Good Promotions for Back to School Season

Back to School season is really important for Small Business retailers. And, after Labor Day weekend sales are over, the rush of the autumn season pushes not only our clocks back an hour, but sometimes sales. Pat Melton, researcher extraordinaire (among many other hats) of the Alexandria Small Business Development Center, came across a great article by Sharon McLoone at the Old Town Alexandria Patch site. As the article states, “Heather Stouffer, founder of Alexandria-based Mom Made Foods, shares some healthy eating tips for kids starting the school year.” She is finding creative ways to promote her business through the Back to School season, and not just because her line of food lends to kids start school shortly. Every event, holiday or celebration must be contemplated by Small Business retailers and services providers to see if there’s an opportunity to highlight products and services. This economy is going to get better thanks to the work we do as Small Business to kickstart the US market, so let’s take advantage as often as we can!

Read the full story over at Old Town Patch.

What are you doing for Back to School season to push out good promotions to finish your third quarter well?

Small Business Evangelist. Web & Digital Technology Strategist. Business Management Consultant. Presenter | Speaker | Trainer. Evernote Certified Consultant. Google Small Business Advisor, Productivity. Productivity, Technology & GTD Enthusiast, Coach & Podcaster.

Think. Shop. Buy. Local. Join the Movement, Small Businesses!

think. shop. buy. local: join the movement! (c) Retail Merchants AssociationIf you haven’t heard about it already, the Retail Merchants Association has launched a campaign and website, ThinkShopBuyLocal.com, to encourage consumers and businesses to join a movement to support retail business in local communities.

I can’t say it better than them on their main page, so here’s what it says about each aspect of the campaign:

Think:

  • Your local businesses give back more to the community.
  • More of your dollars stay in the community.
  • More jobs stay in the community.

Shop:

  • You can find anything you need locally.
  • You develop relationships locally.
  • You can find affordable prices in our community.

Buy:

  • For every $1 spent at local businesses, 45¢ is reinvested locally. Non-local purchases keep, at most, 15¢ in your local community.
  • Local businesses value, respect and appreciate your patronage.
  • More tax dollars go to schools and roads in your community.

Local:

Join the movement! Take the pledge to show your support: “I pledge to THINK first of my local economy, SHOP first at my local businesses, and BUY first from local companies who give back so much, in so many ways, to my community.”

So, if you know a retail small business in Alexandria that hasn’t joined, please suggest it to them and to have them spread the word to other retail small businesses. And, if you’re a small business in Alexandria, why not patronize your retail small businesses for products you need for your company? It can only help the local economy and the small business community in the City of Alexandria!

Small Business Evangelist. Web & Digital Technology Strategist. Business Management Consultant. Presenter | Speaker | Trainer. Evernote Certified Consultant. Google Small Business Advisor, Productivity. Productivity, Technology & GTD Enthusiast, Coach & Podcaster.