On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 10, Doug and Ray discuss WordPress for Small Business, originally a blog content management syste…
On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 5, Doug interviews Ray about LinkedIn marketing. We discussed LinkedIn Company Pages, Showcase Pa…
On “Switched on IT,” the PowerTV Australia show that co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 4, Doug interviews Ray about Social Media marketing, starting with the use of Facebook, Instagram and som…
You’re a business owner and you have a business to run. However, creating content for Social Media is important, if you have the right sales infrastructure in place! It’s sometimes a distraction to focus solely on content creation when other
The Facebook Dislike button has been debated for years, requested by many users, and confused Small Business owners on what they should do about it all. As any changes are tested, here is how you should approach your marketing. Let’s
The Facebook Dislike button has been debated for years, requested by many users, and confused Small Business owners on what they should do about it all. As any changes are tested, here is how you should approach your marketing.
Let’s start with the facts:
- Facebook is not testing a Dislike button. As reported, they’re testing to a very select few users the ability to downvote a comment in order to report to Facebook that a particular comment is counter to Facebook’s Community Standards, including “encouraging respectful behavior.”
- In 2016, Facebook did add Reactions, which is a way for people to react via emoji to posts and comments. This is a prosocial way to respond to posts and comments, including like, love, laugh, shock, sadness, and anger.
- And, again, no Facebook Dislike button is planned.
So, what’s a business owner to do about marketing in light of these changes? As I noted in my last article, Is Facebook Really Implementing a Dislike Button?, back in September 2015, about the Facebook Dislike button:
One thing I am sure about and that I’ve counseled all my Small Business clients about is, do not use the feature as a business. This is for a couple of reasons:
1. you don’t know yet how people will come to like or dislike (pun intended) the new feature;
2. unless you really are in a business where showing empathy and invading someone’s personal life makes sense, it’s likely inappropriate for your business (and just plain creepy) to be offering condolences about, say, a family’s loved one passing away; and,
3. if you (again) really are in a business where you have that kind of relationship with your customers or clients, you should be writing a comment to show genuine concern or sending a personalized, private message to your customers or clients. If you’ve lost a loved one or something powerful has negatively impacted your life, how dismissed would you feel to get a click-of-a-button response from your favorite business? I thought so.
A community’s culture changes slowly and any release of a major feature can become an animal of its own kind. There’s no sense in getting caught up in a feature that the media will likely report on only the salacious, shocking and negative. Of course, if there’s a legitimate argument for using these tools (see nos. 2 and 3 above, or if reporting spam/abuse), go for it.
My general recommendation is to do nothing with any Dislike features. Ignore the hype and focus on creating positive, useful content with a coordinated sales strategy.
Here’s a truth for you: You can’t talk about a 21st-Century recruiting strategy without talking about social media. And you can’t talk about social media recruiting without talking about employer branding. So, let’s talk about it. Social media is an ef…
Blogging is not a new phenomenon. It was introduced as a term in the late 90’s but for entrepreneurs and business owners, it is just starting to become mainstream and be seen as a way to promote, brand and generate leads for your business.
I decided to write a step-by-step guide for how business owner can get started with blogging.
What is a Blog?
First, I thought it was important to define blogging. I have a more “broad” definition for blogging that most. I don’t see it as just having a Blogger, WordPress or Medium account. I see it simply as the publishing of digital content. It’s a lot more of a broad definition than is traditionally thought. There’s two reasons for this broader definition:
- Some of the social media sites are building a way to blog within their platforms. Twitter was always defined as micro-blogging. LinkedIn has Pulse and even Facebook has Notes.
- Blogging can take many different forms including video (YouTube), audio, and photos (Instagram). When I’m speaking with clients, I usually recommend blogging related to their strengths. Are you great at talking to people, maybe start a Podcast? Are you great in front of the camera? Maybe start a YouTube channel.
3 Steps to Get Started
- Come up with a list of ideas for blog ideas. As a business owner or entrepreneur often your best way to use your blog is to educate your target market. I always believe the best way is to provide content and information that is simultaneously relevant to your target market and your business. So some blog topics can include questions that your clients might ask you.
- Choose a way to blog. There are many ways to blog including guest blogging or writing a guest post. You can even blog on one of the existing platforms like LinkedIn, WordPress.com or Medium. If you have a blog on your website, you can also start to blog there.
- The most obvious step is just to start writing. While, it is always better to have a strategy and an approach. I think one of the biggest reasons that people don’t get started is because they think too much about it. Really, what you should be doing is to just start writing. Find a blog within your industry or target market and reach out to the editor and ask to guest blog or add a if you can add a blog to your website, if you don’t already have one and just blog there.
If you thought this was interest would love to see your comments below! Also check out my FREE Business Blogging Course at CEO Blog Nation.
Business owners have a huge opportunity at their fingertips and that’s because social media and the internet has made it easier to have a direct relationship with the consumer. At no other time in history have business owners had the opportunity to directly communicate with their target clients and customers. While “blogging” is not the only way, it is a great way to communicate with your target audience.
The beauty of websites like Alexandriasmallbusiness.com is that it is an opportunity to put this specific area on the “Internet” map. There are many areas that have a very special or unique culture and when business owners blog about the areas it’s a great way to not only promote the area but also to promote your business in the area.
I used to have a column for the Lake-Ridge Occoquan, VA Patch called the “Entrepreneur’s Spotlight” where I used to interview and write about entrepreneurs located in Lake-Ridge and Occoquan, Virginia. I wrote about the local ice cream shop, the event planner, and a community of artists. What I found as I interviewed and connected with each business owner was that this small strip of local businesses (much like other areas across the world) has a collective spirt and a story that needed to be told. These posts were the catalyst for me to start CEO Blog Nation which includes DMV CEO–which covers entrepreneurship in DC, Maryland & Virginia. The beauty of these articles that I wrote for Patch was that it was a way to highlight the Occoquan, VA area and promote the local businesses there.
So, why is blogging important to the local business owner? With so many things to juggle and so little time, why should a business owner take the time to blog? At CEO Blog Nation, we often ask entrepreneurs how they use their blog for their business, so I highlighted some of the reasons we’ve published below:
- It’s good for SEO – Blogging provides fresh content which can help you and your business to rank well on search engines. Even if you take the time to follow a great strategy which is to guest blog or repost your blog on sites like LinkedIn Pulse or Medium, it is still a good way to help you to be found on Google.
- It’s a unique way to tell your story – One of the common questions and concerns from business owners is that they don’t know what to write or blog about. Business owners can tell the behind the scenes of the their business or their shop. It could be anything from having spotlight interviews of employees or maybe a customer or client can guest post on your blog. These types of posts provide fresh content and information to your readers, but can make you a more trusted option that your customers are more likely to buy from.
- Answer potential questions – One of the pains as a business owners is getting “shopped.” This is when a potential client asks a bunch of questions and you provide all your great answers for “free” and they don’t actually buy from you. While that’s not always a bad thing, when time is scarce why not create blog posts with frequently asked questions that you can direct people to and can save yourself time. It’s a great way for you to tell a potential client that “someone asked a similar question so you decided to write a blog post that you can send to them to answer that question.” This is also a great way to solidify yourself as an expert. Here’s an example I had from a client that wanted to know how to name images for SEO.
- More leads and opportunities – According to Hubspot, B2B marketers that use blogs receive 67% more leads than those that do not. You will receive opportunities especially if you have a way to build your list or if you have a way for people to take action (see the bottom of this post).
- It helps to drive traffic to your site – If you have your blog integrated or built into your website or even if you just link to your website, it’s a great way to drive people back to your website. If you are providing quality content that is relevant to your target market, they will come to your blog and might sign up for your newsletter or connect with you on social media.
- It’s the future – Another interesting fact, which is evident in our every day human interaction–we aren’t speaking to each other as much in the “old way.” Now, interaction is taking place through FaceTime, Facebook Messenger, Snapchat, Periscope or Groupme. That will only continue. By 2020, customers will manage 85% of their relationships without talking to a human.