Finally, spring is here

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on April 6, 2018.  This year’s annual column on making the most of our springtime is not going to require much convincing. It wasn’t a particularly cold or snowy winter, but it was drab, and everyone I… Read more »

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This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on April 6, 2018. 

This year’s annual column on making the most of our springtime is not going to require much convincing. It wasn’t a particularly cold or snowy winter, but it was drab, and everyone I know is beyond ready to get out and enjoy the spring weather.

Alexandrians are blessed with an abundance of ways to celebrate the warming season. Just getting outdoors will feel plenty good, but what incredible options we have. First, we can simply stroll our beautiful and historic neighborhoods.

This time of year, our neighbors are planting in their flowerbeds, window boxes, or pots on their sidewalks and hanging new door wreaths. For a closer look inside and a peek behind garden walls, don’t miss the Historic Homes & Garden Tour on April 21.

Baseball season is finally here and there’s no easier or more picturesque way to get to and from Nats Park than the Potomac Riverboat Company’s Baseball Boat that boards at our waterfront. And speaking of the river, Alexandria has access to incredible waterfront trails and parks where you can stroll, picnic or bike. For the more ambitious among us, there’s always the George Washington Parkway Classic, a ten mile race along the Potomac from Mount Vernon to Old Town on April 22.

Keep an eye out for festivals and events where you can sip spirits at galleries, brew houses or gardens or even historic sites such as the Mt. Vernon lawn. On Saturdays in May, enjoy Attics and Alleys, a three-hour walking tour of rarely seen historic sites in Old Town. Afterwards, check out one of the many new restaurants opening this spring, like Mia’s Italian Kitchen or Smoking Kow BBQ.

We should never take our treasures for granted – they’re not just for tourists.

Speaking of tourists, I’m sure you’ve heard that Money Magazine just selected Alexandria as the #1 best travel destination in the United States for 2018. What a confirmation that we live in an incredible place.

This calls on us to be gracious hosts for the visitors that designation is certain to bring. We know from Visit Alexandria studies that tourism generates hundreds of millions of dollars for local businesses and supports thousands of Alexandria jobs.

Tourism also reduces the tax burden on our households. Cities that are tourist destinations tend to also spur creative economies. The charm and vitality that lures tourists also attracts entrepreneurs and helps businesses recruit skilled workers.

The snowball effect adds to the diversity and strength of Alexandria. What can we do to enhance the visitor experience? First, be welcoming in every way, such as helping someone who’s struggling with a map or looking lost. You know how such help has made you feel in strange places. Second, be ready to suggest great places for them to visit, shop or dine. We all value recommendations from locals when we travel.

Spring has sprung and it’s a great time to get out and enjoy our community – and let our enthusiasm become contagious to visitors.

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Who Are Your Customers? Where are They From?

This blogpost was written by Vito Fiore, Director of Marketing and Research for Visit Alexandria.  It provides some very valuable marketing research information for Alexandria’s small business community. As the tourism marketing agency for the City of Alexandria, we at Visit Alexandria are always trying to better understand questions such as: “Who is visiting Alexandria?”… Read more »

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This blogpost was written by Vito Fiore, Director of Marketing and Research for Visit Alexandria.  It provides some very valuable marketing research information for Alexandria’s small business community.

As the tourism marketing agency for the City of Alexandria, we at Visit Alexandria are always trying to better understand questions such as: “Who is visiting Alexandria?” “How much money are they spending?” “On what are they spending their money?” and “How important is visitor spending to the Alexandria economy?”. In the past, we answered these questions by relying on data sources like website analytics, advertising tracking pixels, visitor center traffic, and survey data.

Out of all these methods, survey data provides the most detail on how money is spent, but it is imprecise and reliant on human recall. Let’s say we ask someone if they’ve visited Alexandria in the past year. They respond, “Yes, I visited 8 months ago.”  We can ask them what they spent on lodging, restaurants, shopping, etc., and they almost certainly won’t be able to do better than a rough estimate. Furthermore, this method is subject to sampling error.

For several years, Visit Alexandria has been looking at ways to gather more reliable information.  We discovered that the nation’s largest credit card provider, Visa, has a “big data” product known as VisaVue. This product provides spending data for a given location in 24 different merchant categories. Perhaps most interestingly, the spending is broken down by the cardholder’s source location (at the metropolitan statistical area level). By partnering with Virginia Tourism Corporation and Visit Virginia Beach, Visit Alexandria was able to purchase the VisaVue product recently at an affordable price.

Visit Alexandria breaks its marketing campaign into two broad categories: 1) Destination, targeting those overnight guests from outside of the DC region, and 2) Regional, targeting those daytrippers that live outside of Alexandria but within the DC region. Our destination campaign is by far the larger effort, as our primary mission is to drive overnight stays in Alexandria and increase visitor spending. According to a 2014 survey-based study conducted by Destination Analysts, on a per person basis, overnight visitors to Alexandria spend about 3 times as much per trip as day visitors. That said, we were excited because the VisaVue data could give us a better understanding of how big the spending (and thereby tax revenue) impact is in key sectors from locals, regional visitors, and destination visitors.

The VisaVue data represents all domestic Visa credit and debit transactions, which were over $1 billion in City of Alexandria spending in calendar year 2016. This represents about 1/3 of all spending in lodging, restaurant, and retail categories.  Because Visa is widely used for both business and consumer spending at many income levels, we feel that this data is generally reflective of spending in Alexandria as a whole. And, because it is an accounting of ACTUAL consumer spending, it does not have the limitations discussed earlier that relate to self-reported data from surveys.

By determining Visa spending patterns according to source location, we can then extrapolate these patterns out to all spending (under the assumption that Visa spending in Alexandria is generally reflective of all spending behavior). Then we can apply these patterns to tax collection data from the City of Alexandria in order to determine the estimated share of local taxes that are paid by Destination visitors (from outside the region), Regional visitors (people from the DC region but outside of Alexandria), and those local to Alexandria. The results are below:

The headline here is that 71% of consumption taxes (restaurant, lodging, and sales) paid to the City of Alexandria come directly from people who are non-residents.  That $44 million translates to a savings of about $590 per Alexandria household. The revenue generated by visitor spending reduces the pressure on other taxes on residents like property taxes. You’ll notice that the consumption spending by destination visitors is roughly the same as that by all Alexandria residents.  And perhaps most surprisingly, spending from regional visitors have the largest impact, with 43% of all spending in these categories.

As you might expect, when it comes to lodging, destination visitors do the vast majority of the spending. However, there is still a share of spending that comes from within the region, presumably for staycations, business travel booked by companies within the region for those travelling to Alexandria, or locals booking a hotel for friends and relatives staying in Alexandria.

For the meals tax, which includes spending at both full-service restaurants and quick-service establishments, half is paid by regional visitors and 19% is paid by those visiting from outside the DC region.  Remember that this data is citywide; we would expect that the share of destination visitor spending would likely be much greater than the chart above in Old Town, and smaller than the chart above in locally-driven neighborhoods (e.g., Potomac Yard, West End).

The story is similar when it comes to the sales tax. Since the sales tax is applied to a wide range of spending, we combined VisaVue data from a whole host of retail and restaurant categories for this calculation.  This chart shows us that while retail is a bit more locally driven than lodging and dining, it still owes the majority of economic activity to non-Alexandrians.  That’s remarkable given that a huge portion of this tax is paid at places like supermarkets where spending is predominantly locally-driven.

There’s much more to learn from this rich data set. In the coming months, we’ll be doing a more detailed analysis at the metropolitan area level to inform our advertising marketing selection for the upcoming year.  Does Norfolk provide more visitor spending per capita than Philadelphia? Once they arrive, do people from New York City spend more per trip than people from Atlanta?  How much of our visitation comes from a closer, smaller city like Richmond versus a more distant, large metropolis like Chicago? We’ll be using the VisaVue data, among other sources, to better understand the answers to these questions.

What we already have learned, however, is significant. Marketing to destination visitors will always be our primary task, but given the scale of the impact on our tax revenue from regional visitors we are looking for opportunities to increase our efforts there as well. And the broader finding that 71% of retail, restaurant, and lodging spending comes from non-residents tells us that Alexandria’s economy is dependent on being welcoming to all, whether they are from Arlington, Virginia or Arlington, Texas.

Vito Fiore is the Director of Marketing and Research at Visit Alexandria. He can be contacted at [email protected].

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Workshop Recap: Marketing Trends for 2018

Small business owners packed the room at the Alexandria SBDC last week for Maurisa Potts’ annual update of the latest trends in marketing.  As always, content is king, and the focus is on how to connect with customers in a way that the “big box stores” and online sales cannot. The first step, of course,… Read more »

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Small business owners packed the room at the Alexandria SBDC last week for Maurisa Potts’ annual update of the latest trends in marketing.  As always, content is king, and the focus is on how to connect with customers in a way that the “big box stores” and online sales cannot.

The first step, of course, is to really know your customer.  This includes, but goes way beyond their age, gender, and whether they are a tourist or local.  What are their desires, their expectations?  What life-changing events are happening in their lives?  You get to know this by going back to basics – talk to them!  If someone knows that you have taken the time to get to know them and what they are looking for in a shopping experience then your place becomes their place.  In addition, repeat customers talk with their friends, and they will bring in more customers to show off their special place.  Integrated social messaging is enhancing engagement and the customer experience.  There are messaging apps and tools that can help you to communicate one-on-one with customers in real time and specific to that customer.  These tools, such as WeChat, Facebook Messenger, and WhatsApp can be both scalable and cost effective for small business owners.

Once you have established who your target customer is, it is important to develop a content strategy, and establish a budget to carry out that strategy.  More and more this will be by way of visuals – video, infographics, photos, charts, etc.  Make it authentic to your target audience – what do they want to see?  One of the hottest new platforms for this is virtual and augmented reality.  Customers would love to be able to use their computer screen to see what the fashion piece on the hanger would look like on their body, even if they are not in the store to try it on. While this is not mainstream yet, Maurisa sees it as the next big thing.  She urges those who are already allocating resources to developing more live video (a big trend) to continue to experiment with different formats – including virtual reality – to see which audiences respond best to.

One platform that is increasingly popular is Instagram.  In 2017 the platform had 800 million users, who found that it offers better engagement and advertising controls than other platforms.  Maurisa told the story of a beer keg tap maker with a small manufacturing operation.  A short time on Instagram and he was getting orders from breweries all over the country.  Local real estate broker Mike Porterfield said that he has seen the value of Instagram in just a short time using it, and expressed the following:

I have been hearing people talk about its potential in the business world and since I started actively in Jan. of this year I have already received one prospect call from a space user and have been solicited by a possible service provider that I might consider using.  The only cost to Instagram is your time and imagination.  Until I learn otherwise I am going to keep promote my business interests and interacting with other Instagram users.  If that’s where the people are that’s where we need to be.

Continuing the trend to more engagement with customers, the attendees at the workshop discussed ways to create curated special events and experiences – this is what can set small independent businesses apart from the big chains and online shopping.  Partner with complimentary community businesses and nonprofits to expand the reach of all of the organizations.  Think ahead and establish a calendar-year budget for these events, and keep track of the most effective methods of transferring events and experiences into customers goodwill and eventually, sales.  Keep track of who showed up, and whether they became a repeat customer.

With all of these tools it is crucial to keep data on what you have tried, and what worked.  Most tools have analytics built in to their software – learn how to use them!  It is often important to try something a few times to see the patterns of your audience response. Measuring the impact allows you to set targeted goals and measure success. Metrics can take time, but they are important!

On a final note, Maurisa revisited a prediction that she made at the beginning of 2017 – that Twitter was losing its usefulness as an effective tool for small business marketing.  While certainly popular among politicians and journalists, the platform was unable to grow users in 2017. She again predicted its inevitable demise.

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Networking Best Practices

This article was written by Ray Sidney-Smith, facilitator for Alexandria Small Business Development Center’s monthly Business Development Roundtable. You may join us every third Tuesday of the month for different topic-based discussions for Small Business in the City of Alexandria, Virginia. The topic for discussion at the February 20th Roundtable will be “Dealing With Challenging Customers”…. Read more »

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This article was written by Ray Sidney-Smith, facilitator for Alexandria Small Business Development Center’s monthly Business Development Roundtable. You may join us every third Tuesday of the month for different topic-based discussions for Small Business in the City of Alexandria, Virginia. The topic for discussion at the February 20th Roundtable will be “Dealing With Challenging Customers”.

Does this sound familiar to you?

You recognize the value of professional networking for your business. However, you might be a little bit daunted by the idea of going out there and doing sales and professional networking for your business. But, you persevere and register for the next upcoming Chamber of Commerce professional networking happy hour.

You go to the event. You collect a bunch of business cards. You return back to your office and put them in a drawer never to be seen again.

This is a story told to me by business owners time and time again.

At the January Business Development Roundtable at the Alexandria Small Business Development Center, we discussed strategies and techniques for better professional networking. I believe many of us can agree that professional networking is tough; as is overcoming the reality that most often you have to be your own salesperson. You have to be likable. You have to be knowledgeable and willing to help people. So, it’s not easy. Over the years, among my many mistakes, I’ve learned some of the practical things you can do to be a successful small business owner through professional networking. Here are three suggestions for establishing an effective professional networking practice within your business for greater profitability and generally feeling good about your business and the community you’re building around it.

  1. Business cards, along with Facebook Page fans, LinkedIn connections, Instagram and Twitter followers, are not collectibles. These are hearts and minds that need to be won over requiring human connection, investment, and interest. Follow-through is the key to building these relationships. When you leave a professional networking event, take the next step of connecting online and offline. Send a LinkedIn connection-request, but also invite people you believe to be valuable new contacts to join you for coffee, or lunch. Get to know them as a person. These are the genuine connections that make you memorable and make them more likely to refer you new business when the appropriate opportunities arise.
  2. Next, make a list of five people you know and five people you don’t know. Then, for those you know, ask yourself whether or not you know what that person currently needs or wants the most in their professional or personal life. These can be customers, clients, vendors, colleagues, students, friends, and family members. For those who you don’t know, why is it that you would like to know them? As well, what is it that you believe is their most important goal currently for themselves professionally or personally?

Now, go out and find out those answers. By doing so, you will truly be developing connections with people who are important to you for professional reasons but approaching them in an angle that reaches their hearts and minds. For better or for worse, people are inherently self-interested when it comes to professional contacts. If you can find out what speaks to them and what they can get out of a relationship with you, that builds authority, credibility, value, and reciprocity in attaining or retaining new or existing business.

  1. Finally, meet people in peer networking opportunities as much as possible as opposed to professional networking opportunities and events. Go to social networking sites and other platforms, such as Meetup.com, in order to create social connections that lead to offline interactions. As much as digital interactions are important for establishing and even maintaining social connections in today’s workaday world, the importance of offline connection (even face-to-face video if in-person is not possible) is to creating human connection and the bonds that allow us to deepen relationships with people cannot be understated.

You’ll be best off if you create a system and use a tool to collect and manage the contacts and the latest time in which you have made contact with a professional or personal contact for professional networking purposes. It’s simply a way of managing what information you know about that person, when the last time is you contacted them, what information would you like to share with them on occasion in order to stay top-of-mind, and perhaps the next time you intend to make contact with that person. People get to know, like and trust you from the repetition of contact with them. So, you need to manage this like you do any other operation within your business. A friendly email with an article that you believe will be of interest to them on occasion can sometimes be enough to keep you top-of-mind. Making the effort to meet someone for coffee or tea a few times a year may be more effective. You need to figure that out based on the person or persons you are attempting to establish within your professional networking community.

With these few suggestions, you can have a stellar professional networking system that brings new and repeat referral business. Don’t simply collect business cards and online contacts, but connect with people genuinely. Find out what makes people tick, what they truly want and need, then go out and find ways to make that happen. Last, meet people in not only professional networking events but also peer networking environments to create lasting, sustainable relationships. This all requires systems and tools in place to support keeping track of your professional networking contacts and opportunities. And, remember, professional networking pays dividends in the long run; don’t expect immediate results.

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Alexandria SBDC AMPLIFY – A Success!

Do you ever wish that you had the time to work ON your business rather than IN your business?  Eight local entrepreneurs have been doing just that for the last several months, as the initial cohort in the Alexandria SBDC’s AMPLIFY program. The group met for six 90-minute sessions over a three month period that… Read more »

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Do you ever wish that you had the time to work ON your business rather than IN your business?  Eight local entrepreneurs have been doing just that for the last several months, as the initial cohort in the Alexandria SBDC’s AMPLIFY program. The group met for six 90-minute sessions over a three month period that also involved some significant homework assignments. The “graduation certificates” were handed out last week, and all agreed that the program had been worth the time and effort.

AMPLIFY uses worksheet and other tools from Growth Wheel, a 360 degree strategic way of looking at a business that has been adopted by the Virginia SBDC Network. The Alexandria participants were all small businesses that had been around for a few years and were ready to grow. They started by revisiting their Mission statements and determining if they needed to be tweaked or updated since their business had started. In the second session participants reviewed their current brand and typical customer with thought to how both fit into their future vision for their company. In the third session they looked at the trends in their market and their place in their industry. They discussed different ways of following the trends for their industry and the various resources and tools that are available to assist. In the fourth session they worked on solidifying their ideas for growth and discovered the many different ways that a small business can grow.  They brainstormed ideas for growth and considered how each of these ideas would affect the SWOT analysis that they had done for their business. At the fifth session each of the participants presented their plans for how they wanted to grow their business, and received feedback from their peers in the group as well as a few successful entrepreneurs who had been guest speakers at earlier sessions. At the sixth and final session participants worked on a timeline for their growth plan, determining what could be started now, and what steps they still need to take to prepare for future growth.

Participants had several comments at the conclusion of the program. All felt that one of the biggest benefits was in taking the time to actually step away from the daily operation of their business and look at the bigger picture. They expressed interest in the common challenges that they shared, even in very different industries. They enjoyed the Growth Wheel worksheets and tools used in the sessions and are interested in exploring more of them in other aspects of their business.

In all aspects, this first cohort was a success. The Alexandria SBDC credits much of the success to the commitment and dedication of the eight participants who enthusiastically dived in to the exercises and group discussion, cheered each other on, made suggestions and worked together to support all of the businesses in the group, not just their own. Particular thanks go to Amy Shields of Mull Consulting who worked up the structure of the program, chose the worksheets, and was the real catalyst to Alexandria SBDC’s taking on this project. We are glad that she did, and look forward to offering a second cohort in the spring!

 

AMPLIFY Cohort #1, left to right: Marilyn Patterson, Joyous Events; Kathryn Taron, Refresh Yoga Center; Amanda Sozer, SNA International; Kat Zajac, Ascend Cycle; Vivek Sinha, Belleview Medical Partners; Carolyn Alexander, Momease; Eugene Bounds, Bounds Associates; Gresham Harkless, Blue 16 Media

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Shop and celebrate locally this holiday season

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017. Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with… Read more »

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This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on November 23, 2017.

Much of our celebration of the holidays over the next few months is experienced through shopping, dining and entertainment. The goal each year is to minimize stress and fill the coming weeks with the most enjoyable activities possible.

This year, there are even more neighborhood saround the region vying with Alexandria for shoppers and diners, but our community still compares favorably with the best of them. We are, after all, the authentic waterfront attraction whose stores, sidewalks and neighborhoods are steeped in history and distinctive character.

Our Visit Alexandria colleagues note that Alexandria was named one of America’s Top Holiday Towns by USA Today and a Top 10 Christmas Town by HGTV. They note that strolling historic King Street is like being in a real-life Dickens Village, and that throughout the city, shoppers can visit independent boutiques and chef-driven restaurants.

Rather than struggling through crowds in nondescript shopping centers, an Alexandria outing includes distinctive architecture and neighborhood character. Schedule breaks for lunch or refreshments, and imagine how many generations have shopped and dined along the same sidewalks or in the unique shopping nooks and crannies.

Your store experience is likely to be distinct, too, when you shop in genuine neighborhoods rather than in large malls or contrived town centers. In small stores, you’re more likely to be greeted when you enter, and you’ll find that the sales staff knows its stock and responds thoughtfully to questions. The prevalence of independent boutiques means you’re likely to meet the makers, get expert advice and find products curated by local owners who are often on site.

Alexandria retailers tell us that their staffs are not only more knowledgeable; they are typically more enthusiastic about working during the holiday season than their mall counterparts. Another added bonus — your gift purchases in these smaller stores are likely to be unique finds, and not something your recipients will see everywhere.

Alexandria’s “Black Friday” campaign on Nov. 24 and the “Small Business Saturday” promotion on Nov. 25 are great opportunities for all of us to make an extra effort to shop local this holiday season.

On Friday, more than 50 independent boutiques kick off the holiday season with one-of-a-kind deals. Enjoy special discounts throughout the day and stay for the Annual Tree Lighting Ceremony at 6 p.m. On Small Business Saturday, parking meters in Old Town and Del Ray will be free. There will be in-store activities, a Santa stroll on King Street, pop-up stores, surprise giveaways from an Elf Prize Patrol and holiday caroling.

The next day, visit your favorite historic Alexandria museums for the first-ever Museum Store Sunday. Find unique and historically inspired gifts with special offers, seasonal refreshments and more.

Don’t miss this opportunity to explore our local attractions, and we don’t have to limit our “shop local” focus to a few days around the holidays. We have an opportunity to support local businesses year round, and our community benefits every time we choose an independent retailer.

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What is Your Competitive Advantage?

What makes a potential customer want to buy your goods or services from you rather than from someone else? If you are a small business you may not be able to compete with the “big guys” on price.  So what sets you apart?  This is something that all small business owners need to think about… Read more »

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What makes a potential customer want to buy your goods or services from you rather than from someone else? If you are a small business you may not be able to compete with the “big guys” on price.  So what sets you apart?  This is something that all small business owners need to think about and cultivate. What makes you special?

At a recent Small Business Roundtable, several of Alexandria’s small business owners discussed what might differentiate their small business from a competitor. The first thing to recognize is how to make your product or service superior to that of competitors. Often it is because the customer experience is superior. Not too many folks worry about the “customer experience” when they buy paper towels or other ordinary goods – let the online services and big box stores deal with those. However, if what you sell is a product that people want to try on, touch, or feel, or taste, then you can offer what a big store or online service cannot, a pleasant experience for the shopper.

The same is true for most services. There are apps and online services for everything from banking to web design, and most of us do some purchasing online.  However, if your printer or designer had their shop around the corner, wouldn’t you consider that they would have a better “feel” for your business that some anonymous online presence? If you can offer the “local touch”, and are able to communicate that to your potential customers, than you have found a competitive advantage. Remember this when you do your own business-to-business purchasing as well. For your business and for the small business community around you, be sure that the word gets out to buy small and buy local.

The personality of the small business owner and the employees can also be a competitive advantage or, unfortunately, a disadvantage. A pleasant greeting on the phone and in person can go a long way. Know and advertise your neighborhood and your connections. People like to do business with folks who “know people”. If you can recommend the ice cream shop around the corner on a hot day, a great coffee shop where someone can rest for a few minutes during a busy day, or a great local dry cleaner, your customer will see you as a part of the local community. Reinvigorate the experience of doing business with your company, and with your business community — that is your competitive advantage, and it will bring the customers back time after time!

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Know Yourself

This post was written by Gloria Flanagan, Assistant Director, Alexandria SBDC I attended two programs last week – one was the Alexandria Small Business Roundtable discussion on work spaces (home-based businesses, co-working spaces, executive office suites, brick & mortar, etc.). The second program was a Retail Week workshop sponsored by our colleagues at the Community… Read more »

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This post was written by Gloria Flanagan, Assistant Director, Alexandria SBDC

I attended two programs last week – one was the Alexandria Small Business Roundtable discussion on work spaces (home-based businesses, co-working spaces, executive office suites, brick & mortar, etc.). The second program was a Retail Week workshop sponsored by our colleagues at the Community Business Partnership on how artists can use social media to engage their audience.  Very different subjects – right? Yes, but they had a common thread that is worth noting. It involves knowing yourself, being honest about how you work, what you enjoy doing and what you do well.

The Roundtable discussion centered on how various individuals work. Do you need to have all of your projects in front of you all of the time so that nothing “falls through the cracks”? If so, a co-working space is probably not your optimal setup; you are not going to want to put everything away at the end of the day. Until you can afford a workspace that is all your own, you may well be a “dining room table” worker at home, and that is okay. Many entrepreneurs start out that way, and some like it so much that they continue to work from home even when they could afford to rent an office.

Do you work well in fluid situations and get energized by the people working around you? If you like this dynamic workspace and are not continually distracted by what other folks are doing, then a co-working space may be perfect for you. There is no right answer or space that is perfect for everyone, but if you take the time to think about how you really work, there is an optimal space for you.

On another note, it is generally understood these days that whether you are in business to sell your art, your product, or a service, you will need to include social media in your marketing plan.  One of the first points that the presenter at the Artist’s Workshop made was to think about who you are and what you like to do. This is important in determining what social media platform or platforms you choose to use.  He said that he is a “maker”. He does not like to write. A written blog, while an excellent marketing method for many entrepreneurs, is not for him. He told the artists that people like to see their art (photos!) but also like to see how it is made. A short video showing the process and production would help the artist begin a relationship with the person viewing their art, beyond the individual piece itself.

Choosing your primary social media platform requires you to consider how you like to communicate, but you should not be afraid to step outside of your comfort zone. Experiment a bit and see what works for you and your business. Remember that it is important to be consistent, so pick something that you will be able to keep up. If social media is just not for you on any platform, you may have to hire someone to do it for you. Again, be honest with yourself about what you can and will do. A little introspection, whether on where you work or how you market your work will go a long way to building your success. There is no “right way” – there is something that is right for you!

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