Make Every Day Earth Day

Make Every Day Earth Day at the Office
“Reduce, reuse, recycle.” Has this become the mantra of the first two decades of the 21st century? To a dedicated few perhaps, but so far most behavior change has focused on recycling , rather than reducing or reusing the products we use in everyday life.
To see if I am making a correct assumption here, ask yourself if your habits have changed significantly in the last few years regarding conservation, energy efficiency, and a lifestyle with less physical waste. For example, do you turn off the lights more frequently, use water saving toilets and energy-efficient light bulbs and (Energy Star) appliances, and turn off computers and other “idle” media when they are not in use?
At work, have you switched to lights that turn themselves off when there is lack of movement in the space (as at the Alexandria SBDC offices)? Have you stopped the bottled water habit and switched to water filtered at the faucet instead? Do you use ceramic coffee cups and plates and individual reusable water bottles instead of the use once and throw away variety? Instead of answering “paper” or “plastic” at the supermarket, many shoppers, although still usually a minority, now bring their own multi-use non-woven or other grocery shopping bags. They are sometimes rewarded with five cents off at checkout. Some municipalities such as San Francisco have gone as far as banning stores from providing plastic bags and business seems to be thriving in spite of this minor inconvenience.
Surprisingly, changing behaviors can be good not only for the environment, but also for a business’ bottom line. There are plenty of ways to make a small environmental contribution and save the business unnecessary expenditure at the same time. Builders can construct energy-efficient buildings that are attractive to prospective tenants, and they do not have to become LEED-certified to do this. You, as a business owner, can reduce and reuse, as well as recycle, within your office or workspace and set an example for employees, customers and the community. If you develop a reputation as an environmentally-friendly business, that might help to attract new customers or solidify relationships with your existing client base.

Three Simple Steps

  1. Paper – certainly something that can be reduced, reused AND recycled. While not easy to go paperless, reducing paper output, and using both sides of the paper are easy steps in the right direction. It will also decrease the ink cartridge bill, which can be significant in itself.
  2. Mail – cutting down on snail mail will have an immediate impact. Fax, email and social media have reduced the need for using the post office, UPS or FedEx.
  3. Lunch room – providing a refrigerator and microwave oven for employees will be popular with staff, and will encourage them to bring food and beverages for lunch. Provide a way to filter water from the faucet to discourage the throwaway plastic water bottle habit and encourage staff to bring their own reusable water bottles. Plastic plates, utensils and cups are not necessities. Paper napkins may be harder to relinquish.
If you have the budget and opportunity to do some branding and be environmentally-friendly at the same time, there is an increasing choice of products made from recycled materials (e.g. pens or t-shirts made from plastic water bottles), reusable bags, including lunch bags, water bottles, and many other everyday items used in a typical workspace.
So, although there is only one official Earth Day, and it falls on Sunday, April 22, 2012, every day can be an opportunity to make a difference in our own consumption patterns. If we remember to “reduce, reuse and recycle” we can continue to make an individual and collective impact on conserving our scarce resources and the environment we are fortunate to live and work in, here in Northern Virginia.
The author, Judith Harley, owns and operates Oxford Communications, in Alexandria, Virginia. Oxford Communications provides branding for businesses, associations and non-profits through the use of custom-imprinted promotional items, corporate apparel and business gifts. Oxford Communications is known for providing creative environmentally-friendly options for clients.

Celebrate Earth Day by Recycling Your E-Waste!(ourtakeongreen.com)

 

Photo courtesy of NASA Goddard Photo and Video

Effective Business Writing: The Seven Keys for Small Business Owners

The Seven Keys to Effective Business Writing from Ray Sidney-Smith on Vimeo.

Eliza Dolin, of Ivy Quill Communications, presents a summary of her recent workshop at Alexandria Small Business Development Center on “The Seven Keys to Effective Business Writing.”

Facebook Timeline Comes to Brand Pages

W3 Consulting's New Facebook Page Timeline

If you’re like most Small Business owners, your Facebook Page stood the same way today as it will tomorrow. However, Facebook has changed your Page to the new Timeline format whether you, I or your customers like it or not. Actually, they did so on March 31, 2012. Facebook is not where I engage my target audiences primarily so all I do is typically syndicate curated content and self-published content to our Facebook Page (like my blog posts and tweets), but for many Small Business owners it is currently their main Social Media hub. (My Facebook Page with all of 26+ Likes would have stayed the same, except that I posted a coverphoto to my Facebook Page in anticipation of writing this post today.) I am writing this article to educate you about the good, the bad and the ugly (sorry, there’s not much good here) of Facebook Timeline, in hopes of providing you with a small business strategy to leverage the change to benefit your bottom line.

Continue reading…

Meetup — The Small Business Marketer’s Paradise

Meetup logo

If you’re a Small Business owner or marketing professional in a small business, you undoubtedly find yourself at a point where you go to networking events and keep running into the same people over and over again. The monotony is not only mind-numbing but it’s also bad for sales as you’re not building new leads for your “trusted referral partner” network by seeing the same folks all the time. Well, worry no further as Meetup™ is here! Er, they’ve been here for more than a decade, but we won’t mind that little detail. So, what is Meetup and why does it matter to Small Business marketing?

 

 

MEETUP, THE MOVEMENT

September 11th changed the world; strangers helped strangers that day in remarkable ways Scott Heiferman recognized. He wanted to keep that momentum going and it became the inspiration for Meetup.com. Meetup, according to their own website, is:

Meetup is the world’s largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

Meetup’s mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.

I enjoy seeing the “Do something • Learn something • Share something • Change something” motto when you visit Meetup.com before logging in, and that’s the essence of what makes the platform so versatile. I feel like they should add “in real life!” to that message because that’s the key component to what I think Meetup does. It bridges the digital-analog divide so many of us face today with digital (email, phone and text message) and Social Media communications as our primary business contact throughout the workday (and perhaps even more so in our personal lives, trying to stay in touch with family and friends with ever-increasing work hours and workloads). All the Meetups are live, in-person group meetings coalesced around a shared interest. And, what does this have to do with your Small Business marketing efforts you ask? Read on!

 

SMALL BUSINESS MARKETING ON MEETUP

Whether you’re trying to build your Small Business brand, increase sales to your local boutique or retail shop, or want to learn how to build a smartphone app, there’s a community of not only your target audience on Meetup but also like-minded small business entrepreneurs getting together to help you! That’s the power of Meetup! These meetings are usually free (though I believe in the give-what-you-can model since it does cost Meetup Organizers to create a Meetup group on Meetup.com and other administrative costs, plus the value of their time), you can see who’s going, and you can ask questions, share and collaborate before and after the get-together through Meetup.com.

I know that today with the proliferation of Web marketing, it’s easy to think that focusing as much of your resources on your Web presence is important but even I (a Web and digital business strategist) think that all the Web has to offer is worth nothing if it doesn’t make our physical, real world lives better! So, sign up for a Meetup account today, type in your industry, professional, service or product (or a current challenge facing your business), and RSVP for a Meetup in your community soon! You’ll be glad you did.

Google for the Small Screen (Google Mobile Web Products) [events]

Google Mobile Web ProductsGoogle for the Small Screen (Google’s Mobile Products Overview)
March 8, 2012
10:15 – 11:15 am

Who in the world thought you could have the world on your mobile phone?!  Deploy Google Mobile products in your business to give employees access to information anywhere, anytime.  Let Ray Sidney-Smith show you how you can literally have the world at your business fingertips!  Join us for this free one hour webinar.

To register, go to: https://www1.gotomeeting.com/register/974369169 or call 703-778-1292 for more info.

Healthy Employees are Productive Employees

Healthy Employees Walking TogetherAs business owners, we worry often about the health of our business, but how frequently do we worry about having healthy employees? Sure, it gets attention when an employer contributes to health care insurance. If employees are absent because of sickness or a condition such as carpal tunnel syndrome that limits their productivity that affects the bottom line, and the prosperity of the business. However, even if employees show up for work, they may be suffering from health conditions which reduce their ability to do their best.

How can a business owner help maintain the wellness and health of employees, so that everyone benefits from a healthier business, both financially and otherwise? Prevention is clearly key. This is why employee washrooms in restaurants always have the sign “All Employees Must Wash Their Hands before Returning to Work.” Maintaining a healthy workplace and encouraging employees to adopt and maintain healthy habits go a long way. Leading by example is very effective. If the boss is seen smoking — and known not to exercise — then employees may read the hidden message that it is okay for them to do the same. On the other hand, if the boss brings a gym bag to work (as she stops off at the gym either before or after work), then this sends a completely different message. If the boss discusses engaging in sports activities (and not just watching sports on the television) whether as an individual, or in family activities, then this becomes a conversation topic among coworkers.

As small business owners, we may not be able to pay for gym memberships, but we can provide incentives for employees to lead a healthy lifestyle in other ways. Large companies can organize weight loss, smoking cessation or healthy eating workshops, and encourage employees to attend, and sometimes provide incentives for doing so. Small companies can create some challenges to employees and provide some tools to get started, such as a notebook for tracking exercise routines, food intake or other measurable criteria. An inexpensive pedometer can go a long way to help track distance walked or jogged during a lunch break or outside office hours. A business owner can reward an employee who participates in a wellness workshop in their free time, or achieves individual fitness and health goals. The key is to provide motivation that appeals to the employee.

We all want to stay healthy, both on and off the job. Having healthy and productive employees is surely an indicator of a successful business. Motivating employees to maintain their New Year’s resolutions to lose weight, or whatever the individual goal might be, will send a sure signal that they are valued beyond their work performance. Hiring and training new employees is much more expensive than retaining existing staff, and so wellness encouragement reduces overhead and management time spent on these issues. A few hours or a few dollars dedicated to focusing on employee wellness now can pay dividends in the future.

For suggestions on incentives or rewards for an employee wellness program, please visit our website at www.oxfordpromos.com or call Oxford Communications at 703-922-4193.

 

Photo courtesy of USACE Europe District

Google+ for Your Small Business [event]

Google+ logo

 

Google+ for Small Business
Technology That Can Help Your Business Grow!
February 29, 2012
9 am – 12 Noon

 

With only 20 spots for this hands-on workshop, we anticipate more demand than space.  Email or call Patricia Melton if you are interested.  Slots will be filled on a first come, first served basis, and then we’ll start a standby list.  See information below.

 

Google is the well-known search engine and leader in the Web advertising world, but if you haven’t already started seeing and hearing, they have recently launched a new service platform called Google+ and its Google relations, the +1 buttonDirect Connect and Search Plus Your World. Together, Google+allows businesses share, promote and measure the building of relationships between the business brands and the people who care about them. In this seminar and workshop, you get the best of both worlds from Alexandria Small Business Development Center. First, Ray Sidney-Smith, president of W3 Consulting, a Web and digital strategy firm for Small Business, presents a strategic overview of Google+ for small businesses. Following the presentation, Ray will walk you through the steps to launch your own Google+ pages for your business. This event is not to be missed!

 

From Google+ Pages’ site:

 

Share

 

Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat –Google+ lets you easily share the right things with the right customers.

 

Promote

 

Help word get around. Put the +1 button anywhere you’d like people to be able to recommend your business, products or services to friends and contacts all across the web.

 

Measure

 

How’s your page doing, and how could it do better? Google+makes it easy to learn more about how your followers’ interactions on your page affect your brand, and your business.

 

Bring your wireless-enabled laptop, netbook, or mobile tablet (e.g., iPad). The session will be held in our boardroom, located at 625 N. Washington Street, Suite 400.  Because we expect this to close out early, we ask if you register, please attend or let us know if you cannot, so others may have the opportunity!

To register, email or call Patricia Melton, SBDC Counselor, at 703-778-2960.

 

Enter the “Retail Parking” garage via Pendleton Street for free parking.

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Photo courtesy of Wikipedia.

Federal Business Development and Marketing for Service Providers (Event)

Start Manage and Grow with the Alexandria SBDCSo you want to provide services to the federal government. Where do you begin to develop your book of business? How do you identify opportunities? How do you get face time with government staff?

Join us for the second in an interactive series of START, MANAGE, GROW your business workshops for federal contractors.  Workshop # 1 gave you the top 10 proven activities you need to do to obtain federal business.  In this workshop, Federal Contracting Consultant John Boulware will provide suggestions on how service providers can conduct Federal business development activities.  He’ll give service providers tips on how to identify Federal opportunities and how to get meetings with government staff.  He’ll also discuss reasons why some development efforts for services fail. He’ll also identify critical actions you shouldn’t do when seeking a federal contract.

REGISTER NOW

This FREE federal contracting SMART, MANAGE, GROW your business workshop is sponsored by the Alexandria Small Business Development Center and the Alexandria Economic Development Partnership.

Join us at for two hours of interactive programming in our new office Board Room, 625 North Washington Street, Alexandria, VA beginning at 9:00 AM.    Learn federal contracting from someone who has seen it all through 23 years federal teaming and subcontracting experience.  John expects you to bring your questions!

 

Save the date for these other federal contracting workshops:
  • Tuesday, March 13: “Federal Proposal Development – Focus on Technical Proposal” presented by John Boulware, Federal Contractor Consultant
  • Tuesday, March 27: “Federal Proposal Development – Focus on Cost Proposal”presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, April 24: “Subcontracting to Prime Federal Contractors” presented by Sequin Lukon, The Essential Agreement, LLC
  • Tuesday, May 8: “Financing for Government Contracting: The Importance of Timing” presented by Barbara Greenwald of Sheinwald Financial Strategies.

For more information these and other SBDC trainings and programs, please contact:
Genny Lush
www.alexandriasbdc.org

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.