LinkedIn 301: The Master Class

Welcome back, dear graduates and job seekers! As we approach the end of this summer-long “course” on LinkedIn, you may be sighing in relief. This summer, you’ve worked to build an outstanding profile and to tailor your settings to ensure wide visibility. I know what you’re thinking – it’s a lot of work, finding a job! But with this final …

Welcome back, dear graduates and job seekers! As we approach the end of this summer-long “course” on LinkedIn, you may be sighing in relief. This summer, you’ve worked to build an outstanding profile and to tailor your settings to ensure wide visibility. I know what you’re thinking – it’s a lot of work, finding a job! But with this final ...

LinkedIn 201: Perfecting your LinkedIn Settings

In the beginning, she had just graduated. Flush with her accomplishment and a sense of possibility, she set out to conquer the world. On the first day, she created a profile on LinkedIn. And (because she had used my tips in LinkedIn 101) she saw that i…

In the beginning, she had just graduated. Flush with her accomplishment and a sense of possibility, she set out to conquer the world. On the first day, she created a profile on LinkedIn. And (because she had used my tips in LinkedIn 101) she saw that it was good. On the second day, she thought: But how do I make ...

Learning LinkedIn: Adult Social Media

It’s that time of year: Pollen counts are high, toes are peeking out of shoes, and bright-eyed graduates are spilling out of classrooms and into the job market – the world of adulthood. Looking for work is reality and I don’t mean TV! So, let’s say TTYL to telling your story on Instagram, Facebook Live, and Snapchat, and say hello …

It’s that time of year: Pollen counts are high, toes are peeking out of shoes, and bright-eyed graduates are spilling out of classrooms and into the job market – the world of adulthood. Looking for work is reality and I don’t mean TV! So, let’s say TTYL to telling your story on Instagram, Facebook Live, and Snapchat, and say hello ...

No, No… Not Me, Not Networking

Small Business Networking Shaking HandsResearch consistently shows that it is the entrepreneurs with the extensive network who are most likely to succeed. Yet many small business founders do little to grow and enhance – or even use – their network. How about you?

A real value of a good network is the connections it allows you to make to ideas, services and support you need to develop your business and succeed. You want people with technical and business expertise that complements yours. Add those with wide-ranging interests and specialists – both help you with the future. Plus friends for support and peers for inside info. Attending professional events, including those the Alexandria SBDC offers, is an easy way to meet new people who may be valuable in your network.

When you need to hire employees, your network can often provide referrals who match your needs far better than an ad or job posting. The trick here is to be specific about what you need, what results you expect from the new hire, and what your company offers and expects. Clearly communicate all that to your network and ask for help. The candidates you receive this way are generally better qualified in terms of the job and a better match in terms of your culture.

The same process is useful when you need outside services, advisors, or referrals to competent attorneys, CPAs, consultants, etc.

Network Effectively

Start by carving out a bit of time daily over two weeks to look the people you know already. Decide how to connect or re-connect. Will you use LinkedIn, another online tool, the phone, or what? Improve your most relevant connections first. What do you want and what will you give in return? Don’t forget your community or personal contacts, they offer a lot more than many think.

Networking is always a two-way street! ‘Feed’ your network before you need it.

Once your existing contacts are firmly in your mind and you have acted to reconnect as necessary, you may want to increase your network. Start by looking at the pile of business cards you probably have tucked in a desk drawer. Contact those who interest you and suggest a coffee or phone call to exchange information about your businesses. Look at the members of professional organizations you belong to and see who you want to meet. Always go to events with a plan for talking to new people to learn more about them – some will become good contacts. Look into local business groups as a way to grow your business and your network. Ask your current connections for referrals when you have a specific interest or need. This should become just a normal aspect of daily activities, not a special process.

Using Your Network

Pass information around on your network. This can be done easily online with short emails, links to relevant articles, and so on. But do not forget the human connection – pick up the phone or go out for coffee together. Introduce your connections to each other where you think they would be useful to each other. Share your knowledge. Offer your expertise when you can.

Then on a specific issue, like the hiring example above, you can ask individuals for information or assistance on an issue you are facing. Reach out – most folks are likely to help you if you are keeping up the connection already.

Networking does not work well when you only do it in need of something. Human connections need to be a regular part of your daily life. But it also does not need to be a big, time-consuming process. Keep it simple, keep at it – and help yourself and your organization succeed!

Patricia A. Frame is an experienced management consultant, HR executive, speaker, and author on human capital issues. She is known for her ability to address organizational goals and issues effectively and to create human resource management practices which support these goals without excessive administrivia. Patricia has advised executives and boards on a wide range of human capital and strategic planning issues. She has expertise in organization development, talent management, process restructuring, compensation, and training. She has worked with technology-based companies, government contractors, non-profits, associations, and retail operations. She advises small to mid-size organizations on ways to succeed and to help their employees thrive. Ms. Frame has given seminars for SBDC in recent years on the basic processes of HR management. Additionally, she generously provides one-to-one HR counseling once a month through Alexandria SBDC.

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Hire Smart Small Business Event by Intuit and LinkedIn [virtual event]

Hire Smart Small Business Event by Intuit and LinkedIn

We received an email invitation about this Hire Smart Small Business Event by Intuit and LinkedIn. We’ll be there and hope you can join us!

===From their website===

April 27, 2013

Doors Open at 9AM

We know there’s a lot to think about when hiring your first employees. That’s why we’re hosting a FREE event to help small businesses like yours make the right decisions as you look to grow. You’ll walk away with:

  • Expert advice from one-on-one conversations with accountants, HR specialists, lawyers and other successful small businesses
  • The tools you need to get started, including three free months of Intuit Online Payroll and a LinkedIn “First Hire” package, including free premium LinkedIn Talent Finder access and special rates for posting jobs
  • Insights from guest speakers like Bill Rancic, Rhonda Abrams, Intuit CEO Brad Smith and LinkedIn CEO Jeff Weiner

 

IT’S FREE

DETAILS

Saturday / April 27, 2013

9AM

DOORS OPEN
10:30AM

INTRODUCTION – BRAD SMITH AND JEFF WEINER
10:45AM

KEYNOTE – BILL RANCIC
SESSION SPEAKER AND PANEL MODERATOR – RHONDA ABRAMS
2:15PM

SMALL BUSINESS PANEL

Hear from successful small businesses about the good, the bad, and the ugly of hiring their first employees, and learn tips and tricks for wherever you are in the journey.

Sessions

Each session is available twice—in the early and late afternoon

Noon & 2:45PM

IS IT TIME TO HIRE?

When you can’t find time to keep up with paperwork, or worse, pursue new ways to grow your business, then it might be time to hire. Hear from expert Rhonda Abrams on how to identify the type of position you need and some affordable and creative ways to find the right person.

Noon & 2:45PM

FULL-TIME EMPLOYEE VS. CONTRACTOR

It’s a tough decision that may have a bigger impact on your business than you think. Hear insights from experts and accountants on what to consider, and gain the confidence to make the best decision.

12:30PM & 3:15PM

FINDING THE PERFECT FIT

Unfortunately you can’t just sit and wait for the perfect employee to walk through the door. Learn from a LinkedIn expert about the hiring search tools available today and how to use them to find the best candidate.

12:30PM & 3:15PM

PROTECT YOURSELF AND STAY COMPLIANT

As an employer, you have specific payroll responsibilities that are required by government. A compliance expert helps you understand all the steps you need to complete before and after you hire to keep you compliant with federal and state regulations.

1PM & 3:45PM

ASKING ALL THE RIGHT QUESTIONS

You may have done interviews before, but the stakes are greater when you’re hiring for your own business. Get tips from experienced small business owners on which critical questions to ask and how to evaluate candidates during interviews.

1PM & 3:45PM

ATTRACT WORKERS AND KEEP THEM HAPPY

One way to attract and retain good workers is to offer rewards and benefits. Review best practices from successful small business owners and HR experts that will bring out the best in your employees and fit within your budget.

1:30PM & 4:15PM

WHAT TO DO WHEN IT’S NOT WORKING OUT

Not every person you hire ends up being a perfect fit. Learn from an HR expert how to know when it’s time for a worker to go, and what rules you need to follow.

1:30PM & 4:15PM

HOW TO BE THE BEST BOSS YOU CAN BE

You probably started your business so you could be your own boss—not someone else’s—but you have a responsibility to your employees once you hire. Find out from an HR expert how best to engage, motivate and grow your workers.

Activities

Available throughout the day

GET READY TO RUN PAYROLL

What’s the biggest expectation of a new hire? A paycheck. Join our Intuit product specialists who will walk you through setting up payroll, so you can easily and efficiently start paying your new hires and filing your taxes immediately.

FINDING TALENT ON LINKEDIN

Learn how to harness the power of the LinkedIn network to find great employees—it’s easier than you think. Get your free LinkedIn Premium account set up and hear some great tips and tricks from LinkedIn’s Talent Solutions management team.

ONE-ON-ONE ADVICE WITH EXPERTS

Have legal or accounting questions? Want to consult with other small businesses? Stop by and chat one-on-one with experts who will answer your specific questions.

EXHIBITS

Explore the exhibit space to learn about different solutions to grow your business and pick up resources that will help get you started.

*Agenda subject to change

Can’t make it in person? Select sessions/activities will be streamed live and available online after. Register for more details.

SHARE:   

FOR QUESTIONS ABOUT PRODUCT OFFERINGS OR THE EVENT, PLEASE JOIN THE CONVERSATION ON OUR LINKEDIN GROUP.

PRIVACY STATEMENT

SPEAKERS

Bill Rancic

WWW.BILLRANCIC.COM

Bill Rancic is an entrepreneur, best-selling author and television personality. He was the winner of the first season of “The Apprentice” and is the author of You’re Hired and Beyond the Lemonade Stand.

 

Rhonda Abrams

WWW.PLANNINGSHOP.COM

Rhonda Abrams is a USA Todaycolumnist and renowned author of more than 15 books focusing on small business, including “Hire Your First Employee.” She has more than 15 years’ experience advising, mentoring and consulting entrepreneurs and small business owners and is one herself.

Brad Smith

Brad Smith is Intuit’s president and CEO. The company is the leading provider of business and financial management solutions for small and midsized businesses, financial institutions, consumers and accounting professionals. He has successfully led several of the company’s major businesses, including the Small Business Group, which serves more than 7 million small businesses.

Jeff Weiner

Jeff Weiner is the CEO of LinkedIn, the world’s largest and most powerful network of professionals. Jeff joined the company in December 2008, and under his leadership, LinkedIn has rapidly expanded its global platform, grown its membership base and increased its revenue more than tenfold to $972 million in 2012.

LOCATION

2750 Coast Avenue,
Building 6
Mountain View, CA
94043
Can’t make it in person? Select sessions/activities will be streamed live and available online after. Register for more details.
INTUIT STARTED SMALL IN 1983 WITH QUICKEN PERSONAL FINANCE SOFTWARE, SIMPLIFYING A COMMON HOUSEHOLD DILEMMA: BALANCING THE FAMILY CHECKBOOK. TODAY, WE’VE IMPROVED THE LIVES OF MORE THAN 50 MILLION PEOPLE. OUR FLAGSHIP PRODUCTS AND SERVICES, INCLUDING QUICKBOOKS®, QUICKEN® AND TURBOTAX®, SIMPLIFY SMALL BUSINESS MANAGEMENT AND PAYROLL PROCESSING, PERSONAL FINANCE, AND TAX PREPARATION AND FILING.
LINKEDIN WAS LAUNCHED IN 2003 AND IS NOW THE WORLD’S LARGEST PROFESSIONAL NETWORK, WITH 200 MILLION MEMBERS IN 200 COUNTRIES AND TERRITORIES AROUND THE GLOBE. OUR MISSION IS SIMPLE: CONNECT THE WORLD’S PROFESSIONALS TO MAKE THEM MORE PRODUCTIVE AND SUCCESSFUL. WE’VE BEEN HELPING SMALL BUSINESSES GROW THEIR TEAMS AND FIND GREAT EMPLOYEES FOR THE PAST DECADE, AND HAVE SOLUTIONS TAILORED FOR SMALL BUSINESS NEEDS.
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