Enjoying the Weather While Staying Safe

Late spring and early summer are enticing times of year to get outside and enjoy the weather in our Mid-Atlantic area. While the weather is never easy to predict, as anyone who has lived here at least a year can testify, this time of year is usually more disposed to outdoor activities than high summer.

Businesses who want to sponsor outdoor community events, or events strictly for their own employees, need to consider how they can ensure that runners, golfers, cyclists, boaters and others can stay safe while still enjoying outdoor activities.  Staying safe includes taking simple precautions against the weather, bugs or other potential threats. Sunscreen is always a sensible precaution when temperatures rise, even on a cloudy day. Lip balm eases dryness from winds or other inclement weather and bug spray deters those pesky insects from getting too close.  Visors or caps provide practical protection against the elements while making a simultaneous fashion or corporate statement.  And whatever the sport or outdoor activity – be it a fast-paced run, or a more leisurely stroll, a round of golf or a kayak paddle in the lake, hydration is always important.  Water bottles or individual can coolers can help to ensure that there is always a supply of water on hand.  For a large outing, such as a company picnic for employees, large coolers on wheels may have a place and are practical when transporting a large quantity of bottles or cans.

Organizers of large events may consider providing individual reusable cups (rather than throwaway paper or plastic cups) for refreshments dispensed in bulk rather than individual cans or bottles of water or soda. This is not only less wasteful and more environmentally friendly, but easier on the budget. There is also less to clean up and dispose of at the end of the day and much less chance of littler!

Depending on the event, organizers might provide t-shirts or polo shirts to participants, so that everyone is clearly visible and has a shirt to enjoy wearing many times long after the event is over.

Small first aid kits with anti-bacterial wipes and Band Aids are always a practical gift that will be appreciated and kept. Outdoor activities may pose a challenge regarding how to look after valuables. Consider clothing with key or other pockets or special pouches for valuables.

Organizers want to ensure that everyone has a safe and enjoyable event. It is always a bonus if employees/participants go home with a useful reminder of a day well spent.  T-shirts, visors, or other items mentioned above can be customized with an imprint of the sponsor or event organizer and are likely to be reused many times and kept for a long time after the details of the day’s activities have been forgotten.

As an example, a regional bank was looking for the right promotional product to use that would promote their bank long after their sponsorship of a 5K run/walk in their community was over. A promotions professional showed them how they could triple their marketing/branding ROI by giving out the “Slap-Wrap Combo”. This combo product (see image) comes apart and contains three different reflective safety promotional items. One is a Slap Wrap that slaps easily around the wrist, a second is a   zipper pull and the third is a set of lace tags for shoelaces. All three areas can be imprinted. The bank loved the idea and the product and has used this product again in subsequent events.  It is an excellent example of a low-cost product that promotes safety (all three items are reflective) for runners/walkers/other outdoor enthusiasts while providing terrific visibility for the bank sponsor.

For more ideas on how to stretch that marketing dollar and make an impact at an outdoor event, please contact Oxford Communications, your local resource for practical promotions that help to keep our community, employees and residents safe while enjoying the great outdoors.

The author, Judith Harley, owns and operates Oxford Communications, in Alexandria, Virginia. Oxford Communications provides branding for businesses, associations and non-profits through the use of custom-imprinted promotional items, corporate apparel and business gifts. Oxford Communications is known for providing creative environmentally-friendly options for clients. The website is www.oxfordpromos.com and the telephone number is 703-922-4193.

Small Business Marketing…on the Go

Marketing doesn't have to stop while small business owners have some summer fun on the beachJuly and August are often a time when businesses slow down, and employees and their families take vacations while school is out for the long summer break. If your business or staff takes a break, it does not mean that you should stop promoting your business. Have you ever realized that travel-related items can be an effective way to promote your enterprise, whether in summer or any other time of year? Tourism and hospitality companies, such as travel agents, hotels, and tour operators have been doing this for a long time. Their clients may be other businesses who use their hospitality or travel services, or they may market direct to the end customer. You may be able to relate your business to travel in some way, and if so, travelers can be walking around displaying your business name wherever they may go with travel-related items

Let me give some examples. Have you ever noticed luggage tags or straps while you are checking your luggage at an airport or retrieving it from a carousel? Luggage tags and straps not only serve the obvious practical purpose of identifying luggage, but a standout color or design really help the luggage, that is so often black, stand out from the rest. This is a welcome advantage for the busy traveler and anyone who does not want to search among dozens of look-alike piece of luggage. One of my favorite (and inexpensive) ways to identify luggage is with a colorful Luggage Spotter which wraps around a handle, with a logo on the outside and the personal identification on the inside, so that it is protected from casual view. The Luggage Spotter™ uses Velcro to stay in place and the bright colors make it easy to spot from a distance. I use them all the time on my own luggage. Several of our customers have selected this as a way to give travelers something useful at a low cost. The logo could be that of a hotel, travel group or some affinity group that the traveler belongs to.  There are also many styles of luggage tags to choose from that hide personal information.

Still on the subject of air travel, did you know that TSA approved locks, and also plastic pouches that hold the allowed three oz. or less liquid or gel in bottles in a one quart zip top bag can be imprinted with a business logo? These are very useful items for any air traveler. If you wish to make a special gift, consider a travel wallet that will hold a passport and airline or other tickets. Low cost ones are available in vinyl, or go for a first class impression in leather.

Luggage itself may be one of the ultimate special gifts, and is certainly likely to be kept and used again and again by the recipient. A piece of luggage may include anything from a simple duffel bag or a garment bag to a set of luggage in different sizes. Inexpensive custom cameras will appeal to ad wide audience and can be tied into a special event or location. Maps and guides are other ways to make a traveler feel valued. Conventions and meetings planners can provide custom fold out maps to their attendees, whether it is a map of the exhibit hall and meeting space in a convention center or a map of the city and location that they are meeting in. If it is designed for the attendees at that event, it Has greater value and will certainly be appreciated.

So your business need not take a vacation, even if your employees do. With the imaginative use of some customized travel-related items, travelers can be out there promoting your business while they are on the go from place to place and they do not have to be anywhere near your business location to do this for you.

If you would like to discuss promotional ideas for your business, please contact Judith Harley at Oxford Communications, Alexandria, Virginia. Oxford Communications has been providing custom-imprinted promotional items, business gifts and corporate clothing to the business community for over ten years. Oxford Communications may be reached at 703-922-4193 or [email protected]. You are invited to visit our website at www.oxfordpromos.com.

 

Photo courtesy of Horia Varlan

Make Every Day Earth Day

Make Every Day Earth Day at the Office
“Reduce, reuse, recycle.” Has this become the mantra of the first two decades of the 21st century? To a dedicated few perhaps, but so far most behavior change has focused on recycling , rather than reducing or reusing the products we use in everyday life.
To see if I am making a correct assumption here, ask yourself if your habits have changed significantly in the last few years regarding conservation, energy efficiency, and a lifestyle with less physical waste. For example, do you turn off the lights more frequently, use water saving toilets and energy-efficient light bulbs and (Energy Star) appliances, and turn off computers and other “idle” media when they are not in use?
At work, have you switched to lights that turn themselves off when there is lack of movement in the space (as at the Alexandria SBDC offices)? Have you stopped the bottled water habit and switched to water filtered at the faucet instead? Do you use ceramic coffee cups and plates and individual reusable water bottles instead of the use once and throw away variety? Instead of answering “paper” or “plastic” at the supermarket, many shoppers, although still usually a minority, now bring their own multi-use non-woven or other grocery shopping bags. They are sometimes rewarded with five cents off at checkout. Some municipalities such as San Francisco have gone as far as banning stores from providing plastic bags and business seems to be thriving in spite of this minor inconvenience.
Surprisingly, changing behaviors can be good not only for the environment, but also for a business’ bottom line. There are plenty of ways to make a small environmental contribution and save the business unnecessary expenditure at the same time. Builders can construct energy-efficient buildings that are attractive to prospective tenants, and they do not have to become LEED-certified to do this. You, as a business owner, can reduce and reuse, as well as recycle, within your office or workspace and set an example for employees, customers and the community. If you develop a reputation as an environmentally-friendly business, that might help to attract new customers or solidify relationships with your existing client base.

Three Simple Steps

  1. Paper – certainly something that can be reduced, reused AND recycled. While not easy to go paperless, reducing paper output, and using both sides of the paper are easy steps in the right direction. It will also decrease the ink cartridge bill, which can be significant in itself.
  2. Mail – cutting down on snail mail will have an immediate impact. Fax, email and social media have reduced the need for using the post office, UPS or FedEx.
  3. Lunch room – providing a refrigerator and microwave oven for employees will be popular with staff, and will encourage them to bring food and beverages for lunch. Provide a way to filter water from the faucet to discourage the throwaway plastic water bottle habit and encourage staff to bring their own reusable water bottles. Plastic plates, utensils and cups are not necessities. Paper napkins may be harder to relinquish.
If you have the budget and opportunity to do some branding and be environmentally-friendly at the same time, there is an increasing choice of products made from recycled materials (e.g. pens or t-shirts made from plastic water bottles), reusable bags, including lunch bags, water bottles, and many other everyday items used in a typical workspace.
So, although there is only one official Earth Day, and it falls on Sunday, April 22, 2012, every day can be an opportunity to make a difference in our own consumption patterns. If we remember to “reduce, reuse and recycle” we can continue to make an individual and collective impact on conserving our scarce resources and the environment we are fortunate to live and work in, here in Northern Virginia.
The author, Judith Harley, owns and operates Oxford Communications, in Alexandria, Virginia. Oxford Communications provides branding for businesses, associations and non-profits through the use of custom-imprinted promotional items, corporate apparel and business gifts. Oxford Communications is known for providing creative environmentally-friendly options for clients.

Celebrate Earth Day by Recycling Your E-Waste!(ourtakeongreen.com)

 

Photo courtesy of NASA Goddard Photo and Video

Healthy Employees are Productive Employees

Healthy Employees Walking TogetherAs business owners, we worry often about the health of our business, but how frequently do we worry about having healthy employees? Sure, it gets attention when an employer contributes to health care insurance. If employees are absent because of sickness or a condition such as carpal tunnel syndrome that limits their productivity that affects the bottom line, and the prosperity of the business. However, even if employees show up for work, they may be suffering from health conditions which reduce their ability to do their best.

How can a business owner help maintain the wellness and health of employees, so that everyone benefits from a healthier business, both financially and otherwise? Prevention is clearly key. This is why employee washrooms in restaurants always have the sign “All Employees Must Wash Their Hands before Returning to Work.” Maintaining a healthy workplace and encouraging employees to adopt and maintain healthy habits go a long way. Leading by example is very effective. If the boss is seen smoking — and known not to exercise — then employees may read the hidden message that it is okay for them to do the same. On the other hand, if the boss brings a gym bag to work (as she stops off at the gym either before or after work), then this sends a completely different message. If the boss discusses engaging in sports activities (and not just watching sports on the television) whether as an individual, or in family activities, then this becomes a conversation topic among coworkers.

As small business owners, we may not be able to pay for gym memberships, but we can provide incentives for employees to lead a healthy lifestyle in other ways. Large companies can organize weight loss, smoking cessation or healthy eating workshops, and encourage employees to attend, and sometimes provide incentives for doing so. Small companies can create some challenges to employees and provide some tools to get started, such as a notebook for tracking exercise routines, food intake or other measurable criteria. An inexpensive pedometer can go a long way to help track distance walked or jogged during a lunch break or outside office hours. A business owner can reward an employee who participates in a wellness workshop in their free time, or achieves individual fitness and health goals. The key is to provide motivation that appeals to the employee.

We all want to stay healthy, both on and off the job. Having healthy and productive employees is surely an indicator of a successful business. Motivating employees to maintain their New Year’s resolutions to lose weight, or whatever the individual goal might be, will send a sure signal that they are valued beyond their work performance. Hiring and training new employees is much more expensive than retaining existing staff, and so wellness encouragement reduces overhead and management time spent on these issues. A few hours or a few dollars dedicated to focusing on employee wellness now can pay dividends in the future.

For suggestions on incentives or rewards for an employee wellness program, please visit our website at www.oxfordpromos.com or call Oxford Communications at 703-922-4193.

 

Photo courtesy of USACE Europe District