Small Business and Teaming Agreements, Part II

Disclaimer – I am not licensed to practice law or give legal advice.  The information written in this blog is based on my experience negotiating hundreds of teaming agreements for large and small businesses over my 20+ years in Government Contracting.

In Part I of the blog, I discussed why Government contractors team and how teaming agreements typically work. In Part II I will discuss terms and conditions that I have personally negotiated most often and why they are important to small business owners. This list is not all inclusive and may be different from one organization to the next in terms of importance.

Workshare – Most RFPs will describe work and tasks that are to be performed during the potential contract. Workshare is the portion of work that you will receive if everything goes as planned in the RFP.  Some primes will not guarantee any work prior to winning the contract, if you can negotiate a percentage of workshare in writing that will only assist you with future planning of resources. I mention percentage of workshare versus specific full time employed/equivalent positions (FTEs) because the Government can change or delete tasks during the amendment phase of an RFP and if you have a specific percentage instead of a FTEs, you have a better chance of receiving the same percentage vs losing specific positions.

Exclusivity – The prime contractor will normally require that once you become a team member, that you will not work with any other companies on that particular pursuit.  It is important to ensure that there is no statement that prevents you from teaming with other partners for that same client on different pursuits or providing your normal services to that same client for work outside of this pursuit.

Advertising – Many agreements will require that you get permission from the Prime before you are allowed to advertise the contract win. A win for the Prime is a win for you, and of course you would like to share that information with the world. Requesting that the prime not unreasonably withhold their permission is important in this area.

Indemnity – An indemnity is an obligation by a person (indemnitor) to provide compensation for a particular loss suffered by another person (indemnitee).  As the sub, when you see this clause, you should at the very least ask for the same protection that the prime requires of you in case of an incident.

Proposal Participation – If you can participate with the prime in proposal preparation, it is important that the prime’s expectations are spelled out and you have the resources to contribute whatever you agree to.

Governing Law – Specifies that the laws of a mutually agreed upon jurisdiction will govern the interpretation and enforcement of the terms of the contract. In this case, you would obviously want to have any legal action addressed where your company does business, or in a state that you and the prime can agree upon.

Intellectual Property – A work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc.  As a sub, you want to retain the rights to any intellectual property that you designed or developed.

Term – This includes the length of the teaming agreement as well as the conditions that would terminate the agreement.  It is important to pay close attention as these items will vary from one teaming agreement to the next.

Teaming Agreements are a very important piece of the puzzle as they can determine what happens down the road with relationships and future business.  It is imperative that you have someone that is familiar with negotiating the key terms and conditions and who can represent your organizations best interest.

 

What the Long Tail, Netflix, Blogging & SEO Have in Common

Netflix, you might have heard of it. It’s a billion dollar company that provides movies to your devices. The company has evolved and leveraged technology better than most in its industry. When I first heard of Netflix years ago, you could rent a DVD from their catalog of movies. They would mail you a copy of the DVD (or more depending on your subscription), you would watch it and they would mail another one to you from your list. Even then it was kind of innovative. Now, with technology, a subscriber can now stream from Smart TVs, Smartphones, Tablets, Computers and even Game Systems.

This is all well and good but what can a digital marketer learn from this company?

Well, a lot.

I recently had a meeting with a potential client. One of the first questions he asked was, how would I describe SEO and the Long Tail. To this I answered, have you heard of Netflix? 

The reason that I brought up Netflix was because it’s a perfect example of the Long Tail coined by Chris Anderson in a book back in 1999 (you will even see a review from Reed Hastings from Netflix on the book–go figure). Taken from Anderson’s website, he defined the Long Tail as:

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

Do you see the connection yet? If not, let me drill down…

The best comparison is Netflix versus Blockbuster. Traditionally speaking Blockbuster was a storefront that you went to more than likely Friday night to pick whatever movie (or game) that you wanted to watch over the weekend. I remember doing it as a kid. I would get in my parents car and we would go to Blockbuster typically after dinner and I would get to rent a movie.

Of course the movies (or games) that I wanted were never there because someone (or a lot of “someones”) would often get there before me and I would have to wait for them to bring the movie back. Now, from a business standpoint, Blockbuster was always limited by the size of their store. They could only keep so many movies and so many titles on hand.Growing up in Northern Virginia, we even had 2 Blockbuster stores and I would try to go to either to get the movie that I wanted if I could talk my parents into it. Still, I often couldn’t get the movie or game I wanted.

So, how did Netflix disrupt that industry? Well, in short it allowed an entire catalog that Blockbuster never could shelve because the demand was too small. In other words, if someone was looking to watch 30 vampire movies over the next month, Blockbuster would only have 5 or so of the most popular ones. There wasn’t enough demand for the others so they couldn’t justify the shelf space.

That’s where Netflix changed things. They increased the catalog of movies that people could rent. There were way more movies that they could send to you because instead of having a storefront they shipped from a huge warehouse where they were able to stock more movies and as technology increased they were able to offer more and more movies that could be streamed on demand. Not only that, I’ve noticed that TV series that people were sad to hear were canceled, were now being picked up on Netflix. This was incredibly disruptive because as people started to realize their choices weren’t limited, they were able to “search” for exactly what they wanted to find. If someone wanted to search for Zombie movies with werewolfs, they would find that. So, Netflix was basically not competing with Blockbuster on the “Blockbuster movies” but instead were focusing on developing a different way for people to rent movies (subscription) and a larger catalog they could access. This would eventually (along with Redbox)sink Blockbuster.

This is where your blog and SEO are so important. 

There are so many niche products and services that are making a “killing” largely because they are catering to these target markets. With the changing customer (the same one that is watching movies on Netflix or Amazon or tuning into YouTube series) that is now able to click a button and search specifically for what they are looking for, the long tail is an enormous opportunity.

Here’s one takeaway that you should remember–it’s not that the small long tail searches are more than what is mainstream but collectively if you add them all up it’s more. 

In other words 10 (searches) is greater than 1 (search) but it’s not greater than 1+1+1+1+1+2+4+3+5+8+1…(you get the picture).

That’s were Netflix blazed a trail that business owners and entrepreneurs can now follow. It’s where you can become top of mind not just for that one keyword that you are trying to show up for but the 1,000 other searches that are more attainable and honestly probably add up to more.

On a practical level when people are searching on Google, it’s where your blog can show up. You will quickly be out of business if you target an entire website for 1 search but you can target a blog post for a specific keyword. It’s how you build your own Netflix model.

It’s something that has not been leveraged in most industries.

So, how do you get started?

I would say after you start your blog and you get everything up and operational, do a really strong and dedicated discovery exercise and determine what people are searching for–think of everything–product names, DIY searches, product alternatives, frustrations, everything you can think of. Don’t forget to ask employees, clients, everyone.

Then, just develop a calendar and start blogging. There’s more to it of course from an SEO standpoint but this is the approach you want to take to answering your client or potential clients questions.

Another future note, don’t neglect the importance of social media as well. Some people are searching natively on these networks especially with hashtags so make sure you pay attention those changes as well.

That’s how you become the digital Netflix of your industry!

Be sure to check out and reserve your copy of our eBook–The Blue 16 Corner. It’s FREE!

Originally posted: What Does Netflix Have in Common with Blogging & SEO?

Voted One of Americas Finest Optical Retailers

Storefront Store Fixture DesignWE ARE VERY PROUD to announce that eye2eye Optometry Corner, a project that we completed in late 2015, and located in Hilltop Village Center here in Alexandria, has won Honorable Mention in the 2016 America’s Finest Optical Retailers competition put on by Invision Magazine, an important optical industry publication. We wish to extend our thanks to Dora Adamopoulos, OD for bringing such a great project. Likewise thanks to the following team members and all who participated in this project.

BC Engineers Inc.
Mesen Associates Structural Engineers
Independence Construction
Ambiance Lighting
Hermin Ohanian “Artoholic”
Ennco Display Systems
Miller Creative Solutions

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

Small Business and Teaming Agreements

Disclaimer – I am not licensed to practice law or give legal advice.  The information written in this blog is based on my experience negotiating hundreds of teaming agreements for large and small businesses over my 20+ years in Government Contracting.

In a perfect world, two parties (prime and sub Government contractors) determine that they have capabilities that complement one another for a particular effort and decide to become a team. A teaming agreement is successfully negotiated, the prime wins the contract, a subcontract agreement is signed between the prime and the sub, and the team goes on to deliver either a great service or product(s) to the Government and they create a long term relationship. There are however instances when a teaming agreement is negotiated and nothing ever happens for various reasons, such as the Request for Proposal (RFP) was cancelled, amended or put on hold, or the prime decides not to pursue the effort.

A teaming agreement is a contract between a (potential) prime and a potential sub in pursuit of a Government contract.  In most cases, the terms and conditions negotiated in the teaming agreement are later incorporated into the subcontract agreement, once the subcontract has been fully executed the teaming agreement then becomes void. Based on this, it is very important that you as a small business sub attempt to negotiate an agreement that is mutually favorable as possible for your business.  I use the word attempt, because in some cases there will be items that the prime will not be open to negotiating regardless of the push back that is received from you.

Teaming agreements can be issued before or after the prime has won a contract.  In most cases, the prime will issue a teaming agreement prior to the release of a RFP but there are times, when the work has already started and because the contract with the Government requires the prime get permission from the Government before bringing a subcontractor onto a project, a teaming agreement will be signed while waiting to receive the OK from the Government.

The terms and conditions that a business considers favorable will vary from one business to another. As a small business owner, you will have to determine what terms and conditions are important to your business. Lastly, as mentioned previously the terms and conditions agreed to in the teaming agreement will more than likely be incorporated into the subcontract agreement, it is helpful if most of the terms and conditions have already been agreed to prior to the subcontract phase. A teaming agreement is legal and binding as is any other contract, it is best to educate yourself or hire someone that can review your teaming agreements prior to signature and acceptance.

In part II of the blog, I will compile a list of some of the terms and conditions that I have seen negotiated most often between the prime and the sub in teaming agreements.

Designing for Various Retail Environments

Recently Carrie Rossenfeld wrote and article for Globest.com dealing with current changes in the retail environment that are affecting how architects and designers approach a project. The title, The Changing Art of Designing Urban Retail Projects, is especially appropriate, not a little because retail store design is acknowledged as an art, but mostly because it offers a thought provoking comment on the current retail context near and dear to all of us working in the DC area; namely the shift from auto dominant to pedestrian dominant shopping. Anyone who visits this site knows that this is not the first time I have engaged this topic, it is though, the first time I am inspired to organize the various environments in which I work into a single picture as follows:

Past Trends

Urban Retail – This requires little description. It is Main street USA, whether in a big city or small. It is pedestrian dependent and spans American History from Colonial Willamsburg to Old Town Alexandria. It is an all inclusive spectrum of retail types and has become a model for current development.

Suburban Shopping Centers – Historically these followed suburban expansion after WWII supplying life’s necessities to newly mobile shoppers. A typical shopping center consisted of a grocery store, a drug store, some specialty retail, and a couple of out-lots. In time a big box was added, eventually becoming the force behind development until today we have acres of big box shopping centers. The type has come to include a range of retail offerings from outlet malls to ethnic centers merging into a sprawl-scape along major roads and axes, all depending on the car for shoppers.

 

Suburban Malls – These days almost relics, most of us have seen their rise and fall. The ones that are doing well are, some say, surviving because the others have failed. They are often in high income suburbs, connected with public transportation, draw international shoppers, boast multiple department stores, have expanded the types of anchor tenants they attract, and perhaps most important to this discussion, although dependent on the car for shoppers, the stores are designed according to a specialized pedestrian model. Local examples: Tysons Corner, Pentagon City.

 Present Trends

Mixed Use, also known as Emerging Urban, New Suburbanism, and the Mall Reborn (Don’t you love all the names?) – Of course, this is where the action is. From my standpoint – designing for individual retailers – it is where pedestrian vs. non pedestrian visibility collapses into complexity. David Kitchens, in the aforementioned article, drew attention to the challenges involved in designing for, and integrating multiple uses into a development project, telling us that “…residential, office or hospitality…needs to be intertwined with or added to existing retail..” The “repositioning” of Ballston Common and Landmark Mall were sited as local examples and in particular caught my attention because I have had inquiries from retail tenants being affected by the changes going on in these places. Architects and designers working in the mixed use environment must have confidence that they, together with stakeholders in the greater design environment, will produce a whole that is greater than the sum of the parts. They must be willing to release some control, to admit a bit of “chaos.” Kitchens put it well when he said it is about creating neighborhoods. As an independent design firm working on retail projects in many different environments, I get this better than most.

Future Trends?

Industrial/Commercial/Business Parks – Defined by the National Institute of Building Science, Light Industrial “… can include but is not limited to spaces for printing, commercial laundry, photographic film processing, vehicle repair garages, building maintenance shops, metal work, millwork,..cabinetry work…” Think specialized showrooms, i.e., kitchen, lumber, restaurant supplies, catering, swimming pools, motor cycle accessories (Really, I had one inquire). Think those moving from online sales toward brick n mortor. Think those responding to “showrooming.” Recent experience has lead me to believe that this is an overlooked retail environment and as such an opportunity. From a store design standpoint, diametrically opposite to the complexity of mixed use, their retail presence is straight forward, direct and dependent on the car for shoppers. It is a sector starting to see the value of investing in professionally designed retail showrooms.

Describing these retail environments has been a fun exercise but I didn’t do it just for fun? I did it to make a point about designing a retail store to increase sales. Few would argue that designing a retail store is involved with issues of shopper behavior, in particular how it can be influence by a store design. I have accumulated an ever multiplying list of “Strategies for Designing Your Space.” and do a presentation on the subject. The article that started this survey, on the other hand, is about the other side of the issue, specifically how shopper behavior is influenced by the environment in which a store finds itself. Of course, real estate people would sum this up as “location, location, location,” a subject that shows up in business plans and marketing activities all the time. If, though, we understand the ideas set out in the article, the issue is more complex, suggesting that the current trend is for there to be little or nothing spontaneous or random about the macro environments in which retailers find themselves. Also, I have often found that in the process of macro planning developers have let go of micro constraints typically found in places like leases and tenant handbooks. This can be deceiving, leading a retailer to overestimate their control of a project. In local terms this means that a space in a planned urban environment like the Mosaic Retail District is a lot different than a space in Georgetown or Old Town Alexandria or in a strip center or industrial complex as well. I would urge any retailer thinking about their store design to consider responding to both the macro and micro point of view. It is what has motivated me to summarize the several retail contexts listed in this post.

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

#AskaMobilePro Twitter Chat – June 23, 2016 with @GoogleSmallBiz

As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes

As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes on the traditional marketing schedule starting with Valentine’s Day and moving through the calendar straight through winter holidays (Christmas, Chanukah, and others) season.

While this may work naturally for some businesses, most of my Small Business product and service businesses don’t align easily with these typical holidays. In contrast, using commemorative months, your business can likely find appropriate and complementary month(s) to focus your marketing efforts based on the topic around which your target audience can rally.

As a 2016 Google Small Business Advisor, I work with the Google Small Business team in the Google Small Business community help businesses like you learn about marketing and managing on the Web, Mobile, Social Media and beyond. As you can see, this aligns well with W3 Consulting’s mission so being a Google Small Business Advisor (GSBA) helps to broaden my reach to help more business owners.

So, I was delighted to learn that Google identified June as Mobile Month–an entire 30 days devoted to helping you learn about mobile marketing–and they needed a few GSBA’s to sit on a panel via Twitter to help answer Mobile website and marketing questions. Below is the slideshow and text archive of the June 23rd tweetchat; pan through the slideshow or read the transcript, and feel free to reach out with questions.

User Tweet Timestamp
GoogleSmallBiz Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optimized for mobile. Thu Jun 23 19:00:05 +0000 2016
w3consulting RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:00:12 +0000 2016
GoogleSmallBiz Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:01:00 +0000 2016
Tbach84 RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:02 +0000 2016
ConradSaam RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:13 +0000 2016
w3consulting RT @GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:01:17 +0000 2016
NewMedia4Agents RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:18 +0000 2016
csavio RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:01:21 +0000 2016
MartinSherv A very good day @GoogleSmallBiz and everyone attending! #AskAMobilePro Thu Jun 23 19:01:33 +0000 2016
JOEury Jeanne with NC Retail Merchants Assn here…love the Google programs and share them with our members
#askamobilepro
Thu Jun 23 19:01:41 +0000 2016
w3consulting @MartinSherv @GoogleSmallBiz Hey, Martin! #AskAMobilePro Thu Jun 23 19:02:13 +0000 2016
w3consulting @JOEury Welcome, Jeanne! Glad to have you on the #AskAMobilePro chat today! Thu Jun 23 19:02:28 +0000 2016
JazGreer RT @MartinSherv: A very good day @GoogleSmallBiz and everyone attending! #AskAMobilePro Thu Jun 23 19:02:47 +0000 2016
mygeigermeister Q1: Why is mobile important to you and your business? #AskAMobilePro

Mobile is important because it is a new gateway to find customers.

Thu Jun 23 19:02:59 +0000 2016
GoogleSmallBiz Let’s start out by having you share your most pressing questions about #mobile for #smallbiz. #AskAMobilePro Thu Jun 23 19:03:00 +0000 2016
JazGreer RT @GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro Thu Jun 23 19:03:08 +0000 2016
w3consulting RT @GoogleSmallBiz: Let’s start out by having you share your most pressing questions about #mobile for #smallbiz. #AskAMobilePro Thu Jun 23 19:03:13 +0000 2016
JazGreer RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 19:03:29 +0000 2016
MartinSherv Good to meet you @JOEury! #askamobilepro Thu Jun 23 19:03:39 +0000 2016
curatormary Hello to all #smallbiz from San Diego! #AskAMobilePro Thu Jun 23 19:03:39 +0000 2016
JazGreer A1 Because more people are using mobile and we need to engage with customers where they are at! #AskAMobilePro Thu Jun 23 19:04:35 +0000 2016
JazGreer RT @curatormary: Hello to all #smallbiz from San Diego! #AskAMobilePro Thu Jun 23 19:04:44 +0000 2016
csavio Hi. Carlo Savio in Las. GSB for this venue #AskAMobilePro Thu Jun 23 19:04:46 +0000 2016
LowellAnnCoach #AskAMobilePro Greetings from Victoria BC Canada – My first Live Twitter event Thu Jun 23 19:04:58 +0000 2016
GoogleSmallBiz Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:05:00 +0000 2016
TierraMWilson RT: @NandoJourneyman RT AllyDigital: How User-Friendly Is Your Mobile Site? #AskaMobilePro AllyDigital | https://t.co/a2pwCSv80e Thu Jun 23 19:05:04 +0000 2016
w3consulting RT @GoogleSmallBiz: Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:05:10 +0000 2016
JazGreer RT @csavio: Hi. Carlo Savio in Las. GSB for this venue #AskAMobilePro Thu Jun 23 19:05:17 +0000 2016
w3consulting A1: #Mobile is important for #SmallBiz because that’s where people are engaging with the Web today. #AskAMobilePro Thu Jun 23 19:05:43 +0000 2016
mygeigermeister Ready to answer questions about why mobile is so important to a business owner #AskAMobilePro https://t.co/kTFNOg7yuj Thu Jun 23 19:05:43 +0000 2016
Aplitic RT @GoogleSmallBiz: Q1: Why is mobile important for small business? #AskAMobilePro Thu Jun 23 19:06:02 +0000 2016
JazGreer Hello, Jaz Greer from Derby in England United Kingdom. I’m a Social Selling advocate helping small businesses grow! #AskAMobilePro Thu Jun 23 19:06:07 +0000 2016
w3consulting A1a: If you’re not able to view your website well on a mobile device, your customers are not going to stick around. #AskAMobilePro Thu Jun 23 19:06:19 +0000 2016
JazGreer RT @w3consulting: A1: #Mobile is important for #SmallBiz because that’s where people are engaging with the Web today. #AskAMobilePro Thu Jun 23 19:06:21 +0000 2016
mygeigermeister Looking forward to this #AskAMobilePro Session https://t.co/6uJGqdZ0tC Thu Jun 23 19:06:44 +0000 2016
GoogleSmallBiz @LowellAnnCoach Welcome! We’re so glad you’re here! Do you have any questions to #AskaMobilePro today? Thu Jun 23 19:07:00 +0000 2016
TierraMWilson A1 – Innovation is key to biz success. Today’s consumers are attached to their phones. #askamobilepro Thu Jun 23 19:07:57 +0000 2016
w3consulting A1b: The analogy I use with clients is, try to send a smoke signal nowadays. Who’s going to comm. w/ur #smallbiz that way? #AskAMobilePro Thu Jun 23 19:08:03 +0000 2016
tptwyman @GoogleSmallBiz Mobile is very important b/c it allows small biz to connect directly where their audience is most attentive. #AskAMobilePro Thu Jun 23 19:08:11 +0000 2016
giovannipuntil What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:08:14 +0000 2016
TierraMWilson @GoogleSmallBiz A1 – The stats don’t lie. We want to be where our targeted audience is. They are all on their phones. #askamobilepro Thu Jun 23 19:08:30 +0000 2016
mygeigermeister Because over 50% of searches comes from a mobile device, so it is a new gateway to find customers. #AskAMobilePro https://t.co/VNFLrsqKgH Thu Jun 23 19:08:58 +0000 2016
tptwyman @GoogleSmallBiz Checking in with #Google and #AskAMobilePro Thu Jun 23 19:09:02 +0000 2016
ConradSaam @giovannipuntil hamburger menu! #askamobilepro Thu Jun 23 19:09:19 +0000 2016
w3consulting @tptwyman @GoogleSmallBiz Yes! The trifecta: when, where and why I have a need/want for your product/service. #AskAMobilePro Thu Jun 23 19:09:32 +0000 2016
mygeigermeister The #AskAMobilePro Event is live! https://t.co/VNFLrsqKgH Thu Jun 23 19:09:35 +0000 2016
TierraMWilson @GoogleSmallBiz A1 – Our clients want to reach home buyers and sellers while they are looking aka via their smartphones #askamobilepro Thu Jun 23 19:09:50 +0000 2016
mygeigermeister @GoogleSmallBiz @LowellAnnCoach Hey Lowell Ann, Thanks for joining today’s event, glad to see you here #AskAMobilePro Thu Jun 23 19:10:27 +0000 2016
GoogleSmallBiz Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:10:33 +0000 2016
MartinSherv Hey @giovannipuntil great question. On WordPress, really pleased with the upper left pop out menu on mobile- super clean.
#AskAMobilePro
Thu Jun 23 19:10:45 +0000 2016
w3consulting RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:11:10 +0000 2016
w3consulting RT @MartinSherv: Hey @giovannipuntil great question. On WordPress, really pleased with the upper left pop out menu on mobile- super clean.… Thu Jun 23 19:11:16 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz Thanks for the welcome. This is very new for me.#AskAMobilePro Thu Jun 23 19:12:26 +0000 2016
TierraMWilson @GoogleSmallBiz A2 – Not compromising branding and design while optimizing your site #askamobilepro Thu Jun 23 19:12:29 +0000 2016
w3consulting @MartinSherv @giovannipuntil I agree 100% with Martin here. #AskAMobilePro Thu Jun 23 19:12:43 +0000 2016
abraperinj RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:12:45 +0000 2016
TierraMWilson @GoogleSmallBiz A2 – Figuring out what features to sacrifice (death to slideshows) #askamobilepro Thu Jun 23 19:12:58 +0000 2016
MartinSherv And the theme @giovannipuntil is Salient.
BUT still working on optimizing speed – not easy; Don’t let menus rule all.
#AskAMobilePro
Thu Jun 23 19:13:03 +0000 2016
ferkungamaboobo @ConradSaam I’ve heard hamburgers cause lower engagement? have users caught up to that design trope? @giovannipuntil #AskAMobilePro Thu Jun 23 19:13:44 +0000 2016
GoogleSmallBiz Question from @giovannipuntil: What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:14:00 +0000 2016
LowellAnnCoach Forgot the hashtag #AskAMobilePro https://t.co/MWtlwgIPkh Thu Jun 23 19:14:00 +0000 2016
gyitsakalakis A2 limitations of AMP #askamobilepro https://t.co/FgLes4oQXZ Thu Jun 23 19:14:32 +0000 2016
moniscope Any questions about mobile? come and #AskAMobilePro right now on duty :) https://t.co/AZqFTJRudU Thu Jun 23 19:14:55 +0000 2016
JazGreer RT @LowellAnnCoach: Forgot the hashtag #AskAMobilePro https://t.co/MWtlwgIPkh Thu Jun 23 19:15:00 +0000 2016
fraseo_online RT @gyitsakalakis: A2 limitations of AMP #askamobilepro https://t.co/FgLes4oQXZ Thu Jun 23 19:15:11 +0000 2016
w3consulting @ferkungamaboobo @ConradSaam @giovannipuntil Not that that isn’t true, but I haven’t seen any data to support that notion. #AskAMobilePro Thu Jun 23 19:15:14 +0000 2016
JazGreer RT @mygeigermeister: @GoogleSmallBiz @LowellAnnCoach Hey Lowell Ann, Thanks for joining today’s event, glad to see you here #AskAMobilePro Thu Jun 23 19:15:35 +0000 2016
ferkungamaboobo @gyitsakalakis AMP seems to be a solution to a problem that wouldn’t have existed but for bad mobile design at the outset #AskAMobilePro Thu Jun 23 19:15:37 +0000 2016
w3consulting @ferkungamaboobo @ConradSaam @giovannipuntil It’s also very dependent on your audience…if they’re tech-savvy or tech-averse.#AskAMobilePro Thu Jun 23 19:15:42 +0000 2016
JazGreer RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:15:45 +0000 2016
moniscope RT @PlusYourBiz: Join Us For A Twitter Chat Today @ 12pm PT / 3pm ET. Tweet Your #Mobile Questions W/ #AskAMobilePro @GoogleSmallBiz https:… Thu Jun 23 19:16:02 +0000 2016
JazGreer RT @moniscope: Any questions about mobile? come and #AskAMobilePro right now on duty :) https://t.co/AZqFTJRudU Thu Jun 23 19:16:17 +0000 2016
tptwyman @GoogleSmallBiz knowing which automation services provide the best analytics and services for my audience #AskAMobilePro Thu Jun 23 19:16:19 +0000 2016
tptwyman RT @GoogleSmallBiz: Q2: What are the biggest challenges for you in optimizing your mobile presence? #AskAMobilePro Thu Jun 23 19:16:23 +0000 2016
mygeigermeister @GoogleSmallBiz @LowellAnnCoach Check Your Website Here For Mobile & Speed https://t.co/WKBRU2gXPI #AskAMobilePro https://t.co/9FtaJ8Bu9e Thu Jun 23 19:16:25 +0000 2016
tptwyman RT @GoogleSmallBiz: Question from @giovannipuntil: What’s the best navigation nowadays? Side menu? Tab menu? #AskaMobilePro Thu Jun 23 19:16:31 +0000 2016
JazGreer A2 Site speed! #AskAMobilePro Thu Jun 23 19:16:46 +0000 2016
ConradSaam @ferkungamaboobo @giovannipuntil oh – and you run lawyers…. so big fan of the hamburger! #askamobilepro Thu Jun 23 19:16:56 +0000 2016
JazGreer RT @mygeigermeister: @GoogleSmallBiz @LowellAnnCoach Check Your Website Here For Mobile & Speed https://t.co/WKBRU2gXPI #AskAMobilePro http… Thu Jun 23 19:16:59 +0000 2016
JazGreer RT @tptwyman: @GoogleSmallBiz knowing which automation services provide the best analytics and services for my audience #AskAMobilePro Thu Jun 23 19:17:05 +0000 2016
w3consulting @LowellAnnCoach One way is to engage them in strategic ways to mobile. The better the experience, the better off they are. #AskAMobilePro Thu Jun 23 19:17:20 +0000 2016
w3consulting @moniscope We’re here to help! :) #AskAMobilePro Thu Jun 23 19:17:45 +0000 2016
mygeigermeister @GoogleSmallBiz @giovannipuntil Best navigation is to use large call to Google AMP FAB Or Floating Action Button. #AskAMobilePro Thu Jun 23 19:18:16 +0000 2016
ConradSaam @gyitsakalakis seems like you and I are always bumping in to each other. #AskAMobilePro Thu Jun 23 19:18:28 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz Just got my report today.#AskAMobilePro Thu Jun 23 19:18:43 +0000 2016
GoogleSmallBiz Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:19:00 +0000 2016
ConradSaam #AskAMobilePro https://t.co/lZNiFZ3pyq Thu Jun 23 19:19:08 +0000 2016
w3consulting RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:19:21 +0000 2016
jesseblucero RT GoogleSmallBiz: Check in! Let us know where you’re Tweeting from and tell us about your #smallbiz! #AskAMobilePro #smallbiz myvsf_brandon Thu Jun 23 19:20:09 +0000 2016
jesseblucero Glad to be here GoogleSmallBiz and looking forward to answering any questions… #AskAMobilePro #smallbiz myvsf_brandon Thu Jun 23 19:20:10 +0000 2016
jesseblucero A2. GoogleSmallBiz speed of our website and mobile responsiveness are two of our biggest optimization hurdles. #AskAMobilePro #smallbiz myv… Thu Jun 23 19:20:11 +0000 2016
DesignRight4U The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/ImovTCNRU0 Thu Jun 23 19:20:11 +0000 2016
jesseblucero A1. GoogleSmallBiz mobile gets us local qualified traffic in the door of our business… and they’re ready to buy! #AskAMobilePro #smallbiz… Thu Jun 23 19:20:11 +0000 2016
mygeigermeister The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/9eYNVraF2B Thu Jun 23 19:20:15 +0000 2016
DesignRight4U The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/slQ1PqzRGI Thu Jun 23 19:20:18 +0000 2016
ConradSaam @ferkungamaboobo @giovannipuntil #askamobilepro Depends on business objective – but if you are trying to drive calls…. hamburger it Thu Jun 23 19:20:34 +0000 2016
TierraMWilson @GoogleSmallBiz A3 – Consolidated our and client’s CSS and moved must have javascript to the footer. #askamobilepro Thu Jun 23 19:20:42 +0000 2016
ferkungamaboobo A3 Site speed site speed site speed.

Most users are at 2G connection speeds. Love the Chrome Dev Tools Throttle

#AskAMobilePro

Thu Jun 23 19:20:50 +0000 2016
LowellAnnCoach @w3consulting First they need to know about it. Many don”t #AskAMobilePro Thu Jun 23 19:20:58 +0000 2016
tptwyman @GoogleSmallBiz Of course we have extended keyword research using @googleanalytics. #AskAMobilePro Thu Jun 23 19:21:15 +0000 2016
JazGreer A3 Ran the mobile speed test tool, got report and actioning recommendations. Mainly looking at image compression #AskAMobilePro Thu Jun 23 19:21:24 +0000 2016
TierraMWilson @GoogleSmallBiz A3 – Going back and compressing over 1,000 images since we launched our website. #askamobilepro Thu Jun 23 19:21:25 +0000 2016
MartinSherv I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:21:29 +0000 2016
JazGreer RT @mygeigermeister: The #AskAMobilePro Event Is Live, Send Over Your Questions! https://t.co/9eYNVraF2B Thu Jun 23 19:22:07 +0000 2016
JazGreer RT @MartinSherv: I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMob…
Thu Jun 23 19:22:16 +0000 2016
JazGreer RT @TierraMWilson: @GoogleSmallBiz A3 – Going back and compressing over 1,000 images since we launched our website. #askamobilepro Thu Jun 23 19:22:21 +0000 2016
BtzMedina RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:22:26 +0000 2016
w3consulting @LowellAnnCoach Yes, and if you’re engaging them & reducing overwhelm with a great mobile experience, that’s demonstrative. #AskAMobilePro Thu Jun 23 19:23:03 +0000 2016
MartinSherv A3. And still working on my site with a crew of people.
#AskAMobilePro https://t.co/11enl2sXNP
Thu Jun 23 19:23:03 +0000 2016
TierraMWilson @LowellAnnCoach Education is key. esp during design & redesign stages. Offer mobile consults and stats on why mobile is impt. #askamobilepro Thu Jun 23 19:23:17 +0000 2016
GoogleSmallBiz Question from @lowellanncoach: What is the best way to introduce #mobile to #solopreneurs? #AskAMobilePro Thu Jun 23 19:23:31 +0000 2016
tptwyman @GoogleSmallBiz one we drive traffic to a site, I use #Google servies as much as I can to get my mobile sites ranked. #AskAMobilePro Thu Jun 23 19:24:10 +0000 2016
LowellAnnCoach @w3consulting So I shall begin there – an invitation to networking groups to come have coffee & mastermind. #AskAMobilePro Thu Jun 23 19:24:38 +0000 2016
csavio RT @MartinSherv: I think the testing tool is best tools/indicators we’ve had as to the important of mobile speed, @GoogleSmallBiz
#AskAMob…
Thu Jun 23 19:24:42 +0000 2016
abraperinj RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:24:43 +0000 2016
DesignRight4U Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/Hs5u71rurG Thu Jun 23 19:24:59 +0000 2016
curatormary @LowellAnnCoach I like the articles from @ThinkwithGoogle Mobile Guide: https://t.co/7Tqi5r32a1 #AskAMobilePro Thu Jun 23 19:25:04 +0000 2016
DesignRight4U Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/Y5fONXOzqv Thu Jun 23 19:25:07 +0000 2016
w3consulting @SpecDigitalMkt @ferkungamaboobo @ConradSaam @giovannipuntil 2 yrs ago…that’s an eternity in cultural tech adoption. ;) #AskAMobilePro Thu Jun 23 19:25:15 +0000 2016
mygeigermeister Here Is Question #1 From The #AskAMobilePro Moderated By Google On Twitter! https://t.co/VNFLrsqKgH Thu Jun 23 19:25:16 +0000 2016
w3consulting @LowellAnnCoach Sounds like a great idea! #AskAMobilePro Thu Jun 23 19:25:38 +0000 2016
MartinSilverFox RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:25:41 +0000 2016
ferkungamaboobo I feel asking how they use their phone is a 1st step. Then, traffic in analytics & shortfalls in conv rate. @lowellanncoach #AskAMobilePro Thu Jun 23 19:25:43 +0000 2016
LowellAnnCoach @TierraMWilson That was my thinking. Thanks for confirmation. #AskAMobilePro Thu Jun 23 19:26:08 +0000 2016
SpecDigitalMkt large click to call phone number or click to call button near the top of the page would drive more calls #AskAMobilePro Thu Jun 23 19:26:20 +0000 2016
rajnijjer A1. Consumers are on mobile, be where your customers are! #AskAMobilePro Thu Jun 23 19:26:33 +0000 2016
GoogleSmallBiz Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:00 +0000 2016
LowellAnnCoach @curatormary @ThinkwithGoogle Thank Mary I shall check it out. #AskAMobilePro Thu Jun 23 19:28:05 +0000 2016
w3consulting RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:10 +0000 2016
abraperinj RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:28:17 +0000 2016
BtzMedina RT @GoogleSmallBiz: Question from @lowellanncoach: What is the best way to introduce #mobile to #solopreneurs? #AskAMobilePro Thu Jun 23 19:28:36 +0000 2016
rajnijjer A2. Site designed for fingers (not desktop) and content designed to be bite size with a primary CTA #AskAMobilePro Thu Jun 23 19:28:49 +0000 2016
MartinSherv This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https://t.co/IbPEmNXuEX
Thu Jun 23 19:28:57 +0000 2016
w3consulting A4a: Context matters. Walking around the city? Then, I’m looking for the basics: locations, hours of operations, telephone #. #AskAMobilePro Thu Jun 23 19:29:13 +0000 2016
LowellAnnCoach @ferkungamaboobo Love that question. Thank you Doug. #AskAMobilePro Thu Jun 23 19:29:18 +0000 2016
tptwyman @GoogleSmallBiz About Section. I want to know who they are, what they do. It’s best if the Home tab had welcoming content #AskAMobilePro Thu Jun 23 19:29:48 +0000 2016
TierraMWilson @GoogleSmallBiz A4 – easy to read navigation, quick way to search, contact info, location info #askamobilepro Thu Jun 23 19:30:04 +0000 2016
w3consulting A4b: If I’m sitting in my office, I will likely be asking questions. “How to install Linux Mint on an old laptop?” #AskAMobilePro Thu Jun 23 19:30:05 +0000 2016
tptwyman RT @GoogleSmallBiz: Q4: When you use a mobile site, what information are you looking for first? #AskAMobilePro Thu Jun 23 19:30:06 +0000 2016
w3consulting A4c: If I’m out with friends, “How tall is Matt Damon?” (Answer: 5’10”) #AskAMobilePro Thu Jun 23 19:30:34 +0000 2016
csavio RT @MartinSherv: This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https…
Thu Jun 23 19:30:57 +0000 2016
mygeigermeister Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation! @GoogleSmallBiz https://t.co/9eYNVraF2B Thu Jun 23 19:31:06 +0000 2016
DesignRight4U Question About Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation!… https://t.co/CQsuI1oyYG Thu Jun 23 19:31:06 +0000 2016
DesignRight4U Mobile Navigation On The #AskAMobilePro Event Hosted By Google On Twitter Join The Conversation! @GoogleSmallBiz https://t.co/ImovTCNRU0 Thu Jun 23 19:31:08 +0000 2016
TierraMWilson RT @MartinSherv: This is a great first step. Find out which platform, which apps they have, and what works for them.
#AskAMobilePro https…
Thu Jun 23 19:31:08 +0000 2016
ConradSaam @GoogleSmallBiz A4 – have to separate informational vs. transactional traffic. from a business perspective -favor the latter. #askamobilepro Thu Jun 23 19:31:09 +0000 2016
LowellAnnCoach I shall be prepared as a result of this – thank you @PlusYourBiz. #AskAMobilePro https://t.co/8GoijflIHm Thu Jun 23 19:31:16 +0000 2016
w3consulting @SpecDigitalMkt @ferkungamaboobo @ConradSaam @giovannipuntil I’ll politely disagree. It’s ubiquitous. #AskAMobilePro Thu Jun 23 19:31:21 +0000 2016
AVsyntax RT @rajnijjer: A2. Site designed for fingers (not desktop) and content designed to be bite size with a primary CTA #AskAMobilePro Thu Jun 23 19:31:39 +0000 2016
ferkungamaboobo Odd but true – by conv rate, typically users don’t mind a “non-optimized” layout.

Could save some $$ & incr. ROI.

#AskAMobilePro

Thu Jun 23 19:32:14 +0000 2016
moniscope Watch out to the #MicroMoments 🐦💙
#thinkwithgoogle and #AskAMobilePro 😃 https://t.co/NhhWz1oBRy
Thu Jun 23 19:32:35 +0000 2016
SpecDigitalMkt @GoogleSmallBiz either a phone number preferably click to call or business hours #AskAMobilePro Thu Jun 23 19:32:41 +0000 2016
DesignRight4U Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/XxzbLm8Ea1 Thu Jun 23 19:32:43 +0000 2016
mygeigermeister Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/aF3XAf0fRe Thu Jun 23 19:32:45 +0000 2016
ConradSaam @w3consulting @SpecDigitalMkt @ferkungamaboobo @giovannipuntil the hamburger? #askamobilepro Thu Jun 23 19:32:51 +0000 2016
DesignRight4U Here Is Question #4 From Google About Mobile #AskAMobilePro Do You Have A Mobile Question? Ask @GoogleSmallBiz https://t.co/F8BdX6GLxR Thu Jun 23 19:32:52 +0000 2016
w3consulting A4d: There are rare times when I want deep content on mobile, and then I want the mobile experience to facilitate readability.#AskAMobilePro Thu Jun 23 19:33:24 +0000 2016
GoogleSmallBiz Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:33:34 +0000 2016
giovannipuntil @TierraMWilson @GoogleSmallBiz search navigation and content is the king #AskAMobilePro Thu Jun 23 19:33:41 +0000 2016
JazGreer Thanks for the input and engagement. Got to go but catch you all soon! #AskAMobilePro Thu Jun 23 19:33:53 +0000 2016
ferkungamaboobo A4 For brick & mortars, typically it’ll be directions, hours, etc. But don’t discount value of research during #micromoments #AskAMobilePro Thu Jun 23 19:34:17 +0000 2016
giovannipuntil @GoogleSmallBiz #AskAMobilePro text and images. Not infinite scroll tho. Thu Jun 23 19:34:53 +0000 2016
w3consulting @ConradSaam Yes. Most #smallbiz websites use Jetpack or other mobile themes with the “hamburger” menu. #AskAMobilePro Thu Jun 23 19:34:53 +0000 2016
payprofinance RT @GoogleSmallBiz: Join us in 30 min for #AskAMobilePro Twitter chat. Experts will be available to answer your questions about the #mobile… Thu Jun 23 19:35:19 +0000 2016
MonologueHQ @GoogleSmallBiz A5: Easy-to-find contact details, such as telephone and email! #AskAMobilePro Thu Jun 23 19:36:03 +0000 2016
tptwyman @GoogleSmallBiz What you offer. Give details and specific benefits, where & how they can purchase your product or service. #AskAMobilePro Thu Jun 23 19:36:10 +0000 2016
w3consulting RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:36:14 +0000 2016
SpecDigitalMkt @GoogleSmallBiz click to call phone number, business hours, physical address, possibly menu or product list #AskAMobilePro Thu Jun 23 19:36:32 +0000 2016
moniscope Hello, Monika Schmidt from Bavaria, GER, this is my 1st #LiveTwitterChat , still looking for the “live” part? #AskAMobilePro Thu Jun 23 19:36:50 +0000 2016
w3consulting A5a: The content your target audience tells you they want on #mobile. How does #smallbiz know? Ask your customers! #AskAMobilePro Thu Jun 23 19:36:52 +0000 2016
MartinSherv A5 Analytics show many read blog posts on mobile – making sure the font is readable is one important factor @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:37:01 +0000 2016
vgemci RT @SpecDigitalMkt: large click to call phone number or click to call button near the top of the page would drive more calls #AskAMobilePro Thu Jun 23 19:37:08 +0000 2016
w3consulting A5b: Survey your customers. Do user testing. #AskAMobilePro Thu Jun 23 19:37:21 +0000 2016
InboundCanada Call-to-actions are important to convert then your content must convince your visitor to trust your expertise. #AskAMobilePro Thu Jun 23 19:37:21 +0000 2016
SpecDigitalMkt @moniscope Live is the way that live people answer your questions as soon as you ask them #AskAMobilePro Thu Jun 23 19:37:44 +0000 2016
LowellAnnCoach #AskAMobilePro Re:#4 – Most revolves around Search, Maps, Contacts, Text Messaging and Social Media Thu Jun 23 19:37:52 +0000 2016
w3consulting A5c: Unless you’re a fortune teller, then you already know what to put on your mobile website. ;-P #AskAMobilePro Thu Jun 23 19:38:03 +0000 2016
DesignRight4U Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/aPStRn6a9n Thu Jun 23 19:38:36 +0000 2016
mygeigermeister Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/2snjSomgCN Thu Jun 23 19:38:39 +0000 2016
MartinSherv @moniscope it is live tweeting. You have been spoiled with Hangouts :P
But you are doing great.
#AskAMobilePro
Thu Jun 23 19:38:41 +0000 2016
DesignRight4U Here is Question #5, from the #AskAMobilePro Live Event @GoogleSmallBiz My Advice Is Use Videos, Easy To Click Play https://t.co/JwqscsCkz1 Thu Jun 23 19:38:43 +0000 2016
w3consulting A5d: When working with clients, we never presume to know what will be wanted for our clients’ target audience. #AskAMobilePro Thu Jun 23 19:38:45 +0000 2016
w3consulting A5e: We are frequently surprised by the quirky and sensible things customers respond with that they need/want on mobile. #AskAMobilePro Thu Jun 23 19:39:18 +0000 2016
csavio RT @InboundCanada: Call-to-actions are important to convert then your content must convince your visitor to trust your expertise. #AskAMobi… Thu Jun 23 19:39:27 +0000 2016
InseevTweets @GoogleSmallBiz besides faster loading, how does AMP impact rankings in the mobile SERP? #AskAMobilePro #digitalmarketing Thu Jun 23 19:39:58 +0000 2016
csavio RT @MartinSherv: A5 Analytics show many read blog posts on mobile – making sure the font is readable is one important factor @GoogleSmallBi… Thu Jun 23 19:40:10 +0000 2016
w3consulting @ConradSaam Unless your product/service makes people smarter. ;-P #AskAMobilePro Thu Jun 23 19:40:34 +0000 2016
GoogleSmallBiz Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:41:00 +0000 2016
w3consulting RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:41:14 +0000 2016
MartinSherv @w3consulting agreed! Love different views about buying behavior, using this tool too, from Google: https://t.co/ZE1hzaPnb6
#AskAMobilePro
Thu Jun 23 19:41:33 +0000 2016
w3consulting RT @MartinSherv: @w3consulting agreed! Love different views about buying behavior, using this tool too, from Google: https://t.co/ZE1hzaPnb… Thu Jun 23 19:41:42 +0000 2016
mygeigermeister @GoogleSmallBiz Use Videos to deliver content. It’s easy to click a play button then read text #AskAMobilePro https://t.co/G0ILW2h2k4 Thu Jun 23 19:41:51 +0000 2016
DesignRight4U @GoogleSmallBiz Use Videos to deliver content. It’s easy to click a play button then read text #AskAMobilePro https://t.co/tXsLimjiNN Thu Jun 23 19:41:51 +0000 2016
LowellAnnCoach @mygeigermeister @GoogleSmallBiz This is taking a bit of experimentation because not all SM sites allow or accept. #AskAMobilePro Thu Jun 23 19:41:53 +0000 2016
mygeigermeister @GoogleSmallBiz Use Videos to deliver content. It’s easy for a mobile user to click a play button then read a lot of text #AskAMobilePro Thu Jun 23 19:41:54 +0000 2016
ConradSaam @w3consulting oh, how I wish….. #AskAMobilePro Thu Jun 23 19:41:55 +0000 2016
InboundCanada A5 Having the right content on your mobile site is everything since you are restricted in real estate. Study your ideal buyer #AskAMobilePro Thu Jun 23 19:42:21 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Lesson learned. Mobile design might be great, but your site could still be slow. #askamobilepro Thu Jun 23 19:43:01 +0000 2016
MartinSherv Yep, there is an art to driving desired outcomes when people are paying attention to a webpage.
#AskAMobilePro https://t.co/1ymUHTT2CY
Thu Jun 23 19:43:05 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Images too big. Compress them and Make sure they are the right size & format #askamobilepro Thu Jun 23 19:43:11 +0000 2016
w3consulting @moniscope Please do! I’m happy to hear your experiences! :) #AskAMobilePro Thu Jun 23 19:43:12 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Too many redirects. Figure out what your redirects are and fix. #askamobilepro Thu Jun 23 19:43:18 +0000 2016
jesseblucero A5. GoogleSmallBiz mobile sites need a clear call to action, an easy to find address, and an easy to find phone number. #AskAMobilePro #sma… Thu Jun 23 19:43:22 +0000 2016
jesseblucero A4. GoogleSmallBiz when I visit a #mobile website I’m usually looking for an address or contact number. #AskAMobilePro #smallbiz myvsf_bran… Thu Jun 23 19:43:22 +0000 2016
jesseblucero A3. GoogleSmallBiz we updated our #WordPress theme and eliminated render-blocking JavaScript and CSS above-the-fold. #AskAMobilePro #smallb… Thu Jun 23 19:43:22 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Custom fonts. They can slow down your website. Disable them on mobile. #askamobilepro Thu Jun 23 19:43:26 +0000 2016
ferkungamaboobo RT @TierraMWilson: @GoogleSmallBiz A6 – Lesson learned. Mobile design might be great, but your site could still be slow. #askamobilepro Thu Jun 23 19:43:26 +0000 2016
TierraMWilson @GoogleSmallBiz A6 – Javascript usage. Know when to use it and when to remove. Ex: Ditch the slideshow. #askamobilepro Thu Jun 23 19:43:34 +0000 2016
tptwyman RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:43:50 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Javascript usage. Know when to use it and when to remove. Ex: Ditch the slideshow. #askamobilepro Thu Jun 23 19:44:18 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Custom fonts. They can slow down your website. Disable them on mobile. #askamobilepro Thu Jun 23 19:44:20 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Too many redirects. Figure out what your redirects are and fix. #askamobilepro Thu Jun 23 19:44:25 +0000 2016
w3consulting RT @TierraMWilson: @GoogleSmallBiz A6 – Images too big. Compress them and Make sure they are the right size & format #askamobilepro Thu Jun 23 19:44:28 +0000 2016
InboundCanada Speed and friendliness are two different things! One is strictly UX & UI and the other is about being lightweight and fast. #AskAMobilePro Thu Jun 23 19:44:46 +0000 2016
tptwyman RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:45:06 +0000 2016
tptwyman RT @GoogleSmallBiz: Q3: What have you already done to optimize your mobile website? #AskAMobilePro Thu Jun 23 19:45:11 +0000 2016
DesignRight4U @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/egI2APhgU6 Thu Jun 23 19:45:33 +0000 2016
mygeigermeister @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/2OoOcWn9Az Thu Jun 23 19:45:34 +0000 2016
DesignRight4U @GoogleSmallBiz Mobile speed is determined by your web hosting bandwidth, Increase your bandwidth #AskAMobilePro https://t.co/PblHjSX2jH Thu Jun 23 19:45:35 +0000 2016
mygeigermeister @GoogleSmallBiz Mobile speed is determined by your web hosting specifically bandwidth, Increase your bandwidth #AskAMobilePro Thu Jun 23 19:45:35 +0000 2016
abraperinj RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:46:08 +0000 2016
MartinSherv I’ve run 70+ speed tests using https://t.co/wRJfnncnoV and @TierraMWilson makes a very good point.
#AskAMobilePro https://t.co/DPhVIDImHS
Thu Jun 23 19:46:16 +0000 2016
abraperinj RT @GoogleSmallBiz: Q5: What is the most important content to have on a mobile site? #AskAMobilePro Thu Jun 23 19:46:35 +0000 2016
BtzMedina RT @GoogleSmallBiz: Q6: What are some reasons why my mobile friendliness test score is high but my mobile speed test is low? #AskAMobilePro Thu Jun 23 19:46:47 +0000 2016
TierraMWilson RT @mygeigermeister: @GoogleSmallBiz Mobile speed is determined by your web hosting specifically bandwidth, Increase your bandwidth #AskAMo… Thu Jun 23 19:47:39 +0000 2016
GoogleSmallBiz 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 19:48:00 +0000 2016
LowellAnnCoach #AskAMobilePro Business is calling Must run Thanks for the experience & advice. Thu Jun 23 19:48:17 +0000 2016
MrBteer RT @GoogleSmallBiz: 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 19:48:40 +0000 2016
curatormary A6: Here is a guide to improving mobile site friendliness https://t.co/JuHCgtGiaq @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:49:07 +0000 2016
InboundCanada Understanding Javascript and CSS is becoming necessary in today’s world as a business owner. Align your rendering! #AskAMobilePro Thu Jun 23 19:49:32 +0000 2016
w3consulting RT @curatormary: A6: Here is a guide to improving mobile site friendliness https://t.co/JuHCgtGiaq @GoogleSmallBiz #AskAMobilePro Thu Jun 23 19:49:41 +0000 2016
GoogleSmallBiz Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:50:42 +0000 2016
w3consulting RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:50:51 +0000 2016
ferkungamaboobo Let’s talk failures: What was the worst ROI you’ve gotten on a mobile project? #AskAMobilePro Thu Jun 23 19:51:05 +0000 2016
MartinSherv Good resource. Thanks @curatormary
#AskAMobilePro https://t.co/fSQSqKEbxn
Thu Jun 23 19:51:22 +0000 2016
natashasamani RT @ferkungamaboobo: Let’s talk failures: What was the worst ROI you’ve gotten on a mobile project? #AskAMobilePro Thu Jun 23 19:51:36 +0000 2016
tptwyman @GoogleSmallBiz what are the experts favorite mobile marketing apps and best tools for mobile optimization? #AskAMobilePro Thu Jun 23 19:51:42 +0000 2016
DesignRight4U @GoogleSmallBiz Here To Help! Here’s A Stat Mobile Phone Users Pick Up Their Phone 150 Times Per Day #AskAMobilePro https://t.co/dgW5fs9YFW Thu Jun 23 19:51:48 +0000 2016
mygeigermeister @GoogleSmallBiz Here To Help! Did You Know That Mobile Phone Users Pick Up Their Phone 150 Times Per Day! #AskAMobilePro Thu Jun 23 19:51:51 +0000 2016
mygeigermeister @GoogleSmallBiz Here To Help! Here’s A Stat Mobile Phone Users Pick Up Their Phone 150 Times Per Day #AskAMobilePro https://t.co/lDfs8aSfDq Thu Jun 23 19:51:51 +0000 2016
tptwyman RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 19:52:01 +0000 2016
curatormary A7: Search in the moment: waiting in line, need to know now :D @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:52:52 +0000 2016
ConradSaam @ferkungamaboobo a while ago everyone wanted apps. even in our industry Doug. Who on earth wants a personal injury app? #AskAMobilePro Thu Jun 23 19:52:54 +0000 2016
SpecDigitalMkt @GoogleSmallBiz reach potential clients where they are at any given moment #AskAMobilePro Thu Jun 23 19:53:17 +0000 2016
ferkungamaboobo A7. Fingers are totally different than one single mouse pointer — I’m not sure how to work with that though… #AskAMobilePro Thu Jun 23 19:53:21 +0000 2016
DasfNYC What to do when search results are come from another place far from local (ei. Another country)? #AskAMobilePro Thu Jun 23 19:53:28 +0000 2016
InboundCanada @ferkungamaboobo all efforts toward a friendlier mobile site are wins in my book! #AskAMobilePro #getyourmobileon Thu Jun 23 19:53:32 +0000 2016
MartinSherv I love the ease of using Google Apps on a mobile device @GoogleSmallBiz
From ‘Search’ to ‘Maps’ app is almost seamless.
#AskAMobilePro
Thu Jun 23 19:53:47 +0000 2016
GoogleSmallBiz Question from @tptwyman: What are your favorite mobile marketing apps and best tools for mobile optimization? #AskAMobilePro Thu Jun 23 19:54:28 +0000 2016
w3consulting A7: Click-to-call. Access to app integrations (data and seamless redirection). Geolocation data collection, tied to intent. #AskAMobilePro Thu Jun 23 19:54:31 +0000 2016
DonaldRobak Thank you folks. Great event. Must leave. #AskAMobilePro #SmallBiz #mobile Thu Jun 23 19:54:42 +0000 2016
csavio @GoogleSmallBiz AQ7. “Click 2Call”
#AskAMobilePro
Thu Jun 23 19:54:46 +0000 2016
w3consulting @GoogleSmallBiz @tptwyman Check out Primer app by @Google! It’s a great marketing educational tool for #SmallBiz! #AskAMobilePro Thu Jun 23 19:54:59 +0000 2016
TierraMWilson @GoogleSmallBiz A7 – Click to call buttons – but in the correct locations. #askamobilepro Thu Jun 23 19:55:31 +0000 2016
TierraMWilson @GoogleSmallBiz A7 – Custom content based on a user’s location. (fun stuff!) #askamobilepro Thu Jun 23 19:55:46 +0000 2016
InboundCanada @DasfNYC Could it be that you travel with your phone a lot? The SERP’s are never perfect yet it could be a million things #AskAMobilePro Thu Jun 23 19:55:56 +0000 2016
InseevTweets If you have a responsive site & want to serve a different version to mobile users for UX, is dynamic serving the best option? #AskAMobilePro Thu Jun 23 19:56:47 +0000 2016
w3consulting @DasfNYC If you’re a local business, filter that out of your Google Analytics data. #AskAMobilePro Thu Jun 23 19:56:50 +0000 2016
GoogleSmallBiz Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobilePro Thu Jun 23 19:57:00 +0000 2016
tptwyman RT @GoogleSmallBiz: Question from @tptwyman: What are your favorite mobile marketing apps and best tools for mobile optimization? #AskAMobi… Thu Jun 23 19:57:38 +0000 2016
SpecDigitalMkt @GoogleSmallBiz @tptwyman web developer tools in chrome browser can emulate various mobile screens #AskAMobilePro Thu Jun 23 19:57:41 +0000 2016
InboundCanada The largest advantage in my books would be click to call and get directions. Some clients get great results with Live Chat #AskAMobilePro Thu Jun 23 19:57:51 +0000 2016
mygeigermeister @GoogleSmallBiz @tptwyman Google Amp, Accelerated Mobile Pages, which allows for a FAB or Floating Action Button #AskAMobilePro Thu Jun 23 19:57:53 +0000 2016
csavio RT @MartinSherv: I love the ease of using Google Apps on a mobile device @GoogleSmallBiz
From ‘Search’ to ‘Maps’ app is almost seamless.
#…
Thu Jun 23 19:57:55 +0000 2016
csavio RT @curatormary: A7: Search in the moment: waiting in line, need to know now :D @GoogleSmallBiz
#AskAMobilePro
Thu Jun 23 19:58:09 +0000 2016
w3consulting Did I re-interpret that incorrectly? I interpreted that as search traffic reports like in GA. Haha #AskAMobilePro https://t.co/xs8MKl4ei5 Thu Jun 23 19:58:12 +0000 2016
w3consulting RT @GoogleSmallBiz: Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobi… Thu Jun 23 19:58:33 +0000 2016
csavio RT @MartinSherv: Good resource. Thanks @curatormary
#AskAMobilePro https://t.co/fSQSqKEbxn
Thu Jun 23 19:58:40 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Autoptimize. optimizes and compresses code. #askamobilepro Thu Jun 23 19:59:33 +0000 2016
mygeigermeister @GoogleSmallBiz @tptwyman Buffer App great application to help with mobile social marketing! #AskAMobilePro and @HelpOnSocial Thu Jun 23 19:59:33 +0000 2016
SpecDigitalMkt @InseevTweets I think a well-developed responsive site is still the best but dynamic is a close second #AskAMobilePro Thu Jun 23 19:59:40 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Better WordPress Minify. Minify CSS and js files for faster page loading. #askamobilepro Thu Jun 23 19:59:43 +0000 2016
MartinSherv Last question before we wrap up!
#AskAMobilePro https://t.co/CQUhCerWzO
Thu Jun 23 19:59:56 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = CDN Linker. If you use a CDN for your images, use this to tie it to WP. #askamobilepro Thu Jun 23 19:59:58 +0000 2016
GoogleSmallBiz Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:00:03 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = EWWW Image Optimizer. Optimize all your images in one click. #askamobilepro Thu Jun 23 20:00:07 +0000 2016
GoogleSmallBiz Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:00:29 +0000 2016
TierraMWilson @GoogleSmallBiz A8 – WP Plugins that help = Lazy Load. Load images only when visitor needs them to improve page load times. #askamobilepro Thu Jun 23 20:00:33 +0000 2016
ConradSaam @InboundCanada IMO-live chat when someone is holding a phone (especially outsourced chat) is a miss.(& oversold by chat co’s) #askamobilepro Thu Jun 23 20:00:34 +0000 2016
InboundCanada Built your website with speed and UX first. A lightweight site will get you farther Javascript and Plugins should be limited #AskAMobilePro Thu Jun 23 20:00:47 +0000 2016
ferkungamaboobo A8.

• Services: location & contact methods are key.

• Product: take the time to work with touch interactions – show off!

#AskAMobilePro

Thu Jun 23 20:00:52 +0000 2016
w3consulting A8: Whenever you see a friend, family, or trusted colleague, ask them to visit your mobile website. Ask them for an opinion.#AskAMobilePro Thu Jun 23 20:00:54 +0000 2016
abraperinj RT @GoogleSmallBiz: 13 minutes left in our #mobile Twitter chat. Ask your questions now using #AskAMobilePro Thu Jun 23 20:01:01 +0000 2016
GoogleSmallBiz This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questions. Thu Jun 23 20:01:01 +0000 2016
abraperinj RT @GoogleSmallBiz: Q7: What are some things you can do on your mobile site that you can’t do on desktop? #AskAMobilePro Thu Jun 23 20:01:07 +0000 2016
abraperinj RT @GoogleSmallBiz: Q8: To wrap up, a final question for our experts: What are some industry-specific tips for optimizing mobile? #AskAMobi… Thu Jun 23 20:01:09 +0000 2016
w3consulting RT @GoogleSmallBiz: This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questi… Thu Jun 23 20:01:11 +0000 2016
abraperinj RT @GoogleSmallBiz: This ends our Twitter chat. Thanks for joining us! Keep using the #AskAMobilePro hashtag if you have any further questi… Thu Jun 23 20:01:18 +0000 2016
w3consulting RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:01:24 +0000 2016
w3consulting RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:01:29 +0000 2016
tptwyman RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:01:34 +0000 2016
MartinSherv Hey @GoogleSmallBiz people need to know their outcomes for mobile. Could leads in one industry, and sales in another.
#AskAMobilePro
Thu Jun 23 20:01:49 +0000 2016
InboundCanada @ConradSaam Live chat is very successful in certain industries. Their is a shoe for every foot! #AskAMobilePro Thu Jun 23 20:02:41 +0000 2016
curatormary RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:03:20 +0000 2016
csavio RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:03:41 +0000 2016
SpecDigitalMkt @GoogleSmallBiz thanks for having us! #AskAMobilePro Thu Jun 23 20:03:53 +0000 2016
MartinSherv Good to see everyone!
#AskAMobilePro
Thu Jun 23 20:03:55 +0000 2016
csavio RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @mygeigermeister @SpecDigitalMkt @RajNijjer @conradsaam @MyVSF_Brandon 1/2 Thu Jun 23 20:03:59 +0000 2016
InboundCanada RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:04:17 +0000 2016
FarinazParsay1 RT @MartinSherv: Hey @GoogleSmallBiz people need to know their outcomes for mobile. Could leads in one industry, and sales in another.
#Ask…
Thu Jun 23 20:04:25 +0000 2016
giovannipuntil @TierraMWilson @GoogleSmallBiz #AskAMobilePro run a test with https://t.co/0rAdIzsD1h and follow w3c 10 points checklist Thu Jun 23 20:04:42 +0000 2016
TierraMWilson RT @giovannipuntil: @TierraMWilson @GoogleSmallBiz #AskAMobilePro run a test with https://t.co/0rAdIzsD1h and follow w3c 10 points checklist Thu Jun 23 20:05:18 +0000 2016
tptwyman RT @GoogleSmallBiz: Special thanks to our #AskAMobilePro experts: @martinsherv @w3consulting @InboundCanada @curatormary @TierraMWilson 2/2 Thu Jun 23 20:05:34 +0000 2016
tptwyman @GoogleSmallBiz thanks to all the guest experts. Thanks for you insights and recommendations #AskAMobilePro Thu Jun 23 20:06:13 +0000 2016
moniscope Thank you all for taking time! Inspiring Q&A 👍🙋 #AskAMobilePro 🐦💙 Thu Jun 23 20:08:16 +0000 2016
InboundCanada Thanks Google for having us help out! #AskAMobilePro
#getyourmobileon @GoogleSmallBiz https://t.co/2M4p3ZF1m7
Thu Jun 23 20:09:10 +0000 2016
jesseblucero A6. GoogleSmallBiz render-blocking JavaScript, CSS above-the-fold, and no browser caching make your mobile site slow. #AskAMobilePro #small… Thu Jun 23 20:10:30 +0000 2016
jesseblucero A8. GoogleSmallBiz test your small business website with Google’s mobile website https://t.co/BSC2Vog5fh grader. #AskAMobilePro #smallbiz … Thu Jun 23 20:10:31 +0000 2016
jesseblucero A7. GoogleSmallBiz you can strip down your mobile site to just the important text content like #GoogleAmp does. #AskAMobilePro #smallbiz my… Thu Jun 23 20:10:31 +0000 2016
TierraMWilson That’s a wrap! Thanks everyone #AskAMobilePro https://t.co/UOnbIQXR6Z Thu Jun 23 20:11:28 +0000 2016
RichTeaMedia360 What in-store method can you suggest in collecting more e-mails from customers using mobile? #AskAMobilePro Thu Jun 23 20:49:14 +0000 2016
SpecDigitalMkt @RichTeaMedia360 something like a coupon that is only available from a mobile device and used in the store #AskAMobilePro Thu Jun 23 20:56:55 +0000 2016
nowsourcing RT @GoogleSmallBiz: Welcome to the #AskAMobilePro chat! Our experts are here to answer your questions and help you get your #smallbiz optim… Thu Jun 23 21:06:40 +0000 2016
RichTeaMedia360 @TierraMWilson interesting, TY! If they send texts is there a software that can collect these email addresses easily? #AskAMobilePro Thu Jun 23 21:17:58 +0000 2016
tptwyman Check @GoogleSmallBiz on Twitter. The Twitter chat #AskAMobilePro was dope. We got great tips to maximize my… https://t.co/QtPB1TdefV Thu Jun 23 21:49:53 +0000 2016

Retail store design is a language everyone can read.

2015-11-08 12.24.21Semiotics

Anyone who has ever seriously tried to design a logo for their business can tell you that it is not so easy, even for graphic designers who specialize in all things related to visual imaging. Certainly, any serious investigation will lead one to the subject of Semiotics, which might be defined as how meaning is created and communicated, or more simply the study of linguistic and non- linguistic signs. Without getting too technical, for this is a specialized academic discipline, it is worth noting that signs fall into three categories:

  1. Icons which are images of a thing itself, as in a picture of a dog and a real dog, or a map of a river and the actual river.
  2. Indexes which are relational where objects affect the sign, like fire (object) creates smoke (sign).
  3. Symbols which have neither similarities in appearance nor causal links, but are rather linked by conventional or cultural knowledge. In short the meaning can be quite arbitrary and is simply known, as in the group of letters that mean bus and an actual bus.

When considered in light of concerns about marketing and branding, ever present in the minds of most retailers, it is instructive to draw some parallels. First though, it is worth examining the terms which have been nicely summarized by Jacob Cass, graphic designer and author. He tells us a brand is “the perceived emotional corporate image as a whole;” an identity “is the visual aspects that form part of the overall brand;” and a logo “identifies a business in its simplest form via the use of a mark or icon. Knowing this, it is not difficult to understand the brand as the idea of a business. It is the semiotic meaning, or sign, expressed by the use of the icons, indexes, and symbols, all of which are visual or have a visual component, leading us to examine the visual image, AKA store design.

Visual Image

I am bringing this up because I think that architecture is semiotic, and more specifically, retail store design, which might be thought of and applied like a language. One that everyone can read. The Sherwin Williams Paint Store in the photo provides a clearly defined demonstration of these principles, and I must say that I spotted it at 50 MPH while rushing to an unrelated event in a Pennsylvania college town. The impact was direct, and completely comprehensible. I was late to my appointment because I turned the car around to get the photo. The symbol, of course, is the Sherwin William sign on the building. No doubt about who they are and what they are selling.

https://www.flickr.com/photos/telstar/151930908/in/photolist-4sjUaD-4ZMqA9-4ZHbKM-5uWtwt-cvvPYC-61K54M-8Vf3Zm-82hFSR-afWumj-eqFLq-9pkbo2-B6JH2-66dQ7oThe logo, not very big, relatively speaking, is both icon and index. When considered in the light of what we now know about semiotics it is complicated and communicates a lot of meaning using symbols in the form of company name and tag line; iconic images of the product, container, location; and an index demonstrating the application. It becomes a statement that says Sherwin Williams paints the world.

The “pièce de résistance” of the entire composition though, and a big part of the reason I stopped, is the larger than life paint sample cards installed as graphics in all of the storefront windows. According to our labels these probably qualify as icons but are also undeniably symbolic of everything we know about decorating and painting.

There is absolutely no question about the marketing message delivered by this storefront design, but there is another tactic operating here which has less to do with semiotics than it does with tried and true principals of good storefront design. It is what pushes this design into the stratosphere of marketing message delivery, and defines the point where graphics leave off and architecture begins. There is a basic rule that says, if you want a display element to be visible from a distance to both walk and drive by traffic, then it must be exaggerated. It must be bigger, brighter, more colorful than its surrounding. In this case the larger than life paint sample cards are the agent of a cohesive marketing message. The effect is magical.

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

Do’s and Don’ts of Business Development in Federal Contracting

The Alexandria SBDC held a seminar this week about business development in Federal Contracting, presented by John Boulware. The full PowerPoint presentation used during the seminar is available, but it is helpful to review his summary points about what to do, and what not to do, when trying to set up meetings and build relationships with… Read more »

The post Do’s and Don’ts of Business Development in Federal Contracting appeared first on Alexandria Small Business Development Center.

Dos and Donts of Business Development in Federal ContractingThe Alexandria SBDC held a seminar this week about business development in Federal Contracting, presented by John Boulware. The full PowerPoint presentation used during the seminar is available, but it is helpful to review his summary points about what to do, and what not to do, when trying to set up meetings and build relationships with government program managers or representatives of large prime contractors. The following are things to do, and what to avoid:

Do:

  1. Develop a clear role, purpose, or goal with each contact and client
  2. Maintain consistent effort in both information collection and client development – this starts with maintaining regular contact
  3. Make it about them – always
  4. Be a good listener and a good learner
  5. Treat information collection and client development as you would a client project – think in terms of milestones, progress reviews, and measurable results plus data capture
  6. Develop relationships with career managers who will be around long-term
  7. Once you meet with client staff find “excuses” to stay connected and help them
  8. When you talk with people ask questions about their work environment; show interest
  9. Look for issues and problems and then gather relevant information
  10. Provide solutions – even if it does not involve your firm
  11. Find ways to do small but legal favors for client staff – it gives you needed visibility
  12. Figure out ways to prove your reliability and dependability to client – builds KTR (Knowledge, Trust and Respect)

Don’t:

  1. Give up too quickly trying to get a meeting once you start trying
  2. Talk a lot about you or your firm – always make it about them
  3. Give a briefing at your first meeting – unless…
  4. Assume a problem means money will be available or that work will follow
  5. Fail to stay connected with those in your target client network – monthly at least!
  6. Dominate any conversation with Federal agency or large prime staff – guide it; listen
  7. Fail to replay information to show you understand
  8. Focus on one very senior person in an agency
  9. Send frequent or long emails to clients
  10. Expect too much from agency small business staffers and contract staff and don’t focus your energies on them
  11. Spend too much time collecting information
  12. Fail to record information obtained about the client

Following these guidelines will help prepare you for gaining business with the Federal government.

The post Do’s and Don’ts of Business Development in Federal Contracting appeared first on Alexandria Small Business Development Center.