Follow the Trend – Increase Your Audience Using Social Media

20-social-media-iconsToday, staying connected to the latest social media outlets is almost the equivalent of staying in touch with the world; especially when it comes to business. Each day, as a business owner, you ask the question, “How do I expand my audience or clientele?” In order to generate revenue it is important to stay relevant. In order to stay relevant, you have to communicate to your audience by means of significant resources.  Some of the most relevant ways to stay connected to your audience include: Newsletters, Blogs, Mobile Applications, Media Blasts and Text Alerts. For all of the mentioned, there are many resources out there that will provide time efficient ways for you to stay connected to your audience using very few clicks and very little time and effort.

Speaking of time, you might argue that you do not have time to keep up with all of the various forms of social media and perhaps even figure out which ones work best for your business agenda. The purpose of new innovative social media resources is to help make things easier for end users (consumers or businesses). If you choose to go at this alone, there are many resources out there that will allow you to stay in the loop and make it easy for you to post items to more than one social media outlet by logging into one or few resources.

To stay in the loop, use RSS Feed Readers. If you need to know what to write about and where to post it, this resource will allow you to stay on top of updates made on various sites including but not limited to social media helping you stay relevant to your audience. RSS Owl is one of the best because it covers a long list of platforms; however, there are many others out there. RSS Feed Readers will at least give you solid clues on where to post content and what topics to include in your newsletters, blog posts and media blasts.

Now that you know where to go to keep up with what’s trending, you want to figure out a way to post your content on more than one social media platform at a time. I think most of us have heard about Hootsuite by now, but if you have not, this is a great tool that integrates the most relevant social media used by businesses today. If you can at least post to a handful of your social media platforms at once, having to log into one or two others is not bad. It is better than having to log into 5 or more individually.

At this point you might be saying, “what if I don’t want to manage my own social media at all?” Well, you are in luck because there are many businesses out there just like KQ Associates that are here to assist you. We understand that managing your social media can be a real chore.  However, we enjoy it! Managing social media and using it to grow your client base is like a game and although it can be challenging at times, it is fun for us! We all know when work is fun we can accomplish more. So, do some research and hire a company that will take this responsibility off of you at a rate you can afford so that you can focus on the things you do best regarding your business.

Lydia D. Washington, CEO

KQ Associates  – Your professional source for trusted administrative support that keeps you safe and moving forward.

Delegate to Consolidate in Your Small Business

Time Management
Time Management (Photo credit: Intersection Consulting)

In business management, delegation is a critical element in productivity. Many entrepreneurs have such a strong desire to succeed; we want to complete all tasks on own to avoid feeling a lack of control and to ensure things are getting done “our way”. (Side note: Our way is not always the “right” way). There are two things I think of when defining leadership. The first thought is someone who initiates and second, identifies someone who has people around them in the same setting with less superior roles. In order to be a leader, there must be someone else to lead. In business and many other platforms, a leader creates the rules, laws or assignments for others to follow or carry out.

When delegation is done properly it will save you time, develops your team and prepares a successor. After all, most of us are entrepreneurs because we want financial freedom and most of all FREEDOM. So, the sure way to obtain that is to train someone to be a productive member of the business. In order for a leader to be effective, delegation is key. You are only one person. You can’t do EVERYTHING. Maybe in the beginning when things are just getting started you can use time management to take care of almost everything but as your business grows, it is important to divide task and allow others to assist.

A strong business structure depends on weight or tasks to be evenly distributed. If there are too many items assigned to one person, it may cause that person to be less efficient and therefore the results of their performance may be less than acceptable. The main purpose of delegating tasks is to consolidate. You want your business to be more coherent as a whole, stronger and more solid. As a business owner, some things cannot be delegated to other people. Delegating task isn’t an excuse for you to be lazy, it allows you as a leader to have more time to focus on your responsibilities on the “To Do” list.

It is important to recognize that in the beginning we may not have the funds to hire full time support and there are many ways to still get the help you need. Depending on your field, you may be able to hire an intern. Many students need real business experience to put on their resume upon graduating from college. Without it, getting a job after graduation will seem almost unattainable. If you have the time to train someone, an intern would be a great choice. Eventually, the intern will be an asset to you and by giving them a job you are an asset to them as well. If you do not have the time to train, you can still hire an expert to assist without spending a lot of money. Hire a virtual assistant. Virtual assistants are usually experts in certain niches and in many cases have promotions to give you a discount on services. One virtual assistant company who specializes in many areas of business is KQ Associates, visit .

Now you have just multiplied yourself and successfully divided tasks to consolidate your business. Although there are a few people involved now, it is still one unit working to accomplish the same end result.

Lydia D. Washington, CEO

KQ Associates  – Your professional source for trusted administrative support that keeps you safe and moving forward.