Backing Up Your Business Data on the Web

Find the original archive of the video here: Backing Up Your Business Data on the Web. Most Small Business owners are not backing up their data. Small businesses are exposed to the most security threats and yet they don’t have

Find the original archive of the video here: Backing Up Your Business Data on the Web.

Most Small Business owners are not backing up their data. Small businesses are exposed to the most security threats and yet they don’t have an ability to recover from a variety of catastrophes that (not if but) will befall every Small Business. From accidents to attacks, data loss can cripple a business. In this Webinar, we covered the reasons for making your business data backup strategy a priority, and how to do it.

What we discussed in this Webinar:

1) Why you should back up your Small Business (and personal) data
2) What you should be backing up, where and how often, and
3) Backup software and services for Small Business.

NOTE: I mentioned this article in the Webinar entitled, “Cybersecurity for Small Business: It Doesn’t Keep You Up at Night? It Should!” – http://ift.tt/2xWHBdZ.


These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web, WordPress, email, domain and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, WordPress *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media marketing strategy session. Email [email protected] for full details and to get started!

Lead Generation on the Web for Small Business | Web and Beyond

Find the original archive of the video here: Lead Generation on the Web for Small Business | Web and Beyond. Sales is a tough area of marketing for any Small Business. It’s the lifeblood of our businesses, but it’s typically

Find the original archive of the video here: Lead Generation on the Web for Small Business | Web and Beyond.

Sales is a tough area of marketing for any Small Business. It’s the lifeblood of our businesses, but it’s typically not our area of specialty. We are service professionals and retailers, typically not sales professionals, that have gone into business. And, with the advent of the Web, sourcing leads from your website can be the primary generator of sales for a local business, but it can also be difficult to understand how. In this Webinar, we went through the process of understanding how to convert website traffic to sales and generate leads to your business.

What we discussed in this Webinar:
• why you want to create a marketing strategy for your website to increase sales to your business (even if you don’t sell anything online!),
• how to convert website traffic to sales, and
• tools and techniques for capturing leads for your business.


These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web, Managed WordPress, email, domain registration and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, WordPress *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media marketing strategy session. Email [email protected] for full details and to get started!

Getting Started with Instagram Small Business Marketing

Find the original archive of the video here: Getting Started with Instagram Small Business Marketing. Learn more about how Instagram Stories works and using it: https://youtu.be/oG8P5MZ9_cI Image dimensions for Instagram profile, posts and ads: http://ift.tt/2vksvNp Some other notes: Instagram format:

Find the original archive of the video here: Getting Started with Instagram Small Business Marketing.

Learn more about how Instagram Stories works and using it: https://youtu.be/oG8P5MZ9_cI
Image dimensions for Instagram profile, posts and ads: http://ift.tt/2vksvNp

Some other notes:
Instagram format:
photos
GIFs
short videos
stories (lasts for 24 hours)

Posting times:
8-9am Eastern best time to post
3-4pm Eastern worst time to post
Mondays and Thursdays are best. Sundays are worst. Caveat: Know they audience.
Post outside of business hours; around 9pm Eastern for videos (34% more engagement)

Follow governments, agencies, government officials, industry associations, industry thought leaders, industry influencers, colleagues, members of your target audience, and major brands that are posting regularly to IG.

Webinar Description:

Instagram, the Facebook-owned photo and video social networking service, was an unlikely winner in the game of Social Media. Limited to only mobile devices, Instagram appealed originally to Millennials. But, it quickly grew and became a tour de force in Social Media, and that’s when Facebook purchased the company. So, how do you get started on Instagram and make an effect on your Small Business’ bottom line? In this Webinar, learn how to champion your brand on Instagram.

What we discussed in this Webinar:
1. Discussed the Instagram culture, demographics, and how to market to your target audience, effectively connecting this channel to your marketing strategy,
2. Walked through how to set up your Instagram account, and
3. Detailed a rock-solid marketing technique for expanding your Small Business audience to convert to sales on your website and email.


These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web, WordPress, email, domain and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, WordPress *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media marketing strategy session. Email [email protected] for full details and to get started!

eCommerce Basics for Retail Small Business | Web and Beyond

Find the original archive of the video here: https://youtu.be/ct9-zrgffHk. Point of Sale – eCommerce – mCommerce solutions for Small Business Selling online today is seemingly easier than ever! You hear the advertising online and in television ads on how easy

Find the original archive of the video here: https://youtu.be/ct9-zrgffHk.

Point of Sale – eCommerce – mCommerce solutions for Small Business

Selling online today is seemingly easier than ever! You hear the advertising online and in television ads on how easy it is to setup an eCommerce website and sell to your customers 24/7. Then, you go to actually do it and it’s another story. We hear this over and over again when clients have attempted eCommerce without knowing the right steps to get started. In this Web-based presentation, we covered the basics needed to understand what you need to get started in eCommerce, and the tools available to get you there successfully…the first time!

In this Webinar, we will cover:
– Best-practices for planning a Web-connected Point of Sale system;
– Best-practices for planning and implementing an eCommerce or mCommerce solution for your Small Business; and,
– Tools that can help you build out the above effectively for marketing and operational success, and that fits a Small Business budget.


These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web, WordPress, email, domain and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, WordPress *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media marketing strategy session. Email [email protected] for full details and to get started!

Who should watch?
– Small business owners, entrepreneurs, micropreneurs, and solopreneurs
– Office/sales/customer service managers, marketing directors, executives and professionals
– Administrative/executive assistants and sales/account representatives
– nonprofit executive directors and board members