 am:
Making LinkedIn work for Your BusinessSeminar
Jennifer Dalton, LinkedIn Specialist
9:30 am – 10:00 am:
Opening Ceremony
National Anthem, welcome address,Sponsors recognition, with Emcee:
-Angel Livas, Media Specialist
10:15 am – 11:45 am:
Protecting Your Business, An IT perspective Seminar
-Fred Haggerty, IT Specialist
12: 00 pm – 12:30 pm:
Everything that You Ever Needed To Open A Business,
But Were Afraid To Ask
Seminar
Gerald Geddes, CPA
12:45pm – 1:30 pm:
Break the Rules & Make more SalesSeminar
Nema Semnani, Sandler Training
1:45 pm – 2:00 pm:
Door Prizes & Farewell Remarks
(We have some serious door prize for you. You would want to be there to take them home.)
Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

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The Value of Local Small Business Partnerships

  • “Coming together is a beginning. Keeping together is progress. Working together is success.” — Henry Ford

Alexandria is home to countless diverse, dynamic and successful small businesses. This is the story of how two of small businesses partnered up and were able to create a unique professional development opportunity for many others.

by Reggie Holmes of Enthuse Creative and Beth Lawton of Canoe Media Services

We met at an Alexandria Small Business Development Center Small Business Roundtable in April 2014. The roundtable provides a monthly, facilitated topical forum that allows small business owners and leaders to gather and discuss a range of issues related to small businesses in the Alexandria area. It provides a free networking opportunity, as well.

Neither of us had attended an ASBDC roundtable event before, and we had no idea how valuable it would be or who we would meet.

Meeting for the first time ever at that roundtable was serendipitous. It turns out we lived in close proximity to each other on Alexandria’s west end, so we met at a local Starbucks and got to know each others’ businesses. Through our talk that day, we recognized the synergy of our industries and discussed how we could work together.

A desire we both had was to be recognized as thought leaders and resources in our respective industries. One way to do this is to provide workshops and presentations that add value to clients and the community. Doing a Lunch and Learn workshop had been on both of our minds, but having a partner at the ready pushed both of us forward quickly.

Our encounter at the ASBDC provided an opportunity for our organizations to connect and we were able to follow up on that with additional meetings, capitalizing on the opportunity to do together what we could not do independently — or at least not as easily or effectively or inexpensively. We needed to leverage each others’ knowledge, relationships and skill sets to make all the moving parts of the event come together smoothly. Important business connections would continue to play a huge role in getting the workshop from idea to reality.

As solopreneurs, finding partners to motivate you, bounce ideas off of and encourage you is critical to success. By motivating and relying on each other equally and focusing on each other’s strengths, we made huge progress in a short time with finding space and time, collaborating on marketing and outreach and preparing the presentation.

We were fortunate to have Jay Thomas from Alphagraphics print up marketing postcards for us — another person we met through ASBDC — and Mark Whitaker of Intelligent Office provided us with space and additional marketing support.

In the end, that room at Intelligent Office Alexandria was nearly filled to capacity. We had 17 small business owners and professionals attend, from several different industries and backgrounds, including real estate, consultants, finance and health services.

Some new relationships started in that room, too. Those have led to new collaborations and business opportunities for both of us, and the feeling of community in that room made us feel proud to be members of such a supportive business community in Alexandria.

It was in many ways a team effort, and a testament to the collaborative spirit of small businesses in this region. The Lunch and Learn was a very rewarding experience. One of the main lessons we learned is that working collaboratively and creatively, we strengthen the economy by strengthening small businesses in Alexandria and beyond. The workload was shared among many and so too was the benefit. The acronym TEAM, “Together Everyone Achieves More” is true in this case.

Upcoming Events at the Alexandria SBDC [event]

Alexandria Small Business Development Center presents June 2012 Series of Events.

We so hope you will consider attending one or more of these events designed to help your business and nonprofit thrive and grow. Please note where registration is required. Remember, there is NO FEE for attending any of these programs.

As always, please contact us with your business concerns! For all these and more, just visit our website to learn more and register/rsvp.

Brown Bag Lunch “Get More Time Out of Your Day” presented by Holly Herman of Achieving Skills Resources!

Tuesday, June 5: Do you get everything on your “to do” list finished?  Do you have interruptions that derail your whole day?  Do you ever wish you had time to accomplish more?  Do you feel like you should be more productive?  If you can’t get everything crossed off your list, you’ll learn how to double your productivity and work fewer hours.  Held in our office from noon – 1:00 pm. Register online or call 703-778-1292 for more information.  Doors open at 11:45 am.

START, MANAGE, GROW WORKSHOP “Doing Business in the City of Alexandria”!

Tuesday, June 12: Over the last few years, the City of Alexandria has implemented a number of strategic changes that have made it easier for small businesses to thrive in the City.  Hear directly from: Planning & Zoning, Code Adminstration, Multi-Agency Permit Center, Transportation & Environmental Services, Department of Finance and the Alexandria Health Department.  New City Manager, Rashad Young, will be the keynote speaker and will highlight City partnerships with its much-needed economic engine: SMALL BUSINESSES!  There will be a brief Q & A and then an opportunity to talk one-on-one with officials in breakout sessions. The event location is The Mary G. Gates Learning Center, United Way of America, 701 North Fairfax Street, 8:00 am – 10:30 am.  Register online or call 703-778-1292 for more information.

Business Development Roundtable “How to Make Referral Networking Work for You”!

Tuesday, June 19: This meeting will be held in our office at 625 N. Washington Street, Suite 400 from noon – 1:00 pm. No pre-registration is necessary. If you have any questions, contact Gloria Flanagan by email or by phone at 703-778-2961.

Social Media Counseling for Alexandria City businesses!

Tuesday, June 19 & Wednesday, June 20: We offer one-on-one social media counseling with Ray Sidney-Smith of W3 Consulting.  These 45-minute individual sessions will take place in our office. If you are interested in taking advantage of this opportunity, contact Patricia Melton by email or by phone at 703-778-2960.

Save the date for these upcoming events:

Tuesday, July 10: Brown Bag Lunch noon – 1:00 pm “Building Your Identity: Branding 101”

Tuesday, July 17: Business Development Roundtable noon – 1:00 pm Topic: TBA

Wednesday, July 18: START, MANAGE, GROW WORKSHOP 8:00 am – 10:00 am “Social Media in the Retail Environment”

 

Photo courtesy of Wikipedia

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Smart Entrepreneurship: Small Business Financial Management

Small Business Financial ManagementGuest Post by Barbara Greenwald of Sheinwald Financial Strategies.

 

I define “Smart Entrepreneurship,” as the willingness to plan ahead, adjust your plan as you go along, know your own limitations and when to consult others, only take risks that you understand and can afford to take, deliver your product or service with the utmost quality and professionalism, and always manage your business functions (especially your financial management) well.

Owning your own business requires research, planning, dedication, persistence, problem solving, and resilience. Whether it is generating revenues, keeping the cash flow going, maintaining employee morale, or managing the growth of the company, the buck stops with you.

My insights are gleaned from 30 years of lending money to small businesses. My efforts as a financial strategist are always to provide guidance that will contribute towards a smoother ride. If owning your own business were an easy path to success, however you define success, then everybody would be doing it.

Do you have 6-12 months cash to support both your personal and business cash requirements? 

You want your business to be a source of pride and fulfillment, not a source of worry and distress. Why not strive to be in a position where you can minimize any worry about money? Properly managing financial risk is one of the most important elements of running your business.

Having sufficient resources will permit you to concentrate on generating sales, hiring and training the right employees, and implementing operations. All too frequently businesses are going along and a cash flow shortage suddenly occurs when a receivable doesn’t come in when expected; or when a business expands rapidly. To better understand when revenue growth will eat cash, ask your accountant, your banker, or a financial strategist like myself. .

Depending upon the size of the business and the pace of its growth, a periodic financial check-up with an expert is advisable. Just like your personal health, if you don’t catch a problem early enough, it can be much harder to resolve in a favorable manner. It’s advantageous to be proactive and keep the financial health of your business fine-tuned.

What do the right financial advisors mean for your future success?

If a company doesn’t have its books set up properly to reflect its financial status at any given point in time, and it has not selected an accountant to pull regular financial statements, the owner won’t know if the company is making money, losing money, or breaking even, and will not have the financial reporting to make sound financial decisions when future opportunities or other challenges present themselves. Lack of knowledge about a company’s financial status is one of the biggest financial risks a business owner undertakes.

Questions to ask yourself:

  1. Do you have an accountant and an accurate accounting system kept current?
  2. Have you found a banker who will follow your business progress and be prepared in advance to set up a financing facility?

What is your plan if you find that you are making progress towards increased growth and profitability, and you find you need more capital?

If you cannot identify sources for cash for the fixed overhead for your personal and business expenses for at least six months, which might include a spouse’s salary, consider a back-up plan. Finances can operate on a shoestring and even transform you into a better money manager, but can also create a more nerve-wracking experience and a greater possibility of failure.

The most important message I can deliver is to understand the financial risks you are undertaking, the business implications, and your own personal risk tolerance. It is important to only take risks you can afford to take to preserve the long term potential of your business venture.  Cash provides the maximum flexibility to get through downturns in your business or the economy. In the end, everything starts and ends with finance.

If you are a Government Contractor, please join me for my upcoming talk:
Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing” presented by Barbara Greenwald, Sheinwald Financial Strategies. Held at the Alexandria Small Business Development Center, 625 N. Washington Street, Suite 400 from 9:00 – 11:00 AM. Register online or call 703-778-1292 for more information.

Photo courtesy of Andres Rueda

Effective Business Writing: The Seven Keys for Small Business Owners

The Seven Keys to Effective Business Writing from Ray Sidney-Smith on Vimeo.

Eliza Dolin, of Ivy Quill Communications, presents a summary of her recent workshop at Alexandria Small Business Development Center on “The Seven Keys to Effective Business Writing.”

Workshop Recap: From One to Many — Smart, Effective Hiring – Patricia Frame of Strategies for Human Resources

Attendees of Small Business Hiring Workshop at the Alexandria Virginia SBDC

Alexandria SBDC hosted their monthly Brown Bag Workshop yesterday and it was a packed house! Patricia (Patra) Frame of Strategies for Human Resources provided a higher-level prospective with some well-conceived, practical lessons for hiring practices for Small Business entrepreneurs new and growing. If you haven’t yet, you should check out Patra’s blog post, Hiring the Talent You Need to Succeed, that was published last week here on AlexandriaSmallBusiness.com. Here’s our Twitter transcript and summary video, and I’m sure the slidedeck will go live on the Alexandria SBDC website soon. We hope you can join us at future Brown Bag workshops or via our live Twitter conversations!

TWITTER TRANSCRIPT

David Martin of Gold Works Custom Jewelry Design and Repair discusses his hiring needs
David Martin of Gold Works Custom Jewelry Design and Repair discusses his hiring needs

We launched our first foray into live-tweeting on Twitter at this workshop with the hopes of engaging Small Business entrepreneurs in Alexandria that cannot make it to the event but would like to participate and learn with us anyway. While live tweets will never outweigh the benefits of attending in person (think of the free, one-to-one networking opportunity!), being with us via Twitter is a great way to market your business, generate Twitter buzz around content for your target audience, and to learn and share virtually with your fellow local businesses.

Click the link to the right for the transcript: Tweetchat for alexvasbdc hrsmarts 2012-04-03

SUMMARY VIDEO

Google+ for Your Small Business [event]

Google+ logo

 

Google+ for Small Business
Technology That Can Help Your Business Grow!
February 29, 2012
9 am – 12 Noon

 

With only 20 spots for this hands-on workshop, we anticipate more demand than space.  Email or call Patricia Melton if you are interested.  Slots will be filled on a first come, first served basis, and then we’ll start a standby list.  See information below.

 

Google is the well-known search engine and leader in the Web advertising world, but if you haven’t already started seeing and hearing, they have recently launched a new service platform called Google+ and its Google relations, the +1 buttonDirect Connect and Search Plus Your World. Together, Google+allows businesses share, promote and measure the building of relationships between the business brands and the people who care about them. In this seminar and workshop, you get the best of both worlds from Alexandria Small Business Development Center. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, presents a strategic overview of Google+ for small businesses. Following the presentation, Ray will walk you through the steps to launch your own Google+ pages for your business. This event is not to be missed!

 

From Google+ Pages’ site:

 

Share

 

Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat –Google+ lets you easily share the right things with the right customers.

 

Promote

 

Help word get around. Put the +1 button anywhere you’d like people to be able to recommend your business, products or services to friends and contacts all across the web.

 

Measure

 

How’s your page doing, and how could it do better? Google+makes it easy to learn more about how your followers’ interactions on your page affect your brand, and your business.

 

Bring your wireless-enabled laptop, netbook, or mobile tablet (e.g., iPad). The session will be held in our boardroom, located at 625 N. Washington Street, Suite 400.  Because we expect this to close out early, we ask if you register, please attend or let us know if you cannot, so others may have the opportunity!

To register, email or call Patricia Melton, SBDC Counselor, at 703-778-2960.

 

Enter the “Retail Parking” garage via Pendleton Street for free parking.

______

Photo courtesy of Wikipedia.

Upcoming Events at the Alexandria SBDC

SBDC logo
Presents February 2012 Series of Events
We are well into 2012 with our programming designed to help your business thrive. As always, all of our events are FREE of charge!

SBDC Divider

Tuesday, February 7, 2012:  Brown Bag Lunch- “Every Word Matters” – Learn tips for better business writing. Held from noon – 1:00 PM in our boardroom at 625 N. Washington Street, Suite 400 and presented by Eliza Dolin, Ivy Quill Communications, LLC. REGISTER NOW!

Thursday, February 9, 2012:Google to Great Webinar- “Marketing with Google Maps” (Google Maps)- This session runs from 10:15 to 11:15 AM. To register visit our website under the “Hot Topics” heading on the home page. Miss a webinar? Go to our archived resources page.

Tuesday, February 14, 2012: START MANAGE GROW Workshop – “Federal Business Development for Service Providers” presented by John Boulware, Federal Contractor Consultant; the second in a mini-series on Federal Contracting. Are you a service provider that needs help with identifying government business? Come to our expanded and interactive series designed to help you win federal contracts! Held in our office at 625 N. Washington Street, Suite 400 from 9:00 -11:00 AM. REGISTER NOW!

Thursday, February 23, 2012: Google to Great Webinar – “Being Business-Informed Using Google”(Google Reader, FastFlip & Currents). This session runs from 10:15 to 11:15 AM. To register visit our website under the “Hot Topics” heading on the home page. Miss a webinar? Go to our archived resources page.

**A hands-on ‘not to miss’ Google to Great EVENT: Only 25 can attend and you must bring your laptop or iPad**

Wednesday, February 29, 2012: “Google+ for Small business” – in this workshop, you get the best of both worlds from Alexandria SBDC and Google. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, will present a strategic overview of Google+ for small businesses. Following the presentation, Ray will hand over the microphone to Googlers who will walk you through the steps to launch your own Google+ pages for your business. The session will run from 9AM to Noon in our boardroom, located at 625 N. Washington Street, and a light breakfast will be included. To register, call Pat Melton, SBDC Counselor, 703-778-2960. Because we expect this to close out early, we ask if you register, to please attend or let us know if you cannot, so others can!

Save the date for additional events that will help your business GROW:

  • Tuesday, March 6: Brown Bag Lunch“Business Structure Considerations: Legal and Tax Consequences” presented by Karen Hermann and Jen Ray, both Counsel at Crowell & Moring, LLP
  • Tuesday, March 13:“Federal Proposal Development- Focus on Technical Proposal”presented by John Boulware, Federal Contractor Consultant
  • Tuesday, March 27: “Federal Proposal Development- Focus on Cost Proposal”presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, April 3:  Brown Bag Lunch: From One to Many – Hiring Smartspresented byPatricia Frame, Strategies for Human Resources
  • Tuesday, April 24: “Subcontracting to Prime Federal Contractors” presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing”presented by Barbara Greenwald of Sheinwald Financial Strategies


Coming soon:

– Mini-series on branding your business presented by Belmont, Inc.

– Nonprofit business practices and guidance presented by Renner & Company, CPA, PC