Facebook Timeline Comes to Brand Pages

W3 Consulting's New Facebook Page Timeline

If you’re like most Small Business owners, your Facebook Page stood the same way today as it will tomorrow. However, Facebook has changed your Page to the new Timeline format whether you, I or your customers like it or not. Actually, they did so on March 31, 2012. Facebook is not where I engage my target audiences primarily so all I do is typically syndicate curated content and self-published content to our Facebook Page (like my blog posts and tweets), but for many Small Business owners it is currently their main Social Media hub. (My Facebook Page with all of 26+ Likes would have stayed the same, except that I posted a coverphoto to my Facebook Page in anticipation of writing this post today.) I am writing this article to educate you about the good, the bad and the ugly (sorry, there’s not much good here) of Facebook Timeline, in hopes of providing you with a small business strategy to leverage the change to benefit your bottom line.

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Federal Business Development and Marketing for Service Providers (Event)

Start Manage and Grow with the Alexandria SBDCSo you want to provide services to the federal government. Where do you begin to develop your book of business? How do you identify opportunities? How do you get face time with government staff?

Join us for the second in an interactive series of START, MANAGE, GROW your business workshops for federal contractors.  Workshop # 1 gave you the top 10 proven activities you need to do to obtain federal business.  In this workshop, Federal Contracting Consultant John Boulware will provide suggestions on how service providers can conduct Federal business development activities.  He’ll give service providers tips on how to identify Federal opportunities and how to get meetings with government staff.  He’ll also discuss reasons why some development efforts for services fail. He’ll also identify critical actions you shouldn’t do when seeking a federal contract.

REGISTER NOW

This FREE federal contracting SMART, MANAGE, GROW your business workshop is sponsored by the Alexandria Small Business Development Center and the Alexandria Economic Development Partnership.

Join us at for two hours of interactive programming in our new office Board Room, 625 North Washington Street, Alexandria, VA beginning at 9:00 AM.    Learn federal contracting from someone who has seen it all through 23 years federal teaming and subcontracting experience.  John expects you to bring your questions!

 

Save the date for these other federal contracting workshops:
  • Tuesday, March 13: “Federal Proposal Development – Focus on Technical Proposal” presented by John Boulware, Federal Contractor Consultant
  • Tuesday, March 27: “Federal Proposal Development – Focus on Cost Proposal”presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, April 24: “Subcontracting to Prime Federal Contractors” presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing” presented by Barbara Greenwald of Sheinwald Financial Strategies.

For more information these and other SBDC trainings and programs, please contact:
Genny Lush
www.alexandriasbdc.org

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Small Business Federal, State and Local Government Contracting, an Overview

Alexandria Virginia City HallMany Small Business entrepreneurs interested in growing their businesses look to government contracting to sell their goods or services to state and federal agencies.  Alexandria Small Business Development Center can help you in many areas of government contracting.  To begin, you will need to register–think of it as the driver’s license to do government contracting–at all levels of government, and the requirements are separate and distinct for each level of government (i.e., local, state and federal).  There is a great deal of information on the Alexandria SBDC website under the “Grow Your Business” heading about the registration requirements for Virginia state (eVA) and federal (CCR) registration.  These registrations are generally done online, and it is necessary to have your formation documents (LLC or Corporate registrations, local business license, EFIN, and DUNS numbers) ready before you start the process.

Once you have reviewed the registration requirements, it is wise to see if there are any certifications for which you qualify that could give your business preference in the contracting process.  At the Virginia state level, SWaM (Small, Woman-owned and Minority) certification is available for most small businesses.  The application process is easier at the state level than at the federal level, so we generally advise small business owners to begin there.  Again, there are SWaM resources on our website to that describe the process and walk you through the registration and certification.

As indicated, the federal certification process is more complicated and the requirements for preferential contracting set-asides are more onerous.  Review the various programs through links on the SBDC website for the 8(a), WOSB, and other programs, described in detail on the SBAs website at www.sba.gov.  The Alexandria SBDC is ready to assist you in determining which program works for your company, and we can assist in the certification process.

Finally, once you have completed all registration and certifications requirements, you will need to work on developing government business.  This can be a time-consuming process, but there are certain “tricks and tips” that can assist you.  The Alexandria SBDC is offering a six-part series on Federal Contracting during the winter and early spring of 2012, so visit our website events page often, connect with us however you’d prefer (email, Twitter, Facebook, Google+, or AlexandriaSmallBusiness.com) or contact the SBDC for more details.  We also offer inpidual business development counseling for both federal and state contracting to City of Alexandria businesses.

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Photo courtesy of Cliff

Do I Really Need a Business Plan?

Alexandria SBDC Business Planning GuideMany people ask themselves that very question before starting a business or expanding an existing one and the quick answer is yes. Many entrepreneurs state that they have most of the information in their heads or on notes in outline form – why take the time to write it down in a format? It is well-accepted that if you take the time (a true commitment) to put your ideas in a clearly written form, the chances that your plan will be successful is multiplied many times over.

If you have never been a business operator and owner before, a detailed yet succinct formal business plan is what you need to give you tracks upon which to run. This train, with each of its cars (sections), will be pulled by a strong engine from the departure platform directly to a successful destination.

If you are an existing business owner considering an additional office or another retail store nearby (or completely out of town), a modified business plan will be helpful as you consider the costs and sales ramp-up period involved to reach breakeven.

On the other hand, if you are an experienced entrepreneur and have been through the process a few times, a “mini-plan” may be all that will be necessary for you to move ahead and obtain financing, if that is necessary.

If you foresee that funding the project will involve a lender, investor(s) and/or a landlord, a Business Plan is mandatory. Write for your intended audience but always write the plan for yourself. This plan will be an individual creation different from any other and bear your personal stamp.

Now, let’s talk about exactly what is in a business plan and how it works to help you. It is comprised of five major sections:

  1. Executive Summary;
  2. Business Description;
  3. Marketing;
  4. Operations; and,
  5. Financial.

In addition, there are sub-sections to the marketing and financial areas, cover page, table of contents and an appendix.

Contrary to what you may think, the Plan is not written in the order one may read it. The first section to complete is the Marketing section. This is the “engine” that drives the train and delivers the revenue you need to insure that your business can meet its cash flow requirements. The second section to craft is the Financial section with the project costs and performance projections spanning up to five years supported by written financial assumptions. When these two sections are considered to be in final form, you have completed about 80% of the hard work.

Finally, you are likely interested in how long it will take to finalize a business plan. You can anticipate it taking about 60-90 days if you work on it studiously and consistently. How long will it be? It will be anywhere from 30-40 pages (plus copies of tax returns for lender) dependent upon the audience for your plan. How does it affect the plan if it’s just for yourself? It shapes into a shorter and less wordy document. And, for a bank or other lender? Work on just the facts and prove the ability to service the debt. Lastly, for an investor(s)? Show returns over longer periods, concentrate on the return on investment (ROI) and exit strategy for the investor. You will find the task engaging and rewarding in many ways and glad that you took the time to do it right.

For more details on creating your business plan, visit Alexandria Small Business Development Center’s website or call us to schedule a meeting to discuss your needs.

 

Upcoming Events at the Alexandria SBDC

SBDC logo
Presents February 2012 Series of Events
We are well into 2012 with our programming designed to help your business thrive. As always, all of our events are FREE of charge!

SBDC Divider

Tuesday, February 7, 2012:  Brown Bag Lunch- “Every Word Matters” – Learn tips for better business writing. Held from noon – 1:00 PM in our boardroom at 625 N. Washington Street, Suite 400 and presented by Eliza Dolin, Ivy Quill Communications, LLC. REGISTER NOW!

Thursday, February 9, 2012:Google to Great Webinar- “Marketing with Google Maps” (Google Maps)- This session runs from 10:15 to 11:15 AM. To register visit our website under the “Hot Topics” heading on the home page. Miss a webinar? Go to our archived resources page.

Tuesday, February 14, 2012: START MANAGE GROW Workshop – “Federal Business Development for Service Providers” presented by John Boulware, Federal Contractor Consultant; the second in a mini-series on Federal Contracting. Are you a service provider that needs help with identifying government business? Come to our expanded and interactive series designed to help you win federal contracts! Held in our office at 625 N. Washington Street, Suite 400 from 9:00 -11:00 AM. REGISTER NOW!

Thursday, February 23, 2012: Google to Great Webinar – “Being Business-Informed Using Google”(Google Reader, FastFlip & Currents). This session runs from 10:15 to 11:15 AM. To register visit our website under the “Hot Topics” heading on the home page. Miss a webinar? Go to our archived resources page.

**A hands-on ‘not to miss’ Google to Great EVENT: Only 25 can attend and you must bring your laptop or iPad**

Wednesday, February 29, 2012: “Google+ for Small business” – in this workshop, you get the best of both worlds from Alexandria SBDC and Google. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, will present a strategic overview of Google+ for small businesses. Following the presentation, Ray will hand over the microphone to Googlers who will walk you through the steps to launch your own Google+ pages for your business. The session will run from 9AM to Noon in our boardroom, located at 625 N. Washington Street, and a light breakfast will be included. To register, call Pat Melton, SBDC Counselor, 703-778-2960. Because we expect this to close out early, we ask if you register, to please attend or let us know if you cannot, so others can!

Save the date for additional events that will help your business GROW:

  • Tuesday, March 6: Brown Bag Lunch“Business Structure Considerations: Legal and Tax Consequences” presented by Karen Hermann and Jen Ray, both Counsel at Crowell & Moring, LLP
  • Tuesday, March 13:“Federal Proposal Development- Focus on Technical Proposal”presented by John Boulware, Federal Contractor Consultant
  • Tuesday, March 27: “Federal Proposal Development- Focus on Cost Proposal”presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, April 3:  Brown Bag Lunch: From One to Many – Hiring Smartspresented byPatricia Frame, Strategies for Human Resources
  • Tuesday, April 24: “Subcontracting to Prime Federal Contractors” presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing”presented by Barbara Greenwald of Sheinwald Financial Strategies


Coming soon:

– Mini-series on branding your business presented by Belmont, Inc.

– Nonprofit business practices and guidance presented by Renner & Company, CPA, PC

Presidential Campaign Fundraising Has Little in Common With Small Business Financing

CNN‘s Tom Foreman explains in the network’s “Explain it to me” video series how the “presidential dash for cash” (in political parlance, campaign fundraising) laws and strategies work in simple terms. While watching the video, I realized that much of this is counter to Small Business financing and funding. Primarily, the subject of access to that capital to start or expand a Small Business. In campaign fundraising, as Mr. Foreman explicates, you can raise your own funds just like most of us who began our own businesses, but with presidential campaigns you can also choose to get matching funding from the federal government. We mere mortals do not get this preferential benefit if we go to the federal government and tell them we’d like to start a Small Business. Something mostly understood is that most funding for these presidential (and likely Congressional) campaigns come from a limited number of large donors and less of the funding comes from small-dollar donors. However, in Small Business, we have more opportunities than ever to find funding in creative ways since most small businesses can start with less than 5,000$ in capital (although 10,000$ is the average amount spent and asked for in small business loans).

If you’re looking for funding for your startup or expanding Small Business, don’t follow the norm by looking solely to financial institutions (and don’t leave them out of the funding portfolio either!) and borrowing money from family and friends (who more and more because of the economic downturn are weary to invest in new ventures). Here are a few resources for Small Business capital resources:

  • Crowdfunding: this is a relatively new concept, where you can ask many people to held invest small amounts to a larger loan amount (keeping their risk and your interest payments low); there are sites like MyMicroInvest.com and Prosper.com but there are many more players out there (so do your due diligence to make sure the sites are legit);
  • Bartering: the age-old concept of bartering with other Small Business owners here in Alexandria and the surrounding area is alive and well; learn more about bartering at the International Reciprocal Trade Association website; and,
  • Sell your Accounts Receivables: not a new concept either, it’s mostly unknown to expanding small businesses; if you have a healthy Accounts Receivable and are looking to grow your business, there are businesses that will help you do what is technically known as factoring.

Do you have other resources for finding capital for your or fellow small business? Post them in the comments!

EVENT: Every Word Matters in Business (Tues, 2/7/12)

Ever stare at a blank screen and not be able to write about your business? Do you struggle when you are under a deadline to write that business report or marketing piece? You are not alone! Many business owners know what they want to write, but they just can’t get it right!

Eliza Dolin - Ivy Quill Communications
February's Brown Bag Workshop Speaker, Eliza Dolin - Ivy Quill Communications

Come to our February Brown-Bag Lunch event and hear an upbeat, educational presentation about why good writing matters to all businesses – particularly small ones! These days, clear communication — whether in website copy, emails, memos, or newsletters — is more important than ever in achieving your business success.  Communications consultant Eliza Dolin of Ivy Quill Communications, LLC, will explain the reasons why, identify the causes of and cures for ineffective business writing, and offer tips that will help your business thrive.

Register today!

Join other small businesses at the monthly Brown-Bag lunch series of START, MANAGE, GROW your business sponsored by the Alexandria Small Business Development Center and the Alexandria Economic Development Partnership who are committed to helping small business thrive in Alexandria.

Free of charge, and held monthly in our boardroom located at 625 N. Washington Street, Suite 400 from noon until 1PM, business owners are invited to bring their lunch, network and learn nuggets of knowledge from experts.  A Q & A session will follow each presentation and we’ll get you back to your business promptly @ 1PM!

What Does the Alexandria SBDC Do – Our Services

 

Alexandria Small Business Development CenterAlexandria Small Business Development Center (SBDC) is Alexandria’s economic development program totally focused on small businesses. It’s those small businesses that comprise the largest segment of Alexandria’s economy, but we know their potential is often hindered by lack of information or expertise. When Alexandria SBDC’s services help businesses solve problem, overcome obstacles, link to resources and find new opportunities, Alexandria’s economy is strengthened. With that in mind the City of Alexandria, the U.S. Small Business Administration and a number of private sector sponsors provide funding so that all Alexandria SBDC services are provided without cost.

The services of Alexandria SBDC fall into three categories to correspond to business needs at each stage – START, MANAGE and GROW.

START

  • Instruction on steps to follow to start a business
  • Individual guidance on concept feasibility, business plan preparation and financing
  • Introduction to lenders
  • Referrals to attorneys, accountants and resources for site selection
  • Help with City and State regulatory issues

MANAGE

  • Cash flow management (every business needs to monitor!)
  • Referrals to attorneys, accountants, human resources specialists and other experts to solve problems or improve operations
  • Strategic / expansion planning
  • Tax / regulatory planning
  • Marketing / networking strategies / social media
  • Business education programs on all aspects of management, operations, human resources, marketing, branding and specialized training for retailers, restaurateurs and government contractors
  • Research resources

GROW

  • Access to loans and investors
  • Business education programs in areas of government contracting, e-commerce, international trade, and issues of fast growth
  • Introduction to key resources for expansion planning, business valuation or selling a business
  • Networking / marketing opportunities / social media
  • Research resources

With many years of experience, Alexandria SBDC staff responds quickly and can recommend solutions to problems and link businesses to the most effective resources. Savvy entrepreneurs describe Alexandria SBDC as the number they keep handy for times when they run into a problem or need an objective sounding board. They also describe the SBDC’s monthly business education programs as opportunities to pick up “nuggets of information” and continually improve their approaches.

The key message is that Alexandria SBDC offers individual and confidential assistance without cost to City of Alexandria businesses and Alexandria residents with businesses elsewhere. Get more information at www.alexandriasbdc.org or 703-778-1292.