Instagram Ads 101 for Small Business

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: Instagram Ads 101 for Small Business. Instagram Ads 101 How to Create Effective Ad Campaigns on Instagram Instagram has over one billion users on the photo social networking platform. (Facebook, which owns

How to Launch a Virtual Summit for Small Business

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: How to Launch a Virtual Summit for Small Business. How to Launch a Virtual Summit for Small Business: Strategy, Tips and Tools to Host a Web-Based Educational Event for your Business –

Retail Design 2019 – Authentic instead of Augmented

I recently read a blog post entitled “3 Retail Design Trends To Transform 2019.” I thought the article offered a telling view of how retailers are thinking about marketing, and related store planning activities for the new year and beyond. To summarize, not necessarily in order:

Brand Ambassador for Cake Decoration.

Trend Two said basically, when it comes to store design, technology has gone incognito in favor of “connections through context;” meaning conversations with customers and links to community are created by customer interaction with tangible, tactile products.

This is a lot of words to say that if you are a shopper in a hobby and craft store with a compelling display of cake decorating tools, you may, not only pick one of these up and try it out, but also buy it as a gift for your cake decorating buddy who might then share the resource with the entire cake making class. Bingo! You have become an ambassador for the brand and it matters little if you purchased the device at an interactive kiosk, self checkout, or old fashioned POS station, implying that the sale was not made until you were able to hold the actual product in your hand.

Trend Three, still out of order, was about using the physical environment to “empower” – presumably customer – “behaviors” rather than the other way around. The example cited is really esoteric in that everything in the shop has one price: entry into the store, which will, ostensibly, buy the customer a relationship with another person or person(s) through the use of artistic expression operating by way of a convoluted “trade it forward” process. If not very practical, it is definitely thought provoking.

I tried to think of another example of how this might work and could only come up with the idea of one of those chain letters that people send around instructing their friends to “pass it on” or something terrible will happen. This idea was too creepy, even for me, so I decided to ignore it. You can read about the example store at the link.

Trend One, where we find the real substance, suggests that “bricks n mortar” retailers are, indeed, justified in advancing a real product as long as said product makes an emotional connection with the customer. It is an approach that places outcome over experience, motivation over behavior.

Still using the example of cake decoration, I went looking for a suitable visual expression of how it feels to create a valentine for a friend. The image in the photo jumped out at me because, even in the non cake making world, it is totally relatable. If I was a supplier of cake decorating implements, I would use it for a poster on a display targeting the non commercial market.

Lest one get too excited about the prospect of once more advancing a real product, it is probably important to say that accomplishing a “retail design… about creating an emotional connection” is not so easy. Detailed and specific knowledge about the customer base working together with a flexible store design is required for success.

The referenced article appears in the Insights section of the Chute Gerdeman website. Chute Gerdeman is a brand experience company located in Columbus, OH

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

Marketing Planning for Small Business, 2019

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: Marketing Planning for Small Business, 2019. Are you ready to make an impact with your marketing this year? Do you know what was hot last year? Do you want to know what

Social Media Tools for Small Business

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: Social Media Tools for Small Business. (All the tools (and more) discussed in this Webinar, I’ve itemized and annotated in An Unusually Large List of Social Media Tools for Small Business.) Social Media

How to Monetize Your Content Marketing (Properly) as a Small Business (Webinar Archive)

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: How to Monetize Your Content Marketing (Properly) as a Small Business (Webinar Archive). It can be confusing to some business owners about how much time, energy and resources are needed to put

Google Analytics 101 for Small Business

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: Google Analytics 101 for Small Business. Google Analytics 101 for Small Business Google Analytics is a powerhouse tool for getting data about the visitors to your website. But, most Small Business owners

011 GDPR for Small Business: What You Need to Know About the General Data Protection

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.Find the original…

Do you need a business domain name, world-class WordPress hosting or other Web services for your business? We provide affordable digital marketing strategy help along with our technical support. Check it out at https://web.w3cinc.com/.

Find the original archive of the video here: 011 GDPR for Small Business: What Small Business Owners Need to Know About the General Data Protecti. 011 GDPR for Small Business: What Small Business Owners Need to Know About the General