Getting Found on Google: Search Engine Optimization for Local Small Business

In our latest Beyond Google Webinar, I had the pleasure of talking about “Getting Found on Google: Search Engine Optimization for Local Small Business.” This is an important topic and one in which is even more important today with increased

In our latest Beyond Google Webinar, I had the pleasure of talking about “Getting Found on Google: Search Engine Optimization for Local Small Business.” This is an important topic and one in which is even more important today with increased Web traffic competition, especially in local communities.

Getting to the top of a Google Search Engine Results Page (SERP) is more complicated than ever when updating and contributing content to your website, blog, and Social Media. For local Small Business, there is an added layer of trying to drive local Web and Mobile traffic to our websites, not traffic from national or international audiences who can’t buy or use our products or services. For the majority of local Small Business, most of your revenue comes from a five-mile radius from your business location. In this Web-based presentation, we talked about what you should do to create a Web presence that optimizes for a local audience.

In this Webinar, we covered:
– Who benefits from local Search Engine Optimization (SEO)…and why the answer is every business;
– How to create a targeted local Web presence for your business; and,
– Tools you can use to help you know you’re on the right track for getting found on Google.

This Webinar, as part of the Beyond Google: Marketing and Managing on the Web series from Virginia SBDC (http://www.virginiasbdc.org/training-…), are presented by Ray Sidney-Smith, Web & Mobile Strategist, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained, President of W3 Consulting, and Managing Director of W3C Web Services, providing affordable Web/WordPress hosting, domain name registration, SSL certificate, and email hosting services focused on helping Small Business market and manage on the Web.

Who should watch?
– Small business owners, entrepreneurs, micropreneurs, and solopreneurs
– Office/sales/customer service managers, marketing directors, executives and professionals
– Administrative/executive assistants and sales/account representatives
– nonprofit executive directors and board members

Learning LinkedIn: Adult Social Media

It’s that time of year: Pollen counts are high, toes are peeking out of shoes, and bright-eyed graduates are spilling out of classrooms and into the job market – the world of adulthood. Looking for work is reality and I don’t mean TV! So, let’s say TTYL to telling your story on Instagram, Facebook Live, and Snapchat, and say hello …

It’s that time of year: Pollen counts are high, toes are peeking out of shoes, and bright-eyed graduates are spilling out of classrooms and into the job market – the world of adulthood. Looking for work is reality and I don’t mean TV! So, let’s say TTYL to telling your story on Instagram, Facebook Live, and Snapchat, and say hello ...

National #SmallBusinessWeek Chat with @ScoreMentors and @Rieva

[View the story “#SmallBusinessWeek chat hosted by @ScoreMentors and @Rieva” on Storify] SCORE Association (previously Service Corps of Retired Executives) and Rieva Lesonsky (CEO, GrowBiz Media & SmallBizDaily) hosted the #SmallBusinessWeek Twitter chat in honor of National Small Business Week.

SCORE Association (previously Service Corps of Retired Executives) and Rieva Lesonsky (CEO, GrowBiz Media & SmallBizDaily) hosted the #SmallBusinessWeek Twitter chat in honor of National Small Business Week.

Bring your toughest design problems!

will be showcasing many projects and explaining our services at the BL Business Expo on Friday June 2nd. Please Join us.

The BL Business Expo Event, in its 13 year, showcases the products and services of over 100 Northern Virginia exhibitors and sponsors. Please contact Gaddis Architect, at [email protected], 9730701-8800, for a complimentary entry voucher. Please stop by our booth to see our projects showcased and learn about how we can help solve many tough design problems and create high performing spaces. We look forward to meeting you there.

AGENDA

8:00 am : Doors open for Guests.

(The Exhibit Hall is open NON-STOP until the end – Seminars will take place in a separate Room)
8:15 am – 9:15 am:
Making LinkedIn work for Your BusinessSeminar
Jennifer Dalton, LinkedIn Specialist
9:30 am – 10:00 am:
Opening Ceremony
National Anthem, welcome address,Sponsors recognition, with Emcee:
-Angel Livas, Media Specialist
10:15 am – 11:45 am:
Protecting Your Business, An IT perspective Seminar
-Fred Haggerty, IT Specialist
12: 00 pm – 12:30 pm:
Everything that You Ever Needed To Open A Business,
But Were Afraid To Ask
Seminar
Gerald Geddes, CPA
12:45pm – 1:30 pm:
Break the Rules & Make more SalesSeminar
Nema Semnani, Sandler Training
1:45 pm – 2:00 pm:
Door Prizes & Farewell Remarks
(We have some serious door prize for you. You would want to be there to take them home.)
Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

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Showing hospitality to visitors

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on April 27, 2017. The start of baseball season, young green leaves on our trees and hints of warmer weather are signs that we’re on schedule to experience an upswing of visitors to Alexandria. Our Visit Alexandria… Read more »

The post Showing hospitality to visitors appeared first on Alexandria Small Business Development Center.

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on April 27, 2017.

The start of baseball season, young green leaves on our trees and hints of warmer weather are signs that we’re on schedule to experience an upswing of visitors to Alexandria.

Our Visit Alexandria colleagues tell us that tourism generates millions of dollars in revenue for local businesses and city government and supports thousands of Alexandria jobs. Alexandria gets 3.5 million visitors per year, and they spend $771 million in our community. That generates $25.5 million in local tax revenue, which reduces the tax burden for each of our households by $350.

While there’s definitely an economic return associated with crowds of visitors, there’s so much more. Alexandria’s vitality and cultural richness is sustained by tourist dollars, and our residential quality of life is enriched by the appealing places where we can shop, dine and explore.

Cities that are tourist destinations tend to also spur creative economies. Alexandria attracts these highly desirable creative businesses, and the very charm and vitality that lures owners to move here also helps them recruit skilled workers. Alexandria’s economy is becoming more diversified and less dependent on the government, and our hospitality industry has helped nurture this positive trend.

Our assets also nudge us to be better citizens. We live in a highlydesirable location – Extraordinary Alexandria, as described by Visit Alexandria — and we are compelled to be good stewards of our treasure. We have worked hard over the years to enhance and promote our community’s history, culture, infrastructure, and quality of life. Without the stimulus of tourism, we might be more complacent.

You don’t have to drive many hours to find those communities where tourists used to visit but now streets, stores and run-down hotels are empty. Those townsfolk try many approaches to lure visitors with contrived festivals and quirky museums. We are fortunate to have an authentic atmosphere that draws visitors and it bodes well for our future to embrace those visitors and their support of our city.

What can we individually do to enhance this tourism good fortune we’re blessed with? The first step is to be welcoming in every way possible. When you’ve traveled, you’ve perhaps appreciated locals giving you a welcoming nod and stepping up to offer directions or recommendations. This goodwill and ambassadorship goes a long way to promoting Alexandria as a tourist-friendly community.

Our merchants can work with Visit Alexandria to educate their employees on the city’s highlights. When an employee shows enthusiasm and directs visitors to “don’t miss” attractions or restaurants, that’s not just friendly service, it’s branding that results in visitors staying longer, spending more and heartily recommending Alexandria to others.

We residents can also be encouraging to the businesses and organizations that work very hard — in a highly competitive arena — to make Alexandria an exciting and memorable destination. When hospitality businesses express common needs, we ought to pay attention and give support.

Spring has sprung, and it’s a great time to get out and enjoy our community — and let our enthusiasm become contagious to visitors.

The post Showing hospitality to visitors appeared first on Alexandria Small Business Development Center.

Wire Management is a Design Issue

The cash wrap in the photo above is in a medium high end fashion boutique in a trendy “New Urban” style shopping center with other similar competitors up and down the center. I noted the problem during a site visit I made to meet with the shop owner who was, at the time, planning a second store. Two years later, motivated by recent discussions in these “Insights” about the importance of integrating technology into a store design, I returned and took this photo. Needless to say, the problem was never addressed, neither did I ever work with this retailer.

I see mismanaged wires a lot, often in places that should, and do, know better. I listen to marketers go on about the importance of creating a shopping experience; of integrating technology into the store design; of carefully selecting technologies based on actual individual data driven market research, all the time wondering by what trickery retailers like those in the photos are able to make out that these much touted market strategies are somehow not germane to their particular retail environments. Further, I can only guess at the impact on sales – at least the place in the photo is still open – and I actually worry about the tripping hazards just waiting to happen. There is really no accounting for this when a solution is easily accomplished and not expensive.

Lest I be accused of “dis without fix,” I offer a solution here. First we are not talking store remodel or even new equipment. All that is required is some planning. Consider this cash wrap, a version of which was originally designed for a project, and which has since morphed into one of my “go to” opportunities to offer design variations on a functional theme. It is 5′ wide by 2′ deep by 3′ high at the work surface and 3’6″ high at the top of the display case. Close examination of the equipment housed in the unit will show that virtually every device housed in the badly wired cash wrap in first photo is accommodated in a compact cabinet. No wires show. The only connections are, as in the subject image above, power and data supplied by a floor outlet below the cabinet. Also, if necessary this fixture can be supplied with “knock outs” for power/data access from either side and it is on casters for mobility.

Clearly this is not a cheap piece of furniture, probably costing upwards of $1000 to build from scratch, yet when considered in terms of value added to the retail environment, it is not a lot to spend. Certainly, in terms of public safety and reduced liability it is a downright bargain. Neither is it necessary to build one of these from scratch. The rustic bench being used for the cash wrap above could easily and cheaply be remodeled by addition of an equally rustic back panel. We do this type of thing all the time.

Something else a retailer might want to consider when planning a store is that wireless technologies and newer devices are drastically reducing the amount of space needed. These are part of more than just cash wraps too. It is really important for a retailer to examine their options and choose their system(s) early. I cannot over emphasize the advantage of selecting and working with a qualified technology consultant who can help with system selection and provide a designer with device specifications including related sizes to be used in store planning and fixture design.

One more point worth noting, I see this problem show up in many showroom and public environments, not just retail stores. Because these are places where the public meets a business or organization they can, and do, impact a brand and may affect sales. I often work in these types of environments and likewise advise a client to carefully manage the wires.

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

What’s the Industry Coming To?! Let’s Put Online Recruiting in Its (Proper) Place!

If the definition of insanity is repeating the same actions and expecting different results, the world of online job recruiting is certifiably bonkers. I encounter one or more of the following scenarios EVERY day. Disillusioned recruiters post job oppo…

If the definition of insanity is repeating the same actions and expecting different results, the world of online job recruiting is certifiably bonkers. I encounter one or more of the following scenarios EVERY day. Disillusioned recruiters post job opportunities online knowing that A-list candidates rarely submit resumes online. Frustrated hiring managers express disappointment over the quality of candidates sent to ...

Business Finance 101

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on March 17, 2017. For many of us, understanding financial matters is a challenge, and options for financing the startup or expansion of a business may be difficult to grasp. This is a perfect example of a… Read more »

The post Business Finance 101 appeared first on Alexandria Small Business Development Center.

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on March 17, 2017.

For many of us, understanding financial matters is a challenge, and options for financing the startup or expansion of a business may be difficult to grasp. This is a perfect example of a great time to contact the Alexandria Small Business Development Center for help. Financial guidance is among the free services offered by the Center.

Astute business owners know that having a financial expert routinely review their financial statements with them makes them better managers. They know that it makes sense to do an annual fiscal check-up. They know that, at the first indication that they need working capital, an expansion loan, or even a startup loan, the most efficient approach they can take is to work through their business plan and loan request with an expert. Some have equated this process with getting coached for an interview.

Alexandria Small Business Development Center Business Analyst, Jack Parker, has been an independent contractor with the Center for 19 years. In that time, he has worked with owners to help them better manage the financial aspects of their business. Over the years, he has helped more than 265 business owners and start-up entrepreneurs obtain loans or investments totaling over $71 million.

As a retired banker, Jack knows what loan officers expect to see in a loan request. He knows that they want those requests to clearly show how that loan will be repaid, and they expect the applicant to provide sound financial projections supported by written assumptions. Some bankers indicate they have greater confidence in the requests that come through working with the Center. Their experience is that Center-assisted applicants are typically much better prepared and are therefore much better credit risks.

Thanks to the Center’s strong partnerships with local banks, bankers often refer prospective borrowers to the Center to obtain guidance. Nine Alexandria banks are currently financial supporters of the Center, and many of their lenders work closely with Jack to connect business owners with the right services. This could include helping business owners develop strong banking relationships, establish lines of credit or seek financing.

Being unprepared for a loan application can have far-reaching effects. Many prospective borrowers might not realize that, anytime your loan application is turned down, it can affect your credit rating. At the Center, Alexandria business owners have access to a free resource who can work with them to fine-tune their loan or line of credit application so that it answers almost every question that a loan officer will ask.  That way, when they approach a lender, they will have confidence in the plan they’re presenting, and have a much greater chance of it being approved.

Whether or not a business owner needs financing, it behooves them to have a strong and confidential relationship with their bank. The Center is glad to have a resource to help Alexandria business owners develop such relationships and better manage the financials of their business. We welcome your contacting the Center for such guidance.

The post Business Finance 101 appeared first on Alexandria Small Business Development Center.