Digital Signs Increase Sales! – Volunteer for a Free Trial

Digital Signage Trial

Curated Content Design, Management, Delivery: There is no shortage of TV’s, monitors, and digital media presentation devices both available and already installed in public spaces. Curated Content for these, on the other hand, is less successful and often non existent. Independent retailers, service providers and non profit organizations are especially susceptible. Landlords, Developers, and Real Estate Agents could use some help too. We already design for this client, representing both visual brands and the spaces in which the are displayed. Curating the digital sign content is a natural conclusions of our efforts in this direction.

We are testing a new content management service and are inviting participants. If you are an online and/or “bricks n mortar” retailer, service provider, nonprofit, landlord, developer, real estate agent, in fact most any small business, and interested in installing and/or pushing content to a media kiosk at a physical location of your choice, we invite your participation. The trial is no cost, no HDMI or special wiring is required, and significant advantages are offered. For details, examples projects and to sign up please follow the link.

Why Digital Signage

Real Benefit = Sales: Digital signs, when installed in public places, increases sales. It is a fact! Examples are everywhere as are those who write about them. Irfan Khan, writing a guest post for Sixteen:Nine summed it up better than I ever could.

We designed this display to introduce and explain a new product/service being offered by this “free trial” participant. The composition of the display and the content of the digital presentation has been curated to feature and support the new practice. This is a small display used in a small retail area. Content may be displayed on any size screen so the size of the TV and configuration of the display is a choice not a limitation.
  • In public venues digital signs reach more customers than websites or social media.
  • Customers engage with them.
  • They spend longer looking at digital images than traditional signage.
  • They also remember the message.
  • Digital signs standout.
  • They may drive impulse buying.
  • They stay relevant.
  • They inspire action.
  • They promote featured products and services.
  • They showcase a brand.
  • They drive sales.
  • They shorten wait times.
  • They fit into unexpected environments.
  • They induce a customer to stay around.
  • The results justify the advertising $ spent.
  • Businesses give them positive reviews.

Trial and Error is Valuable

Successes: Successful digital signs are physical displays created by the integrations of hardware, electronics, software solutions, and graphic/media content. Without outside help, many small businesses have neither the time nor the resources required to implement a successful digital signage program. Whether small with a single display or large with multiple screens, the implementation process is the same. Finally, presuming all else is perfect, if the content misses the mark then the program is apt to fail. There is no substitute for actual trial and error. In their 2018 Content Management Report Adobe tells us how Alex Honnold tried 50 times before successfully scaling El Capitan. They go on to list these top digital signage challenges:

  • Personalization
  • Keeping up with current technology
  • Difficult-to-use content management systems
  • Over-reliance on IT teams for simple functions
  • Inadequate access to customer data and insights
  • Integrating third-party apps
  • Managing and optimizing content

We do not see the need to try 50 times, nor do we claim to have all the answers. We have, though, been practicing and studying the issue for almost two years. We are ready to try out what we have learned and invite you to try with us. Follow the link to learn more.

Bridget Gaddis, is a Licensed Architect and LEED-accredited Professional practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design, and with a comprehensive background in commercial retail design, planning and construction has completed projects for such for such well known brands as Chloe, Zegna, and Bvlgari. Her career began in tenant coordination and site planning for two well-known Cleveland developers, followed by six years in store planning for a national retailer. After a move to New York City in 1997, she spent the next years working for architecture firms specializing in retail projects. In 2011 she started her own practice in Alexandria, VA. Ms. Gaddis is the author of two blogs dealing with architectural subjects.

Finding Your Passion

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 1, 2019. Relatively few adults approach their career choices methodically. Too often we pursue job titles, mimic a friend’s or relative’s career path, or in the current job market, just grab an available job…. Read more »

The post Finding Your Passion appeared first on Alexandria Small Business Development Center.

This post is written by Bill Reagan, Executive Director of the SBDC and first appeared in the Alexandria Times on August 1, 2019.

Relatively few adults approach their career choices methodically. Too often we pursue job titles, mimic a friend’s or relative’s career path, or in the current job market, just grab an available job. The average adult changes jobs 11 times and may change careers as many as seven times.

It’s rare when someone’s college major leads directly to a career path and they remain on that path for their entire professional life. Sadly, the few who do too often feel unfulfilled. Others frequently change jobs to try to find a better fit, but repeatedly burn out.

The proverbial “mid-life crisis” is sometimes the jolt that starts us evaluating whether we want to continue on the current path. Perhaps most telling is when we’re asked to describe exactly what we want to do, and we struggle because we’ve never taken the time to ponder it carefully.

There are assessment tools and resources available to help us understand more about ourselves, our inclinations and abilities. At first glance, some of these evaluations seem strange – with peculiar questions and exercises. Interestingly, though, almost everyone who has taken one or a battery of such tests confirms – sometimes reluctantly – that the results seem on target, even if sometimes a bit unexpected.

Each of these evaluations is different. Some focus on aptitude, while others highlight skills, interests, or personality gauges. Some tests even suggest the professions that closely match with your answers. The best part is that there are no wrong answers or bad scores.

People can use this information in a variety of ways. In the hands of professional career advisors, diagnostics can point toward one or several career directions that might not have been otherwise obvious. If you would prefer to undertake this kind of assessment on your own, it might be advisable to take several different types of tests and overlay them to inform your analysis.

So, now that you have this information, what next? If you’re interested in a different field or pursuing a new career, find a mentor in that area to speak with you about that industry. Set up informational interviews to learn more about that area. Volunteer with an organization to learn or hone skills and to make connections with others professionals.

You may also determine that you need to pursue educational courses or training. Several local universities have graduate certificates in a variety of fields. There are also excellent online resources and classes available from a several different sources. Professional certifications may be another way to demonstrate skills and abilities.

While the Alexandria Small Business Development Center does not offer professional or career assessments, we recognize that, many times, this type of self-evaluation can lead one to open their own small business. Once you have a clear vision of your goals, the center can help with your business planning.

Most importantly, we are all creatures that thrive on passion and excitement. If you’re not getting that and a sense of accomplishment from your work, perhaps it’s time to reevaluate.

The post Finding Your Passion appeared first on Alexandria Small Business Development Center.