What’s New at Google – May June July 2017

In the past few months, Google has been busy! Google added some fancy charting features to Google Sheets, Android Pay partnered with PayPal, Google NoCaptcha reCaptcha arrived, Backup and Sync from Google became available, and easy HIPAA compliance showed up

What's New at Google | Web and Beyond

In the past few months, Google has been busy! Google added some fancy charting features to Google Sheets, Android Pay partnered with PayPal, Google NoCaptcha reCaptcha arrived, Backup and Sync from Google became available, and easy HIPAA compliance showed up for G Suite (with help from partner, Virtru). I’m going to highlight the important ones in this installment of What’s New at Google (WNAG). I’m restarting these WNAG posts again, and since it’s been a while, I’m mashing together a few months’ worth of news.

Google and G Suite (formerly Google Apps for Work) constantly changes and some of it’s pretty important to the overall productivity of a Small Business. Other changes, not so much. This ongoing Web and Beyond blog series, What’s New at Google parses through the chaff so you know what’s going on at Alphabet and its most powerful Search Engine subsidiary, Google. These posts update you about new updates to the Google ecosystem that affects you as a Small Business owner and entrepreneur. These are the exciting and frequent enhancements that Google makes to deliver better products for you, as well as danger zones to avoid when they fall short.

Backup your Computer Files and Photos Easily with Google – What’s New at Google

It’s really important for Small Business owners to secure their business data. Laptops and mobile devices break, get lost, and are stolen. And, when (not if) these incidents happen, Small Businesses are put in catastrophic positions. Don’t let this happen!

Google has finally released its anticipated backup solution (for Windows and Mac OS X) and it’s available for G Suite too, so this is going to be really great for Small Business. It uses the data of your Google or individual G Suite user account storage space for the data you backup. It allows you to selectively choose which folders to backup in Google Drive, and which folders to backup to Google Photos.

Head over to Google’s Backup and Sync for Google Photos and for Google Drive and get your computer data securely backed up to the cloud.

What’s next for Google payment and loyalty experiences – What’s New at Google

Google’s The Keyword blog, which is the omniblog for all of Google’s products and services, wrote an article about its new payment and loyalty upgrades it’s making across the Google and Android ecosystems. This may seem technically trivial and summarily benign to you but if you’re a local Small Business, this is incredibly important.

As Google upgrades it Google Payment API and Card Linked Offers API (the services that connect Google tools to your eCommerce websites and mobile apps), the more you’ll have the ability to drive retail traffic into your business.

Here’s an example that will be possible someday very soon, and even sooner if you’re using a Clover Small Business Point of Sale solution:

Jane Shopper is searching for a yoga school to join. Up pops not just yoga studios in her area, but Google now surfaces a list of classes and the ability to “Book” a class today, right now from Google Search or Google Maps. (As a business owner, this currently works if you’re using one of several scheduling services in a supported industry, including Genbook, SalonRunner, Rosy, Yocale, and WellnessLiving. In short speed, Google will be also bring on board Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade.)

Now Jane walks into that yoga class and has a great experience. Before leaving, you, the savvy yoga studio owner, let’s call her Yogi Jill, have Jane sign-up for your loyalty program. If she comes to a few more classes, then she’ll get a discount on a monthly package going forward. Every time Jane uses Android Pay for touchless payment at the yoga studio, Yogi Jill is able to track data about Jane and push new offers to her when they’re earned. This keeps the relationship warm, Jane getting her asanas sharp, and the retail traffic continuous.

And, if you’re selling products, note that this works similarly for retail stores as well. My advice to Small Business owners right now is to make sure that you’re using the technology that connects to Google and don’t invest in any Point of Sale solution provider that isn’t going to integrate with NFC payment (i.e., Android Pay and Apple Pay), as well as connecting to your loyalty program, and Google Payment and Card Linked Offers APIs.

Google adds some fancy charting features to Google Sheets – What’s New at Google

Visualize data instantly with machine learning in Google Sheets

Image: www.blog.google

Google Sheets has introduced machine learning into its skill-set through the Explore feature. You can use natural language searches for data you have in your spreadsheet workbook and get that data visualized more easily.

Learn more in Google’s article, “Visualize data instantly with machine learning in Google Sheets.”

If you’re a Small Business trying to make better decisions, the more you can centralize your data into Google Sheets and make it visual, the easier those decisions can be. You can export data from Google Analytics, your CRM, and recent purchase information from your Point of Sale or invoicing software, then import those into one Google Sheets workbook. From there, you can use the Google Sheets Explore feature to unearth insights that will help you create stronger customer relationships.

Google NoCaptcha arrives – What’s New at Google

So, we all know the bane of Internet’s existence are spammers, hackers, and trolls. But, for the average user, the most prevalent annoyance are the images that you need to decipher and complete in order to complete forms, known as CAPTCHA/reCAPTCHA.

As Google explains it,

reCAPTCHA is a free service that protects your website from spam and abuse. reCAPTCHA uses an advanced risk analysis engine and adaptive CAPTCHAs to keep automated software from engaging in abusive activities on your site. It does this while letting your valid users pass through with ease.

reCAPTCHA offers more than just spam protection. Every time our CAPTCHAs are solved, that human effort helps digitize text, annotate images, and build machine learning datasets. This in turn helps preserve books, improve maps, and solve hard AI problems.

Of course, this is less than ideal, because the onus is on your fickle website visitor to have the patience to complete the reCAPTCHA puzzle in order to submit a contact or other types of forms on your website. Google is solving this with invisible NoCAPTCHA. With the new NoCAPTCHA, the common website visitor won’t see a reCAPTCHA puzzle unless they’re identified as a likely spammer. The website publishers and visitors the world over all exhale a collective sigh of relief.

As a business website publisher, all you need to do is setup Google reCAPTCHA on your website, and the rest is taken care of for you by Google.

Google brings Smart Reply to Gmail on Android and iOS so you never have to type again – What’s New at Google

The last update I wanted to cover is Google’s update to its mobile apps for Gmail. They’ve implemented Inbox by Gmail’s Smart Reply functionality into Gmail Mobile. This is great for those one word to one sentence responses that comprise of many email messages we receive on a daily basis. This is available in the consumer-side Gmail and in G Suite Gmail, so check it out and see if it’s helpful to your productivity.

More Updates – What’s New at Google

Here are some other highlights over the past few months, if you want to dig deeper:

Until next time on What’s New at Google!


G Suite ← Use this signup link to try G Suite Business with a free trial. If you want to keep it, I can give a discount on your G Suite account, covering your first year of service. See these instructions and request a redemption code.

 

Getting Found on Google: Search Engine Optimization for Local Small Business

In our latest Beyond Google Webinar, I had the pleasure of talking about “Getting Found on Google: Search Engine Optimization for Local Small Business.” This is an important topic and one in which is even more important today with increased

In our latest Beyond Google Webinar, I had the pleasure of talking about “Getting Found on Google: Search Engine Optimization for Local Small Business.” This is an important topic and one in which is even more important today with increased Web traffic competition, especially in local communities.

Getting to the top of a Google Search Engine Results Page (SERP) is more complicated than ever when updating and contributing content to your website, blog, and Social Media. For local Small Business, there is an added layer of trying to drive local Web and Mobile traffic to our websites, not traffic from national or international audiences who can’t buy or use our products or services. For the majority of local Small Business, most of your revenue comes from a five-mile radius from your business location. In this Web-based presentation, we talked about what you should do to create a Web presence that optimizes for a local audience.

In this Webinar, we covered:
– Who benefits from local Search Engine Optimization (SEO)…and why the answer is every business;
– How to create a targeted local Web presence for your business; and,
– Tools you can use to help you know you’re on the right track for getting found on Google.

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC (http://www.virginiasbdc.org/training-…), are presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, President of W3 Consulting, and Managing Director of W3C Web Services, providing affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting services focused on helping Small Business market and manage on the Web.

Who should watch?
– Small business owners, entrepreneurs, micropreneurs, and solopreneurs
– Office/sales/customer service managers, marketing directors, executives and professionals
– Administrative/executive assistants and sales/account representatives
– nonprofit executive directors and board members

#AskaMobilePro Twitter Chat – June 23, 2016 with @GoogleSmallBiz

As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes

As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes on the traditional marketing schedule starting with Valentine’s Day and moving through the calendar straight through winter holidays (Christmas, Chanukah, and others) season.

While this may work naturally for some businesses, most of my Small Business product and service businesses don’t align easily with these typical holidays. In contrast, using commemorative months, your business can likely find appropriate and complementary month(s) to focus your marketing efforts based on the topic around which your target audience can rally.

As a 2016 Google Small Business Advisor, I work with the Google Small Business team in the Google Small Business community help businesses like you learn about marketing and managing on the Web, Mobile, Social Media and beyond. As you can see, this aligns well with W3 Consulting’s mission so being a Google Small Business Advisor (GSBA) helps to broaden my reach to help more business owners.

So, I was delighted to learn that Google identified June as Mobile Month–an entire 30 days devoted to helping you learn about mobile marketing–and they needed a few GSBA’s to sit on a panel via Twitter to help answer Mobile website and marketing questions. Below is the slideshow and text archive of the June 23rd tweetchat; pan through the slideshow or read the transcript, and feel free to reach out with questions.

User Tweet Timestamp
GoogleSmallBiz Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optimized for mobile. Thu Jun 23 19:00:05 +0000 2016
w3consulting RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:00:12 +0000 2016
GoogleSmallBiz Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:01:00 +0000 2016
Tbach84 RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:02 +0000 2016
ConradSaam RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:13 +0000 2016
w3consulting RT @GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:01:17 +0000 2016
NewMedia4Agents RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:18 +0000 2016
csavio RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:21 +0000 2016
MartinSherv A very good day @GoogleSmallBiz and everyone attending! #AskAMobilePro Thu Jun 23 19:01:33 +0000 2016
JOEury Jeanne with NC Retail Merchants Assn here…love the Google programs and share them with our members
#askamobilepro
Thu Jun 23 19:01:41 +0000 2016
w3consulting @MartinSherv @GoogleSmallBiz Hey, Martin! #AskAMobilePro Thu Jun 23 19:02:13 +0000 2016
w3consulting @JOEury Welcome, Jeanne! Glad to have you on the #AskAMobilePro chat today! Thu Jun 23 19:02:28 +0000 2016
JazGreer RT @MartinSherv: A very good day @GoogleSmallBiz and everyone attending! #AskAMobilePro Thu Jun 23 19:02:47 +0000 2016
mygeigermeister Q1: Why is mobile important to you and your business? #AskAMobilePro

Mobile is important because it is a new gateway to find customers.

Thu Jun 23 19:02:59 +0000 2016
GoogleSmallBiz Let’s start out by having you share your most pressing questions about #mobile for #smallbiz. #AskAMobilePro Thu Jun 23 19:03:00 +0000 2016
JazGreer RT @GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:03:08 +0000 2016
w3consulting RT @GoogleSmallBiz: Let’s start out by having you share your most pressing questions about #mobile for #smallbiz. #AskAMobilePro Thu Jun 23 19:03:13 +0000 2016
JazGreer RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:03:29 +0000 2016
MartinSherv Good to meet you @JOEury! #askamobilepro Thu Jun 23 19:03:39 +0000 2016
curatormary Hello to all #smallbiz from San Diego! #AskAMobilePro Thu Jun 23 19:03:39 +0000 2016
JazGreer A1 Because more people are using mobile and we need to engage with customers where they are at! #AskAMobilePro Thu Jun 23 19:04:35 +0000 2016
JazGreer RT @curatormary: Hello to all #smallbiz from San Diego! #AskAMobilePro Thu Jun 23 19:04:44 +0000 2016
csavio Hi. Carlo Savio in Las. GSB for this venue #AskAMobilePro Thu Jun 23 19:04:46 +0000 2016
LowellAnnCoach #AskAMobilePro Greetings from Victoria BC Canada – My first Live Twitter event Thu Jun 23 19:04:58 +0000 2016
GoogleSmallBiz Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:05:00 +0000 2016
TierraMWilson RT: @NandoJourneyman RT AllyDigital: How User-Friendly Is Your Mobile Site? #AskaMobilePro AllyDigital | https://t.co/a2pwCSv80e Thu Jun 23 19:05:04 +0000 2016
w3consulting RT @GoogleSmallBiz: Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:05:10 +0000 2016
JazGreer RT @csavio: Hi. Carlo Savio in Las. GSB for this venue #AskAMobilePro Thu Jun 23 19:05:17 +0000 2016
w3consulting A1: #Mobile is important for #SmallBiz because that’s where people are engaging with the Web today. #AskAMobilePro Thu Jun 23 19:05:43 +0000 2016
mygeigermeister Ready to answer questions about why mobile is so important to a business owner #AskAMobilePro https://t.co/kTFNOg7yuj Thu Jun 23 19:05:43 +0000 2016
Aplitic RT @GoogleSmallBiz: Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:06:02 +0000 2016
JazGreer Hello, Jaz Greer from Derby in England United Kingdom. I’m a Social Selling advocate helping small businesses grow! #AskAMobilePro Thu Jun 23 19:06:07 +0000 2016
w3consulting A1a: If you’re not able to view your website well on a mobile device, your customers are not going to stick around. #AskAMobilePro Thu Jun 23 19:06:19 +0000 2016
JazGreer RT @w3consulting: A1: #Mobile is important for #SmallBiz because that’s where people are engaging with the Web today. #AskAMobilePro Thu Jun 23 19:06:21 +0000 2016
mygeigermeister Looking forward to this #AskAMobilePro Session https://t.co/6uJGqdZ0tC Thu Jun 23 19:06:44 +0000 2016
GoogleSmallBiz @LowellAnnCoach Welcome! We’re so glad you’re here! Do you have any questions to #AskaMobilePro today? Thu Jun 23 19:07:00 +0000 2016
TierraMWilson A1 – Innovation is key to biz success. Today’s consumers are attached to their phones. #askamobilepro Thu Jun 23 19:07:57 +0000 2016
w3consulting A1b: The analogy I use with clients is, try to send a smoke signal nowadays. Who’s going to comm. w/ur #smallbiz that way? #AskAMobilePro Thu Jun 23 19:08:03 +0000 2016
tptwyman @GoogleSmallBiz Mobile is very important b/c it allows small biz to connect directly where their audience is most attentive. #AskAMobilePro Thu Jun 23 19:08:11 +0000 2016
giovannipuntil What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:08:14 +0000 2016
TierraMWilson @GoogleSmallBiz A1 – The stats don’t lie. We want to be where our targeted audience is. They are all on their phones. #askamobilepro Thu Jun 23 19:08:30 +0000 2016
mygeigermeister Because over 50% of searches comes from a mobile device, so it is a new gateway to find customers. #AskAMobilePro https://t.co/VNFLrsqKgH Thu Jun 23 19:08:58 +0000 2016
tptwyman @GoogleSmallBiz Checking in with #Google and #AskAMobilePro Thu Jun 23 19:09:02 +0000 2016
ConradSaam @giovannipuntil hamburger menu! #askamobilepro Thu Jun 23 19:09:19 +0000 2016
w3consulting @tptwyman @GoogleSmallBiz Yes! The trifecta: when, where and why I have a need/want for your product/service. #AskAMobilePro Thu Jun 23 19:09:32 +0000 2016
mygeigermeister The #AskAMobilePro Event is live! https://t.co/VNFLrsqKgH Thu Jun 23 19:09:35 +0000 2016
TierraMWilson @GoogleSmallBiz A1 – Our clients want to reach home buyers and sellers while they are looking aka via their smartphones #askamobilepro Thu Jun 23 19:09:50 +0000 2016
mygeigermeister @GoogleSmallBiz @LowellAnnCoach Hey Lowell Ann, Thanks for joining today’s event, glad to see you here #AskAMobilePro Thu Jun 23 19:10:27 +0000 2016
GoogleSmallBiz Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:10:33 +0000 2016
MartinSherv Hey @giovannipuntil great question. On WordPress, really pleased with the upper left pop out menu on mobile- super clean.
#AskAMobilePro
Thu Jun 23 19:10:45 +0000 2016
w3consulting RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:11:10 +0000 2016
w3consulting RT @MartinSherv: Hey @giovannipuntil great question. On WordPress, really pleased with the upper left pop out menu on mobile- super clean.… Thu Jun 23 19:11:16 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz Thanks for the welcome. This is very new for me.#AskAMobilePro Thu Jun 23 19:12:26 +0000 2016
TierraMWilson @GoogleSmallBiz A2 – Not compromising branding and design while optimizing your site #askamobilepro Thu Jun 23 19:12:29 +0000 2016
w3consulting @MartinSherv @giovannipuntil I agree 100% with Martin here. #AskAMobilePro Thu Jun 23 19:12:43 +0000 2016
abraperinj RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:12:45 +0000 2016
TierraMWilson @GoogleSmallBiz A2 – Figuring out what features to sacrifice (death to slideshows) #askamobilepro Thu Jun 23 19:12:58 +0000 2016
MartinSherv And the theme @giovannipuntil is Salient.
BUT still working on optimizing speed – not easy; Don’t let menus rule all.
#AskAMobilePro
Thu Jun 23 19:13:03 +0000 2016
ferkungamaboobo @ConradSaam I’ve heard hamburgers cause lower engagement? have users caught up to that design trope? @giovannipuntil #AskAMobilePro Thu Jun 23 19:13:44 +0000 2016
GoogleSmallBiz Question from @giovannipuntil: What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:14:00 +0000 2016
LowellAnnCoach Forgot the hashtag #AskAMobilePro https://t.co/MWtlwgIPkh Thu Jun 23 19:14:00 +0000 2016
gyitsakalakis A2 limitations of AMP #askamobilepro https://t.co/FgLes4oQXZ Thu Jun 23 19:14:32 +0000 2016
moniscope Any questions about mobile? come and #AskAMobilePro right now on duty :) https://t.co/AZqFTJRudU Thu Jun 23 19:14:55 +0000 2016
JazGreer RT @LowellAnnCoach: Forgot the hashtag #AskAMobilePro https://t.co/MWtlwgIPkh Thu Jun 23 19:15:00 +0000 2016
fraseo_online RT @gyitsakalakis: A2 limitations of AMP #askamobilepro https://t.co/FgLes4oQXZ Thu Jun 23 19:15:11 +0000 2016
w3consulting @ferkungamaboobo @ConradSaam @giovannipuntil Not that that isn’t true, but I haven’t seen any data to support that notion. #AskAMobilePro Thu Jun 23 19:15:14 +0000 2016
JazGreer RT @mygeigermeister: @GoogleSmallBiz @LowellAnnCoach Hey Lowell Ann, Thanks for joining today’s event, glad to see you here #AskAMobilePro Thu Jun 23 19:15:35 +0000 2016
ferkungamaboobo @gyitsakalakis AMP seems to be a solution to a problem that wouldn’t have existed but for bad mobile design at the outset #AskAMobilePro Thu Jun 23 19:15:37 +0000 2016
w3consulting @ferkungamaboobo @ConradSaam @giovannipuntil It’s also very dependent on your audience…if they’re tech-savvy or tech-averse.#AskAMobilePro Thu Jun 23 19:15:42 +0000 2016
JazGreer RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:15:45 +0000 2016
moniscope RT @PlusYourBiz: Join Us For A Twitter Chat Today @ 12pm PT / 3pm ET. Tweet Your #Mobile Questions W/ #AskAMobilePro @GoogleSmallBiz https:… Thu Jun 23 19:16:02 +0000 2016
JazGreer RT @moniscope: Any questions about mobile? come and #AskAMobilePro right now on duty :) https://t.co/AZqFTJRudU Thu Jun 23 19:16:17 +0000 2016
tptwyman @GoogleSmallBiz knowing which automation services provide the best analytics and services for my audience #AskAMobilePro Thu Jun 23 19:16:19 +0000 2016
tptwyman RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:16:23 +0000 2016
mygeigermeister @GoogleSmallBiz @LowellAnnCoach Check Your Website Here For Mobile & Speed https://t.co/WKBRU2gXPI #AskAMobilePro https://t.co/9FtaJ8Bu9e Thu Jun 23 19:16:25 +0000 2016
tptwyman RT @GoogleSmallBiz: Question from @giovannipuntil: What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:16:31 +0000 2016
JazGreer A2 Site speed! #AskAMobilePro Thu Jun 23 19:16:46 +0000 2016
ConradSaam @ferkungamaboobo @giovannipuntil oh – and you run lawyers…. so big fan of the hamburger! #askamobilepro Thu Jun 23 19:16:56 +0000 2016
JazGreer RT @mygeigermeister: @GoogleSmallBiz @LowellAnnCoach Check Your Website Here For Mobile & Speed https://t.co/WKBRU2gXPI #AskAMobilePro http… Thu Jun 23 19:16:59 +0000 2016
JazGreer RT @tptwyman: @GoogleSmallBiz knowing which automation services provide the best analytics and services for my audience #AskAMobilePro Thu Jun 23 19:17:05 +0000 2016
w3consulting @LowellAnnCoach One way is to engage them in strategic ways to mobile. The better the experience, the better off they are. #AskAMobilePro Thu Jun 23 19:17:20 +0000 2016
w3consulting @moniscope We’re here to help! :) #AskAMobilePro Thu Jun 23 19:17:45 +0000 2016
mygeigermeister @GoogleSmallBiz @giovannipuntil Best navigation is to use large call to Google AMP FAB Or Floating Action Button. #AskAMobilePro Thu Jun 23 19:18:16 +0000 2016
ConradSaam @gyitsakalakis seems like you and I are always bumping in to each other. #AskAMobilePro Thu Jun 23 19:18:28 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz Just got my report today.#AskAMobilePro Thu Jun 23 19:18:43 +0000 2016
GoogleSmallBiz Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:19:00 +0000 2016
ConradSaam #AskAMobilePro https://t.co/lZNiFZ3pyq Thu Jun 23 19:19:08 +0000 2016
w3consulting RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:19:21 +0000 2016
jesseblucero RT GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro #smallbiz myvsf_brandon Thu Jun 23 19:20:09 +0000 2016
jesseblucero Glad to be here GoogleSmallBiz and looking forward to answering any questions… #AskAMobilePro #smallbiz myvsf_brandon Thu Jun 23 19:20:10 +0000 2016
jesseblucero A2. GoogleSmallBiz speed of our website and mobile responsiveness are two of our biggest optimization hurdles. #AskAMobilePro #smallbiz myv… Thu Jun 23 19:20:11 +0000 2016
DesignRight4U The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/ImovTCNRU0 Thu Jun 23 19:20:11 +0000 2016
jesseblucero A1. GoogleSmallBiz mobile gets us local qualified traffic in the door of our business… and they’re ready to buy! #AskAMobilePro #smallbiz… Thu Jun 23 19:20:11 +0000 2016
mygeigermeister The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/9eYNVraF2B Thu Jun 23 19:20:15 +0000 2016
DesignRight4U The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/slQ1PqzRGI Thu Jun 23 19:20:18 +0000 2016
ConradSaam @ferkungamaboobo @giovannipuntil #askamobilepro Depends on business objective – but if you are trying to drive calls…. hamburger it Thu Jun 23 19:20:34 +0000 2016
TierraMWilson @GoogleSmallBiz A3 – Consolidated our and client’s CSS and moved must have javascript to the footer. #askamobilepro Thu Jun 23 19:20:42 +0000 2016
ferkungamaboobo A3 Site speed site speed site speed.

Most users are at 2G connection speeds. Love the Chrome Dev Tools Throttle

#AskAMobilePro

Thu Jun 23 19:20:50 +0000 2016
LowellAnnCoach @w3consulting First they need to know about it. Many don”t #AskAMobilePro Thu Jun 23 19:20:58 +0000 2016
tptwyman @GoogleSmallBiz Of course we have extended keyword research using @googleanalytics. #AskAMobilePro Thu Jun 23 19:21:15 +0000 2016
JazGreer A3 Ran the mobile speed test tool, got report and actioning recommendations. Mainly looking at image compression #AskAMobilePro Thu Jun 23 19:21:24 +0000 2016
TierraMWilson @GoogleSmallBiz A3 – Going back and compressing over 1,000 images since we launched our website. #askamobilepro Thu Jun 23 19:21:25 +0000 2016
MartinSherv I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:21:29 +0000 2016
JazGreer RT @mygeigermeister: The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/9eYNVraF2B Thu Jun 23 19:22:07 +0000 2016
JazGreer RT @MartinSherv: I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMob…
Thu Jun 23 19:22:16 +0000 2016
JazGreer RT @TierraMWilson: @GoogleSmallBiz A3 – Going back and compressing over 1,000 images since we launched our website. #askamobilepro Thu Jun 23 19:22:21 +0000 2016
BtzMedina RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:22:26 +0000 2016
w3consulting @LowellAnnCoach Yes, and if you’re engaging them & reducing overwhelm with a great mobile experience, that’s demonstrative. #AskAMobilePro Thu Jun 23 19:23:03 +0000 2016
MartinSherv A3. And still working on my site with a crew of people.
#AskAMobilePro https://t.co/11enl2sXNP
Thu Jun 23 19:23:03 +0000 2016
TierraMWilson @LowellAnnCoach Education is key. esp during design & redesign stages. Offer mobile consults and stats on why mobile is impt. #askamobilepro Thu Jun 23 19:23:17 +0000 2016
GoogleSmallBiz Question from @lowellanncoach: What is the best way to introduce #mobile to #solopreneurs? #AskAMobilePro Thu Jun 23 19:23:31 +0000 2016
tptwyman @GoogleSmallBiz one we drive traffic to a site, I use #Google servies as much as I can to get my mobile sites ranked. #AskAMobilePro Thu Jun 23 19:24:10 +0000 2016
LowellAnnCoach @w3consulting So I shall begin there – an invitation to networking groups to come have coffee & mastermind. #AskAMobilePro Thu Jun 23 19:24:38 +0000 2016
csavio RT @MartinSherv: I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMob…
Thu Jun 23 19:24:42 +0000 2016
abraperinj RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:24:43 +0000 2016
DesignRight4U Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/Hs5u71rurG Thu Jun 23 19:24:59 +0000 2016
curatormary @LowellAnnCoach I like the articles from @ThinkwithGoogle Mobile Guide: https://t.co/7Tqi5r32a1 #AskAMobilePro Thu Jun 23 19:25:04 +0000 2016
DesignRight4U Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/Y5fONXOzqv Thu Jun 23 19:25:07 +0000 2016
w3consulting @SpecDigitalMkt @ferkungamaboobo @ConradSaam @giovannipuntil 2 yrs ago…that’s an eternity in cultural tech adoption. ;) #AskAMobilePro Thu Jun 23 19:25:15 +0000 2016
mygeigermeister Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/VNFLrsqKgH Thu Jun 23 19:25:16 +0000 2016
w3consulting @LowellAnnCoach Sounds like a great idea! #AskAMobilePro Thu Jun 23 19:25:38 +0000 2016
MartinSilverFox RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:25:41 +0000 2016
ferkungamaboobo I feel asking how they use their phone is a 1st step. Then, traffic in analytics & shortfalls in conv rate. @lowellanncoach #AskAMobilePro Thu Jun 23 19:25:43 +0000 2016
LowellAnnCoach @TierraMWilson That was my thinking. Thanks for confirmation. #AskAMobilePro Thu Jun 23 19:26:08 +0000 2016
SpecDigitalMkt large click to call phone number or click to call button near the top of the page would drive more calls #AskAMobilePro Thu Jun 23 19:26:20 +0000 2016
rajnijjer A1. Consumers are on mobile, be where your customers are! #AskAMobilePro Thu Jun 23 19:26:33 +0000 2016
GoogleSmallBiz Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:00 +0000 2016
LowellAnnCoach @curatormary @ThinkwithGoogle Thank Mary I shall check it out. #AskAMobilePro Thu Jun 23 19:28:05 +0000 2016
w3consulting RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:10 +0000 2016
abraperinj RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:17 +0000 2016
BtzMedina RT @GoogleSmallBiz: Question from @lowellanncoach: What is the best way to introduce #mobile to #solopreneurs? #AskAMobilePro Thu Jun 23 19:28:36 +0000 2016
rajnijjer A2. Site designed for fingers (not desktop) and content designed to be bite size with a primary CTA #AskAMobilePro Thu Jun 23 19:28:49 +0000 2016
MartinSherv This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https://t.co/IbPEmNXuEX
Thu Jun 23 19:28:57 +0000 2016
w3consulting A4a: Context matters. Walking around the city? Then, I’m looking for the basics: locations, hours of operations, telephone #. #AskAMobilePro Thu Jun 23 19:29:13 +0000 2016
LowellAnnCoach @ferkungamaboobo Love that question. Thank you Doug. #AskAMobilePro Thu Jun 23 19:29:18 +0000 2016
tptwyman @GoogleSmallBiz About Section. I want to know who they are, what they do. It’s best if the Home tab had welcoming content #AskAMobilePro Thu Jun 23 19:29:48 +0000 2016
TierraMWilson @GoogleSmallBiz A4 – easy to read navigation, quick way to search, contact info, location info #askamobilepro Thu Jun 23 19:30:04 +0000 2016
w3consulting A4b: If I’m sitting in my office, I will likely be asking questions. “How to install Linux Mint on an old laptop?” #AskAMobilePro Thu Jun 23 19:30:05 +0000 2016
tptwyman RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:30:06 +0000 2016
w3consulting A4c: If I’m out with friends, “How tall is Matt Damon?” (Answer: 5’10”) #AskAMobilePro Thu Jun 23 19:30:34 +0000 2016
csavio RT @MartinSherv: This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https…
Thu Jun 23 19:30:57 +0000 2016
mygeigermeister Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation! @GoogleSmallBiz https://t.co/9eYNVraF2B Thu Jun 23 19:31:06 +0000 2016
DesignRight4U Question About Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation!… https://t.co/CQsuI1oyYG Thu Jun 23 19:31:06 +0000 2016
DesignRight4U Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation! @GoogleSmallBiz https://t.co/ImovTCNRU0 Thu Jun 23 19:31:08 +0000 2016
TierraMWilson RT @MartinSherv: This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https…
Thu Jun 23 19:31:08 +0000 2016
ConradSaam @GoogleSmallBiz A4 – have to separate informational vs. transactional traffic. from a business perspective -favor the latter. #askamobilepro Thu Jun 23 19:31:09 +0000 2016
LowellAnnCoach I shall be prepared as a result of this – thank you @PlusYourBiz. #AskAMobilePro https://t.co/8GoijflIHm Thu Jun 23 19:31:16 +0000 2016
w3consulting @SpecDigitalMkt @ferkungamaboobo @ConradSaam @giovannipuntil I’ll politely disagree. It’s ubiquitous. #AskAMobilePro Thu Jun 23 19:31:21 +0000 2016
AVsyntax RT @rajnijjer: A2. Site designed for fingers (not desktop) and content designed to be bite size with a primary CTA #AskAMobilePro Thu Jun 23 19:31:39 +0000 2016
ferkungamaboobo Odd but true – by conv rate, typically users don’t mind a “non-optimized” layout.

Could save some $$ & incr. ROI.

#AskAMobilePro

Thu Jun 23 19:32:14 +0000 2016
moniscope Watch out to the #MicroMoments ??
#thinkwithgoogle and #AskAMobilePro ? https://t.co/NhhWz1oBRy
Thu Jun 23 19:32:35 +0000 2016
SpecDigitalMkt @GoogleSmallBiz either a phone number preferably click to call or business hours #AskAMobilePro Thu Jun 23 19:32:41 +0000 2016
DesignRight4U Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/XxzbLm8Ea1 Thu Jun 23 19:32:43 +0000 2016
mygeigermeister Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/aF3XAf0fRe Thu Jun 23 19:32:45 +0000 2016
ConradSaam @w3consulting @SpecDigitalMkt @ferkungamaboobo @giovannipuntil the hamburger? #askamobilepro Thu Jun 23 19:32:51 +0000 2016
DesignRight4U Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/F8BdX6GLxR Thu Jun 23 19:32:52 +0000 2016
w3consulting A4d: There are rare times when I want deep content on mobile, and then I want the mobile experience to facilitate readability.#AskAMobilePro Thu Jun 23 19:33:24 +0000 2016
GoogleSmallBiz Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:33:34 +0000 2016
giovannipuntil @TierraMWilson @GoogleSmallBiz search navigation and content is the king #AskAMobilePro Thu Jun 23 19:33:41 +0000 2016
JazGreer Thanks for the input and engagement. Got to go but catch you all soon! #AskAMobilePro Thu Jun 23 19:33:53 +0000 2016
ferkungamaboobo A4 For brick & mortars, typically it’ll be directions, hours, etc. But don’t discount value of research during #micromoments #AskAMobilePro Thu Jun 23 19:34:17 +0000 2016
giovannipuntil @GoogleSmallBiz #AskAMobilePro text and images. Not infinite scroll tho. Thu Jun 23 19:34:53 +0000 2016
w3consulting @ConradSaam Yes. Most #smallbiz websites use Jetpack or other mobile themes with the “hamburger” menu. #AskAMobilePro Thu Jun 23 19:34:53 +0000 2016
payprofinance RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:35:19 +0000 2016
MonologueHQ @GoogleSmallBiz A5: Easy-to-find contact details, such as telephone and email! #AskAMobilePro Thu Jun 23 19:36:03 +0000 2016
tptwyman @GoogleSmallBiz What you offer. Give details and specific benefits, where & how they can purchase your product or service. #AskAMobilePro Thu Jun 23 19:36:10 +0000 2016
w3consulting RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:36:14 +0000 2016
SpecDigitalMkt @GoogleSmallBiz click to call phone number, business hours, physical address, possibly menu or product list #AskAMobilePro Thu Jun 23 19:36:32 +0000 2016
moniscope Hello, Monika Schmidt from Bavaria, GER, this is my 1st #LiveTwitterChat , still looking for the “live” part? #AskAMobilePro Thu Jun 23 19:36:50 +0000 2016
w3consulting A5a: The content your target audience tells you they want on #mobile. How does #smallbiz know? Ask your customers! #AskAMobilePro Thu Jun 23 19:36:52 +0000 2016
MartinSherv A5 Analytics show many read blog posts on mobile – making sure the font is readable is one important factor @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:37:01 +0000 2016
vgemci RT @SpecDigitalMkt: large click to call phone number or click to call button near the top of the page would drive more calls #AskAMobilePro Thu Jun 23 19:37:08 +0000 2016
w3consulting A5b: Survey your customers. Do user testing. #AskAMobilePro Thu Jun 23 19:37:21 +0000 2016
InboundCanada Call-to-actions are important to convert then your content must convince your visitor to trust your expertise. #AskAMobilePro Thu Jun 23 19:37:21 +0000 2016
SpecDigitalMkt @moniscope Live is the way that live people answer your questions as soon as you ask them #AskAMobilePro Thu Jun 23 19:37:44 +0000 2016
LowellAnnCoach #AskAMobilePro Re:#4 – Most revolves around Search, Maps, Contacts, Text Messaging and Social Media Thu Jun 23 19:37:52 +0000 2016
w3consulting A5c: Unless you’re a fortune teller, then you already know what to put on your mobile website. ;-P #AskAMobilePro Thu Jun 23 19:38:03 +0000 2016
DesignRight4U Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/aPStRn6a9n Thu Jun 23 19:38:36 +0000 2016
mygeigermeister Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/2snjSomgCN Thu Jun 23 19:38:39 +0000 2016
MartinSherv @moniscope it is live tweeting. You have been spoiled with Hangouts :P
But you are doing great.
#AskAMobilePro
Thu Jun 23 19:38:41 +0000 2016
DesignRight4U Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/JwqscsCkz1 Thu Jun 23 19:38:43 +0000 2016
w3consulting A5d: When working with clients, we never presume to know what will be wanted for our clients’ target audience. #AskAMobilePro Thu Jun 23 19:38:45 +0000 2016
w3consulting A5e: We are frequently surprised by the quirky and sensible things customers respond with that they need/want on mobile. #AskAMobilePro Thu Jun 23 19:39:18 +0000 2016
csavio RT @InboundCanada: Call-to-actions are important to convert then your content must convince your visitor to trust your expertise. #AskAMobi… Thu Jun 23 19:39:27 +0000 2016
InseevTweets @GoogleSmallBiz besides faster loading, how does AMP impact rankings in the mobile SERP? #AskAMobilePro #digitalmarketing Thu Jun 23 19:39:58 +0000 2016
csavio RT @MartinSherv: A5 Analytics show many read blog posts on mobile – making sure the font is readable is one important factor @GoogleSmallBi… Thu Jun 23 19:40:10 +0000 2016
w3consulting @ConradSaam Unless your product/service makes people smarter. ;-P #AskAMobilePro Thu Jun 23 19:40:34 +0000 2016
GoogleSmallBiz Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:41:00 +0000 2016
w3consulting RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:41:14 +0000 2016
MartinSherv @w3consulting agreed! Love different views about buying behavior, using this tool too, from Google: https://t.co/ZE1hzaPnb6
#AskAMobilePro
Thu Jun 23 19:41:33 +0000 2016
w3consulting RT @MartinSherv: @w3consulting agreed! Love different views about buying behavior, using this tool too, from Google: https://t.co/ZE1hzaPnb… Thu Jun 23 19:41:42 +0000 2016
mygeigermeister @GoogleSmallBiz Use Videos to deliver content. It’s easy to click a play button then read text #AskAMobilePro https://t.co/G0ILW2h2k4 Thu Jun 23 19:41:51 +0000 2016
DesignRight4U @GoogleSmallBiz Use Videos to deliver content. It’s easy to click a play button then read text #AskAMobilePro https://t.co/tXsLimjiNN Thu Jun 23 19:41:51 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz This is taking a bit of experimentation because not all SM sites allow or accept. #AskAMobilePro Thu Jun 23 19:41:53 +0000 2016
mygeigermeister @GoogleSmallBiz Use Videos to deliver content. It’s easy for a mobile user to click a play button then read a lot of text #AskAMobilePro Thu Jun 23 19:41:54 +0000 2016
ConradSaam @w3consulting oh, how I wish….. #AskAMobilePro Thu Jun 23 19:41:55 +0000 2016
InboundCanada A5 Having the right content on your mobile site is everything since you are restricted in real estate. Study your ideal buyer #AskAMobilePro Thu Jun 23 19:42:21 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Lesson learned. Mobile design might be great, but your site could still be slow. #askamobilepro Thu Jun 23 19:43:01 +0000 2016
MartinSherv Yep, there is an art to driving desired outcomes when people are paying attention to a webpage.
#AskAMobilePro https://t.co/1ymUHTT2CY
Thu Jun 23 19:43:05 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Images too big. Compress them and Make sure they are the right size & format #askamobilepro Thu Jun 23 19:43:11 +0000 2016
w3consulting @moniscope Please do! I’m happy to hear your experiences! :) #AskAMobilePro Thu Jun 23 19:43:12 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Too many redirects. Figure out what your redirects are and fix. #askamobilepro Thu Jun 23 19:43:18 +0000 2016
jesseblucero A5. GoogleSmallBiz mobile sites need a clear call to action, an easy to find address, and an easy to find phone number. #AskAMobilePro #sma… Thu Jun 23 19:43:22 +0000 2016
jesseblucero A4. GoogleSmallBiz when I visit a #mobile website I’m usually looking for an address or contact number. #AskAMobilePro #smallbiz myvsf_bran… Thu Jun 23 19:43:22 +0000 2016
jesseblucero A3. GoogleSmallBiz we updated our #WordPress theme and eliminated render-blocking JavaScript and CSS above-the-fold. #AskAMobilePro #smallb… Thu Jun 23 19:43:22 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Custom fonts. They can slow down your website. Disable them on mobile. #askamobilepro Thu Jun 23 19:43:26 +0000 2016
ferkungamaboobo RT @TierraMWilson: @GoogleSmallBiz A6 – Lesson learned. Mobile design might be great, but your site could still be slow. #askamobilepro Thu Jun 23 19:43:26 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Javascript usage. Know when to use it and when to remove. Ex: Ditch the slideshow. #askamobilepro Thu Jun 23 19:43:34 +0000 2016
tptwyman RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:43:50 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Javascript usage. Know when to use it and when to remove. Ex: Ditch the slideshow. #askamobilepro Thu Jun 23 19:44:18 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Custom fonts. They can slow down your website. Disable them on mobile. #askamobilepro Thu Jun 23 19:44:20 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Too many redirects. Figure out what your redirects are and fix. #askamobilepro Thu Jun 23 19:44:25 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Images too big. Compress them and Make sure they are the right size & format #askamobilepro Thu Jun 23 19:44:28 +0000 2016
InboundCanada Speed and friendliness are two different things! One is strictly UX & UI and the other is about being lightweight and fast. #AskAMobilePro Thu Jun 23 19:44:46 +0000 2016
tptwyman RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:45:06 +0000 2016
tptwyman RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:45:11 +0000 2016
DesignRight4U @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/egI2APhgU6 Thu Jun 23 19:45:33 +0000 2016
mygeigermeister @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/2OoOcWn9Az Thu Jun 23 19:45:34 +0000 2016
DesignRight4U @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/PblHjSX2jH Thu Jun 23 19:45:35 +0000 2016
mygeigermeister @GoogleSmallBiz Mobile speed is determined by your web hosting specifically bandwidth, Increase your bandwidth #AskAMobilePro Thu Jun 23 19:45:35 +0000 2016
abraperinj RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:46:08 +0000 2016
MartinSherv I’ve run 70+ speed tests using https://t.co/wRJfnncnoV and @TierraMWilson makes a very good point.
#AskAMobilePro https://t.co/DPhVIDImHS
Thu Jun 23 19:46:16 +0000 2016
abraperinj RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:46:35 +0000 2016
BtzMedina RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:46:47 +0000 2016
TierraMWilson RT @mygeigermeister: @GoogleSmallBiz Mobile speed is determined by your web hosting specifically bandwidth, Increase your bandwidth #AskAMo… Thu Jun 23 19:47:39 +0000 2016
GoogleSmallBiz 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 19:48:00 +0000 2016
LowellAnnCoach #AskAMobilePro Business is calling Must run Thanks for the experience & advice. Thu Jun 23 19:48:17 +0000 2016
MrBteer RT @GoogleSmallBiz: 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 19:48:40 +0000 2016
curatormary A6: Here is a guide to improving mobile site friendliness https://t.co/JuHCgtGiaq @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:49:07 +0000 2016
InboundCanada Understanding Javascript and CSS is becoming necessary in today’s world as a business owner. Align your rendering! #AskAMobilePro Thu Jun 23 19:49:32 +0000 2016
w3consulting RT @curatormary: A6: Here is a guide to improving mobile site friendliness https://t.co/JuHCgtGiaq @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:49:41 +0000 2016
GoogleSmallBiz Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:50:42 +0000 2016
w3consulting RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:50:51 +0000 2016
ferkungamaboobo Let’s talk failures: What was the worst ROI you’ve gotten on a mobile project? #AskAMobilePro Thu Jun 23 19:51:05 +0000 2016
MartinSherv Good resource. Thanks @curatormary
#AskAMobilePro https://t.co/fSQSqKEbxn
Thu Jun 23 19:51:22 +0000 2016
natashasamani RT @ferkungamaboobo: Let’s talk failures: What was the worst ROI you’ve gotten on a mobile project? #AskAMobilePro Thu Jun 23 19:51:36 +0000 2016
tptwyman @GoogleSmallBiz what are the experts favorite mobile marketing apps and best tools for mobile optimization? #AskAMobilePro Thu Jun 23 19:51:42 +0000 2016
DesignRight4U @GoogleSmallBiz Here To Help! Here’s A Stat Mobile Phone Users Pick Up Their Phone 150 Times Per Day #AskAMobilePro https://t.co/dgW5fs9YFW Thu Jun 23 19:51:48 +0000 2016
mygeigermeister @GoogleSmallBiz Here To Help! Did You Know That Mobile Phone Users Pick Up Their Phone 150 Times Per Day! #AskAMobilePro Thu Jun 23 19:51:51 +0000 2016
mygeigermeister @GoogleSmallBiz Here To Help! Here’s A Stat Mobile Phone Users Pick Up Their Phone 150 Times Per Day #AskAMobilePro https://t.co/lDfs8aSfDq Thu Jun 23 19:51:51 +0000 2016
tptwyman RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:52:01 +0000 2016
curatormary A7: Search in the moment: waiting in line, need to know now :D @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:52:52 +0000 2016
ConradSaam @ferkungamaboobo a while ago everyone wanted apps. even in our industry Doug. Who on earth wants a personal injury app? #AskAMobilePro Thu Jun 23 19:52:54 +0000 2016
SpecDigitalMkt @GoogleSmallBiz reach potential clients where they are at any given moment #AskAMobilePro Thu Jun 23 19:53:17 +0000 2016
ferkungamaboobo A7. Fingers are totally different than one single mouse pointer — I’m not sure how to work with that though… #AskAMobilePro Thu Jun 23 19:53:21 +0000 2016
DasfNYC What to do when search results are come from another place far from local (ei. Another country)? #AskAMobilePro Thu Jun 23 19:53:28 +0000 2016
InboundCanada @ferkungamaboobo all efforts toward a friendlier mobile site are wins in my book! #AskAMobilePro #getyourmobileon Thu Jun 23 19:53:32 +0000 2016
MartinSherv I love the ease of using Google Apps on a mobile device @GoogleSmallBiz
From ‘Search’ to ‘Maps’ app is almost seamless.
#AskAMobilePro
Thu Jun 23 19:53:47 +0000 2016
GoogleSmallBiz Question from @tptwyman: What are your favorite mobile marketing apps and best tools for mobile optimization? #AskAMobilePro Thu Jun 23 19:54:28 +0000 2016
w3consulting A7: Click-to-call. Access to app integrations (data and seamless redirection). Geolocation data collection, tied to intent. #AskAMobilePro Thu Jun 23 19:54:31 +0000 2016
DonaldRobak Thank you folks. Great event. Must leave. #AskAMobilePro #SmallBiz #mobile Thu Jun 23 19:54:42 +0000 2016
csavio @GoogleSmallBiz AQ7. “Click 2Call”
#AskAMobilePro
Thu Jun 23 19:54:46 +0000 2016
w3consulting @GoogleSmallBiz @tptwyman Check out Primer app by @Google! It’s a great marketing educational tool for #SmallBiz! #AskAMobilePro Thu Jun 23 19:54:59 +0000 2016
TierraMWilson @GoogleSmallBiz A7 – Click to call buttons – but in the correct locations. #askamobilepro Thu Jun 23 19:55:31 +0000 2016
TierraMWilson @GoogleSmallBiz A7 – Custom content based on a user’s location. (fun stuff!) #askamobilepro Thu Jun 23 19:55:46 +0000 2016
InboundCanada @DasfNYC Could it be that you travel with your phone a lot? The SERP’s are never perfect yet it could be a million things #AskAMobilePro Thu Jun 23 19:55:56 +0000 2016
InseevTweets If you have a responsive site & want to serve a different version to mobile users for UX, is dynamic serving the best option? #AskAMobilePro Thu Jun 23 19:56:47 +0000 2016
w3consulting @DasfNYC If you’re a local business, filter that out of your Google Analytics data. #AskAMobilePro Thu Jun 23 19:56:50 +0000 2016
GoogleSmallBiz Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobilePro Thu Jun 23 19:57:00 +0000 2016
tptwyman RT @GoogleSmallBiz: Question from @tptwyman: What are your favorite mobile marketing apps and best tools for mobile optimization? #AskAMobi… Thu Jun 23 19:57:38 +0000 2016
SpecDigitalMkt @GoogleSmallBiz @tptwyman web developer tools in chrome browser can emulate various mobile screens #AskAMobilePro Thu Jun 23 19:57:41 +0000 2016
InboundCanada The largest advantage in my books would be click to call and get directions. Some clients get great results with Live Chat #AskAMobilePro Thu Jun 23 19:57:51 +0000 2016
mygeigermeister @GoogleSmallBiz @tptwyman Google Amp, Accelerated Mobile Pages, which allows for a FAB or Floating Action Button #AskAMobilePro Thu Jun 23 19:57:53 +0000 2016
csavio RT @MartinSherv: I love the ease of using Google Apps on a mobile device @GoogleSmallBiz
From ‘Search’ to ‘Maps’ app is almost seamless.
#…
Thu Jun 23 19:57:55 +0000 2016
csavio RT @curatormary: A7: Search in the moment: waiting in line, need to know now :D @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:58:09 +0000 2016
w3consulting Did I re-interpret that incorrectly? I interpreted that as search traffic reports like in GA. Haha #AskAMobilePro https://t.co/xs8MKl4ei5 Thu Jun 23 19:58:12 +0000 2016
w3consulting RT @GoogleSmallBiz: Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobi… Thu Jun 23 19:58:33 +0000 2016
csavio RT @MartinSherv: Good resource. Thanks @curatormary
#AskAMobilePro https://t.co/fSQSqKEbxn
Thu Jun 23 19:58:40 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Autoptimize. optimizes and compresses code. #askamobilepro Thu Jun 23 19:59:33 +0000 2016
mygeigermeister @GoogleSmallBiz @tptwyman Buffer App great application to help with mobile social marketing! #AskAMobilePro and @HelpOnSocial Thu Jun 23 19:59:33 +0000 2016
SpecDigitalMkt @InseevTweets I think a well-developed responsive site is still the best but dynamic is a close second #AskAMobilePro Thu Jun 23 19:59:40 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Better WordPress Minify. Minify CSS and js files for faster page loading. #askamobilepro Thu Jun 23 19:59:43 +0000 2016
MartinSherv Last question before we wrap up!
#AskAMobilePro https://t.co/CQUhCerWzO
Thu Jun 23 19:59:56 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = CDN Linker. If you use a CDN for your images, use this to tie it to WP. #askamobilepro Thu Jun 23 19:59:58 +0000 2016
GoogleSmallBiz Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:00:03 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = EWWW Image Optimizer. Optimize all your images in one click. #askamobilepro Thu Jun 23 20:00:07 +0000 2016
GoogleSmallBiz Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:00:29 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Lazy Load. Load images only when visitor needs them to improve page load times. #askamobilepro Thu Jun 23 20:00:33 +0000 2016
ConradSaam @InboundCanada IMO-live chat when someone is holding a phone (especially outsourced chat) is a miss.(& oversold by chat co’s) #askamobilepro Thu Jun 23 20:00:34 +0000 2016
InboundCanada Built your website with speed and UX first. A lightweight site will get you farther Javascript and Plugins should be limited #AskAMobilePro Thu Jun 23 20:00:47 +0000 2016
ferkungamaboobo A8.

• Services: location & contact methods are key.

• Product: take the time to work with touch interactions – show off!

#AskAMobilePro

Thu Jun 23 20:00:52 +0000 2016
w3consulting A8: Whenever you see a friend, family, or trusted colleague, ask them to visit your mobile website. Ask them for an opinion.#AskAMobilePro Thu Jun 23 20:00:54 +0000 2016
abraperinj RT @GoogleSmallBiz: 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 20:01:01 +0000 2016
GoogleSmallBiz This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questions. Thu Jun 23 20:01:01 +0000 2016
abraperinj RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 20:01:07 +0000 2016
abraperinj RT @GoogleSmallBiz: Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobi… Thu Jun 23 20:01:09 +0000 2016
w3consulting RT @GoogleSmallBiz: This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questi… Thu Jun 23 20:01:11 +0000 2016
abraperinj RT @GoogleSmallBiz: This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questi… Thu Jun 23 20:01:18 +0000 2016
w3consulting RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:01:24 +0000 2016
w3consulting RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:01:29 +0000 2016
tptwyman RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:01:34 +0000 2016
MartinSherv Hey @GoogleSmallBiz people need to know their outcomes for mobile. Could leads in one industry, and sales in another.
#AskAMobilePro
Thu Jun 23 20:01:49 +0000 2016
InboundCanada @ConradSaam Live chat is very successful in certain industries. Their is a shoe for every foot! #AskAMobilePro Thu Jun 23 20:02:41 +0000 2016
curatormary RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:03:20 +0000 2016
csavio RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:03:41 +0000 2016
SpecDigitalMkt @GoogleSmallBiz thanks for having us! #AskAMobilePro Thu Jun 23 20:03:53 +0000 2016
MartinSherv Good to see everyone!
#AskAMobilePro
Thu Jun 23 20:03:55 +0000 2016
csavio RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:03:59 +0000 2016
InboundCanada RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:04:17 +0000 2016
FarinazParsay1 RT @MartinSherv: Hey @GoogleSmallBiz people need to know their outcomes for mobile. Could leads in one industry, and sales in another.
#Ask…
Thu Jun 23 20:04:25 +0000 2016
giovannipuntil @TierraMWilson @GoogleSmallBiz #AskAMobilePro run a test with https://t.co/0rAdIzsD1h and follow w3c 10 points checklist Thu Jun 23 20:04:42 +0000 2016
TierraMWilson RT @giovannipuntil: @TierraMWilson @GoogleSmallBiz #AskAMobilePro run a test with https://t.co/0rAdIzsD1h and follow w3c 10 points checklist Thu Jun 23 20:05:18 +0000 2016
tptwyman RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:05:34 +0000 2016
tptwyman @GoogleSmallBiz thanks to all the guest experts. Thanks for you insights and recommendations #AskAMobilePro Thu Jun 23 20:06:13 +0000 2016
moniscope Thank you all for taking time! Inspiring Q&A ?? #AskAMobilePro ?? Thu Jun 23 20:08:16 +0000 2016
InboundCanada Thanks Google for having us help out! #AskAMobilePro
#getyourmobileon @GoogleSmallBiz https://t.co/2M4p3ZF1m7
Thu Jun 23 20:09:10 +0000 2016
jesseblucero A6. GoogleSmallBiz render-blocking JavaScript, CSS above-the-fold, and no browser caching make your mobile site slow. #AskAMobilePro #small… Thu Jun 23 20:10:30 +0000 2016
jesseblucero A8. GoogleSmallBiz test your small business website with Google’s mobile website https://t.co/BSC2Vog5fh grader. #AskAMobilePro #smallbiz … Thu Jun 23 20:10:31 +0000 2016
jesseblucero A7. GoogleSmallBiz you can strip down your mobile site to just the important text content like #GoogleAmp does. #AskAMobilePro #smallbiz my… Thu Jun 23 20:10:31 +0000 2016
TierraMWilson That’s a wrap! Thanks everyone #AskAMobilePro https://t.co/UOnbIQXR6Z Thu Jun 23 20:11:28 +0000 2016
RichTeaMedia360 What in-store method can you suggest in collecting more e-mails from customers using mobile? #AskAMobilePro Thu Jun 23 20:49:14 +0000 2016
SpecDigitalMkt @RichTeaMedia360 something like a coupon that is only available from a mobile device and used in the store #AskAMobilePro Thu Jun 23 20:56:55 +0000 2016
nowsourcing RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 21:06:40 +0000 2016
RichTeaMedia360 @TierraMWilson interesting, TY! If they send texts is there a software that can collect these email addresses easily? #AskAMobilePro Thu Jun 23 21:17:58 +0000 2016
tptwyman Check @GoogleSmallBiz on Twitter. The Twitter chat #AskAMobilePro was dope. We got great tips to maximize my… https://t.co/QtPB1TdefV Thu Jun 23 21:49:53 +0000 2016

Webinar: Google Chrome: The Little Browser That Can

Most people don’t realize the importance of vital resources until it’s missing suddenly from their lives. Case in point: you likely don’t contemplate the air you breathe at any given moment, unless you’re deprived of it. Not to be too

Most people don’t realize the importance of vital resources until it’s missing suddenly from their lives. Case in point: you likely don’t contemplate the air you breathe at any given moment, unless you’re deprived of it. Not to be too melodramatic, but that’s kind of what the Web is to most businesses today. It’s a commodity that’s taken for granted and only until you cannot access it do you realize it as sine qua non for running your business in this modern era.

And, of course, we access the Web through Web browsers. You may not think about how different Web browsers really are, again, until they inhibit your ability to get things done. Google had been thinking about this for years and in 2008 released their own little browser that can, Google Chrome. I say “little” because it’s code is compact and therefore very fast, and I said “that can” because it has some many abilities, you just need to ask and it can likely do it. That’s what this Webinar is all about: Google Chrome and using it in your business.

In this Web-based presentation, we cover:

  • why Small Business should be using Google Chrome;
  • the best features and extensions for Chrome for Small business; and,
  • how to implement Google Chrome on your computers/laptops and smartphones.

Resources

The Chromium Projects
What are extensions? – Google Chrome
Google Chrome Terms of Service
Chrome for Work: Chrome for Work
100 Chrome Extensions That You Should Install
20 Best Chrome Browser Extensions You Need To Have
The 13 best Google Chrome hacks – Business Insider
11 Google Chrome Extensions That Will Boost Your Productivity


These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Managing Director of W3C Web Services, providing affordable Web, WordPress, email, domain and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, Web *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media strategy session. Email [email protected] to get started!

Google Keep, Voice Search, and Voice Typing in Google Docs – What’s New at Google

Periodically, I will be writing a What’s New at Google post here to update you about new updates to the Google ecosystem that affects you as a Small Business owner. These can be warnings as well as the many frequent enhancements

This is just the beginning! Click the title of this article to read the full text. Enjoy! And, comment. And, share. 😉

Periodically, I will be writing a What’s New at Google post here to update you about new updates to the Google ecosystem that affects you as a Small Business owner. These can be warnings as well as the many frequent enhancements

This is just the beginning! Click the title of this article to read the full text. Enjoy! And, comment. And, share. 😉

Create Brand Experiences Using the 3 M’s

The Coca-Cola logo is an example of a widely-r...Brands are everywhere! Products and services are constantly advertised to consumers through social media, mobile devices, digital signage among many other new and traditional avenues. There is more competition than ever for brand recognition and loyalty among consumers.

As consumers increase in volume and technological savvy, businesses must adapt their approach to marketing and branding to them. Creating high-quality brand visuals and messages is a must, but to truly distinguish their brands, 21st century brand stewards must go a step further. Three principles, each beginning with the letter M, will help the men and women who create brands achieve greater success in today’s market.

Meaningful

Branding for today’s audiences should, first and foremost, be meaningful, answering the question, “What is the problem that is being solved through the product or service?” Brand messaging is rooted in seeking answers to real problems. Common emotions or situations, such as humor, happiness or fear can be used and even featured in brand messaging or imagery, but ultimately if there is no need that is clear, the brand positioning ought to be re-considered.

This principle is the one of the three discussed here that is most essentially connected to both producer and consumer. To solve problems is why companies get into business, and why customers seek out businesses or organizations in the first place. This aim of branding will answer this question: “How will it meet a need in your life? How does it do it better or differently than anything else?”

Brand experiences developed for products and services give meaning by speaking to real and perceived needs and wants on the most basic human levels. Brand crafters should be able to restate their solutions as answers to problems and questions. This is important because clients and customers are more likely to return to brands that they feel excel at meeting real needs that they have.

Memorable

Secondly, brand experiences should be memorable. Children and adults love stories. We love to hear them and we love to make them up. We are always telling stories and responding to memories from childhood and other periods in life both the pleasant and painful times. This aim of branding answers this question: “How does this product or service make you feel?”

The human mind is always making connections. Brand crafters should use this to create visual and verbal links that tap into the power of stories and memories and heighten the awareness of brands to consumers. This can be done by developing visual and verbal elements (“symbols and saying”) that are either easy to remember or call to mind memories resonant with the target audience.

This principle is most important to the consumer (customer) side. Brands must seek creative ways to tell a story that is uniquely theirs in a way that is authentic and compelling. Discerning audiences can tell if the narrative being presented is not genuine. Fantasy, Future, Tradition, History, Values and Dreams are six of the most popular and common themes used repeatedly in compelling and successful branding.

Don’t underestimate how the power of stories and memories matter to consumers making sometimes difficult brand choices. Brand strategists and designers who tap into the right stories or and create the right memories can make connections with consumers that move them and motivate them to purchase a product or service. Consider the last great movie scene you witnessed and how easy it was to tell your friend about it. Consumers are far more likely to buy and share what they find memorable.

Measurable

Lastly, modern brand experiences should be measurable. Branding is a business tool, created with tangible business goals in mind, such as increased consumer awareness, expanded market share or successful entry into new markets.
After successfully appealing to the head and the heart, brand caretakers must then seek an answer to the questions, “How does it impact lives? How will we know if our initiative, rebranding, campaign is successful?” Branding strategists and designers have at their disposal many methods and tools to gather the answers, including analytics, focus groups, surveys, response cards, inbound marketing, search engine optimization and social influence among many others.

This principle is most important to the producer (the business or entity) than any of the others. Brand strategists and designers, operating as part of business teams, must use and create branding systems that produce some type of data that can be analyzed. They need to measure in a quantifiable ways the net gain in influence and value and profit for their brands and parent companies. They need to know it worked, or if it didn’t work, why was it unsuccessful. Stakeholders of all levels in an organization need to be able to determine if an expensive and expansive strategic campaign was successful in meeting its goals or not?

This principle is vital because lots of time and money is invested in branding. Failing to learn from past mistakes and misjudgments in this area can cost cash, credibility and even careers. In addition, branding is about reputation and perception and reputations and perceptions are two things that can change very quickly. In a world of constant change, data provides bankable evidence that helps brand crafters make better strategic decisions, which ultimately creates stronger businesses and brands.

Once you establish meaning and context for your branding in the everyday needs and wants of your audience, then craft a narrative that is authentic and strikes the right emotional chords, the last step is to deploy your visuals/messaging and keep track of what influence it is having on your intended audience through perception and behavior change.

As you think about the evolution of your brand, remember the 3 Ms: Meaningful, Memorable and Measurable. These are the indispensable characteristics and considerations you should use to guide successful branding strategy and create powerful and effective brand experiences.

Creating an Email Community With Google [Webinar]

Creating an Email Community With Google Email is a powerful communication tool when used effectively in a Small Business environment. And, Social Media is touted as the primary community-building tool on the Web. Well, email is just as powerful, and

Creating an Email Community With Google

Email is a powerful communication tool when used effectively in a Small Business environment. And, Social Media is touted as the primary community-building tool on the Web. Well, email is just as powerful, and you guessed it, Google gives you the tools to build an email community using its product, Google Groups. We will provide an overview of the Google Groups tool and then cover the practical steps in creating an email community and maintaining it for your business!

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC, will be presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, and President of W3 Consulting, a digital business strategy and training firm helping business owners learn why and how to use Web, mobile and digital technologies for greater marketing and management impact.

Who should attend?

  • Small business owners, entrepreneurs, micropreneurs, and solopreneurs
  • Office/sales/customer service managers, marketing directors, executives and professionals
  • Administrative/executive assistants and sales/account representatives
  • nonprofit executive directors and board members

Google’s Magical Goggles

glass

A slight glimpse at innovation is all it takes to awaken my sense of wonder, as it is with most of the people that work in our office. Nowadays all we see really is developers building on the same technologies over and over again, relentlessly. Don’t get me wrong, we love all the apps that let us know how long it is going to take to get to work and whether or not to bring our umbrella, where our taxi driver is, when to water our plants, but really, to be frank about it all, i want it to happen more organically; i want to eliminate the need to take my phone out of my pocket altogether. i want the info right “there” when i need it.


This is where the Google Glass comes in. Not that it is alone in its ambition to revolutionize our world, and the ways in which we interact with it. In fact, Google’ most ardent rival, Apple Inc., is also readying their much awaited for I watch that is supposedly being manufactured for a 2014 Fall release.

The Android-powered Google Glass, boasting a 5 megapixel camera built-in to the frame is essentially a wearable computer built into frames the shape of traditional eye glasses (not to say they are glasses) so that you have the ability to peek a display in your field of vision, and record videos, take pictures, get directions, speak to send messages, search and translate, all of these capabilities, on the go, without taking your phone from your pocket. It will also be able to run apps built specifically for Google Glass by third-party developers.

The Glass responds to voice commands as well as taps and gestures on the touch-sensitive bar that runs along the right side of the frame. You can start a search by uttering the word “Ok Glass” and take a photo or launch an app. Glass has the My Glass app it can be paired with using a phone so that the user can set it up, customize it, and much more. Other specs include:

  • A rechargeable battery that last for roughly a day
  • A 16GB of flash memory built into the device, although only 12GB is currently available for storage
  • Bluetooth and WiFi will be built-in
  • Five colors namely charcoal, tangerine, shale, cotton and sky

It is with great, but cautious optimism, that we welcome Google Glass as some other topics that would touch privacy, security, etc… are too broad for the scope of this article. As famously quoted by H.G. Wells, “Civilization is in a race between education and catastrophe” and the Glass is the catastrophic advent in technology we have been educated all along to be ready for; it is here and we are eager for it.