#AskaMobilePro Twitter Chat – June 23, 2016 with @GoogleSmallBiz

As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes

As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes on the traditional marketing schedule starting with Valentine’s Day and moving through the calendar straight through winter holidays (Christmas, Chanukah, and others) season.

While this may work naturally for some businesses, most of my Small Business product and service businesses don’t align easily with these typical holidays. In contrast, using commemorative months, your business can likely find appropriate and complementary month(s) to focus your marketing efforts based on the topic around which your target audience can rally.

As a 2016 Google Small Business Advisor, I work with the Google Small Business team in the Google Small Business community help businesses like you learn about marketing and managing on the Web, Mobile, Social Media and beyond. As you can see, this aligns well with W3 Consulting’s mission so being a Google Small Business Advisor (GSBA) helps to broaden my reach to help more business owners.

So, I was delighted to learn that Google identified June as Mobile Month–an entire 30 days devoted to helping you learn about mobile marketing–and they needed a few GSBA’s to sit on a panel via Twitter to help answer Mobile website and marketing questions. Below is the slideshow and text archive of the June 23rd tweetchat; pan through the slideshow or read the transcript, and feel free to reach out with questions.

User Tweet Timestamp
GoogleSmallBiz Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optimized for mobile. Thu Jun 23 19:00:05 +0000 2016
w3consulting RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:00:12 +0000 2016
GoogleSmallBiz Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:01:00 +0000 2016
Tbach84 RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:02 +0000 2016
ConradSaam RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:13 +0000 2016
w3consulting RT @GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:01:17 +0000 2016
NewMedia4Agents RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:18 +0000 2016
csavio RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:21 +0000 2016
MartinSherv A very good day @GoogleSmallBiz and everyone attending! #AskAMobilePro Thu Jun 23 19:01:33 +0000 2016
JOEury Jeanne with NC Retail Merchants Assn here…love the Google programs and share them with our members
#askamobilepro
Thu Jun 23 19:01:41 +0000 2016
w3consulting @MartinSherv @GoogleSmallBiz Hey, Martin! #AskAMobilePro Thu Jun 23 19:02:13 +0000 2016
w3consulting @JOEury Welcome, Jeanne! Glad to have you on the #AskAMobilePro chat today! Thu Jun 23 19:02:28 +0000 2016
JazGreer RT @MartinSherv: A very good day @GoogleSmallBiz and everyone attending! #AskAMobilePro Thu Jun 23 19:02:47 +0000 2016
mygeigermeister Q1: Why is mobile important to you and your business? #AskAMobilePro

Mobile is important because it is a new gateway to find customers.

Thu Jun 23 19:02:59 +0000 2016
GoogleSmallBiz Let’s start out by having you share your most pressing questions about #mobile for #smallbiz. #AskAMobilePro Thu Jun 23 19:03:00 +0000 2016
JazGreer RT @GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:03:08 +0000 2016
w3consulting RT @GoogleSmallBiz: Let’s start out by having you share your most pressing questions about #mobile for #smallbiz. #AskAMobilePro Thu Jun 23 19:03:13 +0000 2016
JazGreer RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:03:29 +0000 2016
MartinSherv Good to meet you @JOEury! #askamobilepro Thu Jun 23 19:03:39 +0000 2016
curatormary Hello to all #smallbiz from San Diego! #AskAMobilePro Thu Jun 23 19:03:39 +0000 2016
JazGreer A1 Because more people are using mobile and we need to engage with customers where they are at! #AskAMobilePro Thu Jun 23 19:04:35 +0000 2016
JazGreer RT @curatormary: Hello to all #smallbiz from San Diego! #AskAMobilePro Thu Jun 23 19:04:44 +0000 2016
csavio Hi. Carlo Savio in Las. GSB for this venue #AskAMobilePro Thu Jun 23 19:04:46 +0000 2016
LowellAnnCoach #AskAMobilePro Greetings from Victoria BC Canada – My first Live Twitter event Thu Jun 23 19:04:58 +0000 2016
GoogleSmallBiz Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:05:00 +0000 2016
TierraMWilson RT: @NandoJourneyman RT AllyDigital: How User-Friendly Is Your Mobile Site? #AskaMobilePro AllyDigital | https://t.co/a2pwCSv80e Thu Jun 23 19:05:04 +0000 2016
w3consulting RT @GoogleSmallBiz: Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:05:10 +0000 2016
JazGreer RT @csavio: Hi. Carlo Savio in Las. GSB for this venue #AskAMobilePro Thu Jun 23 19:05:17 +0000 2016
w3consulting A1: #Mobile is important for #SmallBiz because that’s where people are engaging with the Web today. #AskAMobilePro Thu Jun 23 19:05:43 +0000 2016
mygeigermeister Ready to answer questions about why mobile is so important to a business owner #AskAMobilePro https://t.co/kTFNOg7yuj Thu Jun 23 19:05:43 +0000 2016
Aplitic RT @GoogleSmallBiz: Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:06:02 +0000 2016
JazGreer Hello, Jaz Greer from Derby in England United Kingdom. I’m a Social Selling advocate helping small businesses grow! #AskAMobilePro Thu Jun 23 19:06:07 +0000 2016
w3consulting A1a: If you’re not able to view your website well on a mobile device, your customers are not going to stick around. #AskAMobilePro Thu Jun 23 19:06:19 +0000 2016
JazGreer RT @w3consulting: A1: #Mobile is important for #SmallBiz because that’s where people are engaging with the Web today. #AskAMobilePro Thu Jun 23 19:06:21 +0000 2016
mygeigermeister Looking forward to this #AskAMobilePro Session https://t.co/6uJGqdZ0tC Thu Jun 23 19:06:44 +0000 2016
GoogleSmallBiz @LowellAnnCoach Welcome! We’re so glad you’re here! Do you have any questions to #AskaMobilePro today? Thu Jun 23 19:07:00 +0000 2016
TierraMWilson A1 – Innovation is key to biz success. Today’s consumers are attached to their phones. #askamobilepro Thu Jun 23 19:07:57 +0000 2016
w3consulting A1b: The analogy I use with clients is, try to send a smoke signal nowadays. Who’s going to comm. w/ur #smallbiz that way? #AskAMobilePro Thu Jun 23 19:08:03 +0000 2016
tptwyman @GoogleSmallBiz Mobile is very important b/c it allows small biz to connect directly where their audience is most attentive. #AskAMobilePro Thu Jun 23 19:08:11 +0000 2016
giovannipuntil What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:08:14 +0000 2016
TierraMWilson @GoogleSmallBiz A1 – The stats don’t lie. We want to be where our targeted audience is. They are all on their phones. #askamobilepro Thu Jun 23 19:08:30 +0000 2016
mygeigermeister Because over 50% of searches comes from a mobile device, so it is a new gateway to find customers. #AskAMobilePro https://t.co/VNFLrsqKgH Thu Jun 23 19:08:58 +0000 2016
tptwyman @GoogleSmallBiz Checking in with #Google and #AskAMobilePro Thu Jun 23 19:09:02 +0000 2016
ConradSaam @giovannipuntil hamburger menu! #askamobilepro Thu Jun 23 19:09:19 +0000 2016
w3consulting @tptwyman @GoogleSmallBiz Yes! The trifecta: when, where and why I have a need/want for your product/service. #AskAMobilePro Thu Jun 23 19:09:32 +0000 2016
mygeigermeister The #AskAMobilePro Event is live! https://t.co/VNFLrsqKgH Thu Jun 23 19:09:35 +0000 2016
TierraMWilson @GoogleSmallBiz A1 – Our clients want to reach home buyers and sellers while they are looking aka via their smartphones #askamobilepro Thu Jun 23 19:09:50 +0000 2016
mygeigermeister @GoogleSmallBiz @LowellAnnCoach Hey Lowell Ann, Thanks for joining today’s event, glad to see you here #AskAMobilePro Thu Jun 23 19:10:27 +0000 2016
GoogleSmallBiz Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:10:33 +0000 2016
MartinSherv Hey @giovannipuntil great question. On WordPress, really pleased with the upper left pop out menu on mobile- super clean.
#AskAMobilePro
Thu Jun 23 19:10:45 +0000 2016
w3consulting RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:11:10 +0000 2016
w3consulting RT @MartinSherv: Hey @giovannipuntil great question. On WordPress, really pleased with the upper left pop out menu on mobile- super clean.… Thu Jun 23 19:11:16 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz Thanks for the welcome. This is very new for me.#AskAMobilePro Thu Jun 23 19:12:26 +0000 2016
TierraMWilson @GoogleSmallBiz A2 – Not compromising branding and design while optimizing your site #askamobilepro Thu Jun 23 19:12:29 +0000 2016
w3consulting @MartinSherv @giovannipuntil I agree 100% with Martin here. #AskAMobilePro Thu Jun 23 19:12:43 +0000 2016
abraperinj RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:12:45 +0000 2016
TierraMWilson @GoogleSmallBiz A2 – Figuring out what features to sacrifice (death to slideshows) #askamobilepro Thu Jun 23 19:12:58 +0000 2016
MartinSherv And the theme @giovannipuntil is Salient.
BUT still working on optimizing speed – not easy; Don’t let menus rule all.
#AskAMobilePro
Thu Jun 23 19:13:03 +0000 2016
ferkungamaboobo @ConradSaam I’ve heard hamburgers cause lower engagement? have users caught up to that design trope? @giovannipuntil #AskAMobilePro Thu Jun 23 19:13:44 +0000 2016
GoogleSmallBiz Question from @giovannipuntil: What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:14:00 +0000 2016
LowellAnnCoach Forgot the hashtag #AskAMobilePro https://t.co/MWtlwgIPkh Thu Jun 23 19:14:00 +0000 2016
gyitsakalakis A2 limitations of AMP #askamobilepro https://t.co/FgLes4oQXZ Thu Jun 23 19:14:32 +0000 2016
moniscope Any questions about mobile? come and #AskAMobilePro right now on duty :) https://t.co/AZqFTJRudU Thu Jun 23 19:14:55 +0000 2016
JazGreer RT @LowellAnnCoach: Forgot the hashtag #AskAMobilePro https://t.co/MWtlwgIPkh Thu Jun 23 19:15:00 +0000 2016
fraseo_online RT @gyitsakalakis: A2 limitations of AMP #askamobilepro https://t.co/FgLes4oQXZ Thu Jun 23 19:15:11 +0000 2016
w3consulting @ferkungamaboobo @ConradSaam @giovannipuntil Not that that isn’t true, but I haven’t seen any data to support that notion. #AskAMobilePro Thu Jun 23 19:15:14 +0000 2016
JazGreer RT @mygeigermeister: @GoogleSmallBiz @LowellAnnCoach Hey Lowell Ann, Thanks for joining today’s event, glad to see you here #AskAMobilePro Thu Jun 23 19:15:35 +0000 2016
ferkungamaboobo @gyitsakalakis AMP seems to be a solution to a problem that wouldn’t have existed but for bad mobile design at the outset #AskAMobilePro Thu Jun 23 19:15:37 +0000 2016
w3consulting @ferkungamaboobo @ConradSaam @giovannipuntil It’s also very dependent on your audience…if they’re tech-savvy or tech-averse.#AskAMobilePro Thu Jun 23 19:15:42 +0000 2016
JazGreer RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:15:45 +0000 2016
moniscope RT @PlusYourBiz: Join Us For A Twitter Chat Today @ 12pm PT / 3pm ET. Tweet Your #Mobile Questions W/ #AskAMobilePro @GoogleSmallBiz https:… Thu Jun 23 19:16:02 +0000 2016
JazGreer RT @moniscope: Any questions about mobile? come and #AskAMobilePro right now on duty :) https://t.co/AZqFTJRudU Thu Jun 23 19:16:17 +0000 2016
tptwyman @GoogleSmallBiz knowing which automation services provide the best analytics and services for my audience #AskAMobilePro Thu Jun 23 19:16:19 +0000 2016
tptwyman RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:16:23 +0000 2016
mygeigermeister @GoogleSmallBiz @LowellAnnCoach Check Your Website Here For Mobile & Speed https://t.co/WKBRU2gXPI #AskAMobilePro https://t.co/9FtaJ8Bu9e Thu Jun 23 19:16:25 +0000 2016
tptwyman RT @GoogleSmallBiz: Question from @giovannipuntil: What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:16:31 +0000 2016
JazGreer A2 Site speed! #AskAMobilePro Thu Jun 23 19:16:46 +0000 2016
ConradSaam @ferkungamaboobo @giovannipuntil oh – and you run lawyers…. so big fan of the hamburger! #askamobilepro Thu Jun 23 19:16:56 +0000 2016
JazGreer RT @mygeigermeister: @GoogleSmallBiz @LowellAnnCoach Check Your Website Here For Mobile & Speed https://t.co/WKBRU2gXPI #AskAMobilePro http… Thu Jun 23 19:16:59 +0000 2016
JazGreer RT @tptwyman: @GoogleSmallBiz knowing which automation services provide the best analytics and services for my audience #AskAMobilePro Thu Jun 23 19:17:05 +0000 2016
w3consulting @LowellAnnCoach One way is to engage them in strategic ways to mobile. The better the experience, the better off they are. #AskAMobilePro Thu Jun 23 19:17:20 +0000 2016
w3consulting @moniscope We’re here to help! :) #AskAMobilePro Thu Jun 23 19:17:45 +0000 2016
mygeigermeister @GoogleSmallBiz @giovannipuntil Best navigation is to use large call to Google AMP FAB Or Floating Action Button. #AskAMobilePro Thu Jun 23 19:18:16 +0000 2016
ConradSaam @gyitsakalakis seems like you and I are always bumping in to each other. #AskAMobilePro Thu Jun 23 19:18:28 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz Just got my report today.#AskAMobilePro Thu Jun 23 19:18:43 +0000 2016
GoogleSmallBiz Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:19:00 +0000 2016
ConradSaam #AskAMobilePro https://t.co/lZNiFZ3pyq Thu Jun 23 19:19:08 +0000 2016
w3consulting RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:19:21 +0000 2016
jesseblucero RT GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro #smallbiz myvsf_brandon Thu Jun 23 19:20:09 +0000 2016
jesseblucero Glad to be here GoogleSmallBiz and looking forward to answering any questions… #AskAMobilePro #smallbiz myvsf_brandon Thu Jun 23 19:20:10 +0000 2016
jesseblucero A2. GoogleSmallBiz speed of our website and mobile responsiveness are two of our biggest optimization hurdles. #AskAMobilePro #smallbiz myv… Thu Jun 23 19:20:11 +0000 2016
DesignRight4U The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/ImovTCNRU0 Thu Jun 23 19:20:11 +0000 2016
jesseblucero A1. GoogleSmallBiz mobile gets us local qualified traffic in the door of our business… and they’re ready to buy! #AskAMobilePro #smallbiz… Thu Jun 23 19:20:11 +0000 2016
mygeigermeister The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/9eYNVraF2B Thu Jun 23 19:20:15 +0000 2016
DesignRight4U The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/slQ1PqzRGI Thu Jun 23 19:20:18 +0000 2016
ConradSaam @ferkungamaboobo @giovannipuntil #askamobilepro Depends on business objective – but if you are trying to drive calls…. hamburger it Thu Jun 23 19:20:34 +0000 2016
TierraMWilson @GoogleSmallBiz A3 – Consolidated our and client’s CSS and moved must have javascript to the footer. #askamobilepro Thu Jun 23 19:20:42 +0000 2016
ferkungamaboobo A3 Site speed site speed site speed.

Most users are at 2G connection speeds. Love the Chrome Dev Tools Throttle

#AskAMobilePro

Thu Jun 23 19:20:50 +0000 2016
LowellAnnCoach @w3consulting First they need to know about it. Many don”t #AskAMobilePro Thu Jun 23 19:20:58 +0000 2016
tptwyman @GoogleSmallBiz Of course we have extended keyword research using @googleanalytics. #AskAMobilePro Thu Jun 23 19:21:15 +0000 2016
JazGreer A3 Ran the mobile speed test tool, got report and actioning recommendations. Mainly looking at image compression #AskAMobilePro Thu Jun 23 19:21:24 +0000 2016
TierraMWilson @GoogleSmallBiz A3 – Going back and compressing over 1,000 images since we launched our website. #askamobilepro Thu Jun 23 19:21:25 +0000 2016
MartinSherv I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:21:29 +0000 2016
JazGreer RT @mygeigermeister: The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/9eYNVraF2B Thu Jun 23 19:22:07 +0000 2016
JazGreer RT @MartinSherv: I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMob…
Thu Jun 23 19:22:16 +0000 2016
JazGreer RT @TierraMWilson: @GoogleSmallBiz A3 – Going back and compressing over 1,000 images since we launched our website. #askamobilepro Thu Jun 23 19:22:21 +0000 2016
BtzMedina RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:22:26 +0000 2016
w3consulting @LowellAnnCoach Yes, and if you’re engaging them & reducing overwhelm with a great mobile experience, that’s demonstrative. #AskAMobilePro Thu Jun 23 19:23:03 +0000 2016
MartinSherv A3. And still working on my site with a crew of people.
#AskAMobilePro https://t.co/11enl2sXNP
Thu Jun 23 19:23:03 +0000 2016
TierraMWilson @LowellAnnCoach Education is key. esp during design & redesign stages. Offer mobile consults and stats on why mobile is impt. #askamobilepro Thu Jun 23 19:23:17 +0000 2016
GoogleSmallBiz Question from @lowellanncoach: What is the best way to introduce #mobile to #solopreneurs? #AskAMobilePro Thu Jun 23 19:23:31 +0000 2016
tptwyman @GoogleSmallBiz one we drive traffic to a site, I use #Google servies as much as I can to get my mobile sites ranked. #AskAMobilePro Thu Jun 23 19:24:10 +0000 2016
LowellAnnCoach @w3consulting So I shall begin there – an invitation to networking groups to come have coffee & mastermind. #AskAMobilePro Thu Jun 23 19:24:38 +0000 2016
csavio RT @MartinSherv: I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMob…
Thu Jun 23 19:24:42 +0000 2016
abraperinj RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:24:43 +0000 2016
DesignRight4U Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/Hs5u71rurG Thu Jun 23 19:24:59 +0000 2016
curatormary @LowellAnnCoach I like the articles from @ThinkwithGoogle Mobile Guide: https://t.co/7Tqi5r32a1 #AskAMobilePro Thu Jun 23 19:25:04 +0000 2016
DesignRight4U Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/Y5fONXOzqv Thu Jun 23 19:25:07 +0000 2016
w3consulting @SpecDigitalMkt @ferkungamaboobo @ConradSaam @giovannipuntil 2 yrs ago…that’s an eternity in cultural tech adoption. ;) #AskAMobilePro Thu Jun 23 19:25:15 +0000 2016
mygeigermeister Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/VNFLrsqKgH Thu Jun 23 19:25:16 +0000 2016
w3consulting @LowellAnnCoach Sounds like a great idea! #AskAMobilePro Thu Jun 23 19:25:38 +0000 2016
MartinSilverFox RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:25:41 +0000 2016
ferkungamaboobo I feel asking how they use their phone is a 1st step. Then, traffic in analytics & shortfalls in conv rate. @lowellanncoach #AskAMobilePro Thu Jun 23 19:25:43 +0000 2016
LowellAnnCoach @TierraMWilson That was my thinking. Thanks for confirmation. #AskAMobilePro Thu Jun 23 19:26:08 +0000 2016
SpecDigitalMkt large click to call phone number or click to call button near the top of the page would drive more calls #AskAMobilePro Thu Jun 23 19:26:20 +0000 2016
rajnijjer A1. Consumers are on mobile, be where your customers are! #AskAMobilePro Thu Jun 23 19:26:33 +0000 2016
GoogleSmallBiz Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:00 +0000 2016
LowellAnnCoach @curatormary @ThinkwithGoogle Thank Mary I shall check it out. #AskAMobilePro Thu Jun 23 19:28:05 +0000 2016
w3consulting RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:10 +0000 2016
abraperinj RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:17 +0000 2016
BtzMedina RT @GoogleSmallBiz: Question from @lowellanncoach: What is the best way to introduce #mobile to #solopreneurs? #AskAMobilePro Thu Jun 23 19:28:36 +0000 2016
rajnijjer A2. Site designed for fingers (not desktop) and content designed to be bite size with a primary CTA #AskAMobilePro Thu Jun 23 19:28:49 +0000 2016
MartinSherv This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https://t.co/IbPEmNXuEX
Thu Jun 23 19:28:57 +0000 2016
w3consulting A4a: Context matters. Walking around the city? Then, I’m looking for the basics: locations, hours of operations, telephone #. #AskAMobilePro Thu Jun 23 19:29:13 +0000 2016
LowellAnnCoach @ferkungamaboobo Love that question. Thank you Doug. #AskAMobilePro Thu Jun 23 19:29:18 +0000 2016
tptwyman @GoogleSmallBiz About Section. I want to know who they are, what they do. It’s best if the Home tab had welcoming content #AskAMobilePro Thu Jun 23 19:29:48 +0000 2016
TierraMWilson @GoogleSmallBiz A4 – easy to read navigation, quick way to search, contact info, location info #askamobilepro Thu Jun 23 19:30:04 +0000 2016
w3consulting A4b: If I’m sitting in my office, I will likely be asking questions. “How to install Linux Mint on an old laptop?” #AskAMobilePro Thu Jun 23 19:30:05 +0000 2016
tptwyman RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:30:06 +0000 2016
w3consulting A4c: If I’m out with friends, “How tall is Matt Damon?” (Answer: 5’10”) #AskAMobilePro Thu Jun 23 19:30:34 +0000 2016
csavio RT @MartinSherv: This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https…
Thu Jun 23 19:30:57 +0000 2016
mygeigermeister Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation! @GoogleSmallBiz https://t.co/9eYNVraF2B Thu Jun 23 19:31:06 +0000 2016
DesignRight4U Question About Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation!… https://t.co/CQsuI1oyYG Thu Jun 23 19:31:06 +0000 2016
DesignRight4U Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation! @GoogleSmallBiz https://t.co/ImovTCNRU0 Thu Jun 23 19:31:08 +0000 2016
TierraMWilson RT @MartinSherv: This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https…
Thu Jun 23 19:31:08 +0000 2016
ConradSaam @GoogleSmallBiz A4 – have to separate informational vs. transactional traffic. from a business perspective -favor the latter. #askamobilepro Thu Jun 23 19:31:09 +0000 2016
LowellAnnCoach I shall be prepared as a result of this – thank you @PlusYourBiz. #AskAMobilePro https://t.co/8GoijflIHm Thu Jun 23 19:31:16 +0000 2016
w3consulting @SpecDigitalMkt @ferkungamaboobo @ConradSaam @giovannipuntil I’ll politely disagree. It’s ubiquitous. #AskAMobilePro Thu Jun 23 19:31:21 +0000 2016
AVsyntax RT @rajnijjer: A2. Site designed for fingers (not desktop) and content designed to be bite size with a primary CTA #AskAMobilePro Thu Jun 23 19:31:39 +0000 2016
ferkungamaboobo Odd but true – by conv rate, typically users don’t mind a “non-optimized” layout.

Could save some $$ & incr. ROI.

#AskAMobilePro

Thu Jun 23 19:32:14 +0000 2016
moniscope Watch out to the #MicroMoments 🐦💙
#thinkwithgoogle and #AskAMobilePro 😃 https://t.co/NhhWz1oBRy
Thu Jun 23 19:32:35 +0000 2016
SpecDigitalMkt @GoogleSmallBiz either a phone number preferably click to call or business hours #AskAMobilePro Thu Jun 23 19:32:41 +0000 2016
DesignRight4U Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/XxzbLm8Ea1 Thu Jun 23 19:32:43 +0000 2016
mygeigermeister Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/aF3XAf0fRe Thu Jun 23 19:32:45 +0000 2016
ConradSaam @w3consulting @SpecDigitalMkt @ferkungamaboobo @giovannipuntil the hamburger? #askamobilepro Thu Jun 23 19:32:51 +0000 2016
DesignRight4U Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/F8BdX6GLxR Thu Jun 23 19:32:52 +0000 2016
w3consulting A4d: There are rare times when I want deep content on mobile, and then I want the mobile experience to facilitate readability.#AskAMobilePro Thu Jun 23 19:33:24 +0000 2016
GoogleSmallBiz Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:33:34 +0000 2016
giovannipuntil @TierraMWilson @GoogleSmallBiz search navigation and content is the king #AskAMobilePro Thu Jun 23 19:33:41 +0000 2016
JazGreer Thanks for the input and engagement. Got to go but catch you all soon! #AskAMobilePro Thu Jun 23 19:33:53 +0000 2016
ferkungamaboobo A4 For brick & mortars, typically it’ll be directions, hours, etc. But don’t discount value of research during #micromoments #AskAMobilePro Thu Jun 23 19:34:17 +0000 2016
giovannipuntil @GoogleSmallBiz #AskAMobilePro text and images. Not infinite scroll tho. Thu Jun 23 19:34:53 +0000 2016
w3consulting @ConradSaam Yes. Most #smallbiz websites use Jetpack or other mobile themes with the “hamburger” menu. #AskAMobilePro Thu Jun 23 19:34:53 +0000 2016
payprofinance RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:35:19 +0000 2016
MonologueHQ @GoogleSmallBiz A5: Easy-to-find contact details, such as telephone and email! #AskAMobilePro Thu Jun 23 19:36:03 +0000 2016
tptwyman @GoogleSmallBiz What you offer. Give details and specific benefits, where & how they can purchase your product or service. #AskAMobilePro Thu Jun 23 19:36:10 +0000 2016
w3consulting RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:36:14 +0000 2016
SpecDigitalMkt @GoogleSmallBiz click to call phone number, business hours, physical address, possibly menu or product list #AskAMobilePro Thu Jun 23 19:36:32 +0000 2016
moniscope Hello, Monika Schmidt from Bavaria, GER, this is my 1st #LiveTwitterChat , still looking for the “live” part? #AskAMobilePro Thu Jun 23 19:36:50 +0000 2016
w3consulting A5a: The content your target audience tells you they want on #mobile. How does #smallbiz know? Ask your customers! #AskAMobilePro Thu Jun 23 19:36:52 +0000 2016
MartinSherv A5 Analytics show many read blog posts on mobile – making sure the font is readable is one important factor @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:37:01 +0000 2016
vgemci RT @SpecDigitalMkt: large click to call phone number or click to call button near the top of the page would drive more calls #AskAMobilePro Thu Jun 23 19:37:08 +0000 2016
w3consulting A5b: Survey your customers. Do user testing. #AskAMobilePro Thu Jun 23 19:37:21 +0000 2016
InboundCanada Call-to-actions are important to convert then your content must convince your visitor to trust your expertise. #AskAMobilePro Thu Jun 23 19:37:21 +0000 2016
SpecDigitalMkt @moniscope Live is the way that live people answer your questions as soon as you ask them #AskAMobilePro Thu Jun 23 19:37:44 +0000 2016
LowellAnnCoach #AskAMobilePro Re:#4 – Most revolves around Search, Maps, Contacts, Text Messaging and Social Media Thu Jun 23 19:37:52 +0000 2016
w3consulting A5c: Unless you’re a fortune teller, then you already know what to put on your mobile website. ;-P #AskAMobilePro Thu Jun 23 19:38:03 +0000 2016
DesignRight4U Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/aPStRn6a9n Thu Jun 23 19:38:36 +0000 2016
mygeigermeister Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/2snjSomgCN Thu Jun 23 19:38:39 +0000 2016
MartinSherv @moniscope it is live tweeting. You have been spoiled with Hangouts :P
But you are doing great.
#AskAMobilePro
Thu Jun 23 19:38:41 +0000 2016
DesignRight4U Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/JwqscsCkz1 Thu Jun 23 19:38:43 +0000 2016
w3consulting A5d: When working with clients, we never presume to know what will be wanted for our clients’ target audience. #AskAMobilePro Thu Jun 23 19:38:45 +0000 2016
w3consulting A5e: We are frequently surprised by the quirky and sensible things customers respond with that they need/want on mobile. #AskAMobilePro Thu Jun 23 19:39:18 +0000 2016
csavio RT @InboundCanada: Call-to-actions are important to convert then your content must convince your visitor to trust your expertise. #AskAMobi… Thu Jun 23 19:39:27 +0000 2016
InseevTweets @GoogleSmallBiz besides faster loading, how does AMP impact rankings in the mobile SERP? #AskAMobilePro #digitalmarketing Thu Jun 23 19:39:58 +0000 2016
csavio RT @MartinSherv: A5 Analytics show many read blog posts on mobile – making sure the font is readable is one important factor @GoogleSmallBi… Thu Jun 23 19:40:10 +0000 2016
w3consulting @ConradSaam Unless your product/service makes people smarter. ;-P #AskAMobilePro Thu Jun 23 19:40:34 +0000 2016
GoogleSmallBiz Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:41:00 +0000 2016
w3consulting RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:41:14 +0000 2016
MartinSherv @w3consulting agreed! Love different views about buying behavior, using this tool too, from Google: https://t.co/ZE1hzaPnb6
#AskAMobilePro
Thu Jun 23 19:41:33 +0000 2016
w3consulting RT @MartinSherv: @w3consulting agreed! Love different views about buying behavior, using this tool too, from Google: https://t.co/ZE1hzaPnb… Thu Jun 23 19:41:42 +0000 2016
mygeigermeister @GoogleSmallBiz Use Videos to deliver content. It’s easy to click a play button then read text #AskAMobilePro https://t.co/G0ILW2h2k4 Thu Jun 23 19:41:51 +0000 2016
DesignRight4U @GoogleSmallBiz Use Videos to deliver content. It’s easy to click a play button then read text #AskAMobilePro https://t.co/tXsLimjiNN Thu Jun 23 19:41:51 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz This is taking a bit of experimentation because not all SM sites allow or accept. #AskAMobilePro Thu Jun 23 19:41:53 +0000 2016
mygeigermeister @GoogleSmallBiz Use Videos to deliver content. It’s easy for a mobile user to click a play button then read a lot of text #AskAMobilePro Thu Jun 23 19:41:54 +0000 2016
ConradSaam @w3consulting oh, how I wish….. #AskAMobilePro Thu Jun 23 19:41:55 +0000 2016
InboundCanada A5 Having the right content on your mobile site is everything since you are restricted in real estate. Study your ideal buyer #AskAMobilePro Thu Jun 23 19:42:21 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Lesson learned. Mobile design might be great, but your site could still be slow. #askamobilepro Thu Jun 23 19:43:01 +0000 2016
MartinSherv Yep, there is an art to driving desired outcomes when people are paying attention to a webpage.
#AskAMobilePro https://t.co/1ymUHTT2CY
Thu Jun 23 19:43:05 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Images too big. Compress them and Make sure they are the right size & format #askamobilepro Thu Jun 23 19:43:11 +0000 2016
w3consulting @moniscope Please do! I’m happy to hear your experiences! :) #AskAMobilePro Thu Jun 23 19:43:12 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Too many redirects. Figure out what your redirects are and fix. #askamobilepro Thu Jun 23 19:43:18 +0000 2016
jesseblucero A5. GoogleSmallBiz mobile sites need a clear call to action, an easy to find address, and an easy to find phone number. #AskAMobilePro #sma… Thu Jun 23 19:43:22 +0000 2016
jesseblucero A4. GoogleSmallBiz when I visit a #mobile website I’m usually looking for an address or contact number. #AskAMobilePro #smallbiz myvsf_bran… Thu Jun 23 19:43:22 +0000 2016
jesseblucero A3. GoogleSmallBiz we updated our #WordPress theme and eliminated render-blocking JavaScript and CSS above-the-fold. #AskAMobilePro #smallb… Thu Jun 23 19:43:22 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Custom fonts. They can slow down your website. Disable them on mobile. #askamobilepro Thu Jun 23 19:43:26 +0000 2016
ferkungamaboobo RT @TierraMWilson: @GoogleSmallBiz A6 – Lesson learned. Mobile design might be great, but your site could still be slow. #askamobilepro Thu Jun 23 19:43:26 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Javascript usage. Know when to use it and when to remove. Ex: Ditch the slideshow. #askamobilepro Thu Jun 23 19:43:34 +0000 2016
tptwyman RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:43:50 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Javascript usage. Know when to use it and when to remove. Ex: Ditch the slideshow. #askamobilepro Thu Jun 23 19:44:18 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Custom fonts. They can slow down your website. Disable them on mobile. #askamobilepro Thu Jun 23 19:44:20 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Too many redirects. Figure out what your redirects are and fix. #askamobilepro Thu Jun 23 19:44:25 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Images too big. Compress them and Make sure they are the right size & format #askamobilepro Thu Jun 23 19:44:28 +0000 2016
InboundCanada Speed and friendliness are two different things! One is strictly UX & UI and the other is about being lightweight and fast. #AskAMobilePro Thu Jun 23 19:44:46 +0000 2016
tptwyman RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:45:06 +0000 2016
tptwyman RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:45:11 +0000 2016
DesignRight4U @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/egI2APhgU6 Thu Jun 23 19:45:33 +0000 2016
mygeigermeister @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/2OoOcWn9Az Thu Jun 23 19:45:34 +0000 2016
DesignRight4U @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/PblHjSX2jH Thu Jun 23 19:45:35 +0000 2016
mygeigermeister @GoogleSmallBiz Mobile speed is determined by your web hosting specifically bandwidth, Increase your bandwidth #AskAMobilePro Thu Jun 23 19:45:35 +0000 2016
abraperinj RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:46:08 +0000 2016
MartinSherv I’ve run 70+ speed tests using https://t.co/wRJfnncnoV and @TierraMWilson makes a very good point.
#AskAMobilePro https://t.co/DPhVIDImHS
Thu Jun 23 19:46:16 +0000 2016
abraperinj RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:46:35 +0000 2016
BtzMedina RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:46:47 +0000 2016
TierraMWilson RT @mygeigermeister: @GoogleSmallBiz Mobile speed is determined by your web hosting specifically bandwidth, Increase your bandwidth #AskAMo… Thu Jun 23 19:47:39 +0000 2016
GoogleSmallBiz 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 19:48:00 +0000 2016
LowellAnnCoach #AskAMobilePro Business is calling Must run Thanks for the experience & advice. Thu Jun 23 19:48:17 +0000 2016
MrBteer RT @GoogleSmallBiz: 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 19:48:40 +0000 2016
curatormary A6: Here is a guide to improving mobile site friendliness https://t.co/JuHCgtGiaq @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:49:07 +0000 2016
InboundCanada Understanding Javascript and CSS is becoming necessary in today’s world as a business owner. Align your rendering! #AskAMobilePro Thu Jun 23 19:49:32 +0000 2016
w3consulting RT @curatormary: A6: Here is a guide to improving mobile site friendliness https://t.co/JuHCgtGiaq @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:49:41 +0000 2016
GoogleSmallBiz Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:50:42 +0000 2016
w3consulting RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:50:51 +0000 2016
ferkungamaboobo Let’s talk failures: What was the worst ROI you’ve gotten on a mobile project? #AskAMobilePro Thu Jun 23 19:51:05 +0000 2016
MartinSherv Good resource. Thanks @curatormary
#AskAMobilePro https://t.co/fSQSqKEbxn
Thu Jun 23 19:51:22 +0000 2016
natashasamani RT @ferkungamaboobo: Let’s talk failures: What was the worst ROI you’ve gotten on a mobile project? #AskAMobilePro Thu Jun 23 19:51:36 +0000 2016
tptwyman @GoogleSmallBiz what are the experts favorite mobile marketing apps and best tools for mobile optimization? #AskAMobilePro Thu Jun 23 19:51:42 +0000 2016
DesignRight4U @GoogleSmallBiz Here To Help! Here’s A Stat Mobile Phone Users Pick Up Their Phone 150 Times Per Day #AskAMobilePro https://t.co/dgW5fs9YFW Thu Jun 23 19:51:48 +0000 2016
mygeigermeister @GoogleSmallBiz Here To Help! Did You Know That Mobile Phone Users Pick Up Their Phone 150 Times Per Day! #AskAMobilePro Thu Jun 23 19:51:51 +0000 2016
mygeigermeister @GoogleSmallBiz Here To Help! Here’s A Stat Mobile Phone Users Pick Up Their Phone 150 Times Per Day #AskAMobilePro https://t.co/lDfs8aSfDq Thu Jun 23 19:51:51 +0000 2016
tptwyman RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:52:01 +0000 2016
curatormary A7: Search in the moment: waiting in line, need to know now :D @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:52:52 +0000 2016
ConradSaam @ferkungamaboobo a while ago everyone wanted apps. even in our industry Doug. Who on earth wants a personal injury app? #AskAMobilePro Thu Jun 23 19:52:54 +0000 2016
SpecDigitalMkt @GoogleSmallBiz reach potential clients where they are at any given moment #AskAMobilePro Thu Jun 23 19:53:17 +0000 2016
ferkungamaboobo A7. Fingers are totally different than one single mouse pointer — I’m not sure how to work with that though… #AskAMobilePro Thu Jun 23 19:53:21 +0000 2016
DasfNYC What to do when search results are come from another place far from local (ei. Another country)? #AskAMobilePro Thu Jun 23 19:53:28 +0000 2016
InboundCanada @ferkungamaboobo all efforts toward a friendlier mobile site are wins in my book! #AskAMobilePro #getyourmobileon Thu Jun 23 19:53:32 +0000 2016
MartinSherv I love the ease of using Google Apps on a mobile device @GoogleSmallBiz
From ‘Search’ to ‘Maps’ app is almost seamless.
#AskAMobilePro
Thu Jun 23 19:53:47 +0000 2016
GoogleSmallBiz Question from @tptwyman: What are your favorite mobile marketing apps and best tools for mobile optimization? #AskAMobilePro Thu Jun 23 19:54:28 +0000 2016
w3consulting A7: Click-to-call. Access to app integrations (data and seamless redirection). Geolocation data collection, tied to intent. #AskAMobilePro Thu Jun 23 19:54:31 +0000 2016
DonaldRobak Thank you folks. Great event. Must leave. #AskAMobilePro #SmallBiz #mobile Thu Jun 23 19:54:42 +0000 2016
csavio @GoogleSmallBiz AQ7. “Click 2Call”
#AskAMobilePro
Thu Jun 23 19:54:46 +0000 2016
w3consulting @GoogleSmallBiz @tptwyman Check out Primer app by @Google! It’s a great marketing educational tool for #SmallBiz! #AskAMobilePro Thu Jun 23 19:54:59 +0000 2016
TierraMWilson @GoogleSmallBiz A7 – Click to call buttons – but in the correct locations. #askamobilepro Thu Jun 23 19:55:31 +0000 2016
TierraMWilson @GoogleSmallBiz A7 – Custom content based on a user’s location. (fun stuff!) #askamobilepro Thu Jun 23 19:55:46 +0000 2016
InboundCanada @DasfNYC Could it be that you travel with your phone a lot? The SERP’s are never perfect yet it could be a million things #AskAMobilePro Thu Jun 23 19:55:56 +0000 2016
InseevTweets If you have a responsive site & want to serve a different version to mobile users for UX, is dynamic serving the best option? #AskAMobilePro Thu Jun 23 19:56:47 +0000 2016
w3consulting @DasfNYC If you’re a local business, filter that out of your Google Analytics data. #AskAMobilePro Thu Jun 23 19:56:50 +0000 2016
GoogleSmallBiz Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobilePro Thu Jun 23 19:57:00 +0000 2016
tptwyman RT @GoogleSmallBiz: Question from @tptwyman: What are your favorite mobile marketing apps and best tools for mobile optimization? #AskAMobi… Thu Jun 23 19:57:38 +0000 2016
SpecDigitalMkt @GoogleSmallBiz @tptwyman web developer tools in chrome browser can emulate various mobile screens #AskAMobilePro Thu Jun 23 19:57:41 +0000 2016
InboundCanada The largest advantage in my books would be click to call and get directions. Some clients get great results with Live Chat #AskAMobilePro Thu Jun 23 19:57:51 +0000 2016
mygeigermeister @GoogleSmallBiz @tptwyman Google Amp, Accelerated Mobile Pages, which allows for a FAB or Floating Action Button #AskAMobilePro Thu Jun 23 19:57:53 +0000 2016
csavio RT @MartinSherv: I love the ease of using Google Apps on a mobile device @GoogleSmallBiz
From ‘Search’ to ‘Maps’ app is almost seamless.
#…
Thu Jun 23 19:57:55 +0000 2016
csavio RT @curatormary: A7: Search in the moment: waiting in line, need to know now :D @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:58:09 +0000 2016
w3consulting Did I re-interpret that incorrectly? I interpreted that as search traffic reports like in GA. Haha #AskAMobilePro https://t.co/xs8MKl4ei5 Thu Jun 23 19:58:12 +0000 2016
w3consulting RT @GoogleSmallBiz: Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobi… Thu Jun 23 19:58:33 +0000 2016
csavio RT @MartinSherv: Good resource. Thanks @curatormary
#AskAMobilePro https://t.co/fSQSqKEbxn
Thu Jun 23 19:58:40 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Autoptimize. optimizes and compresses code. #askamobilepro Thu Jun 23 19:59:33 +0000 2016
mygeigermeister @GoogleSmallBiz @tptwyman Buffer App great application to help with mobile social marketing! #AskAMobilePro and @HelpOnSocial Thu Jun 23 19:59:33 +0000 2016
SpecDigitalMkt @InseevTweets I think a well-developed responsive site is still the best but dynamic is a close second #AskAMobilePro Thu Jun 23 19:59:40 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Better WordPress Minify. Minify CSS and js files for faster page loading. #askamobilepro Thu Jun 23 19:59:43 +0000 2016
MartinSherv Last question before we wrap up!
#AskAMobilePro https://t.co/CQUhCerWzO
Thu Jun 23 19:59:56 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = CDN Linker. If you use a CDN for your images, use this to tie it to WP. #askamobilepro Thu Jun 23 19:59:58 +0000 2016
GoogleSmallBiz Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:00:03 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = EWWW Image Optimizer. Optimize all your images in one click. #askamobilepro Thu Jun 23 20:00:07 +0000 2016
GoogleSmallBiz Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:00:29 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Lazy Load. Load images only when visitor needs them to improve page load times. #askamobilepro Thu Jun 23 20:00:33 +0000 2016
ConradSaam @InboundCanada IMO-live chat when someone is holding a phone (especially outsourced chat) is a miss.(& oversold by chat co’s) #askamobilepro Thu Jun 23 20:00:34 +0000 2016
InboundCanada Built your website with speed and UX first. A lightweight site will get you farther Javascript and Plugins should be limited #AskAMobilePro Thu Jun 23 20:00:47 +0000 2016
ferkungamaboobo A8.

• Services: location & contact methods are key.

• Product: take the time to work with touch interactions – show off!

#AskAMobilePro

Thu Jun 23 20:00:52 +0000 2016
w3consulting A8: Whenever you see a friend, family, or trusted colleague, ask them to visit your mobile website. Ask them for an opinion.#AskAMobilePro Thu Jun 23 20:00:54 +0000 2016
abraperinj RT @GoogleSmallBiz: 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 20:01:01 +0000 2016
GoogleSmallBiz This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questions. Thu Jun 23 20:01:01 +0000 2016
abraperinj RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 20:01:07 +0000 2016
abraperinj RT @GoogleSmallBiz: Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobi… Thu Jun 23 20:01:09 +0000 2016
w3consulting RT @GoogleSmallBiz: This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questi… Thu Jun 23 20:01:11 +0000 2016
abraperinj RT @GoogleSmallBiz: This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questi… Thu Jun 23 20:01:18 +0000 2016
w3consulting RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:01:24 +0000 2016
w3consulting RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:01:29 +0000 2016
tptwyman RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:01:34 +0000 2016
MartinSherv Hey @GoogleSmallBiz people need to know their outcomes for mobile. Could leads in one industry, and sales in another.
#AskAMobilePro
Thu Jun 23 20:01:49 +0000 2016
InboundCanada @ConradSaam Live chat is very successful in certain industries. Their is a shoe for every foot! #AskAMobilePro Thu Jun 23 20:02:41 +0000 2016
curatormary RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:03:20 +0000 2016
csavio RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:03:41 +0000 2016
SpecDigitalMkt @GoogleSmallBiz thanks for having us! #AskAMobilePro Thu Jun 23 20:03:53 +0000 2016
MartinSherv Good to see everyone!
#AskAMobilePro
Thu Jun 23 20:03:55 +0000 2016
csavio RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:03:59 +0000 2016
InboundCanada RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:04:17 +0000 2016
FarinazParsay1 RT @MartinSherv: Hey @GoogleSmallBiz people need to know their outcomes for mobile. Could leads in one industry, and sales in another.
#Ask…
Thu Jun 23 20:04:25 +0000 2016
giovannipuntil @TierraMWilson @GoogleSmallBiz #AskAMobilePro run a test with https://t.co/0rAdIzsD1h and follow w3c 10 points checklist Thu Jun 23 20:04:42 +0000 2016
TierraMWilson RT @giovannipuntil: @TierraMWilson @GoogleSmallBiz #AskAMobilePro run a test with https://t.co/0rAdIzsD1h and follow w3c 10 points checklist Thu Jun 23 20:05:18 +0000 2016
tptwyman RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:05:34 +0000 2016
tptwyman @GoogleSmallBiz thanks to all the guest experts. Thanks for you insights and recommendations #AskAMobilePro Thu Jun 23 20:06:13 +0000 2016
moniscope Thank you all for taking time! Inspiring Q&A 👍🙋 #AskAMobilePro 🐦💙 Thu Jun 23 20:08:16 +0000 2016
InboundCanada Thanks Google for having us help out! #AskAMobilePro
#getyourmobileon @GoogleSmallBiz https://t.co/2M4p3ZF1m7
Thu Jun 23 20:09:10 +0000 2016
jesseblucero A6. GoogleSmallBiz render-blocking JavaScript, CSS above-the-fold, and no browser caching make your mobile site slow. #AskAMobilePro #small… Thu Jun 23 20:10:30 +0000 2016
jesseblucero A8. GoogleSmallBiz test your small business website with Google’s mobile website https://t.co/BSC2Vog5fh grader. #AskAMobilePro #smallbiz … Thu Jun 23 20:10:31 +0000 2016
jesseblucero A7. GoogleSmallBiz you can strip down your mobile site to just the important text content like #GoogleAmp does. #AskAMobilePro #smallbiz my… Thu Jun 23 20:10:31 +0000 2016
TierraMWilson That’s a wrap! Thanks everyone #AskAMobilePro https://t.co/UOnbIQXR6Z Thu Jun 23 20:11:28 +0000 2016
RichTeaMedia360 What in-store method can you suggest in collecting more e-mails from customers using mobile? #AskAMobilePro Thu Jun 23 20:49:14 +0000 2016
SpecDigitalMkt @RichTeaMedia360 something like a coupon that is only available from a mobile device and used in the store #AskAMobilePro Thu Jun 23 20:56:55 +0000 2016
nowsourcing RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 21:06:40 +0000 2016
RichTeaMedia360 @TierraMWilson interesting, TY! If they send texts is there a software that can collect these email addresses easily? #AskAMobilePro Thu Jun 23 21:17:58 +0000 2016
tptwyman Check @GoogleSmallBiz on Twitter. The Twitter chat #AskAMobilePro was dope. We got great tips to maximize my… https://t.co/QtPB1TdefV Thu Jun 23 21:49:53 +0000 2016

What do you mean by “Feasibility Assessment?”

Now What?
Now What? How do I turn this in to a new store?

Contemplation – Imagine you are a retailer contemplating this tenant space. Clearly, you might be asking yourself; “now what?” Suppose a few of the questions below move from unconscious reflection to conscious contemplation without ensuing answers, then assessing a project to see what is actually required could facilitate the decision making process and provide many benefits.

Resources – Landlord provided documents, previous project cost summaries, consultations with building departments, contractors, engineers and sometimes professional construction estimators are all resources informing project feasibility. The intent is to simplify, consolidate and summarize the probable scope of work, professional fees, construction costs and time that might be anticipated for a project. It is the purpose of a feasibility assessment and a highly recommended means of beginning most retail projects.

  • Do I need to build the walls?
  • Do I need to build the bathroom(s)
  • Why do I need 2 bathrooms?
  • Why do I need 2 entries?
  • Do I need to install the storefront system?
  • Can I use my own storefront design?
  • Do I need to have my own electric meter installed?
  • Do I need to install my own Air Conditioning and heating system?
  • What is the best mechanical system to use?
  • Is there water in the space?
  • What about hot water?
  • What about gas?
  • Where is the sewer?
  • How do I connect to it?
  • Will my store fit in this space?
  • Must I supply my own storefront sign?
  • Who will design it?
  • Can I design the store myself?
  • Can I turn a logo into a store design?
  • Where do I get the store fixtures?
  • What if I can’t find the exact fixtures that I need to display my products?
  • Are custom store fixtures required, if so who will design them?
  • What about lighting?
  • Who sets up the Point of Sale (POS) system and how do I hide the wires?
  • How do I accommodate the cabling and hard wiring for my computers?
  • How much can I expect to spend for all this?
  • A contractor told me he could build my store for $45/sq. ft. Should I believe him?
  • Do I need a building permit?
  • What does an architect charge?
  • Can I get this done in time to open before I must begin paying rent?
  • How do a pick a contractor?
  • Is the construction allowance from the landlord enough to build the store?
  • Does the location have enough parking?
  • What is the visibility from walk and drive by traffic?
  • Is this space a good choice for my project?
  • If I don’t take this space do I need to start all over with a new feasibility for a different location?

Please feel free start a discussion here and maybe even see some answers.

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

Successful Contract Management – Part 2 of 2

 

Successful Contract Management, Part 2 of 2In Part I we discussed the importance of requesting a debrief even if you win, reviewing the contract award in its entirety to ensure that everything is accurate and contacting the Contracting Officer in writing immediately to address any mistakes within the contract award before signing.

The Program Management Review (PMR) is a meeting with key members of the Contractors Staff (Finance, Contracts, and Programs) and their counterparts on the Government side. PMRs are usually scheduled monthly or quarterly and can be held over the phone, virtually or in person. The reason this meeting is critical to contract management is because you and the customer will give and provide feedback on the status of the contract/program such as are you on schedule, within budget, are your deliverables received by the due date and last but not least is the customer happy with your performance. This meeting also provides an opportunity to bring up any issues that you as a contractor maybe facing that impacts your performance and to discuss your plan to correct these issues. If you are meeting with you customer on a regular basis and having honest and productive discussions regarding the program there should be no surprises at the end of your contract when the Government rates your performance in the Contractor Performance Assessment Systems (CPARS). This information will be used in most cases when you submit future proposals for Government contracts, so it is imperative that you read the rating in its entirety and respond accordingly. Your assessment and your response are available to any Government agency for determining your eligibility for future Government contracts.

Almost all contracts experience some issue during contract performance. These issues can be caused by the Contractor, the Government and outside sources that you have no control over. When a problem or a potential problem is discovered, you should contact the Contracting Officer immediately. You can contact the Contracting Officer via phone, but you must always follow up the conversation in writing. If the issue has been caused by the Contractor, you should take steps to get the issue resolved as quickly as possible, those steps should be documented in writing and provided to the Contracting Officer. In cases where the issue may have been caused by the Government, or forces beyond your control, after bringing the issue to the attention of the Contracting Officer, you should work with the customer on a resolution and ensure that everything is documented to ensure that it does not appear that any interruptions were caused by you or your staff. It is imperative that all correspondence between you and the Government be kept in the contract file.

In general, within six months of the physical ending of the contract, the Government will start closeout procedures. Depending on what the work was that you were performing the documents that you receive will vary. You may receive the following documents, that must be signed and returned to the customer; a statement advising that the work is complete, a statement that the final invoice has been submitted, a statement that any Government property has been returned and is accounted for, Patent reports and if you had subcontractors, the items above have been settled with the subcontractor as well.

As previously mentioned, after the period of performance has ended the Program Manager and/or Contracting Officer will provide a performance rating in the CPARS system. You will have the opportunity to review and respond to your rating, including documenting the reason and resolution for any issues.

The steps documented are high level and general rules for what is required for Successful Contract Management. Your particular situation may require more or less input to ensure the success of your contract performance.


 

Constance Jackson is the owner of Jackson Contract Solutions, LLC. Constance has more than 20 years’ experience working with small and large Federal Government Contractors, and Federal Agencies providing proposal management, contract management, training and acquisition planning.

Successful Contract Management – Part 1 of 2

Successful Contract Management, Part 1 of 2

You have won a Government contract, now what?

You have received the award letter from the Government advising that your proposal was chosen and you are the successful offeror. Congratulations! Successful contract management begins immediately after you receive the letter and the new contract for review and signature. Let’s discuss some of the steps that will help to ensure that your contract is managed successfully.

Request a Contract debrief – You should always request a debrief. The debrief request must be in writing and received from your company by the Government within 3 calendar days of receipt of the notice that you won the award. As no proposal submission is perfect, the debrief will provide an opportunity to review errors and mistakes with your submission, and will assist with creating lessons learned for future proposal submissions.

Schedule an internal kickoff meeting – An internal meeting to review the award should be scheduled ASAP. During this meeting a single POC for Contracts and the Program should be established.

Read, Review and Compare – Read the contract award in its entirety and compare your proposal submission to the contract documents to ensure critical areas such as the Statement of Work, Contract Deliverables, Period of Performance, Special Requirements, Invoicing Instructions, Contract Type, Contract Value and Funding are accurate. If any errors are found within the contract award they should be addressed with the Contracting Officer immediately in writing. (The Contract Award documents should be read and understood by Contracts, Finance, and the Program Manager at a minimum). Notes should be taken during this the internal kickoff meeting to document any questions or items for clarification which will be raised during the kickoff meeting with the customer.

Schedule an external kickoff meeting with the Customer – The kickoff meeting with the customer should be scheduled as quickly as possible to ensure that any questions or misinterpretations are addressed and to make certain that you and the customer are on the same page. Any ambiguous dates in the statement of work for contract deliverables such as “due on the 2nd Tuesday each month”, should be made as specific as possible and the interpretation of calendar days vs. business days should also be addressed to ensure that there is a firm understanding on actual due dates. During this meeting you should also establish dates for monthly or quarterly Program Management Reviews which should happen throughout the entire period of performance.

In Part II, we will discuss Program Management Reviews, Problems during Contract Performance and how they are addressed and Contract Closeout.


Constance Jackson is the owner of Jackson Contract Solutions, LLC. Constance has more than 20 years’ experience working with small and large Federal Government Contractors, and Federal Agencies providing proposal management, contract management, training and acquisition planning.

6 Reasons Local Business Owners Should Blog

Business owners have a huge opportunity at their fingertips and that’s because social media and the internet has made it easier to have a direct relationship with the consumer. At no other time in history have business owners had the opportunity to directly communicate with their target clients and customers. While “blogging” is not the only way, it is a great way to communicate with your target audience.

The beauty of websites like Alexandriasmallbusiness.com is that it is an opportunity to put this specific area on the “Internet” map. There are many areas that have a very special or unique culture and when business owners blog about the areas it’s a great way to not only promote the area but also to promote your business in the area.

I used to have a column for the Lake-Ridge Occoquan, VA Patch called the “Entrepreneur’s Spotlight” where I used to interview and write about entrepreneurs located in Lake-Ridge and Occoquan, Virginia. I wrote about the local ice cream shop, the event planner, and a community of artists. What I found as I interviewed and connected with each business owner was that this small strip of local businesses (much like other areas across the world) has a collective spirt and a story that needed to be told. These posts were the catalyst for me to start CEO Blog Nation which includes DMV CEO–which covers entrepreneurship in DC, Maryland & Virginia. The beauty of these articles that I wrote for Patch was that it was a way to highlight the Occoquan, VA area and promote the local businesses there.

So, why is blogging important to the local business owner? With so many things to juggle and so little time, why should a business owner take the time to blog? At CEO Blog Nation, we often ask entrepreneurs how they use their blog for their business, so I highlighted some of the reasons we’ve published below:

Blog Post From Rescue a CEO (CEO Blog Nation)
Blog Post From Rescue a CEO (CEO Blog Nation) – www.rescue.ceoblognation.com
  1. It’s good for SEO – Blogging provides fresh content which can help you and your business to rank well on search engines. Even if you take the time to follow a great strategy which is to guest blog or repost your blog on sites like LinkedIn Pulse or Medium, it is still a good way to help you to be found on Google.
  2. It’s a unique way to tell your story – One of the common questions and concerns from business owners is that they don’t know what to write or blog about. Business owners can tell the behind the scenes of the their business or their shop. It could be anything from having spotlight interviews of employees or maybe a customer or client can guest post on your blog. These types of posts provide fresh content and information to your readers, but can make you a more trusted option that your customers are more likely to buy from.
  3. Answer potential questions – One of the pains as a business owners is getting “shopped.” This is when a potential client asks a bunch of questions and you provide all your great answers for “free” and they don’t actually buy from you. While that’s not always a bad thing, when time is scarce why not create blog posts with frequently asked questions that you can direct people to and can save yourself time. It’s a great way for you to tell a potential client that “someone asked a similar question so you decided to write a blog post that you can send to them to answer that question.” This is also a great way to solidify yourself as an expert. Here’s an example I had from a client that wanted to know how to name images for SEO.
  4. More leads and opportunitiesAccording to Hubspot, B2B marketers that use blogs receive 67% more leads than those that do not. You will receive opportunities especially if you have a way to build your list or if you have a way for people to take action (see the bottom of this post).
  5. It helps to drive traffic to your site – If you have your blog integrated or built into your website or even if you just link to your website, it’s a great way to drive people back to your website. If you are providing quality content that is relevant to your target market, they will come to your blog and might sign up for your newsletter or connect with you on social media.
  6. It’s the future – Another interesting fact, which is evident in our every day human interaction–we aren’t speaking to each other as much in the “old way.” Now, interaction is taking place through FaceTime, Facebook Messenger, Snapchat, Periscope or Groupme. That will only continue. By 2020, customers will manage 85% of their relationships without talking to a human.

There are numerous reasons why business owners and entrepreneurs should start to blog. If you want to get started or want to find out how to get more out of your blog, check out my free business blogging course at CEO Blog Nation

The Value of Professional Proposal Support

The Value of Professional Proposal Support - Jackson Contract Solutions, LLCThe expectation that because your business is small, your proposal cannot compete with large experienced businesses is simply untrue!  Investing in professional proposal support can ensure that your proposal submission is compliant, complete, submitted on time and professional.  While no individual or organization can guarantee that your company will be awarded a contract with local, state or federal Government, investing in professional proposal support could absolutely be the difference between new or additional business for your company and a Dear John letter from the Government advising that you were not selected as the awardee.

Compliance, completion and timeliness are the top tier reasons proposals are rejected and/or not selected for contract award.  Let us explore compliance, completion and timeliness as they relate to the Request for Proposal process with the Government.

Compliance – When your proposal is compliant, this means that you have read the entire document including the technical, management, pricing and past performance information requested and you have responded accordingly to all requirements as the Government has asked.

Completion – A complete proposal includes compliance with the requirements, the cover letter, representations and certifications, table of contents, page count, margins, font size etc. The instructions have been followed and packaged as the Government requires.

Timely – A timely proposal is one that is received by the Government on or before the due date and prior to the set time.

Professional – A professional proposal is one that is free of typos, math mistakes and grammatical errors.

The right professional proposal support can ensure that these critical areas are addressed and requirements are met by developing a compliance matrix specific to the request for proposal. This document captures the requirements, who is internally responsible for writing and provides a crosswalk to show where each requirement is addressed within the response. The development of the proposal outline ensures a complete proposal as the items that are required for compliance, and the other areas that have to be addressed are all included.  The proposal schedule is developed to ensure that your final submission is ready to go with ample time for review and corrections and delivered to the Government prior to the actual due date.

If you are unfamiliar with a compliance matrix, proposal outline and a proposal schedule, these documents are used by large contractors for every request for proposal that they respond to. Hiring a consultant to assist with your proposal support gives your small business the same tools as large businesses. While the cost varies based on the level of service required, it is well worth the investment to propel your organization to the next level in the multibillion dollar business of Government Contracting.


Constance Jackson is the owner of Jackson Contract Solutions, LLC. Constance has more than 20 years’ experience working with small and large Federal Government Contractors, and Federal Agencies providing proposal management, contract management, training and acquisition planning.

Never Lower Your Price

It seems like you’re new here, so welcome! You may want to subscribe to our RSS feed. That page also allows you to subscribe via email to receive blog posts to your inbox directly. If you’re interested in staying in

In a nutshell: If you want to make money, you must value your services or products. And, that means you should never lower your price; merely offer less for less. When your customer wants something at a lesser price, reduce your offering to match the price, and don’t lower the price for a greater-valued service or product. In doing so, your value stays consistent, you will attract the right customers (and conversely, repel the wrong customers) for you, and you will make more profit over the long-term. Never Lower Your Price - Web and Beyond Blog

“Create different levels of service. Some people only buy the most expensive item. Avoid losing sales: offer a stripped down version of your product or service.” ~Beth Silver (in “107 Ways to Leverage Your Small Business Through Marketing & Public Relations”)

Small Business owners early on in their business’ lives find themselves with a particular dilemma. When you are starting your business you consider that any new customer is good for business! So, when they negotiate you down a third of your billable rate or 40% off your retail pricing, you accept with gleeful resignation. You have hopes that business will be different once you have a steady stream of customers. Why? After you have all these customers, you’ll have the bargaining power to raise your rates and really start to turn a profit, right? Sadly, this logic doesn’t hold muster for several reasons: you eat away at your passion by not valuing your most important asset (i.e., you), you attract the wrong customers which develops bigger problems down the road, and you create more financial problems than you solve by operating unprofitably early on in the business.

Consistent Value Is Getting Paid What You’re Worth; Ergo, Never Lower Your Price

Starting a Small Business is no joke, eh? It’s long hours, stressful, energy-consuming, and it can also be genuinely rewarding when you focus on your passion and skills, or your desire to overcome a challenge. You started your business to provide for your family, build a product or service that you can sell with the business and turn a profit, give back to your community, to fill in a gap for your retirement needs, or whatever other reason you had. In order to get up every day and do this, you need to be providing value to your customers but your motivation won’t stay very high if you’re not getting paid what you’re worth. I always tell my clients to price themselves so they are motivated to do the work. Who wants to get subpar work from you because you don’t feel like doing the work for the pay you’re receiving? This does a disservice to your new customers and to you.

The Ones Who Matter Won’t Mind and Those Who Mind Aren’t Worth the Worry

There’s a trick I learned in my teens. You take your 10 closest friends and add up their salaries, then divide by 10; this usually works out to be your salary. It’s remarkable how this works within a small margin of error for most people who earnestly do it. You are similar to the company you keep. And, that means that when you bring in customers who are all discount seekers and not best-value-seeking customers, you build up referrals to other discount seekers. Over the months and years, your business’ value gets eroded as you accumulate customers willing to keep driving down your price, not valuing you, and telling their friends and colleagues that they too can get low prices out of you. This hardly sounds like the best value for your time and effort.

Mo’ Money, Mo’ Problems…Uhm, No. Less Problems, Mo’ Money

For many years, I ran a commodity business. I was constantly pressured to lower prices and deliver the same great service. There were market and regulatory forces in play here that were beyond our control and so I grinned and beared it. Learn from my early mistakes in the business. Don’t lower your price unreasonably to save your business as it won’t actually save your business. I see this often now in coaching and consulting Small Business owners in this downward spiral, before I set them straight. Here’s what happens:
  1. You lose your passion and start cutting corners.
  2. You start to lose your best-paying customers who start to see the lower quality of your work.
  3. The decrease in good business makes you desperate to (a) bring in more underpaying and delinquent paying customers, and (b) not paying yourself and your own bills.
This cycle of lowering prices leads to lost passion, lost productivity, and lost good customers. The gains unfortunately are in greater customer service complaints, attracting worse customers, and more pressure on you to take on anything that comes your way. You’re worth every dollar you’re reasonably charging, so don’t let others tell you otherwise. You should get paid well to do your best work, and nothing less. And, you should work with good people who will refer you to good people, especially those that will pay their bills on time. Anything short of this and your business fundamentals are lacking. So, if you’re currently thinking of starting a business, or if you’re currently struggling, I hope this compels you to never lower your price.

Is Facebook Really Implementing a Dislike Button?

Since the early days of social networking services becoming a place for businesses to engage in marketing to past, current and potential customers, there has been a debate over how to respond appropriately to users’ content and comments. That conversation

This is just the beginning! Click the title of this article to read the full text. Enjoy! And, comment. And, share. 😉

Since the early days of social networking services becoming a place for businesses to engage in marketing to past, current and potential customers, there has been a debate over how to respond appropriately to users’ content and comments. That conversation

This is just the beginning! Click the title of this article to read the full text. Enjoy! And, comment. And, share. 😉