Facebook, Defined for Small Business

Definition of Facebook, the social networking service (c) Dictionary.com

Facebook

 

 

 

 

 

I couldn’t believe it with my own eyes. I was looking for a way to give context to Facebook and a good overview to start developing a Social Media business marketing strategy with Facebook as one aspect of it. So, I used Google’s “define” search function for “Facebook” and, lo and behold, Dictionary.com had an entry, and as you can see from above, it’s pretty accurate for consumers. The external social networking service founded by Mark Zuckerberg in 2004 generally captures the people-spying-on-people mentality that pervades much of social networks. However, there’s more to the Social Media platform than meets the eye for businesses, and I’ll be blogging regularly about the many facets of the global social networking juggernaut. First, I’d like to just give a few definitions to cover some of the regular terms that define Facebook for small business.

PROFILES
The bottom line as to whether you use a Profile or Group for your business’ Facebook presence: never. I know that some will relent and give me all the reasons that their particular reasoning for using their Profile or a Group that they’ve set up for their business is better than setting up a Page. And, some will not that Facebook themselves made Pages as a second thought for businesses. My hope is that by explaining some key features of Pages and key disadvantages of Groups and Profiles, that you’ll go ahead and take the effort to launch your business’ Facebook Page in the not-too-distant future and then try to do away with your other Facebook presence as soon as practicable.

GROUPS
Facebook Groups are wonderful tools but for small communities within Facebook, such as committees, focus groups, boards, and groups of friends. Although it may be tempting to create a Group because you’ve heard of the few “advantages” over Pages, we highly dissuade you from thinking this is true. While you can send messages directly to members of groups, member engagement is higher in groups thanks to generally smaller size, and the discussion thread feature set, Groups are missing the core extensibility of Pages–Applications, analytics and Web coding functionality. Over time, Facebook engagement will be completely about the functionality of your Pages as much as they are about the content you offer.

PAGES
Facebook Pages are the de facto home for businesses and brands on Facebook. Every business should stake their claim to their Facebook Page (especially if you have a retail location). Facebook Ads and ad networks allow you to direct traffic to Facebook Pages, you can have unlimited fans following your Page, and users associate Pages with companies they like and trust. Every business’ marketing needs are different on Facebook, so research your target market well in a variety of Social Media before leaping in headfirst.

Facebook, no matter how you define it, is a commitment to Social Media that warrants close and careful contemplation. There’s no question that your target market is there; with 600 million users and counting, everyone’s target market in the United States is likely there. But, will they pay attention to your brand message while engaging on the platform? That’s the question you have to ask.

Still have questions? Ask them in the comments and I’ll be happy to post video responses to my Vimeo account and post them here in the Comments for you.

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Have You Resolved to Blog in 2012? Small Business Bloggers Unite in Alexandria, Virginia.

Blogging is for everyone, even small businesses.So, you’ve created a Facebook Page, updated your LinkedIn profile, and you have a Twitter profile, yet you’re not swimming in “Likes” and “Followers” in any social network. While you hear about new Social Media sites launching every month, you feel it’s a waste of time to invest in every tech start-up that hangs their shingle out. And, I agree. Well, it’s a new year and as good a time as any for a strategic marketing plan, that should include a small business blog to help plan, motivate and drive site traffic. In the meantime, I’m going to tell you what I tell every audience I talk to about the foundation of Social Media: blog. Yup, that’s it–a plain and simple strategy to jump-start your Social Media campaign in 2012. Stay tuned for a series of articles here that will cover blogging for Small Business!

If you don’t know how, and you live or run a small business in Alexandria, Virginia, you can get some great assistance by joining the Small Business Bloggers in the Alexandria Small Business .COMmunity here at AlexandriaSmallBusiness.com. It’s not only a community blog about the great things that Small Business is doing in Alexandria, but the products and services they provide, and advice to start, manage and grow your Small Business in general from the folks over at the Alexandria Small Business Development Center in Alexandria, Virginia.

 

Photo courtesy of The Library of Congress