#KaizenBiz Chat – Deep Dive Into What Social Media Trends Mean

I had the liberty of being able to finally join the #KaizenBiz Twitter chat (“tweetchat”) that happens on Fridays at noon Eastern. I have been wanting to join the tweetchat for quite some time (at the behest of Lois Martin

I had the liberty of being able to finally join the #KaizenBiz Twitter chat (“tweetchat”) that happens on Fridays at noon Eastern. I have been wanting to join the tweetchat for quite some time (at the behest of Lois Martin (@loismarketing), but work meetings, projects and other events have kept me away until now. So, it was apropos that today’s topic was entitled “Deeper Dive Into What Social Media Trends Mean.” It was a great group and the host, Elli St. George-Godfrey (@3keyscoach), handed the torch over to Cathy Larkin (@cathywebsavvypr) to guest-host for this week’s chat. She, along with the group, were warm and welcoming, and the conversation wasn’t too stuffy but got into some good, deep discussion on Social Media trends. I saw some familiar faces from the defunct #HBRchat, which was really great to see. Below is the transcript in slideshow and feed formats. Enjoy!

To Do More Business Online, Be a Little Less ‘Businesslike’

It’s nearly 2014, and you know your business has to be on the internet.

But once you’re online, just how businesslike do you need to be?

Obviously, your company’s online presence has to meet some basic standards of professionalism — make sure all the text on your website has been spell-checked and, if you use social media, avoid embarrassing meltdowns, for starters.

But succeeding on the web requires a business to discard some traditional practices and attitudes from the offline world. Here are a few ways you should alter your approach online to connect more easily with potential clients and customers:

Don’t overdo formal language.

You need a consistent voice for your web presence, determined in large part by the market you serve. But even if you are shooting for a relatively high-end market, don’t be afraid to loosen up occasionally online — especially when using social media.

With apologies to Spinal Tap, it’s sort of like a volume knob. If your overall goal is an “8” in serious, it’s okay to dial down to 6 or 7 at times. Users implicitly understand that the web is a little less formal, and using a contraction or addressing users more directly won’t turn them off.

Don’t be a broadcaster.

Old media was a one-way transaction — businesses used media to send a message to people. The people had no effective way to talk back.

The internet has made just about every new form of communication two-way. Now, with features such as social media, comment threads on articles and live video chats, the web has made it easy for any two parties to have a conversation.

Customers know and expect this. Businesses ignore it at their own peril. It may feel more “businesslike” to send out your message and wait for the customers to start rolling in, but that’s not how things work online. You need to post your content, see how people respond, and respond to their responses.

Be transparent.

Many businesses are afraid to post their prices online — “It might scare customers away,” they say.

Business blogging expert Marcus Sheridan refutes that line of thinking with five convincing points. Perhaps the most persuasive is this: You shouldn’t waste time trying to sell a product to
someone who can’t even afford to buy the product.

Talking about price isn’t the only way transparency can help a business online. If you use your website to tell customers a little more about how your business works, what the people who work there are like, and even what you think of the state of your industry, they will identify with you and even trust you a little more. And that should lead to good results.

Be human.

In a way, this sums up all of the points made above. Technology often seems to be anything but personal. But with the widespread adoption of the internet, technology has had an opposite effect on business. It’s much more personal.

Understanding and adapting to that fact is just good business.

Jon DeNunzio runs Squarely Digital, a digital consulting firm that aims to make the internet a little bit easier and a lot more profitable for your company. Contact him at [email protected].

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Follow the Trend – Increase Your Audience Using Social Media

20-social-media-iconsToday, staying connected to the latest social media outlets is almost the equivalent of staying in touch with the world; especially when it comes to business. Each day, as a business owner, you ask the question, “How do I expand my audience or clientele?” In order to generate revenue it is important to stay relevant. In order to stay relevant, you have to communicate to your audience by means of significant resources.  Some of the most relevant ways to stay connected to your audience include: Newsletters, Blogs, Mobile Applications, Media Blasts and Text Alerts. For all of the mentioned, there are many resources out there that will provide time efficient ways for you to stay connected to your audience using very few clicks and very little time and effort.

Speaking of time, you might argue that you do not have time to keep up with all of the various forms of social media and perhaps even figure out which ones work best for your business agenda. The purpose of new innovative social media resources is to help make things easier for end users (consumers or businesses). If you choose to go at this alone, there are many resources out there that will allow you to stay in the loop and make it easy for you to post items to more than one social media outlet by logging into one or few resources.

To stay in the loop, use RSS Feed Readers. If you need to know what to write about and where to post it, this resource will allow you to stay on top of updates made on various sites including but not limited to social media helping you stay relevant to your audience. RSS Owl is one of the best because it covers a long list of platforms; however, there are many others out there. RSS Feed Readers will at least give you solid clues on where to post content and what topics to include in your newsletters, blog posts and media blasts.

Now that you know where to go to keep up with what’s trending, you want to figure out a way to post your content on more than one social media platform at a time. I think most of us have heard about Hootsuite by now, but if you have not, this is a great tool that integrates the most relevant social media used by businesses today. If you can at least post to a handful of your social media platforms at once, having to log into one or two others is not bad. It is better than having to log into 5 or more individually.

At this point you might be saying, “what if I don’t want to manage my own social media at all?” Well, you are in luck because there are many businesses out there just like KQ Associates that are here to assist you. We understand that managing your social media can be a real chore.  However, we enjoy it! Managing social media and using it to grow your client base is like a game and although it can be challenging at times, it is fun for us! We all know when work is fun we can accomplish more. So, do some research and hire a company that will take this responsibility off of you at a rate you can afford so that you can focus on the things you do best regarding your business.

Lydia D. Washington, CEO

KQ Associates  – Your professional source for trusted administrative support that keeps you safe and moving forward.

Pinterest for Small Business Retailers: Marketing Hot or Not?

Red Pinterest logoIf you are savvy about social networking, you know that Pinterest is all the rage lately. But, do we really know what Pinterest is? According to its website, the social media site is a “Virtual Pinboard” that “lets you organize and share all the beautiful things you find on the web.” The About page talks of using the service to plan weddings, redecorate your home and organize recipes–a far cry from a platform that contemplated a business use down the road. However, as with everyone on the Web today, if it’s free and you can create a community around your product, service or industry, businesses flock there trying to push their wares. Pinterest has struggled to manage the change, but certain business users have stuck with it as the platform addresses these missing functionalities for marketing purposes. I’m going to try to contextualize what makes Pinterest so appealing to people, what I see as a challenge for Pinterest’s growth, and then what aspects of the service are positive for Small Business retailers on Pinterest. From there, you can make your decision whether investing in Pinterest is right for you and your business.

Continue reading…

Facebook Timeline Comes to Brand Pages

W3 Consulting's New Facebook Page Timeline

If you’re like most Small Business owners, your Facebook Page stood the same way today as it will tomorrow. However, Facebook has changed your Page to the new Timeline format whether you, I or your customers like it or not. Actually, they did so on March 31, 2012. Facebook is not where I engage my target audiences primarily so all I do is typically syndicate curated content and self-published content to our Facebook Page (like my blog posts and tweets), but for many Small Business owners it is currently their main Social Media hub. (My Facebook Page with all of 26+ Likes would have stayed the same, except that I posted a coverphoto to my Facebook Page in anticipation of writing this post today.) I am writing this article to educate you about the good, the bad and the ugly (sorry, there’s not much good here) of Facebook Timeline, in hopes of providing you with a small business strategy to leverage the change to benefit your bottom line.

Continue reading…

Google for the Small Screen (Google Mobile Web Products) [events]

Google Mobile Web ProductsGoogle for the Small Screen (Google’s Mobile Products Overview)
March 8, 2012
10:15 – 11:15 am

Who in the world thought you could have the world on your mobile phone?!  Deploy Google Mobile products in your business to give employees access to information anywhere, anytime.  Let Ray Sidney-Smith show you how you can literally have the world at your business fingertips!  Join us for this free one hour webinar.

To register, go to: https://www1.gotomeeting.com/register/974369169 or call 703-778-1292 for more info.

Google+ for Your Small Business [event]

Google+ logo

 

Google+ for Small Business
Technology That Can Help Your Business Grow!
February 29, 2012
9 am – 12 Noon

 

With only 20 spots for this hands-on workshop, we anticipate more demand than space.  Email or call Patricia Melton if you are interested.  Slots will be filled on a first come, first served basis, and then we’ll start a standby list.  See information below.

 

Google is the well-known search engine and leader in the Web advertising world, but if you haven’t already started seeing and hearing, they have recently launched a new service platform called Google+ and its Google relations, the +1 buttonDirect Connect and Search Plus Your World. Together, Google+allows businesses share, promote and measure the building of relationships between the business brands and the people who care about them. In this seminar and workshop, you get the best of both worlds from Alexandria Small Business Development Center. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, presents a strategic overview of Google+ for small businesses. Following the presentation, Ray will walk you through the steps to launch your own Google+ pages for your business. This event is not to be missed!

 

From Google+ Pages’ site:

 

Share

 

Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat –Google+ lets you easily share the right things with the right customers.

 

Promote

 

Help word get around. Put the +1 button anywhere you’d like people to be able to recommend your business, products or services to friends and contacts all across the web.

 

Measure

 

How’s your page doing, and how could it do better? Google+makes it easy to learn more about how your followers’ interactions on your page affect your brand, and your business.

 

Bring your wireless-enabled laptop, netbook, or mobile tablet (e.g., iPad). The session will be held in our boardroom, located at 625 N. Washington Street, Suite 400.  Because we expect this to close out early, we ask if you register, please attend or let us know if you cannot, so others may have the opportunity!

To register, email or call Patricia Melton, SBDC Counselor, at 703-778-2960.

 

Enter the “Retail Parking” garage via Pendleton Street for free parking.

______

Photo courtesy of Wikipedia.

Small Businesses Are on Alert, FBI Is Watching Social Media

FBI Announces Plans to Monitor Social MediaIn a spooky and telling move, the Federal Bureau of Investigation (FBI) announced plans to start downloading and reviewing the public data available from social networking sites. On the surface, the issue seems benign as its data that is already out there on the Web for anyone to see. FBI, in their statement, “will not focus on specific persons or protected groups, but on words that relate to ‘events’ and ‘crisis,’ and activities constituting violations of federal criminal law or threats to national security.” That sounds like double-speak legalese to me to say that they’ll be watching anything and everything they’ll get their hands on. However, to temper my concerns, I’m glad that there are organizations out there that will be monitoring what the FBI will be doing.

Electronic Frontier Foundation (EFF) has weighed in on the matter and is quite concerned about the stifling of individuals’ privacy on social networks like Facebook, Twitter and others. They are certainly the organization to watch as this movement by the US government and its agencies begins.

Who is the EFF?

(from their website’s About page)

From the Internet to the iPod, technologies are transforming our society and empowering us as speakers, citizens, creators, and consumers. When our freedoms in the networked world come under attack, the Electronic Frontier Foundation (EFF) is the first line of defense. EFF broke new ground when it was founded in 1990—well before the Internet was on most people’s radar—and continues to confront cutting-edge issues defending free speech, privacy, innovation, and consumer rights today.

What are the implications for Small Business?

In a word: tremendous. Businesses are just learning the power of Social Search, using social networks and social media to conduct market research and find their customers on the Web, as well as the benefits of content marketing, using social media to engage with their target audience through content. If people become reluctant to speak comfortably about themselves on the Web, Social Web content will decline and the real-time, real-world experiential knowledge Small Business was garnering from their target audience diminishes in value. Additionally, that means that businesses will draw back adoption of content marketing strategies, which will leave a struggling economy in limbo about how businesses can generate consistently new clients. All this doesn’t even take into account how the FBI will use this data in taking actions against businesses with their data.

So, it seems like we’re on guard and alert that changes are on the horizon for Social Media and how Small Business can depend on content marketing as the next generation of marketing strategy. Summarily I think we, as business owners, should pay attention and not change our plans based on this one announcement, but don’t be afraid to change as the tide does. If you’d like to read the original article from New Scientist, it’s a good background on the matter. And, in the words of the British propaganda poster (which has seen a revival, albeit in the commercial sense), Keep Calm and Carry On.